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Travel Distribution India Report (Edition 1)

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Travel Distribution India Report (Edition 1)

OVER 200 PAGES & OVER 190 INVALUABLE TABLES AND CHARTS!

Progressive economic policies have driven the Indian economy. A growing middle class is driving consumption. Robust growth of the Indian travel market is expected and with Internet, broadband and credit card penetration on the rise, as well as an increasing awareness and confidence in the online channels, plus new travel products on the market... online travel bookings are taking off.

Do you want to sell your travel product to the Indian travel consumer?

If you want to investigate the volumes, values and directions of the Indian travel consumer both domestically and internationally, their characteristics, the channels they’re buying their different travel products from and ultimately how best to target this market … then EyeforTravel’s first edition of the Travel Distribution India Report will provide you with an enormous amount of market intelligence that will back up many successful distribution and marketing strategies, both online and offline.

Identify where the untapped potential lies in the Indian travel market
Understand the Indian travel consumer
Ensure your budget is in the most profitable channels now and in the future

To put solid figures behind your distribution and marketing strategies and delve deep into the real meaning behind the trends in this large emerging market, you need to ensure you’ve got your copy of the Travel Distribution India Report to hand. It’s an investment that will pay back many many times over.

You’ll find all the answers to the following questions and many more within one comprehensive report…

How exactly is the economy growing and what does this mean for travel?
What policies are having an impact on this travel market?
Where are the travellers going?
How much are they spending?
Where and how are they buying their travel products?
How significant is the role of the Internet?
What’s the potential for online payments?
What’s the actual value of the online and offline travel markets?
What are the specific market sizes and trends for the airline, hotel, car rental, rail, cruise, package tour and intermediary sectors?
What role do online travel agents (OTAs) play for different travel products?
How do we expect Indian consumers to buy travel this year and what about in 2012?
What are the marketing strategies of the different sectors?
What’s the best way to reach the Indian travel consumer?
What media is available and most powerful?
What do Indian consumers look for in travel companies?
What are the major challenges you need to tackle?
What should a foreign organisation consider?
How have I’ve become such an expert on the Indian travel market?!

This new in-depth report is the ultimate tool for companies interested in the Indian travel consumer.

Finding relevant, accurate and reliable data in the emerging travel markets is a major challenge. It’s time consuming, it’s complex, and requires a real understanding of the market. It’s also vital that business decisions are backed up by good research. Plus business ideas generated from insightful market intelligence can be very rewarding.

Executive Summary & Trends
1. Country Overview
- Macroeconomic Setting
- Key Demographics
- Government Policies
2. Tourism Overview
- Tourism Overview
- Size of the Indian travel and tourism industry
- Domestic tourism analysis
- Outbound tourism analysis
3. Indian Travel Distribution & Trends
- Size of Indian Travel Market
- Domestic Travel Market
  - Time-series analysis by industry sector: travel sector trends; online vs. offline; direct vs. indirect; key players
- Outbound Travel Market
  - Time-series analysis by industry sector: travel sector trends; online vs. offline; direct vs. indirect; key players
- Online Travel Agent (OTAs)
- Metasearch Engines
- Traditional Intermediaries
4. Indian Traveller – Search and Buying Behaviour
- Internet Users & E-commerce
- Internet usage characteristics
- Mobile phones
- Payment solutions
- Consumer travel buying cycle insights
5. Marketing, PR & Sales
- Advertising Media and Online Marketing in Travel
- Basis of competition in key travel segments
6. Case Study
- Makemytrip: Leading through efficiency and aggression
7. Going about Business in India
- One India, multiple languages
- A cultural perspective
- Regulatory framework
- E-commerce
- Entering India - Distribution, marketing and brand strategies
8. Useful Contacts
9. Research Methodology

List of Figures

Figure 1 India’s GPD at constant price (base year 1999)
Figure 2 India’s nominal GDP
Figure 3 GDP per capita of India at constant prices
Figure 4 Per capita GDP in nominal terms
Figure 5 Per capita GDP by state
Figure 6 Per capita travel and tourism consumption in INR (personal travel & tourism expenditure) (2006)
Figure 7 Travel & tourism expenditure as a percentage of per capita income (Personal travel & tourism)
Figure 8 Exchange rate against key currencies (average annual rates)
Figure 9 Foreign direct investments into India
Figure 10 Sector-wise foreign direct investments in India (INR billion) – year 2006-07
Figure 11 Employment growth by gender
Figure 12 Employment growth by gender & age group (per 1000 worker population ratios – rural & urban areas )
Figure 13 Tax rates for corporates
Figure 14 India’s population growth
Figure 15 Share of households in each income bracket
Figure 16 Middle class households – number (mn) & average annual consumption per middleclass household (INR ‘000)
Figure 17 Average household size
Figure 18 Share of households vs. share of consumption (household income in ‘000 inr)
Figure 19 Share of households vs. share of consumption (household income in ‘000 inr)
Figure 20 Age-wise population distribution – India
Figure 21 Dependency ratio
Figure 22 Paid vacation days & paid public holidays
Figure 23 India’s consumption expenditure & share of urban
Figure 24 Urban population penetration (in %)
Figure 25 Education profile of Indians aged seven years and older, 2005
Figure 26 Internet subscribers (2002-07)
Figure 27 E-commerce revenues
Figure 28 Growth of credit cards issued
Figure 29 Growth in debit cards
Figure 30 Volume (in millions) and value (INR billions) of eletronic payment cards in India
Figure 31 Break-up of online bookings at irctc website by mode of payment (October 2007)
Figure 32 India tourism marketing budget (2005-06)
Figure 33 Telecom subscribers
Figure 34 Visa processing time for indians
Figure 35 Growth in indian travel & tourism (value & volume)
Figure 36 Domestic travel & tourism expenditure by segment
Figure 37 Domestic tourists
Figure 38 Domestic travel & tourism expenditure by objective, 2002
Figure 39 Top tourist places in India
Figure 40 Domestic travel figures, CAGR, market share
Figure 41 Average trip length by purpose of travel
Figure 42 Average length of stay for important tourism states (2005-06)
Figure 43 Growth in Indian outbound travellers (million)
Figure 44 Purpose of outbound travel, 200
Figure 45 Destination selection criteria
Figure 46 Indian outbound tourists by destinations, 200
Figure 47 Outbound Indians, segmented by destination
Figure 48 Dream outbound destinations by type of trip (India Consumer Snapshot 2007 survey data)
Figure 49 ‘Repeats’ as a percentage of total Indians visiting that country
Figure 50 Average trip length by Indians in major countries
Figure 51 Outbound traveller segmentation – FIT vs. group
Figure 52 Indian travel market
Figure 53 Indian travel market - online vs. offline
Figure 54 Domestic travel market by segments 2007-08F
Figure 55 Domestic travel market by segments - 2001-02 to 2011-12F
Figure 56 Domestic online travel market by segments 2007-08F
Figure 57 Domestic online travel market by segments 2001-02 to 2011-12F
Figure 58 Online bookings by city
Figure 59 Rail - number of domestic reservation passengers carried
Figure 60 Growth in online rail ticket bookings
Figure 61 Growth in domestic cruise passengers
Figure 62 Total number of cars registered as taxi (2002-12F)
Figure 63 Value of the domestic car rental market (2002-12F)
Figure 64 Domestic airline revenue & growth
Figure 65 Growth in total domestic airline passengers
Figure 66 Segmentation of airline passengers by purpose of travel (2006)
Figure 67 Market share of airlines by revenue (value) and by number of passengers (volume) - (2006-07F)
Figure 68 Market share of LCC vs. FSC
Figure 69 Air travellers as a percentage of total domestic travellers
Figure 70 India’s per capita air travel is well below other countries (2005-06)
Figure 71 Air traffic concentrated in the metros
Figure 72 Weekly seat capacity on major domestic routes (september 2006)
Figure 73 Air traffic growth at select Tier I & Tier II cities (passengers handled, including inbound)
Figure 74 Fleet size of indian carriers – current & forecast
Figure 75 Online revenue from air tickets
Figure 76 Revenue from air tickets – online vs. offline
Figure 77 Online booking penetration, FSC vs. LCC
Figure 78 Online direct vs. OTA air ticket revenue
Figure 79 Available seat kilometres by all scheduled passenger airlines
Figure 80 Passenger load factor of all scheduled passenger airlines
Figure 81 Domestic hotel industry in India – a snapshot
Figure 82 Size of Indian hotel industry in INR billion
Figure 83 Hotel preference for domestic tourists (% of total tourists visiting the state – FY 2005-06)
Figure 84 Size of domestic organised Indian hotel industry
Figure 85 Breakdown of hotel industry revenue by star category (2006-07)
Figure 86 Size of Indian hotel industry – no. of approved rooms (2001-02 to 2011-12F)
Figure 87 Number of approved hotel rooms by hotel category (2006-07)
Figure 88 Size of Indian hotel industry (organised and unorganised)
Figure 89 Online and offline bookings (2001-0
Figure 90 Size of online Indian hotel industry (2001-0
Figure 91 Break-up of total online market between supplier website and OTAs (2001-02 to 2011-12F)
Figure 92 Guest profile by purpose for Indian hotels (2005-06)
Figure 93 Value of business travel and leisure travel revenue in hotels
Figure 94 Revenue mix at Indian hotels (2006)
Figure 95 ARR and occupancy rates for different category of hotels (2005-06)
Figure 96 Monthly occupancy at Indian hotels (2005-06)
Figure 97 IHCL hotels – revenue in INR billion (2005-07)
Figure 98 ITC hotels – revenue in INR billion (2005-07)
Figure 99 Hotel Leelaventure limited – revenue in INR billion (2005-07)
Figure 100 Eih limited – revenue in INR billion (2005-07)
Figure 101 Indian outbound travel by segments 2007-08F
Figure 102 Indian outbound travel by segments 2001-02 to 2011-12F
Figure 103 Indian online outbound travel market by segments and supplier vs. OTA websites 2007-08F
Figure 104 Indian online outbound travel market by segments and supplier vs. OTA websites 2001-0
Figure 105 Outbound airlines market revenues (2001-0
Figure 106 International traffic from India
Figure 107 International traffic to & from India by airport (2005-06)
Figure 108 International departures from India by airport (2003-04)
Figure 109 Online bookings in outbound air travel (INR billions)
Figure 110 Online bookings in outbound air travel by point of purchase
Figure 111 Growth in outbound hotel revenues
Figure 112 Nights spent by indian visitors in UK (2005)
Figure 113 Type of hotel (2005)
Figure 114 Online bookings in outbound hotel industry (INR billions)
Figure 115 Online bookings in outbound hotel industry by point of purchase (INR billions)
Figure 116 Growth in outbound cruise passengers
Figure 117 Growth in outbound car rental market revenues (INR millions)
Figure 118 Growth in outbound railways market revenues (INR billions)
Figure 119 Share of OTAs in Indian travel market
Figure 120 Online travel market share, supplier vs. OTA (2001-0
Figure 121 Top of mind brand recall
Figure 122 Comparative analysis of domestic OTAs
Figure 123 OTA market (overall) and its segments
Figure 124 Players in the domestic OTA segment
Figure 125 Metasearch engines in India
Figure 126 Number of approved travel agents by state
Figure 127 Package tours – percentage of domestic tourists with package trip for important tourist states (2005-06)
Figure 128 The internet user population (various estimates)
Figure 129 Average number of e-commerce transactions per month
Figure 130 Internet users & travel purchase
Figure 131 Urban internet users
Figure 132 The Internet user base across top 8 metros
Figure 133 Broadband subscribers in India (word chart)
Figure 134 Broadband households & penetration in India by access technology, 2005-11F
Figure 135 Time spent online
Figure 136 PC penetration
Figure 137 Forecast of PC sales in India
Figure 138 Internet point of access
Figure 139 Main point of Internet access across segments
Figure 140 Mobile subscriber growth (2006-2012F)
Figure 141 GSM & CDMA subscriber base - historical (2000-2007)
Figure 142 Mobile content product/services used
Figure 143 Mobile content market
Figure 144 Website options for online bill payment
Figure 145 Travel planning and decision making
Figure 146 Factors influencing decision making
Figure 147 Goods and services bought online (2006-07)
Figure 148 Online shopping demographics
Figure 149 Wallet size - amount spent online in the last
Figure 150 Brand ambassadors of travel companies
Figure 151 Common themes & check points for Indian consumer concerns about booking travel online
Figure 152 The most important features of travel related websites for Indian consumers
Figure 153 Sources of information for consumer destination choice – domestic vs. outbound travellers
Figure 154 Advertisement expenditure by media type
Figure 155 Print media – readership, circulation, number
Figure 156 Distribution of newspaper circulation by language
Figure 157 Readership of dailies (all languages; readers in million)
Figure 158 Share of ad volumes of domestic airlines by channel genres in 2006
Figure 159 Radio listenership data – major stations
Figure 160 Online advertising market in India
Figure 161 Top Indian advertisers – estimated annualised spend for SEM (INR)
Figure 162 Keyword portfolio
Figure 163 Most popular websites for specific online activities
Figure 164 Advertising expenditure of airlines (in INR million)
Figure 165 Marketing expenditure per available room and as a % of revenues
Figure 166 Comparative analysis
Figure 167 Revenues and growth
Figure 168 Top of mind ad and brand recalls
Figure 169 Technology response areas
Figure 170 Languages spoken in India
Figure 171 Diverse linguistic demography
Figure 172 Ministry of tourism guidelines
Figure 173 Barriers to online purchase
Figure 174 USD to INR exchange rates (2001-02 to 2011-12F)
Figure 175 Distribution of sample by city

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