EyeforTravel Research

Travel Distribution China Report (Edition 1)

Continuous economic growth and changing tourism policies. An emerging middle class and increasing disposable income. Growth in Internet use, broadband and electronic payment facilities. Large volumes and large values. Technological innovations and changing consumer purchasing habits. Growing online travel markets and power in traditional channels... China is an attractive travel market and companies need to understand the dynamic market requirements for successful entry and growth.

Do you want to sell your travel product to the Chinese travel consumer?

If you want to investigate the volumes, values and directions of the Chinese travel consumer both domestically and internationally, their characteristics, the channels they’re buying their different travel products from and ultimately how best to target this market … then EyeforTravel’s first edition of the Travel Distribution China Report will provide you with an enormous amount of market intelligence that will back up many successful distribution and marketing strategies, both online and offline.

Identify where the untapped potential lies in the Chinese travel market
Understand the Chinese travel consumer
Ensure your budget is in the most profitable channels now and in the future

To put solid figures behind your distribution and marketing strategies and delve deep into the real meaning behind the trends in this large emerging market, you need to ensure you’ve got your copy of the Travel Distribution China Report to hand. It’s an investment that will pay back many many times over.

You’ll find all the answers to the following questions and many more within one comprehensive report…

How exactly is the economy growing and what does this mean for travel?
What policies are having an impact on this travel market?
Where are the travellers going?
How much are they spending?
Where and how are they buying their travel products?
How significant is the role of the Internet?
What’s the potential for online payments?
What’s the actual value of the online and offline travel markets?
What are the specific market sizes and trends for the airline, hotel, car rental, rail, cruise, package tour and intermediary sectors?
What role do online travel agents (OTAs) play for different travel products?
How do we expect Chinese consumers to buy travel this year and what about in 2012?
What are the marketing strategies of the different sectors?
What’s the best way to reach the Chinese travel consumer?
What media is available and most powerful?
What do Chinese consumers look for in travel companies?
What are the major challenges you need to tackle?
What should a foreign organisation consider?
How have I’ve become such an expert on the Chinese travel market?!

This new in-depth report is the ultimate tool for companies interested in the Chinese travel consumer.

Finding relevant, accurate and reliable data in the emerging travel markets is a major challenge. It’s time consuming, it’s complex, and requires a real understanding of the market. It’s also vital that business decisions are backed up by good research. Plus business ideas generated from insightful market intelligence can be very rewarding.

Executive Summary & Trends
1. Country Overview
- Economy
- Key Demographics
- Government Policies
2. Tourism Overview
- Tourism Overview
- Domestic Tourism
- Outbound Tourism
3. China Travel Distribution & Trends
- China’s Total Travel Market: market trends and distribution channel analysis
- Domestic Travel Market: travel distribution and sector trends for
  - Airlines
  - Hotels
  - Car Rental Market
  - Cruises
  - Railways
  - Online Travel Agents (OTAs)
  - Meta Search Engines
  - Traditional Travel Agencies
- Outbound Travel Market
4. Chinese Travellers – Search and Buying Behaviour
- Internet Users & E-commerce
- Use of Online Facilities
5. Marketing, PR & Sales
- Advertising Media and Online Marketing
- Marketing Strategies by Key Travel Segments
6. Case Studies
- Ctrip - near monopoly in Chinese online travel market
7. Useful Contacts
8. Research Methodology

List of Figures

Figure 1: China’s Real GDP (2002-2012F)
Figure 2: China’s nominal GDP (2002-2012F)
Figure 3: Per capita GDP in real terms (2002-2012F)
Figure 4: Per capita GDP in nominal terms (2002-2012F)
Figure 5: Comparison of China’s GDP per capita with other leading countries, 2006
Figure 6: Employment in China (2002-2010F)
Figure 7: Exchange rate against key currencies (Average Annual Rates, 2002-2012F)
Figure 8: China’s foreign exchange reserves (2002-2007)
Figure 9: Utilised foreign direct investments into China (2002-2006)
Figure 10: China’s rank in global FDI flows (2006)
Figure 11: Foreign direct investments into China by sector (2002 and 2006)
Figure 12: Foreign direct investments into China by country (2002 and 2006)
Figure 13: Population of China (2002-2012F)
Figure 14: Share of population by age group (2000, 2005, 2006 and 2025F)
Figure 15: Urbanisation in China (1978-2006)
Figure 16: Population by region (2005 and 2006)
Figure 17: Per capita disposable income of urban and rural households (2002-2007)
Figure 18: Per Capita Annual disposable income of urban households by region, 2005
Figure 19: Share of urban households by income class (base year 2000)
Figure 20: Average family size in China
Figure 21: Education profile of Chinese aged six years and older, 2006
Figure 22: Number of new students enrolment by level and type of school (2002-2006)
Figure 23: Number of Internet users in China (2002-March 2008)
Figure 24: ADS status awards (2007)
Figure 25: Visa processing time for Chinese
Figure 26: Growth in China Travel and Tourism (Value, 2002-2012F)
Figure 27: Travel & Tourism expenditure by travel purpose (2002-2012F)
Figure 28: Growth of domestic tourism (2002-2007)
Figure 29: Urban resident volume by purpose of visit (2005)
Figure 30: Tourism receipts “Golden Week” vs. rest of the year (2005)
Figure 31: Preferred domestic tourism destination for the rich
Figure 32: Domestic tourism of urban and rural residents (2002-2007)
Figure 33: Domestic tourism of urban residents by major cities – Per capita tourism expenditure
Figure 34: Domestic tourism of urban residents by gender, 2005
Figure 35: Domestic tourism of urban residents by age, 2005
Figure 36: Outbound Chinese (Million, 1995-2020F)
Figure 37: Geographic break-down of outbound travellers by destination (41 million; 2007)
Figure 38: Chinese outbound by destination (2002-2007)
Figure 39: Region wise outbound volume distribution (2002-2007)
Figure 40: Hot travel destinations within Asia (ex Macau and Hong Kong)
Figure 41: Purpose of travelling to Hong Kong (% of respondents)
Figure 42: Outbound travellers to Japan (2001-2006)
Figure 43: Mode of travel to Thailand (2006)
Figure 44: Outbound travellers to Singapore (2001-2007)
Figure 45: Purpose of travel to Singapore (2005)
Figure 46: Dream destinations (2007)
Figure 47: Top 5 European destinations for outbound Chinese (2007)
Figure 48: Long haul travel destinations outside Asia (% respondents, 2007)
Figure 49: Outbound travellers to US (2000-2006)
Figure 50: Outbound group packaged tour travellers (Million, 1994-2006)
Figure 51: Outbound by package type and destination
Figure 52: Expenditure by outbound travellers (1995-2006)
Figure 53: Outbound per capita travel expenditure (1995-2006)
Figure 54: Trip expenses at major destinations (2007)
Figure 55: Spending composition 2003
Figure 56: Chinese spending in Singapore by major items (2005)
Figure 57: Visa processing time (in business days) for major destinations
Figure 58: China total travel market value (2002-2012F)
Figure 59: China total travel market by segment (2002-2012F)
Figure 60: Chinese total travel market - online vs. offline (2002-2012F)
Figure 61: Chinese online travel market: direct vs. indirect (2002-2012F)
Figure 62: Chinese online travel market: direct vs. indirect distribution (2002-2012F)
Figure 63: Domestic travel market by segment (2002-2012F)
Figure 64: Chinese domestic travel market - online vs. offline (2002-2012F)
Figure 65: Domestic online travel market by segments (2002-2012F)
Figure 66: Chinese domestic travel market - direct vs. indirect (2002-2012F)
Figure 67: Chinese domestic travel market - direct vs. indirect distribution (2002-2012F)
Figure 68: Growth in domestic revenue passenger kilometres (2002-2012F)
Figure 69: Domestic Air Passenger Traffic (2002-2012F)
Figure 70: Passenger traffic (Passenger kilometre) growth by mode of transport – 2007E
Figure 71: Share of passenger traffic by mode of transport
Figure 72: Type of travellers
Figure 73: Chinese airports in global Top 100 ranking of airports by the number of passengers handled (2003-2006)
Figure 74: Distribution of aircraft movements – 2006
Figure 75: Passenger throughput trends at major Chinese airports (2002-2012F)
Figure 76: Number of airports (1990-2020F)
Figure 77: Domestic Airlines (2006 Passengers Carried)
Figure 78: China airline industry - grouped under the Big-3
Figure 79: Airline companies in China and their home-base
Figure 80: Comparative market share in major China air traffic hubs
Figure 81: Market share of China’s Big 3 airlines in terms of RPKs (2004 and 2007)
Figure 82: Development of air passenger traffic (2002-2007)
Figure 83: Private airlines pipeline in China
Figure 84: Domestic air bookings value (2002-2012F)
Figure 85: Domestic online air bookings and penetration (2002-2012F)
Figure 86: Direct vs. indirect distribution in online bookings (2002-2012F)
Figure 87: Overnight trips undertaken by Chinese tourists (2000-2012F)
Figure 88: Star rated rooms in China (2002-2007E)
Figure 89: Comparison of hotel pipeline in China and other regions (2007)
Figure 90: Y-o-Y Growth in RevPAR (2005-2007E)
Figure 91: Geographic segmentation of hotel revenues in China (2005)
Figure 92: Geographic distribution of hotels and utilisation rates (2005)
Figure 93: Breakdown of star-rated hotels by ownership type (2002 and 2005)
Figure 94: Hotel pipeline by brand (Oct 2007)
Figure 95: Number of rooms in non-star rated hotels (2002-2006)
Figure 96: Economy hotel capacity growth (total rooms, 2004-2006)
Figure 97: Competitive landscape of economy hotels
Figure 98: Overnight stays by Chinese customers segmented by accommodation type
Figure 99: Private vehicle ownership (1990-2006)
Figure 100: National expressway (2001-2050F)
Figure 101: Number of SMEs in China (1990-2006)
Figure 102: Percentage split of branded and unbranded hotel rooms
Figure 103: Domestic hotel bookings (2002-2012F)
Figure 104: Chinese hotel consolidators operating model
Figure 105: Domestic online hotel bookings (2002-2012F)
Figure 106: Hotel aggregators in China
Figure 107: Direct vs. indirect distribution in domestic online hotel bookings (2002-2012F)
Figure 108: Value of car rental market in China (2002-2012F)
Figure 109: Domestic online car rental bookings and online penetration (2002-2012F)
Figure 110: Direct vs. indirect distribution in domestic online car rental bookings (2002-2012F)
Figure 111: Market size of domestic cruise industry (2002-2012F)
Figure 112: Major Yangtze cruise routes
Figure 113: Major inland cruise routes
Figure 114: Major coastal cruise routes
Figure 115: Cruise liners capacity share
Figure 116: Cruises along the Yangtze River
Figure 117: Major outbound cruise routes
Figure 118: Rail - Number of passengers carried (2000-2007)
Figure 119: Investment in transport fixed assets (2000-2006)
Figure 120: Domestic rail bookings (2002-2012F)
Figure 121: Share of OTAs in China travel market (Domestic, 2002-2012F)
Figure 122: Domestic OTA market – online revenue composition
Figure 123: Market share of leading OTAs at the end of 2007 Second Quarter
Figure 124: Revenue distribution of Ctrip (2002-2007Q3)
Figure 125: Revenue distribution of eLong (2002-2007Q3)
Figure 126: Revenue comparison between eLong and Ctrip (2002-2006)
Figure 127: Number of travel agencies in China (2002-2006)
Figure 128: Number of travel agencies in Top 15 regions
Figure 129: Number of authorised travel agencies for outbound travel by city/province (2007)
Figure 130: China outbound travel market value (2002 to 2012F)
Figure 131: Chinese outbound travel market - online vs. offline (2002-2012F)
Figure 132: Chinese outbound online travel market - direct vs. indirect (2002-2012F)
Figure 133: China outbound online travel market by segment (2002 to 2012)
Figure 134: Outbound travel bookings (2002-2012F)
Figure 135: Outbound airlines market value (2002-2012F)
Figure 136: Online vs. offline in the outbound airlines travel market (2002-2012F)
Figure 137: Direct vs. indirect distribution in outbound airlines online travel market (2002-2012F)
Figure 138: Outbound hotels market value (2002-2012F)
Figure 139: Outbound online hotel market - online vs. offline (2002-2012F)
Figure 140: Outbound cruise market value (2002-2012F)
Figure 141: Outbound car rental market value (2002-2012F)
Figure 142: Outbound railways value (2002-2012F)
Figure 143: Comparison of China’s broadband cost with select countries (2006)
Figure 144: Internet penetration in China (June 2002 to Dec 2007)
Figure 145: Internet penetration in various countries (as of December 2007)
Figure 146: Retail E-commerce in China (2002-2007)
Figure 147: Top eight online purchases for 2006 (as a % of respondents)
Figure 148: Online travel purchasers and % of Internet users (2003-2006)
Figure 149: China mobile subscriber base – Historical and forecast (2002-2012F)
Figure 150: China’s bank cards market – Volume and average spending (2002-2008F)
Figure 151: Bank cards in China (2002-2006)
Figure 152: Distribution of Internet population (as of December 2007)
Figure 153: Major Internet access points (as a percentage of Internet users)
Figure 154: Internet access point for urban and rural netizens (as of December 2006)
Figure 155: Internet user demographics (as of June 2007)
Figure 156: Internet penetration rate by age group (as of June 2007)
Figure 157: Online activities of Internet users (as a % of sample surveyed) (as of June 2007)
Figure 158: Broadband netizens and % of total netizens (2002-2007)
Figure 159: Broadband households (2004-2010F)
Figure 160: Installed base of computers – including desktops and laptops (as of June 2007)
Figure 161: Sources of information for travel research by outbound Chinese traveller
Figure 162: Leisure travel information sources (% of respondents)
Figure 163: Travel planning and decision making figure
Figure 164: Main factors influencing travel planning and decision making
Figure 165: Advertisement expenditure by media type (2002-2008F)
Figure 166: Daily average reach (millions) by channels in primetime (top ten for each sector)
Figure 167: Quoted ad rates of selected television channels in China
Figure 168: Top newspapers (all languages; Circulation in million)
Figure 169: Top China dailies - Ad rates (2006)
Figure 170: Minutes spent per day on newspaper, by age bracket and by education level
Figure 171: Reading online news (% of Internet users)
Figure 172: Production of radio programmes data (2002-2006)
Figure 173: Contribution of different modes of transport in total passenger travel (1978-2006)
Figure 174: China’s Internet advertising market (2005-2010F)
Figure 175: Ctrip net revenue by segment (2007)
Figure 176: Share of hotel booking in Ctrip’s net revenues (2002-2007)
Figure 177: Ctrip’s revenues from hotel booking
Figure 178: Share of air-ticketing in Ctrip’s net revenues (2002-2006)
Figure 179: Ctrip – Air-ticketing revenues (2002-2007)
Figure 180: Share of package tour in overall net revenues (2002-2007)
Figure 181: Ctrip’s way of building customer base and achieving growth
Figure 182: Ctrip’s marketing channels

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EyeforTravel Research

Travel Distribution China Report (Edition 1)

Do you want to sell your travel product to the Chinese travel consumer?

Table of Contents

List of Figures

Click here for details about the other individual reports:

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