Just launched 2017 agenda!

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Day One

Keynotes Mobile and Tech Innovation Social Media and Content

  • Keynotes
    Master the Art of Tech Evolution in Travel to Win

    With 60% of leisure and 41% of business travelers making their travel arrangements via the internet, the industry has completely transformed itself into a digital-first sector.

    Get a head start on how to rapidly evolve your strategy to adapt to mobile and tech savvy brands, and gain insights into simplifying and sustaining your product to win the customer.

    Future-proof your strategy to thrive in the era of mobile and tech savvy brands, and gain real-world insights into simplifying and sustaining your product proposition to win demanding customers.

    The Appetite for Apps

    Success with apps has been sporadic for a vast majority of travel companies, yet investment remains high.

    With 100 million apps downloaded for Uber v 900 million for FB messenger, should you build your own or use an established platform to communicate with the majority of your customers?

    Create an incredibly useful app for loyal and high level customers and turn your app into a must-have tool to service, upsell and engage customers pre, during and post trip.

    Seamless Journeys: The Final Word in Customer Experience

    Breaking the silos: The pioneers of travel verticals are forging new and powerful partnerships by implementing bleeding edge tech, integrating data, opening APIs, consolidating services to reduce costs, safeguard profit margins with the primary aim of generating new business.

    Augmented and Virtual Reality: Take the Traveler on Holiday

    With 6DoF VR headsets, smartphone VR (Daydream, Gear), Cardboard, Tango, 360 and VR video, and apps like YouVisit, we finally have the opportunity to surf a wave in Hawaii, look inside a first class cabin, create virtual concierges or even explore Vegas on a comfy couch.

    How can travel companies start thinking through the new and emerging technologies coming to market to give potential researchers, dreamers, experiencers and bookers new options for achieving their goals?

    LUNCH
  • Mobile and Tech Innovation
    Social Media and Content
    Catering to the Customer Across Platforms
    Segment Customer-Base to Derive Revenues from Mobile

    Travel brands need to focus on the right platforms, devices and channels – tracking customer preferences across multiple devices and platforms is vital to ensure sales and that services are tailored and optimized to meet users’ needs and keep them coming back!

    Transform your marketing: Customers are reaching out to your brand via mobile and social more than ever before. Explore ingenious ways of categorizing customers to track and measure ROI from targeted ads via a mobile-first approach.

    Mobile as an Asset - Get on the Right Screen
    Leveraging The Emotional Power of Storytelling

    Getting a travel product booked in 3 clicks sells on mobile. How can data and insight make this happen?

    Mobile is also the travelers search, planning communication and booking tool of choice. Discuss how travel brands, both mobile first and the traditional ones are utilizing mobile to connect with customers and employees, generate sales and build loyalty. Learn what mobile means to different brands in order to craft your strategy.

    Gone are the days of newspaper ads and travel agent sales. Travel brands of today need to capture their audiences with a strong brand narrative across a host of platforms from TV, YouTube, Snapchat, Instagram and more.

    It is the micro moments that count: see how you can use targeted content and advertising to enhance engagement and drive loyalty.

    Artificial Intelligence (AI): Powering The Age of the Chat Bot
    Programmatic: The Shifting Landscape of Digital Advertising

    With 100 million apps downloaded for Uber vs just 900 million for FB messenger. How can brands drive conversational commerce to the one app that everyone uses?

    • Discuss the possibility of chat-bots unlocking new revenue streams for suppliers- what else can they sell apart from flights and rooms?
    • Travel brands using chat bots as touch points to develop engagement, better customer service and guest retention

    Travel brands need to become data driven businesses to target each of their audiences with the right message and content. Learn how you can use the latest technologies, research techniques, and analytics to acquire new customers, build direct traffic, boost brand awareness and maximize your profits. 

    Machine Learning: Who is Your Customer?
    Visual Story Telling to Grab Your Customer

    With the race on to deliver personalized experiences and communications with customers, we discuss how you can use data and AI as an ally to predict, engage and build a loyal database of users.

    This session focuses on building a 360° view of your customer and gets to grips with what drives them. Use the right analytics to derive your answers.

    Visual storytelling is winning across platforms to engage users from YouTube, 360-degree feed and Facebook Live; this concept is changing the way content is shared. See how you can use interactive and innovative video based marketing to stand out from the crowd.

    Fireside chat: Brands Joining Forces to Win - a case study on Two Roads Hospitality
    The Rise of the Experience Economy

    This discussion will delve into the integration of the respective Commune Hotel and Destination Hotel brands – how do you leverage each brand to better compete in a dynamic industry and drive profitability?

    Tour operators, hotels and even brands like Airbnb are leveraging the new age of ‘travel like a local’ to add a new revenue stream to their portfolio - with tours and local host experiences in various cities.

    In addition, it is vital to create a great travel experience for the customer whilst strengthening the long term relationship and creating the brand ‘stickiness’ factor. 

Day Two

Keynotes Mobile and Tech Innovation Social Media and Content

  • Keynotes
    Fireside chat: The Digitization of Travel - From Inspiration to Taxi Home

    Develop your digital roadmap: Travel is human, but with digital being a key part of our lives; travel brands need to invest digital transactions and user-data to drive personalization and create customer loyalty.

    Which Way Now? Google, Partnerships or Going Direct?

    With more advertising and marketing budget spent with Google, the session will discuss what travel brands are doing to push direct bookings including tools, partnerships and technologies they are trialling.

    Google’s role in travel and how the industry is destined to change with Google Trips Capitalise on profits and reduce dependence on other brands to take ownership of the customer

    Reaching the Chinese Traveler

    With 846 million monthly active users worldwide, WeChat have become an important way of life for many around the world. Learn what WeChat offers as a lifestyle ecosystem and how your brand can leverage the app to reach Chinese travelers, even before they depart to the United States.

    Pre-Trip, On Trip & Post Trip: The One Stop Shop for Your Travelers’ Needs

    Travel behavior is changing and customers want more from a trip. In today’s world you can interact with your travelers from the get go - from booking, to cars, to city walks, to leg room and local activities.  See how you can unlock new revenue streams by bolting on customized options across the travelers’ journey.

    LUNCH
  • Mobile and Tech Innovation
    Social Media and Content
    Working Better with Organizations That Inspire Travel
    Empower the Customer to be Your Brand Ambassador

    Events like the Super Bowl, football matches, Lollapalooza, CES and more, all inspire travel. It’s time for travel suppliers to work together to create lucrative digital products, and form profitable partnerships and ultimately a great service to inspire travelers.

    Traveler as the Voice of your Brand: With social media making everyone a mini marketer, customers hold the key to the right travel experience and word of mouth goes a long way. See how brands are leveraging innovative user generated content on platforms like Facebook, Snapchat, bloggers and famous faces to build their brand presence and following.

    Mobile Payments Today. Block Chain Tomorrow?
    Personalizing Before Pitching Your Product

    Travel brands are looking for ways to simplify the booking procedure for the traveler and offer a seamless travel transaction experience to reduce abandoned bookings. ePayments and apps like Uber, Apple Pay, Android Pay and WeChat are really changing the landscape to make this a reality. See how you can compete and consolidate to win the booking!

    Understand why block chain technology is thought of as a potentially disruptive force in travel, opening up new inventories and payment methods.

    Keeping the customer at the heart of your strategy: The only thing we can expect for certain is more change. Ascertain the strategies required to personalize your services and remain competitive. What disruptive digital technologies could be incorporated in your own customer interactions to retain profitability?

    Speakers TBC
    Own the booking. Own your data.

    Simplify your process and engage the customer so they return directly to you.

    Capitalizing on your CRM data is crucial for targeted advertising to drive bookings - in addition strengthen your metasearch and OTA strategy to increase traffic and optimize sales.

     
    Speakers TBC  

Day One

Keynotes Mobile and Tech Innovation Social Media and Content

  • Keynotes
    Master the Art of Tech Evolution in Travel to Win

    With 60% of leisure and 41% of business travelers making their travel arrangements via the internet, the industry has completely transformed itself into a digital-first sector.

    Get a head start on how to rapidly evolve your strategy to adapt to mobile and tech savvy brands, and gain insights into simplifying and sustaining your product to win the customer.

    Future-proof your strategy to thrive in the era of mobile and tech savvy brands, and gain real-world insights into simplifying and sustaining your product proposition to win demanding customers.

    The Appetite for Apps

    Success with apps has been sporadic for a vast majority of travel companies, yet investment remains high.

    With 100 million apps downloaded for Uber v 900 million for FB messenger, should you build your own or use an established platform to communicate with the majority of your customers?

    Create an incredibly useful app for loyal and high level customers and turn your app into a must-have tool to service, upsell and engage customers pre, during and post trip.

    Seamless Journeys: The Final Word in Customer Experience

    Breaking the silos: The pioneers of travel verticals are forging new and powerful partnerships by implementing bleeding edge tech, integrating data, opening APIs, consolidating services to reduce costs, safeguard profit margins with the primary aim of generating new business.

    Augmented and Virtual Reality: Take the Traveler on Holiday

    With 6DoF VR headsets, smartphone VR (Daydream, Gear), Cardboard, Tango, 360 and VR video, and apps like YouVisit, we finally have the opportunity to surf a wave in Hawaii, look inside a first class cabin, create virtual concierges or even explore Vegas on a comfy couch.

    How can travel companies start thinking through the new and emerging technologies coming to market to give potential researchers, dreamers, experiencers and bookers new options for achieving their goals?

    LUNCH
  • Mobile and Tech Innovation
    Social Media and Content
    Catering to the Customer Across Platforms
    Segment Customer-Base to Derive Revenues from Mobile

    Travel brands need to focus on the right platforms, devices and channels – tracking customer preferences across multiple devices and platforms is vital to ensure sales and that services are tailored and optimized to meet users’ needs and keep them coming back!

    Transform your marketing: Customers are reaching out to your brand via mobile and social more than ever before. Explore ingenious ways of categorizing customers to track and measure ROI from targeted ads via a mobile-first approach.

    Mobile as an Asset - Get on the Right Screen
    Leveraging The Emotional Power of Storytelling

    Getting a travel product booked in 3 clicks sells on mobile. How can data and insight make this happen?

    Mobile is also the travelers search, planning communication and booking tool of choice. Discuss how travel brands, both mobile first and the traditional ones are utilizing mobile to connect with customers and employees, generate sales and build loyalty. Learn what mobile means to different brands in order to craft your strategy.

    Gone are the days of newspaper ads and travel agent sales. Travel brands of today need to capture their audiences with a strong brand narrative across a host of platforms from TV, YouTube, Snapchat, Instagram and more.

    It is the micro moments that count: see how you can use targeted content and advertising to enhance engagement and drive loyalty.

    Artificial Intelligence (AI): Powering The Age of the Chat Bot
    Programmatic: The Shifting Landscape of Digital Advertising

    With 100 million apps downloaded for Uber vs just 900 million for FB messenger. How can brands drive conversational commerce to the one app that everyone uses?

    • Discuss the possibility of chat-bots unlocking new revenue streams for suppliers- what else can they sell apart from flights and rooms?
    • Travel brands using chat bots as touch points to develop engagement, better customer service and guest retention

    Travel brands need to become data driven businesses to target each of their audiences with the right message and content. Learn how you can use the latest technologies, research techniques, and analytics to acquire new customers, build direct traffic, boost brand awareness and maximize your profits. 

    Machine Learning: Who is Your Customer?
    Visual Story Telling to Grab Your Customer

    With the race on to deliver personalized experiences and communications with customers, we discuss how you can use data and AI as an ally to predict, engage and build a loyal database of users.

    This session focuses on building a 360° view of your customer and gets to grips with what drives them. Use the right analytics to derive your answers.

    Visual storytelling is winning across platforms to engage users from YouTube, 360-degree feed and Facebook Live; this concept is changing the way content is shared. See how you can use interactive and innovative video based marketing to stand out from the crowd.

    Fireside chat: Brands Joining Forces to Win - a case study on Two Roads Hospitality
    The Rise of the Experience Economy

    This discussion will delve into the integration of the respective Commune Hotel and Destination Hotel brands – how do you leverage each brand to better compete in a dynamic industry and drive profitability?

    Tour operators, hotels and even brands like Airbnb are leveraging the new age of ‘travel like a local’ to add a new revenue stream to their portfolio - with tours and local host experiences in various cities.

    In addition, it is vital to create a great travel experience for the customer whilst strengthening the long term relationship and creating the brand ‘stickiness’ factor. 

Day Two

Keynotes Mobile and Tech Innovation Social Media and Content

  • Keynotes
    Fireside chat: The Digitization of Travel - From Inspiration to Taxi Home

    Develop your digital roadmap: Travel is human, but with digital being a key part of our lives; travel brands need to invest digital transactions and user-data to drive personalization and create customer loyalty.

    Which Way Now? Google, Partnerships or Going Direct?

    With more advertising and marketing budget spent with Google, the session will discuss what travel brands are doing to push direct bookings including tools, partnerships and technologies they are trialling.

    Google’s role in travel and how the industry is destined to change with Google Trips Capitalise on profits and reduce dependence on other brands to take ownership of the customer

    Reaching the Chinese Traveler

    With 846 million monthly active users worldwide, WeChat have become an important way of life for many around the world. Learn what WeChat offers as a lifestyle ecosystem and how your brand can leverage the app to reach Chinese travelers, even before they depart to the United States.

    Pre-Trip, On Trip & Post Trip: The One Stop Shop for Your Travelers’ Needs

    Travel behavior is changing and customers want more from a trip. In today’s world you can interact with your travelers from the get go - from booking, to cars, to city walks, to leg room and local activities.  See how you can unlock new revenue streams by bolting on customized options across the travelers’ journey.

    LUNCH
  • Mobile and Tech Innovation
    Social Media and Content
    Working Better with Organizations That Inspire Travel
    Empower the Customer to be Your Brand Ambassador

    Events like the Super Bowl, football matches, Lollapalooza, CES and more, all inspire travel. It’s time for travel suppliers to work together to create lucrative digital products, and form profitable partnerships and ultimately a great service to inspire travelers.

    Traveler as the Voice of your Brand: With social media making everyone a mini marketer, customers hold the key to the right travel experience and word of mouth goes a long way. See how brands are leveraging innovative user generated content on platforms like Facebook, Snapchat, bloggers and famous faces to build their brand presence and following.

    Mobile Payments Today. Block Chain Tomorrow?
    Personalizing Before Pitching Your Product

    Travel brands are looking for ways to simplify the booking procedure for the traveler and offer a seamless travel transaction experience to reduce abandoned bookings. ePayments and apps like Uber, Apple Pay, Android Pay and WeChat are really changing the landscape to make this a reality. See how you can compete and consolidate to win the booking!

    Understand why block chain technology is thought of as a potentially disruptive force in travel, opening up new inventories and payment methods.

    Keeping the customer at the heart of your strategy: The only thing we can expect for certain is more change. Ascertain the strategies required to personalize your services and remain competitive. What disruptive digital technologies could be incorporated in your own customer interactions to retain profitability?

    Speakers TBC
    Own the booking. Own your data.

    Simplify your process and engage the customer so they return directly to you.

    Capitalizing on your CRM data is crucial for targeted advertising to drive bookings - in addition strengthen your metasearch and OTA strategy to increase traffic and optimize sales.

     
    Speakers TBC  

Got a question? Get in touch below!

Shreya Ganapathy

Shreya Ganapathy

Project and Research Director
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com

Joshua Bull

Henry Payne

Business Development Executive
EyeForTravel
+44 (0) 207 375 7509 (Global)
henry@eyefortravel.com

Joshua Bull

Renu Kannu

Project Director
EyeForTravel
+1800 814 3459 x7197 (US)
+44 (0) 207 375 7197 (Global)
renu@eyefortravel.com

2017 Sponsors & Exhibitors

Sponsors

  • Emarsys
  • hotel-planner
  • Miles
  • Pixlee
  • PressReader
  • Smartly