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The high dynamic growth of the internet has redefined travel distribution in Russia. This fact is creating new and exciting opportunities successful existence in the travel market. Companies are competing to be more effective in terms of sales and marketing, and increase direct sales. At the same time customers have an even bigger choice of travel products and prices, more options to buy, more ways in which to book, and the possibility to get services from suppliers directly.

Market overview

Russia - The Travel & Tourism Industry is expected to contribute directly 1.2% to Gross Domestic Product (GDP) in 2008 (RUB431.3 bn or US$17.9 bn), rising in nominal terms to RUB1,281.7 bn or US$47.9 bn (1.2% of total) by 2018. The T&T Economy contribution (% of total) should rise from 6.9% (RUB2,490.9 bn or US$103.5 bn) to 7.9% (RUB8,256.6 bn or US$308.6 bn) in this same period.

Dynamic of Russian on-line market

The dynamic growth of Russian on-line market is redefining existing business strategies. The growth of Russian internet users in 2008 will be registered at a rate of 27-30%. There are currently 32 million internet users in Russia over 18 years old. The share of e-enquiries is 10% and sales made on-line are just 2-3%.

Market overview

Russia - The Travel & Tourism Industry is expected to contribute directly 1.2% to Gross Domestic Product (GDP) in 2008 (RUB431.3 bn or US$17.9 bn), rising in nominal terms to RUB1,281.7 bn or US$47.9 bn (1.2% of total) by 2018. The T&T Economy contribution (% of total) should rise from 6.9% (RUB2,490.9 bn or US$103.5 bn) to 7.9% (RUB8,256.6 bn or US$308.6 bn) in this same period.

6.9% Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product (GDP) is expected to rise from 6.9% (RUB2,490.9 bn or US$103.5 bn) in 2008 to 7.9% (RUB8,256.6 bn or US$308.6 bn) by 2018.

5.8% Employment

The contribution of the Travel & Tourism Economy to employment is expected to rise from 4,126,000 jobs in 2008, 5.8% of total employment, or 1 in every 17.1 jobs to 4,563,000 jobs, 6.6% of total employment or 1 in every 15.1 jobs by 2018.

8.2% Growth

Real GDP growth for the Travel & Tourism Economy is expected to be 8.2% in 2008 and to average 6.9% per annum over the coming 10 years.

7.6% Exports

Export earnings from international visitors and tourism goods are expected to generate 7.6% of total exports (RUB877.0 bn or US$36.4 bn) in 2008, growing (nominal terms) to RUB2,039.9 bn or US$76.2 bn (8.1% of total) in 2018.