Mobile Strategies for Travel 2012

Ensure You Make the Right Mobile Investment Decisions for Your Travel Brand

According to Google, the number of mobile users researching travel via their mobile device is expected to grow 51% in 2012.  48% of Hotel companies and a 62% of Airlines planning to increase their budget for mobile in 2012.  What are you doing to get your mobile strategy in place right now and ensure your valuable time and resources are directed to the right areas to achieve mobile success for your brand?

Key Topics At This Year's Event Include:

• Essential Update: Understand Key Developments in Consumer-Facing Technology
• Mobile Apps & Web Apps - Avoid the Pitfalls & Understand What Really Delivers Success for Travel Brands
• Get the Most Out of the Convergence between Mobile and Social Media
• Managing Mobile – Make the Right Decisions Now for Future Mobile Success
• Achieve Seamless Customer Communications Across Multiple Platforms
• Effectively Service the Customer On-Site Via Mobile

Hear From These Top Travel Brands:

• Bill Keen, Director, Mobile Solutions and Emerging Products, Web and Interactive Marketing, InterContinental Hotels Group

• Greg Cannon, Corporate Head of Digital Marketing, Caesars Entertainment Corporation 

• Katherine Bose, Director, Mobile Partnerships, Americas, TripAdvisor

• Will Pinnell, Director, Mobile Strategy & Traveler Solution Product Marketing, Sabre Holdings

• Jeremy Kreitler, VP Wireless Services, Lonely Planet
• Rob Torres, Head of Travel, Google
• And many more - see the full program here

Hurry! This event will sell out - don't miss your chance to join us and learn how to implement the right mobile strategy for your brand and avoid the pitfalls!  Find out more about prices and packages here

Follow the event on Twitter using #mtravel

Mobile Innovation in Travel Awards 2012

We believe that those travel brands who are investing their valuable time and resources in mobile early - paving the way for others to follow - deserve to be rewarded.  EyeforTravel's Mobile Innovation in Travel Awards will take place at the conference on March 5th.  Vote for your favorite initiative here.

Held alongside EyeforTravel’s Social Media Strategies for Travel conference (now in its 5th successful year), this 2 day conference will examine where you should invest your valuable time and resources when it comes to mobile and why.

We will be looking specifically at consumer engagement and the convergence of mobile and social media as well as an in-depth examination of apps, mobile website and mobile booking platforms.

Gina Baillie
GM
EyeforTravel
London, UK: +44 (0)207 375 7197
US Toll Free: 1 800 814 3459 ext. 7197
gina@eyefortravel.com

Can’t make it to this event? Here are other EyeforTravel Events you might be interested in

Online Marketing Strategies for Travel 2012: The Americas & Caribbean (Miami, June 2012)

Travel Distribution Summit Europe 2012 (London, April 17-18)