Organized by EyeForTravel
EyeforTravel's

Online Marketing Strategies for Travel 2014:
The Americas & Caribbean

June 2-3, Ritz Carlton Coconut Grove Hotel, Miami

Integrate Mobile, Social Media & Data to Deliver a Seamless Digital Cross-Platform Experience

The travel marketer's toolkit is becoming more complex by the minute. Mobile, Social, Tablet, Digital - It can be hard to know where to focus your valuable marketing spend. 

Join us at the no.1 discussion forum for travel marketing professionals and hear how top travel brands have traversed an increasingly fragmented digital media landscape.

See the full 2014 agenda and more details on the topics to be discussed:

Pre-event taster: Hear how Travelocity and IHG employed analytics to make data driven marketing decisions

Leading companies just confirmed to speak

Jimmy Suh Barbara Pezzi Kevin Krone Pat McInerney Karen Bates
Jimmy Suh
Senior Vice President, Ecommerce & Distribution
Loews Hotels
Barbara Pezzi
Director of Analytics and SEO
Fairmont Raffles
Kevin Krone
CMO
Soutwest Airlines
Pat McInerney
Senior Account Executive
Google
Karen Bates
Global Online Marketing Director
Latam Airlines Group
Loews Hotels Fairmont Raffles Soutwest Airlines Google Latam Airlines Group
Simon Bradley Todd Henrich Jiri Marousek Elizabeth Harlow Ricky Heath
Simon Bradley
VP Marketing Americas
Virgin Atlantic Airways
Tim Henrich
SVP Corporate Development
Priceline
Jiri Marousek
Global Director of Digital Marketing
Brand USA
Elizabeth Harlow
Senior Vice President Marketing
Loews Hotels
Ricky Heath
Head of Travel and Transport Practice
AT and T
Virgin Atlantic Airways Priceline Brand USA Loews Hotels AT and T
Noelle Leveaux Jeff DeKorte Glenn Stress Joel Rothstein Philip Easter
Noelle Leveaux
CMO
Visit Dallas
Jeff DeKorte
VP Global Digital Marketing
Royal Caribbean International
Glenn Stress
Director Digital (Americas) Starwood Hotels and Resorts
Joel Rothstein
VP IT Strategy and Innovation
Marriot International
Philip Easter
Director of Mobile Apps
American Airlines
Visit Dallas Royal Caribbean International Starwood Hotels and Resorts Marriot International American Airlines

Only the Hottest Topics at This Year's Conference:

  • Understand the Multiscreen Comsumer: The latest market intelligence on consumer bevavior in the multiscreen world
  • Integrate Across Digital Devices: Inspire, engage and convert with a seamless cross-platform user experience
  • Content Marketing is key in 2014 but what content sells your travel product?
  • Be a smart marketer: Place big data and analytics at the heart of your marketing strategy
  • Social and Mobile: Leverage data to intelligently target your customers through hyper-personalization (without being creepy!)
  • Destinations take communication to the next level - Optimize SoLoMo to make your brand matter
  • The future of social: Shake up your marketing strategy with micro-videos - Vine, Instagram, Jelly - The travel marketer's best friend?
  • Spotlight on Latin American and Hispanic Markets: Engage with potential customers and capitalize on the fastest growing consumer force in the Americas
  • Omni-channel Marketing: Mobile, Social, Desktop, Tablet - Develop a winning digital marketing strategy that boosts engagement and grows profit
  • ...and much more!

Download your event e-brochure here for full agenda, speaker list and further information

Travel marketing innovators who will speak at the 2014 conference:

Here's just a taster of some of the top brands who will be speaking at the event in 2014:

  • Kevin Krone, Chief Marketing Officer, Southwest Airlines
  • Simon Bradley, Vice President Marketing, North America, Virgin Atlantic Airways
  • Jimmy Suh, Senior Vice President eCommernce and Distribution, Loews Hotels and Resorts
  • Barbara Pezzi, Director Analytics & Search Optimization, Fairmont Raffles International
  • Todd Henrich, SVP Corporate Development, Priceline
  • Noelle Leveaux, Chief Marketing Officer, Visit Dallas
  • Philip Easter, Director of Mobile Apps, American Airlines
  • Kenneth Barret, Vice President Brand Management, Starwood Hotels and Resorts 
  • James Poole, Vice President of International Marketing, Avis Budget Group
  • Jiri Marousek, Global Digital Marketing Director, Brand USA
  • Joel Rothstein, Vice President IT Strategy and Innovation, Marriott International
  • James Zale, Vice President Internet Strategy & Development, Visit Philadelphia
  • Jérôme Hiquet, VP Marketing North America, Club Med
  • Jonathan Isernhagen, Director, Marketing Analysis, Travelocity
  • Elizabeth Harlow, Senior Vice President Marketing, Loews Hotels and Resorts
  • Jeff Dekorte, Vice President for Global Digital Marketing, Royal Caribbean International
  • Susan Black, Founding Partner, Black and Wright

Check out the complete list of expert speakers

Hear What Previous Delegates Had to Say

I've been in this industry for over 30 years and this event was one of the very best I have attended. Every topic was relevant and each speaker was engaging and informative.

Randy Russell, Senior Vice President, Sales & Marketing, Couples Resorts

I love EyeforTravel conferences because they are such laser-focused and targeted events for the travel industry. When I go, I know that all the sessions, everyone I meet and all the sponsors are 100% tailored to my needs, questions and interests. While I enjoy other, larger conferences, this one is always on my yearly 'to attend' list because of its continued and specific relevance to what I do on a daily basis.

Brandie Feuer, Vice President, Tropicana Las Vegas

I've never been to an EyeforTravel conference before and was very happy with what I was able to take away from this one. I will definitely be back to another conference by EyeforTravel.

Melissa Grossarth, eCommerce Director, Your DC Hotels

This is, I believe, my 4th or 5th EyeforTravel conference and I get more out of it than any other of the 10 or so conferences I go to every year because not only is it focused on the growth area of marketing and sales, but specifically focused on my industry which is travel. It is also very organized but yet informal in the presentations. Well done!

Jim Wehrle, eBusiness Director, Hacienda Tres Rios Hotel

The quality of speakers was impressive and insights presented were very helpful. Plenty of well-organized networking opportunities. All around a great conference.

Madigan Pratt, Managing Director, Madigan Pratt & Associates

I go to a lot of conferences and the EyeforTravel Conference was hands down the best I've been to. The information was cutting edge and high quality. Thanks for a great event!

Layna Dugan, Destination Marketing Account Executive, MMG Worldwide

I very much enjoyed the event due to its diversity of speakers from all over America. I brought several tips and valuable information back home with me in Argentina, with the latest technology and resources we can implement to innovate and stay up-to-date.

Paula Bongiovanni, Owner, Surelier

Once again the EyeforTravel conference made the wheels really start spinning in my mind. I walked away with a wealth of information that created a number of new ideas that I am looking forward to implementing at my hotels.

David Kopac, Corporate eCommerce Manager, Shaner Hotel Group

Click here to download the brochure, and receive relevant presentations and whitepapers.

John Gallagher
John Gallagher
Global Events Director
EyeforTravel
E: john@eyefortravel.com
US Toll Free: 1.800.814.3459 ext. 7501
International: +44 (0)207 375 7501