Place Mobile, Social Media & Analytics at the Heart of Your Marketing Strategies to Drive Customer Engagement & Increase Profits

This event has now finished and details of the 2016 edition will be released shortly. To purchase the conference materials please contact

Watch highlights from the 2015 event here:

Click here to watch the video

The modern travel consumer is becoming increasingly digitally aware, with mobile, tablets and big data revolutionising the guest experience at every stage of the journey. Now is not the time to be complacent. Implementing cutting edge marketing strategies to engage your customer with your brand is vital to stay ahead of your competitors.

Co-located with Smart Travel Analytics & RM EyeforTravel's Online Marketing Strategies for Travel Europe 2015 will bring together some of the biggest brands in the industry to discuss how to innovate your marketing strategies to conquer digital disruption.

2015's Expert Speakers Included:

Amelie Malfoy

Amelie Malfoy
Senior Marketing Director EMEA
Aaron Sugarman

Stephan Keschelis
VP e-Commerce & Digital Transformation
NH Hotels
Gwenael Merlin

Serdar Kutucu
VP Brand Marketing & Communications
Design Hotels
Brian Hicks

Breffni Horgan
Head, Mobile
Kevin Clapson

Kevin Clapson
VP Global Display Sales
Etienne Faisandier

Marc Ellam
Head, Passenger & Digital Communications
Heathrow Airport
John Whitley

Torsten Kriedt
VP Innovation & Intelligence
BCD Travel
Camilla Bogen

Camilla Moe Bogen
Global Head of Social Media
Momondo Group
Laurent Demoulin

Marion Bauer
E&M Commerce Director
Vueling Airlines

Highlights for 2015 included:

  • Learn How to Innovate Your Approach to Personalisation & Loyalty to Own Your Travel Consumer and Increase Profits
  • Discover How Mobile is Fundamentally Changing the Way Customers Engage With Your Brand and Develop a Strategy to Exceed Their Expectations
  • Look Beyond Engagement: Take Your Social Media Campaigns to the Next Level With a Customer Centric Approach That Will Directly Impact Your Bottom Line
  • Develop a Content Marketing Strategy Which Will Thrive In The New Multi-Screen, Socially Connected Travel Landscape
  • The Connected Traveller: Hear How Savvy Brands Are Innovating to Provide a Seamless Travel Experience that Wows Their Customers From Start to Finish
  • 2 Conferences for the Price of 1! Co-Located with EyeforTravel’s Smart Travel Analytics & RM Europe: Learn How to Break Down the Silos Between Marketing & RM and Use Advanced Analytics Strategies to Drive Higher Revenues

Hear What Previous Delegates Had to Say

For networking, insight and keeping abreast of current trends - it's the place to be!

Eirian Price, Bluestone National Park Resort

Bluestone National Park Resort

Eye for Travel's Digital Marketing event was a great way to get direct insight from professionals in the field by sharing with us their case studies. Nothing's more motivating and inspiring than to hear first hand from the people implementing the latest trends and innovations in the market. The presentations and presenters were engaging, surprising and inspiring.

Eva Maarend, Tallinn Airport

Tallinn Airport

The conference was a great way to meet others in the same field and to see what works for them and how to implement these ideas in your own business.

Julie Taylor, Belmond


Highly positive experience and a great way to obtain insights and key references

Melanie Ferreira, TAP Portugal

TAP Portugal

It has been a great event. Good level of presentations and speakers. I will definitely recommend to my peers and colleagues in the hotel and airline fields.

Youvraj Seeam, Air Mauritius

Air Mauritius

An interesting conference with insightful case studies and inspirations

Eliane Wanner, FRHI Hotels & Resorts

FRHI Hotels & Resorts

I was happy - time and money well spent

Miguel Couto, Viagens Abreu

Viagens Abreu

Good event, some great executives, lots of new contacts

Jerry Kotkowski, Natura Tour

Natura Tour

For event updates and to receive news on industry trends follow #smeurope

For all event enquiries please contact:

Julia Heighton
Julia Heighton
Global Conference Director
UK: +44 (0)207 375 7229
US: 1 800 814 3459 ext. 7229
Twitter: @juliaheighton1
Workshop Sponsor
Media Partner