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Travel Distribution Russia Report (Edition 1)

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Travel Distribution Russia Report (Edition 1)

Including an overview of Central & Eastern Europe

Predictions for the Russian economy are positive and earnings are rising steadily. Trends in domestic and outbound travel predict significant increases in all sectors. Unprecedented growth in ICT development, Internet access, broadband and e-payment facilities. Powerful traditional channels and online bookings in all travel sectors are now beginning to take off.

CEE has experienced considerable change in consumer spending patterns during the transition to free market economies, and with an overall population of around 148 million, the market is of a similar size to Russia, although over a much smaller area. This region is highly fragmented but the markets are showing attractive signs for the travel industry.

Do you want to sell your travel product to the Russian & CEE travel consumers?

Russia section:

This section examines the trends in travel distribution in Russia. It aims to fill a gap in travel industry knowledge, as information on this region in terms of travel distribution is fairly limited. The report identifies and analyses individual markets in terms of their stages of development regarding travel distribution and the population’s propensity to travel. The report examines the role of the Internet in terms of travel distribution in Russia, combined with a study into traditional channels of distribution, which at this stage still play a dominant role in Russia.

The report covers the following key areas:

Country overview - macroeconomics, demographics, government policy, Internet penetration, broadband penetration, credit card / e-payment card penetration
Domestic and outbound tourism information and statistics – volumes and values
Outbound tourism trends e.g. destinations, volumes and trends
Travel distribution trends in Russia: total market values, transportation, accommodation, intermediaries, online vs. offline / direct vs. indirect bookings. This includes an in-depth look at the airline, hotel and package tour markets.
Russian travel consumer search and buying habits
Marketing activity, including how travel companies are successfully marketing to the Russian consumer
Going about doing business in the Russian Federation

CEE Overview section:

This section is intended to provide summary information on the ten countries in Central and Eastern Europe who have joined the EU since 2004: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia. Ukraine has also been included in this resume as an interesting market. We present overviews of each of the countries in the region in terms of basic macroeconomic information, and data on Internet access and usage and e-commerce developments. This is followed by information and statistics on travel and tourism activity, both domestic and outbound, including some regional information. The online travel markets are valued on a regional level.

Information you can’t find anywhere else!

To put solid figures behind your distribution and marketing strategies and delve deep into the real meaning behind the trends in this large emerging market, you need to ensure you’ve got your copy of the Travel Distribution Russia Report to hand. It’s an investment that will pay back many many times over.

This new report is the ultimate tool for companies interested in the Russian travel consumer and/or an interest in the CEE travel markets.

Finding relevant, accurate and reliable data in the emerging travel markets is a major challenge. It’s time consuming, it’s complex, and requires a real understanding of the market. It’s also vital that business decisions are backed up by good research. Plus business ideas generated from insightful market intelligence can be very rewarding.

Section 1: Russia

Executive Summary
Key Trends/Highlights
1. Country overview
- Introduction
- Macroeconomic setting
- Key demographics
- Government policy
2. Tourism overview
- Traveller segmentation analysis
- Airline capacity
- The current investment scene in the travel and tourism industry in Russia
- Scale of the budget for development
3. Travel distribution trends in Russia
- The size of the Russian travel market: online vs. offline
- Car rental sector analysis
- Airline sector analysis
- Hotel sector analysis
- Package tour sector analysis
- Online intermediaries
- Traditional intermediaries
- Costs and Key Performance Indicators
- Technological advances in Russia
4. The Russian traveller – search and buying behaviour
- Internet users
- Mobile phones in use
- Technology in the future
- Payment solutions
- The use of online facilities
5. Marketing, PR & Sales
- Marketing to the Russian traveller
6. A ‘how to’ guide for international businesses in the Russian travel industry
7. Useful contacts in Russia

Section 2: CEE Overview

This section of the report is intended to provide summary information on the ten countries in Central and Eastern Europe who have joined the EU since 2004: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia. Ukraine has also been included in this resume for reasons explained below.

In recent years all these countries have experienced considerable change in consumer spending patterns during the transition to free market economies, and with an overall population of around 148 million, the market is of a similar size to Russia, although over a much smaller area.

We present overviews of each of the countries in the region in terms of basic macroeconomic information, and data on Internet access and usage and e-commerce developments. This is followed by information and statistics on travel and tourism activity, both domestic and outbound, including some regional information.

1. Introduction
- Macroeconomic Overview
- Overview of Internet usage in CEE EU members
2. Macroeconomic setting, key demographics, Internet use and e-commerce trends - by country:
- Bulgaria
- Czech Republic
- Estonia
- Hungary
- Latvia
- Lithuania
- Poland
- Romania
- Slovakia
- Slovenia
- Ukraine
3. Travel and Tourism overview
- Key Trends
- Size of the CEE travel market – by sector
- Domestic and outbound tourism overview – by each country
Conclusion
Methodology
References

List of Figures

Section 1: Russia

Figure 1 Resident population: urban vs. rural (2002-2007)
Figure 2 Breakdown of the Russian population by age & gender (2001; 2005; 2006)
Figure 3 Nominal GDP (2002- 2008)
Figure 4 Gender breakdown of the economically active population of the Russian Federation (1992-2006)
Figure 5 Forecast of the number of employed men and women in the economy of the Russian
Figure 6 Federation (1995-2016)
Figure 7 Rouble exchange rate dynamics (2002 – 2007)
Figure 8 Predicted dollar exchange rates to 2012
Figure 9 Volume of foreign investments in the economy of the Russian Federation in 2006, by main countries/investors
Figure 10 Volume of foreign investment by types
Figure 11 Distribution of population by per capita average income (percentage of the total)
Figure 12 Average monthly nominal accrued wages of employees by kinds of economic activities (2002-2006)
Figure 13 Dynamics in the development of Internet users amongst the population over 18 years from (2002-2006)
Figure 14 Internet access location (2001-2007)
Figure 15 Forecasts of increase in debit and credit card usage to 2009
Figure 16 Domestic travel volume and value (2003-2007)
Figure 17 Number of journeys abroad made by Russian citizens including purpose of travel (2002-2007)
Figure 18 Outbound travel value of the Russian tourist market (2003-2007)
Figure 19 Outbound destinations, volume and reason of travel of Russian citizens (2006)
Figure 20 Number of trips abroad undertaken by Russian citizens for tourism purposes (2002-2007)
Figure 21 Prices for one week tours from Russia to the most popular destinations (June 2005)
Figure 22 Airline capacity: domestic and international (2005-2007)
Figure 23 Domestic travel market volume and value (2003-2012)
Figure 24 Outbound travel market value (2003-2012)
Figure 25 Value of the Russian car rental market (2006-2008)
Figure 26 Volume of vehicles in car rental leets (2006-2008)
Figure 27 Value of the airline sector – online vs. ofline bookings (2002-2012)
Figure 28 Airline sector: direct vs. indirect distribution (2002-2102)
Figure 29 Value of the hotel sector – online vs. ofline bookings (2002- 2012)
Figure 30 Hotel sector: direct vs. indirect distribution (2002-2102)
Figure 31 Value of the domestic package tour sector – online vs. ofline bookings (2002- 2012)
Figure 32 Value of the outbound package tour sector – online vs. ofline bookings (2002- 2012)
Figure 33 Package tours: direct vs. indirect sales (2002- 2012)
Figure 34 Breakdown of online visits to Russian OTAs (July 2007)
Figure 35 Visits to Russian OTAs by country (August 2007)
Figure 36 OTA sector leaders in terms of site visitors (July 2007)
Figure 37 Value of the OTA market in Russia (2002- 2012)
Figure 38 Breakdown of OTA sales by sector (2007)
Figure 39 Value of sales by traditional intermediaries (2005-2012)
Figure 40 Traditional intermediaries: The 65 key players in the Russian tourist industry: company size & sales volume and value (2006)
Figure 41 Russian Internet penetration (2004-2007)
Figure 42 Regional analysis of Internet users by frequency of use (January – June 2007)
Figure 43 Volume of Internet users by city (2006)
Figure 44 Internet access location of Russian consumers
Figure 45 Inluential sources of information for Russian travel consumers (2005)

Section 2: CEE Overview

Figure 46 Internet Usage in CEE European Union Members
Figure 47 Bulgaria: Internet users by age (2006)
Figure 48 Czech Republic: Internet users by type of activity (2006)
Figure 49 Czech Republic: Internet purchases by product (2005)
Figure 50 Estonia: Internet penetration (2000-2007)
Figure 51 Poland: Breakdown of Internet users by frequency of use for travel purposes (2006)
Figure 52 Poland: Consumers preferred method for obtaining travel information (2005)
Figure 53 Slovakia: Breakdown of Internet users by frequency of use for travel purposes (2006)
Figure 54 Gender differences in Internet use in Ukraine (2006)
Figure 55 Air passengers travelling between Estonia, Latvia, Lithuania and the UK (2000-2004)
Figure 56 Value of total travel market (2002-2010)
Figure 57 Forecasted travel market growth rate: CEE vs. other European regions (2006 – 2010)
Figure 58 New EU 12: Size of the total travel market & breakdown by sector (2006)
Figure 59 Total travel market split by sector: 12 new EU vs. total Europe (2006)
Figure 60 Low cost airlines – gross market value (2002- 2008)
Figure 61 Volume of air passengers – geographical split by CEE country (2002 – 2005)
Figure 62 Volume and value of package tour market (2002 – 2006)
Figure 63 Trips of Bulgarian residents abroad by purpose of visit and by destination (2002-2007)
Figure 64 Czech Republic: Numbers of guests at collective accommodation establishments: residents vs. non-residents (2004-2007)
Figure 65 Domestic and outbound tourism of Czech residents: by type of trip and average expenditure (2003-2006)
Figure 66 Outgoing visitors served by Estonian travel agencies and tour operators by destination (2006-2007Q2)
Figure 67 Hungary: Domestic guest nights by type of accommodation (2005-2006)
Figure 68 Hungary: Domestic guest nights by tourist region (2005-2006)
Figure 69 Hungary: Top 10 most popular destinations for main leisure trips abroad (%) (2005)
Figure 70 Mode of transport used for domestic trips around Latvia, by purpose of trip (%) (Q2 2007)
Figure 71 Latvia: Percentage of the population taking trips inland and abroad, by purpose of trip (Q2 2007)
Figure 72 Volume of Latvian travellers crossing the state border for outbound travel (2005-2006)
Figure 73 Lithuania: Outbound tourist trips by country of destination, Q1 2007
Figure 74 Lithuania: Expenditure of outbound tourists – breakdown by type of product spend (Q1 2007)
Figure 75 Poland: Domestic holidays (at least 5 days) by purpose of trip (%) (2003-2006)
Figure 76 Poland: Outbound tourist trips by country (2002-2006)
Figure 77 Average expenditures of Polish tourists travelling abroad pre-trip and during the trip in (2002-2006)
Figure 78 Trips made by Polish residents: Forecasts of short breaks, long trips and outbound tourism (2001-2013)
Figure 79 Slovakia outbound and domestic tourism data: volume of tourists; average length of stay; volume of tourism establishments (2005-2006)
Figure 80 Ukraine: Volume of domestic, inbound and outbound tourists (2000- 2006)