Day 1 Day 2

Keynotes Mobile, Emerging Trends & Technologies Marketing: Content Marketing, Social Media, & Data Strategies

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Day 1

Keynotes
Separate the Real from The Hype: Emerging Technologies to Accelerate Your Digital Transformation Journey
  • The future big guns - what is the potential of voice, AI & machine learning in transforming your digital strategy?
  • The technology wave: Where should you invest, and how can you measure the effectiveness of your strategy?
  • The digital age has elevated customer expectations - ensure a customer-centric business that competes in the digital age

HotelTonight Sam MacDonnell Chief Technology Officer HotelTonight

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

Jet Blue Technology Christina Heggie Investment Principal Jet Blue Technology Ventures

AI Breaking New Ground: Fuelling the Future of Customer Engagement And Experience
  • AI for travel planning vs customer service - what parts of the workflow can be automated in an end to end customer journey?
  • Customers + wealth of information - How are travel brands creating data sets that hold real value? Using AI to unlock the secrets of the traveller’s behavior
  • The role of data and contextual computing in identifying touchpoints - curate experiences around those key moments and truly engage

Expedia Jay Fluegel Head of Product - Customer Care Expedia

Morning coffee break
Working Creatively with Personalization: Measure Your Customer, Not Your Marketing Channels - Successfully Leverage Data & AI to Personalize and Delight Your Customers At Every Touchpoint
  • Dive deeper into analytics to improve targeting and understanding of customer behaviour
  • Chop and change your offering to directly appeal to your customer - understand customer likes, dislikes and preferences - use data and knowledge to provide a personalized and unique experience
  • Create personalized interactions between the customer and your brand at every stage of the travel lifecycle

Utrip.com Gilad Berenstein CEO Utrip

Riding the Third Wave - Alternative Accommodation Models and The Future Of the Hotel
  • The changing nature of alternative lodging and the rise of new players - what does the current consumer consumption model look like?
  • The role of technology in refining the customer experience and driving loyalty - how are consumers operating and responding in a digital savvy world and how are companies like Vacasa and OneFineStay engaging with their customers?
  • The future of the hotel - how can hotels change and adapt? What will the impact of the notion of the decentralized, fluid, alternative hotel world hold?

Vacasa Tim Goodwin Chief Technology Officer Vacasa

OneFineStay Reda Berrehili Chief Technology Officer OneFineStay

Accor Hotels Michelle Gilman Jasen Regional Director of Sales & Marketing Accor Hotels

Trapped, Unusable Customer Data: Breakthroughs in Machine Learning Solve Marketing's Biggest Problem
  • Leverage the speed, scale, and intelligence of machine learning to build complete, unified customer profiles that travel brands can action on -- in just a few weeks
  • Amperity's plug and play technology - fuel your existing systems with unified customer data for enhanced personalization and customer experiences
  • Incorporate machine learning and drive significant increases in revenue and customer loyalty, as well as decreasing costs

Amperity (previously Microsoft lead) Stuart Greif Practice Lead - Travel & Hospitality Amperity (previously Microsoft lead)

Networking Lunch
Mobile, Emerging Trends & Technologies
Marketing: Content Marketing, Social Media, & Data Strategies
CASE STUDY: A Holistic Approach to Enhancing the Physical Experience with The Right Digital Technology
  • The intersection between technology, digital and physical - look through the lenses and identify the customer problem from the get-go
  • Digital disruption in the age of the connected traveller - branding and relevant communication; learn how to successfully cut through the noise
  • Be a digital detective; multi touch attribution, instead of last touch - gain a deeper understanding of your customer to provide an exceptional experience
  • Adopting the simple measures and processes to personalize and drive loyalty

Choice Hotels Bill Ramsey Senior Director - Mobile & Emerging Channels Choice Hotels

CASE STUDY:
Brand Building in the Digital Age: The Role of Storytelling in Today’s Customer Journey
  • How can you focus on brand building in the fragmented marketing and media landscape lead to increased brand love, loyalty and, ultimately, sales and market share?
  • Explore the roles of purpose-led brands, advanced targeting and dynamic messaging
  • Successfully build a seamless customer journey in marketing today

Hilton Amy Martin Ziegenfuss VP - Global Marketing Hilton

Blockchain Demystified - How Will It Change Your Business? How Can It Be Applied in Travel and What Structures Will It Disrupt?
  • A brief background on blockchain and an explanation on how smart contracts work
  • Centralized vs. Decentralized - what are the differences?
  • Practical examples of blockchain in use and the opportunities in travel

Winding Tree Pedro Renaud Anderson Founder Winding Tree

Redefine and Rebuild Your Social Media and Digital Strategy Using Data, Personalization & Hyper-Segmentation
  • Successfully engage with your digitally distracted audience - effective and relevant messaging to the right person at the right place and right time
  • Own big data to personalize and engage with programmatic marketing and digital offers - provide a contextual experience for customers across all devices
  • The role of predictive analytics in your marketing strategy - create a relationship with your customers and develop brand loyalty

Melia Hotels International Marco Fanton Global Director of Marketing Melia Hotels International

The proliferation of mobile, mobile technology and the impact on the travel industry
  • How can you successfully engage with your customers in a mobile-first environment - master cross device personalization
  • Learn some of the mobile trade secrets to connecting with and converting your customers
  • Inspiring loyalty through the mobile device - how can you engage to keep them coming back?
Leverage artificial intelligence to power your digital marketing and social media strategies
  • Practical applications to leverage AI - how can AI be incorporated into your marketing and social media strategies?
  • AI as a tool to predict behaviours and buying patterns - pursue disruptive insights to ensure personalized interaction
  • Developing the relevant content for your audience and drive customer engagement

Sentient Technologies Gurmeet Lamba COO Sentient Technologies

Afternoon coffee break
Planning Ahead in An Uncertain Landscape: The Global Lodging Industry & Its Economic Drivers
  • Understanding lodging industry performance and its strength versus the previous peak
  • Reviewing key economic activity that is driving increased demand for lodging
  • Looking into the future; trends and data to watch

IHG Isaac Collazo VP - Performance Strategy & Planning IHG

CASE STUDY: Supercharge your engagement strategy: Bring your story to life by utilizing digital tools and delivering relevant content
  • The shift of advertising to mobile and video in the current environment
  • What is the role of these tools in engaging with customers?
  • Strategies to better leverage Facebook

Facebook Will Farnan Client Partner - Travel Suppliers Facebook

Leveraging Data Driven Insights and Technology: Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products
  • Understanding consumer buying trends and the growth in different markets - defining the value of a guest at any given moment
  • The behavioural sciences associated with travel shopping: What tools and platforms are customers using, and what are the factors encouraging people to book?
  • How are hoteliers using data and analytics to make decisions and market effectively?
  • Being truly consumer-driven - the role of AI in aggregating data and enabling personalization

Booking.com Steven ConsiglioProduct Performance Manager 
Booking.com

Davidson Hotels & Resorts Ron Stevenson Director E-Commerce Davidson Hotels & Resorts

Carlson Wagonlit Travel Carlos Sanchez Senior Manager - Big Data Analytics Carlson Wagonlit Travel

Keep Your Customers Clicking by Delivering Smarter, Personalized, More Dynamic Content
  • Harness the power of your influencer engagement strategy
  • Leverage UGC to provide a unique and useful experience
  • What role can dynamic content play in the smart targeting of customers and effective customer service?

Air Canada Vacations Valerie Windsor Manager - Social Media & Content Marketing Air Canada Vacations

A Look Under the Hood: Powering Online Trust with Machine Learning
  • Discover the benefits and risks of modern abuse prevention approaches and even get a comprehensive comparison of machine learning and traditional fraud prevention approaches
  • Learn why all machine learning systems are not created equal
  • Go behind the buzzword to learn how machine learning actually works to elevate red flags, predict user behavior, and analyze data to provide insights on not only bad users but also good user trends

Sift Science Kevin Lee Trust and Safety Architect Sift Science


Enhancing the customer experience through seamless information and services delivery
  • Communicating the richness of the product and getting buy-in from your customers
  • The role of airlines in providing an end-to-end customer journey experience

Air Canada Keith Wallis Director - Global Product Distribution Air Canada

Virtual Reality: Incorporating Virtual Content and Mobile Video into Your Marketing Strategy
  • A Cathay Pacific Case Study: The use of technology to engage the customer and heighten the customer experience
  • The use of VR in your current marketing & advertising strategy
  • How can you enhance and navigate the in-flight experience?

Cathay Pacific Airways Robecta Ma VP - Marketing Cathay Pacific Airways

End of Day 1 and Networking Drinks in the Exhibition Hall!
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Day 1 Day 2

Keynotes Mobile, Emerging Trends & Technologies Marketing: Data & Content Marketing Strategies

Day 2

Keynotes
Panel Discussion:
The Far from Perfect Travel Journey: Successfully Pioneer the Use of Data and Technology to Improve the Customer Experience and Drive Loyalty
  • Adopting a digital-first approach to your data capture strategy
  • Learn to ascertain a richer picture of each of your customers by developing a comprehensive data strategy - how can you drive loyalty in your business?
  • Measure customer behaviours across multiple devices to build an accurate reflection of consumer activity, media consumption, path-to-purchase and more.

Marriott Christine Kettmer Senior Director - Customer Experience & Innovation Marriott

Accor Siobhan Mitchell Director - Loyalty Marketing, Marketing & Sales Accor

Viceroy Hotel Group Biby Notten Senior Area Marketing Manager Viceroy Hotel Group

The Customer at The Heart of Your Strategy: The Role of Industry Partnerships to Ensure You Provide the Complete Customer Experience
  • What is the impact of a changing device and data landscape on product and partnerships?
  • Data dating - How do you sift through the painful flings and find beneficial committed data partners?
  • How can organizations manage strategic partnerships and successfully develop new ones?
  • What is the role of the agency model in the current climate and what kind of partnerships does that involve? What is the role of the agent in providing this complete customer experience?

Mozio Emre Mangir CCO Mozio

CIE Tours Susan Black CCO CIE Tours

Avoya Travel Jeffrey Lavender SVP - Corporate Development & Contact Centers Chairman Avoya Travel

Morning coffee break
An Accor Hotels & Plug and Play Case Study: Driving Innovation Through New Technologies and Leveraging New Technologies to Heighten:
  • Customer engagement and retention
  • Operational efficiencies
  • Brand differentiation

Accor Hotels Jeff Doane SVP - Sales & Marketing North and Central America Accor Hotels

Plug & Play Tech Center Amir Amidi Managing Partner - Travel & Hospitality Center of Innovation Plug & Play Tech Center

Reaching the Chinese Traveller

With 980 million monthly active users worldwide, WeChat have become an important way of life for many around the world. Learn about:

  • What the different data points are of Chinese travellers
  • What does the WeChat ecosystem look like, and how can you use the platform to maximize communication and engage?
  • How your brand can leverage the app to reach Chinese travelers, and the ways brands can use the platforms for advertising

Tencent International Business Group Kimberly Lee Senior Marketing Manager Tencent International Business Group

Marketing Language Optimization Using NLP: Deploying High Impact Copy that Maximizes ROI
  • Understanding key optimization levers in marketing campaigns
  • How to improve marketing language using data science
  • How travel/hospitality companies can use cutting edge NLP techniques to optimize their marketing language and significantly improve marketing ROI

Zeta Global Pavan Korada VP - Data Science Zeta Global

The winner of EyeforTravel’s 2018 Start Up Awards: Where to next?
  • Eran will deliver a brief presentation on Splitty’s journey the past year, some of the opportunities and milestones Splitty have reached since the awards in 2017, as well as the importance of innovation in travel.

Splitty Eran Shust CEO Splitty Travel

Start-Up Awards 2018 - Finalist Presentations & Live Poll
Networking Lunch
Mobile, Emerging Trends & Technologies
Marketing: Content Marketing, Social Media, & Data Strategies
The Power of Mobile to Drive Interaction - Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your Customer
  • Driving a mobile-first mindset and ensure cross device marketing
  • A frictionless mobile experience which remove barriers and increases conversion - how can you ensure a seamless process, personalized engagement and most importantly an ecosystem which enables this?
  • User experience is key: putting the customer first when it comes to user experience design and process decisions
  • Multi-screen opportunities to optimise your revenue streams and drive loyalty

Marriott Brooks Martin Senior Director Mobile & Digital Guest Experience Marriott

Nearsoft Misael Leon Lead Product Designer Nearsoft


Beyond Western Waters: Tap into The China Pot of Gold
  • An update on macro trends on potential travelers from China - what does the TAM (total addressable market and spending power) picture look like?
  • The spending mix for Chinese travelers as a % of total by category - How can you tailor your service offerings?
  • Key players who own the customer channels in China - i.e. Ctrip, Alibaba, Priceline. How are they positioned and what are the partnership opportunities available?

James Lee Managing Director Mizuho Securities

Panel Discussion:
Utilize Data to Curate a Seamless Travel Experience to Drive the Customer Journey - Pre, During and Post Trip
  • Create a narrative for your traveller and utilise customer data to inform decisions
  • Ensure your content is relevant and personalized - utilising behaviour patterns to identify preferences, not just at the segment level
  • Offering ancillary products at various touchpoints

Booking.com Angel Llull Mancas Senior Director - North America Booking.com

Lola Krista Pappas Vice President Lola

Splyt Niklas Rehmert Chief Revenue Officer Splyt


CASE STUDY: Hyperpersonalization: Is this the new force changing air travel experience?
  • Airlines zooming out of the narrow customer journey of going from point A to point B - how can they provide the complete customer experience?
  • The value co-creation/co-production economy and the blurring boundary between airline and customer
  • Blending human service with technology to deliver a new realm of travel experience

Akira Mitsumasu VP Products & Services Planning Japan Airlines

Afternoon coffee break
The Use of Chatbots And Machine Learning in Travel - Get to Grips with Your Customer Data and Transform Your Marketing Strategy Using Valuable Customer Insights
  • Capitalize on emerging technologies to utilize the vast amounts of customer data - how can you quickly query your data to personalize?
  • The role of chatbots to service the customer - measuring the success of your bot through engagement levels, sentiment analysis, response rates, and more
  • The integration of chatbots into your existing strategy - for attracting customers, a separate marketing channel, traffic channel, and a sales channel
  • Adopting efficiencies to enhance marketing efforts - how can you use machine learning as a vehicle for prospecting?

Carlson Wagonlit Travel Utpal Kaul Head of Product - New Product Carlson Wagonlit Travel

CruiseBe.com Maryna Shumaieva Co-Founder & CTO CruiseBe.com

A Holiday Pirates Case Study: Successfully acquire traffic through the power of social media
  • The Power of Social: How can you build your brand by creating viral content
  • The recipe to go viral on social media and pay for only 7% of your traffic

Holiday Pirates David Armstrong CEO Holiday Pirates

Download the Brochure

Got a question? Get in touch below!

Amber Geggus

Amber Geggus

Head of Business
Development
EyeForTravel
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

Renu Kannu

Renu Kannu

Project Director
EyeForTravel
+1800 814 3459 x7197 (US)
+44 (0) 207 375 7197 (Global)
renu@eyefortravel.com

Shreya Ganapathy

Shreya Ganapathy

Head of Sales
and Partnerships
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com

2018 Sponsors

Platinum Sponsors

  • Amperity
  • Zeta
  • utrip

Gold Sponsors

  • nearsoft
  • Sentient
  • Sift Science

Silver Sponsors

  • SAP
  • splyt
  • Unisys

Start Up Sponsor

  • hotel-planner
  • TSI Registered

Media and Knowledge Partners

  • Airport Technology
  • CH-and-Lodging-association
  • Global Hotel Network
  • Hospitality Technology
  • Hotel Business Review
  • Hotel Marketing
  • Hotel News Now
  • Hotel News Resource
  • Hotel Online
  • Hotel Speak
  • Social Media Examiner
  • Travel Tour