Online Marketing, Mobile & Social Media in Travel, Europe 2012

Use Social Media, Mobile and Online Marketing To Grow Sales, Brand Value and Market Share

Europe’s premier event for social media, mobile and online marketing professionals from across the travel industry is back for another successful year. The 2 day conference will cover:

• Brand is King – In An Increasingly Competitive Online Marketplace, Hear Expert Analysis on Whether You Are Investing Enough in Your Brand
• Get Inside the Mind of Your Consumer: Web, Tablet, Mobile - Understand the New Customer Journey
• Take Home A Step-by-Step Guide to Measuring Social Media ROI (Yes, It Is Possible!)
• Drive Meaningful Engagement Via Social Media - Hear up-to-the-minute Travel Industry Case Studies on How to Effectively Use Facebook, Twitter and Emerging Social Media such As Pinterest and Instagram
• Learn How to Engage And Inspire Even the Most Tech Savvy Traveler With An Update On Key Trends in Consumer Facing Technology
• Achieve Seamless Customer Communications Across Multiple Platforms
• Getting Personal:  Achieve Higher Results Using Highly Personalised, Targeted Marketing (Without Going Too Far)
• Mobile Apps - Avoid the Pitfalls & Understand What Really Delivers Success for Travel Brands
• Create the Perfect Mobile Website: Don't Waste Valuable Time & Resources - Hear the Top Mistakes to Avoid Along With Successful M-Commerce Case Studies
• And much more!

The full 2012 programme is currently being researched and will be announced shortly. Sign-up here to be alerted as soon as the programme is ready and to receive information on how to register at the lowest rate.

Confirmed speakers for 2012 include Disney, TUI, Melia International, IHG, Best Western, Skyscanner, Expedia, Fairmont, VisitScotland, bmibaby and many more!

View the past full 2011 programme and speaker line up here

This unique event brings together top travel brands for three business-critical issues - Social Media, Mobile, and Online Marketing. Each session area will provide you with up-to-the-minute discussions and case studies on best practices in online marketing, search, social media, mobile, location, CRM, measuring ROI and how to convert online customers.

For general enquiries about the event email gina@eyefortravel.com

Last year was a fantastic event - read the testimonials below to see for yourself!

Hear What Last Year's Delegates Had to Say

A powerful starting point to redefine key focus points for your online strategy, providing valuable insights from a broad range of industry professionals.

Niek Stevens, E-Communications & Retention Manager, Park Plaza Hotels

Very interesting and good speakers that offered both clear overall visions and tangible examples that can immediately be applied to different levels of the organisation.

Guy Kessels, Online Marketing Coordinator Benelux, Park Plaza Hotels

It was great to attend Online Marketing & Social Media in Travel Summit 2011. Very insightful and interesting to see how the rest of the world travel dynamics are different from the Middle East ones. Looking forward to the next one!

Mazen Abou Hatab, Head of Marketing, Joob.com

A great venue to attend and to keep marketeers on track in this fast moving sector.

Ana Dias E Seixas, Marketing & Customer Relations Director, Eurail Group

This has been my second summit by EyeforTravel. To travel from South Africa to attend means that the contents are worth the while. Enjoyed the diversity of subject matter and will attend again.

Johann Beukes, CEO, TRAVELinform

Great event for understanding the cutting-edge social media activities in the travel industry, both the web and mobile.

Gregory Linn, Director - Hotel & Travel - Europe, Groupon

It was a fantastic conference, sharing opinions and meeting people.

Maria Puzankova, Editor in Chief, Travel.ru

EyeforTravel summits consistently deliver great content and valuable connections.

Richard Eisermann, Strategic Director, Prospect

Gina Baillie VP, Marketing, EyeforTravel E: gina@eyefortravel.com T: UK +44 (0)207 375 7197