Day One: Wednesday 20th February

9.00 Keynote

• Steven Greenway, Chief Commercial Officer, SkyEurope

9.30 PRODUCTS

Presentations and Panel

Tried and tested products to get your ancillary revenue strategy off the ground and new products which offer unbelievable margins

• Maximise profits from the big three - car hire, hotel, insurance - examine all the options that you have to source, market and sell for over 15% commission.
• Industry insight into what consumers are buying, expand your product mix with new highly-profitable products.
• Profile your customer to target them with precise ancillary offerings that add value to their trip and increase your profits.
• Financial services, such as co-branded credit cards, are used by nearly 100% of your customers - learn how to get them hooked on your brand by implementing this big earner.
• Double your ancillary revenue with loyalty programmes - learn how it can be your biggest potential earner and increase customer stickiness.
• Look at products you can sell throughout the travel corridor, from destination services, events, experience to souvenirs after they return.

• Santina Doherty, Head of Ancillary Revenue, Ryanair
• Paul Simmons, Head of Brand Marketing, Product & Distribution, easyJet
• Steven Greenway, Chief Commercial Officer, SkyEurope
• Jessica Butcher, Partnerships Manager, Isango!
• David Lewis, Business Development Manager, Holiday Extras
• Charles Johnson, Partnerships Manager, Virgin Blue

11.00 Networking Coffee Break

11.30 OTHER SUPPLIERS

Presentations and Panel

Airlines, why not you? Hotels, care hire and cruises are doing it for themselves...

• Hear from suppliers other than airlines who are leading the way by up-selling and cross-selling their way to maximum profits.
• Take back control - why let others generate great profits from your inventory when you can sell more, for less through your online portal?
• See how efficient data mining can identify cross selling opportunities.
• Integrate the partners who are essential to add value to the travel experience - hear what products are working best for each supplier.
• Become a one stop shop where you can truly own the customer and maximise yield from every booking.
• Maximise profits from the predicted 86% of customers who will be booking direct on your hotel website in the next three years.

• Ido Padani, Global Leader, eCommerce Channel Sales, Marriott International
• Daniel Kerzner, Region Director, Marketing, Northwest Europe, Starwood Hotels & Resorts Worldwide
• Michael Rhodes, E-Commerce Manager, Leger Holidays
• Helen Horwood, Affiliate and Online Partnership Manager, Hertz (panel)

13.00 Lunch

Lunchtime Workshop - 'Merchandising the Direct Channel'

Ancillary revenue has become increasingly important to suppliers; compensating for increasingly narrow margins and leveraging the value of an online travel brand. To succeed suppliers can borrow fro their OTA counterparts to merchandise and cross sell effectively. Datalex and CarTrawler continue to enable industry 'first-movers' in driving the new ancillary business model and will run an interactive workshop session to demonstrate how best to merchandise the direct channel; integrate ancillary products and services into the booking path; and ensure relevance of these offerings to the online consumer.

14.30 TAILOR & UNBUNDLE

Presentations and Panel

Cut your prices while increasing profit by unbundling the travel experience - give flexibility to your customer to tailor the product to their needs

• Learn how to maximise revenue in your most profitable distribution channel - unbundle in web direct and come out fighting with a 2% price drop.
• How far is too far? No airline managers forecasted that free amenities are to become more common, but what price increases your profits without alienating customers?
• Perfect the balance between offering flexibility and overwhelming your customer with too many options that will distract from your core product and damage your brand.
• Personalisation to profits - engage your customer with the freedom to build their perfect trip by combining high margin ancillary products and services.
• Hear from companies who seen a 32% revenue increase in three months by implementing an a la carte pricing strategy.
• Industry leading strategies to maintain customer loyalty - offer a price that will attract more sales but not jeopardise your bottom line.
• Maximise profits from your in-house offerings - its there so why not sell it!

• KEYNOTE: Cormac Whelan, CEO, Datalex
• Raymond Kiersey, General Manager for Retail Sales, Flybe
• Charlie Sultan, MD Sales, Planning & Analysis, American Airlines
• Kyle Moore, VP Product Marketing, Sabre

16.00 Networking Coffee Break

16.30 CASESTUDY

Norwegian Air Shuttle ASA setting up a Bank

Listen to how Norwegian set up a bank around their brand; hear about the obstacles, challenges and opportunities that it has generated. Also, examine how such strategies can increase brand loyalty and offer a great return on investment.

• Tord Meling, Financial Consultant, Norwegian Air Shuttle ASA

THE PRODUCT BOX

Hear from the companies wanting to increase your ancillary revenue

Sit back, relax and hear about all the options on offer to increase you revenues. EyeforTravel's Product Box is a pressure-free environment to help you select the right partner to handle you ancillary revenue needs.

17.30 Networking Cocktail Party

Day Two: Thursday 21st February

9.30 MARKET

Presentations and Panel

Touch your customer in the right way to maximise conversions - commercialising the travel corridor...

• How much is too much? Get tried and tested information on the level of selling that customers will tolerate.
• Understand the booking habits of your customer and what touch points offer the best conversion rates - get the highest profit from every product.
• Maximise sales from your web traffic by fully commercialising the travel corridor - sell from the moment they book until after they return.
• Don't cannibalise your core product - learn about the best way to introduce new products and services to compliment main sales, not affect them.
• Benchmark against the market leaders who have fully commercialised their travel corridor to sell a variety of products and services across multiple touch points.

• Arthur de Perthuis, Head of Airlines Partnership, Hertz
• Lars Sande, Sales Director, Norwegian Air Shuttle ASA
• Bobby Healy, Chief Technical Officer, CarTrawler

11.00 Networking Coffee Break

11.30 INTEGRATE

Presentations and Panel

Connect to higher profits and greater sales with the latest technology to integrate essential partners.

• Integrate, connect and control - manage the dynamic partnerships that will contribute to 54% of your ancillary windfall
• Beyond the white label. What solutions are there for full dynamic integration with your partners?
• Essential technologies to give you seamless and cost effective integration while expanding your product mix.
• Powerful tools to handle multiple inventories - from multiple partners - whilst maintaining control and maximising your margins.
• Get the pros and cons of all the technologies on offer to connect to your partners and the inevitable higher profits your ancillary revenue strategy will bring.

• Angus McNab, Business Development Director, Expedia Distribution
• Sotiris Damianos, Sales and Marketing Director, Hotelopia
• Vic Darvey, VP Distribution and Business Development, lastminute.com
• Raphael Bejar, CEO, Airsavings

13.00 Lunch

14.30 MANAGE & MONEY

Presentations and Panel

The back office - the power to deliver all you have promised...and manage the extra 20% revenue

• To be an OTA or not to be that is the question - hear all the information on the costs and conflicts moving into a dynamic packaging space can bring.
• Statistics to convert the non-believers - give your management rock hard evidence in the need to offer ancillary products to stay competitive.
• Measure it to manage it - the revenue manager's point of view. Track, optimise and control your new revenue stream...
• What's the best way to take payment for your customers, partners and - most importantly - for you.
• Get to the nit and grit - who pays for what and which factors pay a part in how much you both contribute to this win-win relationship.
• Examine the systems available to offer customers mix and match style booking - usability will give you an essential edge over your competitors.
• Mark yourself out from the crowd by being reliable and trusted - examine the systems available to handle the pressure that bourgeoning customer demand will place on your infrastructure.

• Chris Amenechi, Senior Director International E-Commerce & Distribution, Continental Airlines
• Jenn Keen, Divisional Revenue Manager UK & Ireland, Inter Continental Hotels Group
• Barry Biffle, SVP and Chief Marketing Officer, Spirit Airlines
• Radoslaw Dutkowski, E-Commerce Manager, LOT Polish Airlines

16.00 CONFERENCE CLOSES