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The 4th annual

The Smart Traveler - Digital Strategies in Asia

26th-27th January 2016, Hong Kong

Convert APAC's Multi-Screen Travel Consumer by Integrating Social Media and Mobile Strategies

For travel brands in 2015, the channels for online marketing become increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey: Inspiration, Planning, Research, Booking, Travel and Reviewing. Challenges and opportunities lie at each of these touch-points and it is essential that travel brands are utilizing the power of personalisation, mobile and social media in order to stay ahead of their competition.

Check out one of the presentations from 2015's fantastic line-up. Enjoy!

Catherine Gilvarry, Head of Marketing Asia, Hostelworld presents, 'China: A Whole New World'

Watch the video to learn how to create a successful strategy to attract the Chinese consumer:

  • The size of the prize
  • One year in - what have we learned - Local landscape, long term strategy, know your audience
  • Market complexities - great firewall, google ban, payment methods, brand name issues
  • Customer insights - search behaviour, changing travel patterns, content
  • The importance of Mobile - our new apps, app store distribution

Download NowClick to download the complete agenda and speaker line up

The latest speakers to join 2015's fantastic line-up include...:

Oliver Hua

Oliver Hua
Managing Director, APAC
Booking.com
Peter Greenberger

Peter Greenberger
Director- Sales, Emerging Markets
Twitter
Abhiram Chowdhry

Abhiram Chowdhry
Vice President and Managing Director
Hotels.com
Kevin Ng

Kevin Ng
Engineering Director
Expedia Asia
Ryo Umezawa

Ryo Umezawa
Managing Director
Hailo Japan
Simon Fiquet

Simon Fiquet
Industry Head, Travel APAC
Google
Steven Pang

Steven Pang
Managing Director China
Skyscanner
Andrew Wong

Andrew Wong
Regional Director
TripAdvisor
Yoshiyuki Takano

Yoshiyuki Takano
Chief Marketing Officer
Rakuten Travel, Inc.

Reasons to attend to replace what makes the event different

  • 18+ Crucial Travel Centric Sessions: Drawing on all aspects, challenges and opportunities in travel for online marketers, eCommerce and Social Media executives
  • Unrivalled Networking Opportunities : Niche 200 senior-level audience from travel brands (hotels, airlines, intermediaries, suppliers) across the whole of APAC
  • Premium Networking: Attend the multiple networking events to maximize the time you spend time with the key people you should be doing business with
  • Unrivalled Insight: rigorously researched agenda and speakers to give you such valuable insight and to make sure your pass is worth every cent and more!
  • Appeal to The End User and Grab Market Share Create the convenience that will springboard your mHealth product to mass adoption with the consumers

Download NowClick to download the full speaker line up

What Makes This Event Different?

  • Travel Centric: Drawing all aspects, challenges and opportunities in travel for online marketers, eCommerce and Social Media executives
  • Senior Level : Niche 200 senior-level audience from travel brands (hotels, airlines, intermediaries, suppliers) across the whole of APAC
  • Premium Networking: Attend the multiple networking events to maximize the time you spend time with the key people you should be doing business with
  • Unrivalled Insight: rigorously researched agenda and speakers to give you such valuable insight and to make sure your pass is worth every cent and more!

What our delegates say:

It was great to connect with people at an Asia level and get to know what others are doing on mobile and social media, lots of learnings to take back home and even implement some of them

Shashaank Shekhar Singhal, redBus

Great insights into the social media and mobile world. Looking forward to the next one!

Stacey Marcelo, The Langham, Hong Kong

Lots of good topics and presentations, packed with case studies and insights. I enjoyed meeting with a diverse crowd of people.

Anon

I really enjoyed the two-day conference and am very impressed with the quality of speakers and presentations. I would highly recommend it to my colleagues.

Jade Lo, Shangri-La Hotels and Resorts

Very happy and satisfied with the conference

Angelina Wong, Virgin Atlantic Airways Ltd.

Nice conference event organized by EFT, a round of applause particularly to Napolean who is really a guru in the area leading the whole event.

Anon

Download NowClick to download the full speaker line up

Do let me know if you're thinking of joining us in Hong Kong!

Best wishes,

Emily

Shreya Ganapathy
Shreya Ganapathy
Project and Research Director
Asia and Middle East | EyeForTravel
+ 44 20 7375 7150
shreya@eyefortravel.com