Available as individual reports or as a full series - see below for release dates.
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Invaluable information necessary to understand, plan and implement your distribution & marketing strategies in the world's most exciting and profitable emerging travel markets.
Travel markets that can generate the biggest ROI are just starting to open and are poised for incredibly fast growth. Its simple, travel brands built now will be worth millions in the near future... but only if you get it right!
EyeforTravel have produced three brand new reports which examine the trends of travel distribution in the world's fastest growing large travel markets.
Get your hands on market intelligence that will enable you to sell travel effectively to these consumers!
The reports will provide you with country data that will give you the big picture, a look at some of the key demographics and their implications in terms of growth, risk and how these may impact your business. They'll give you insight into domestic and outbound travel trends, sector specific analysis and online and offline distribution & marketing tactics. Plus, unlike most industry reports, these reports are not just based on what the industry is doing, but crucially we've researched the travel consumers in these markets to find out the population's propensity to travel and asked exactly what they need from the travel industry... and the results make fascinating and potentially lucrative reading.
Save time and money trying to research this complex market yourself!
What you'll have to hand all in one book...
- Economic trends & key demographic data
- Domestic and outbound travel patterns
- e-commerce and Internet user characteristics
- A strategic analysis of the different industry sectors (hotel, airline, cruise, rail, car rental, package tours...)
- Brand new high level data illustrating online and offline distribution
- Direct vs. indirect online distribution trends and in-depth insight into the role of intermediaries and suppliers
- Online payment environments
- Consumer search and buying behaviour
- Analysis of advertising media and the trends in online travel marketing
- In-depth case studies
- A list of useful contacts
- Tips for going about business in the country
- Plus much more...
Including stacks of data you can't find anywhere else!
The result is information that will enable you to choose which market suits your product, understand how to capitalise on the travel spend of the residents (domestic and international travel), when you should enter and the most cost effective way to enter it. Or... if you're already committed to a region, the report will enable you to reposition your brand and product for maximum returns for 2008 and beyond.
Understand what the emerging markets buzz is all about!
The reports are intended for various travel industry sectors such as airlines, hotels, travel agents, car rental companies, tour operators, online intermediaries and tourism boards. It provides information necessary to back up distribution and marketing strategies and ultimately reach the consumer in a more informed way. They'll be of interest to both foreign companies looking to invest in the markets and capitalise on the travel spend of the residents (domestic or international travel) as well as local companies looking to understand the markets in which they operate. Analysis is based on historical data from 2002 and forecast to 2012.
Take a look at the Table of Contents and List of Figures for each report and realise the level of industry intelligence we've put together for you...
Do you want to promote and sell your travel product to the consumers in these large markets?
... Quite simply, these reports are an essential tool for you to get it right
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Release Dates
- India: RELEASED
- Russia: RELEASED
- China: RELEASED
Pre-purchased reports will be delivered direct to your desk on the day of publication