Conference Agenda

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Day One Day Two

Day 1 - June 2

8:45-10:30 Maximize ROI: Smart Investments for Travel Marketers in 2014

In a fragmented media landscape how can you make sure your brand outperforms competitors?

  • What % of your budget should be given to mobile?
  • Explore how the smartest marketers are re-engaging the customer with personalized retargeting. 
  • Where should search rank in your marketing priorities?
  • Discover how the strongest brands are making money off social
  • Has email reached its peak or will dynamic email creation push its effectiveness even further?
  • Top tips to providing a cohesive message across devices and channels?
  • Leverage advertising technology to efficiently market (and compare performance) across mobile, social, tablet and desktop display
  • Drive substantial return on digital marketing initiatives through targeted advertising and personalized messages to speak to your customers effectively

Kevin Krone, CMO, Southwest Airlines
Elizabeth Harlow, SVP Marketing, Loews Hotels and Resorts
Todd Henrich, SVP Corporate Development, Priceline
Aaron Finn, GM, Simplixity

10:30-11:00 Coffee Break

11:00-12:30 Cross-Platform Integration in the New Multiscreen World

In an age when 1 out of 2 online travel searches now comes from mobile, marketers face the challenge of deciding how to allocate their marketing budgets across desktops, mobile and tablet devices.

  • How can you better leverage the multiscreen world and optimize the new tech ecosystem to make mobile devices more efficient as conversion tools?
  • Discover ways to optimise the customer experience across all three screens and enhance customer engagement through an improved user-experience
  • Gain insight into how the costumer behaves across all platforms and attribute value to your mobile investments
  • Tips to delivering a consistent brand message in the new multiscreen world to turn boost awareness and grow profits

Joel Rothstein, VP IT Strategy and Innovation, Marriott International
Jeff DeKorte, VP Global Digital Marketing, Royal Caribbean International
Jérôme Hiquet, VP Marketing North America, Club Med
Nathan Richter, Director Client Solutions, Monetate

12:30-2:00 Networking Lunch Break

1:15-2:00 The new opportunities, trends, challenges and solutions for metasearch marketing

  • New opportunities and trends in metasearch marketing 
  • Challenges for hotels to manage metasearch marketing
  • Solutions to manage and optimize metasearch marketing

Quentin Moores, Director Metasearch Marketing, Derbysoft

Online Marketing Track: Mobile and Social Media Track:
2:00-3:00 Deliver Intelligent Web Design and an Optimized User Experience 2:00-3:00 Big Data in the Age of Mobile Technology

Website design is as important as ever as consumers face information overload and struggle to differentiate your brand from competitors

  • How can you optimize the user experience and make consumers convert on desktop devices?
  • Understand how to develop a personalized web experience to target the hesitant consumer and encourage brand loyalty
  • Learn how your website content and design will help you differentiate your product and climb up the search rankings
Mansi Vagt, Director of Digital Marketing, Fairmont Raffles Hotels International
Joyce Bliss, Global Marketing Promotions Director, Enterprise Holdings
Chris Buckelew, Corporate Director eCommerce, Crescent Hotels and Resorts

  • Discover why top brands are putting data at the core of their mobile marketing strategies and why you should too
  • Track your customer across platforms and target them with the right message at the right time on the right device
  • Learn how you can capitalize on the newest positioning technology to target and re-target customers with relevant products.
  • Bluetooth Low Energy (BLE) and the advent of iBeacon - how can travel marketers further personalize the travel experience?
Heather Forsythe, Senior Director Marketing, TripIt 
Ricky Heath, Head of Travel and Transportation Practice, AT & T
Anthony Maggio, Co-Founder and Operations,Checkmate
Dr. Alastair Hanlon, Vice President Enterprise Solutions, Syniverse
3:00-4:00 Email is Definitely Not Dead - Creative Ways to Boost Conversions in 2014 3:00-4:00 Get Socially Smart in 2014 - How to Leverage Social Media Data in 2014 & Beyond

As email continues to evolve, marketers are finding new ways to promote brand loyalty and steer customers down the booking funnel.

  • Develop strategies to ensure smooth cross-platform performance and optimize user engagement
  • Leverage big data to produce more targeted, more profitable marketing messages via email
  • Learn how to adapt to shrinking screen sizes as mobile continues to grow and wearable technology enters the market
  • Agile Email Marketing: Learn how your peers have used the latest technology to maximize their profits with dynamic email campaigns
  • Harness big data to split your segments intelligently and target the customer with a relevant, personalized message 
Karen Bates, Global Online Marketing Director, Latam Airlines Group
Gretchen Paxton, Director Marketing Analytics & CRM, Americas, Meliá Hotels International

Brands are increasingly able to access data through customer interaction on social media platforms. Get to grips with social data mining and intelligently split your segments to communicate more effectively across your marketing channels

  • Learn how to harness social media data and better divide your marketing segments
  • Personalize and retarget effectively: How to leverage social data to reach the right consumer at the right time with the right message (without being creepy)
  • What information are you legally allowed to collect, use and store from social data sources?
Jonathan Isernhagen, Director of Marketing Analysis, Travelocity
Gregg Tilston, Global Social Media Leader, Flight Centre
Adam Bambrough, VP Client Services, Brandwatch
Nathan Easom, Head of Sales - North America, WAYN
4:00-4:30 Networking Coffee Break
4:30-5:30 The Great Search Debate Continues: How Will the Rise of Meta Impact on the Search Landscape 4:30-5:30 Key Spotlight on Mobile Optimization
Learn how to adapt your SEO strategy as keyword search faces increasing pressure with the introduction of Google Hummingbird
  • Should travel marketers invest more $$$ in Bing or does Google + hold the key to top search ranking?
  • Hear how top brand have made mobile a core feature of their search strategy
  • Will audience based optimization revolutionize the paid search industry?
  • Innovators discuss creating and curating content that will up your search performance
Ankur Randev, VP Revenue & Distribution, Highgate Hotels
James Hayden, CRO, Hotelscan
Quentin Moores, Director, MetaSearch Business Development, DerbySoft
Max Starkov, CEO, HeBS Digital
The growing influence of mobile on and offline, cross-device conversions, and the rising share of mobile social media users has resulted in a highly complex web of touch points.
  • Hear tips to create a savvy mobile user experience to maximize customer engagement and encourage brand loyalty
  • Understand how the mobile payment landscape will evolve and how new technology has turned mobile into a key conversion tool
  • Master the last minute segment with intelligent app design
Christoph Heyn, Senior Manager, Global eCommerce and Mobile Strategy, Ritz Carlton Hotel Group
Philip Easter, Director of Mobile Apps, American Airlines
Ajay Waghray, Mobile Product Manager, Homeaway


Day One Day Two


Day 2 - June 3

9:00-10:30 Content Marketing Reigns Supreme But What Drives Conversions in a Multiscreen World?

All the experts say content is key in 2014 but what channels and which campaigns give your brands traction and drive conversions at every step of the customer journey

  • User-generated, 3rd party or branded content - What will sell your travel product?
  • Video, text, image ... what formats work for which travel vertical?
  • Get fit for purpose on smartphones and tablets with mobile-optimized content
  • Learn how to enhance brand recognition and differentiate your product with engaging visual content

Brett Steiger, Director of Brand Marketing, Travelocity
Carolyn Fox, Director Digital Travel, National Geographic Traveler
Danica Boyd, Director, Content Operations, Wyndham Hotel Group

10:30-11:00 Networking Coffee Break

11:00-12:00 Get to Grips with Attribution Modelling - Place Analytics at the Heart of Your Marketing Strategy

Mobile, Social, Tablet, Desktop: the customer journey is more complex than ever before. Learn how to leverage analytics to attribute value more accurately to ensure you spend your marketing budget wisely in a fragmented media landscape.

  • Look beyond last click attribution and gain a 360° perspective of  the conversion funnel
  • Measure and track visitor behavior to make more informed media spending decisions
  • Learn about the newest features to Google analytics and how they can make you a better marketer
  • Internal vs. External tools: find the right balance
  • What’s the value of a retweet or a pin?

Barbara Pezzi, Director of Analytics and SEO, Fairmont Raffles Hotels International

12:00-12:45 Understand the New Multiscreen Consumer: Know How Your Consumers Are Behaving and Adapt Your Strategy Accordingly

Your travel brand’s marketing arsenal is more complex than ever before - Hear the latest consumer market intelligence to better understand your travel purchaser as they connect across multiple devices and engage on numerous networks. 

  • Turn lookers into bookers with a customer-focused digital marketing strategy
  • A strong social strategy: Pinterest, Youtube, Facebook, Twitter, Snapchat, Instagram, Vine - Where are your customers spending their time? 
  • Mobile as a converter vs. Mobile as an engager - How does the customer really want to engage with your brand?
  • In 2013, 81% of travel buyers consulted videos before purchasing travel products. Analyze the importance of the rich media and how they can be leveraged to boost user engagement

Pat McInerney, Senior Account Executive, Google
Brian Nowak, Internet Equity Research Analyst, Susquehanna Financial Group
Kurien Jacob, Chief Revenue Officer, Highgate Hotels

12:45-2:00 Networking Lunch Break

Online Marketing Track: Social Media Track:
2:00-3:00 Create Digitally Savvy Destinations That Enhances Customer Engagement & Draw Travellers to Your Destination 2:00-3:00 Get up to Speed with Key Social Media & Mobile Developments
Hear how CVBs have become content publishers and learn how to tell an impactful brand story that resonates with the customer across all devices.
  • How can Destinations leverage social media to drive traffic and increase destination recognition?
  • Destinations take communication to the next level: Optimize SoLoMo to enhance the user experience and improve web traffic
  • Destinations Vs. Collaborative Economy: Learn how P2P players have changed the travel ecosystem and discover creative ways to enhance your brand’s awareness
Noelle LeVeaux, CMO, Visit Dallas
James Zale, VP Internet Strategy and Development, Visit Philadelphia
Susannah Costello, VP Global Brand, Visit Florida

Hear how recent innovations will impact on the travel arena.

  • Google+ and the future of search - Implement a social media strategy that that boosts brand placement on SRPs
  • Manage the millennial: Facebook, Twitter and what comes next...
  • Wearable technology: Prepare your travel brand for the new always-on customer
  • Start-ups inspire - build your brand on a a limited marketing budget
Glenn Stress, Director Digital, Starwood Hotels and Resorts
Jenna Lloyd, Marketing Communications Director, Virgin Atlantic, N.A
Sarah Robinson, Large Customer Sales Manager - Travel IndustryGoogle
David Chait, Founder, Travefy
3:00-4:00Spotlight on Online Marketing Strategies for the Hispanic & Latin American Markets 3:00-4:00 Leverage Social Media in a Mobile-enabled World

US Hispanic purchasing power is expected to grow to $1.5 Trillion dollars by 2015 - learn ways to more effectively engage with potential customers and capitalize on the fastest growing consumer force in the US.

  • How does behavior differ? Learn how to target the US Hispanic consumer an all three screens
  • How should your message differ? Learn how to deliver the right message at the right time across the right medium
  • Focus on Latin America:  Country by country comparison - where do consumers in Latin America spend their time online? 
Mario Garello, Regional Marketing & Advertising Manager, Despegar
Gerardo Garcia, VP eCommerce, Palace Resorts
Rodrigo Salem, Head of Sales Pan Regional LATAM, Facebook

Smartphone and tablet penetration is rapidly increasing. People love to share their travel experiences on the move and a mobile-enhanced social media strategy could be crucial to creating a buzz about your destination/resort or travel experience.

  • How do you encourage travelers to share their experience in-destination?
  • Does mobile hold the secret to social ROI?
  • Learn how to use the features of a smartphone to boost social engagement via mobile
  • Shake up your marketing strategy with micro-videos: Vine, Instagram, Snapchat - the travel marketer’s best friend?
Ed Perry, Global Senior Director of Social Media, OTA Partnerships and Innovation Projects, Worldhotels
Krista Pappas, COO, Duvine Cycling and Adventures
Belén Estacio, Social Media Analyst, Latam Airlines Group


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