Event Overview

Maybe you're the General Manager of an independent hotel. Or perhaps you work in marketing, sales or revenue management for a small chain. Whatever your role in hospitality, you're bound to want to know the most effective and cost efficient ways to market and distribute your hotel product. And of course you also want to know how to maximise the revenue you make from every sale.

However, these goals are often hard to achieve. With the internet becoming the preferred reservation channel for many of your customers, the number of routes to market is increasing, seemingly on a daily basis. What's more, the more channels of distribution you have, the more difficult it becomes to control rates to ensure you always get the best price.

Sound familiar? Well don't worry, because help is at hand.

Specifically designed for independent and small chain hotels, this two day workshop will teach you how to dramatically improve 7 core elements of your revenue management and distribution strategy:

  1. Performance

    What is the measure of success? How can you Measure the performance of your revenue management and distribution initiatives? Learn how you can generate significant additional revenue making opportunities every day!

  2. Business Intelligence

    There is a lot of data available to you - but what is the "smart" data you need? Find out how to collect and use data to ensure that you are maximising revenues whilst providing the best offering to your guests

  3. Pricing

    Correct pricing is crucial to maintaining your competitive edge - but what price is "right"? Learn about easy & fast indicators that accurately measure pricing change impacts.

  4. Channel Management

    Do you know where your business comes from? And do you know how much it costs you? Learn how to implement effective channel management strategies to maximise profitability across all your distribution channels.

  5. Forecasting

    From what level of detail should you forecast - and how often? Who should be involved in the process? Discover ways to ensure that your forecasting accuracy and frequency is better than your competitors'.

  6. Yield Management

    What is "yield management"? What are the key tactics and strategies available to you, and when should you use them? What are some 'deadly sins' to avoid at all cost?

  7. Communication

    Addressing the 'relation shift' between Revenue Management and Sales & Marketing - discover ways to turn conflict into healthy competition, pushing performance to higher levels.

To see the full agenda, click here