The 2018 agenda

Day 1 Day 2

Keynotes Mobile, Emerging Trends & Technologies Marketing: Content Marketing, Social Media, & Data Strategies

Day 1

Keynotes
Separate the Real from The Hype: Emerging Technologies to Accelerate Your Digital Transformation Journey
  • The future big guns - what is the potential of voice, AI & machine learning in transforming your digital strategy?
  • The technology wave: Where should you invest, and how can you measure the effectiveness of your strategy?
  • The digital age has elevated customer expectations - ensure a customer-centric business that competes in the digital age

HotelTonight Sam MacDonnell Chief Technology Officer HotelTonight

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

Jet Blue Technology Christina Heggie Investment Principal Jet Blue Technology Ventures

AI Breaking New Ground: Fuelling the Future of Customer Engagement And Experience
  • AI for travel planning vs customer service - what parts of the workflow can be automated in an end to end customer journey?
  • Customers + wealth of information - How are travel brands creating data sets that hold real value? Using AI to unlock the secrets of the traveller’s behavior
  • The role of data and contextual computing in identifying touchpoints - curate experiences around those key moments and truly engage

Expedia Jay Fluegel Head of Product - Customer Care Expedia

Morning coffee break
Working Creatively with Personalization: Measure Your Customer, Not Your Marketing Channels – Successfully Leverage Data & AI to Personalize and Delight Your Customers At Every Touchpoint
  • Dive deeper into analytics to improve targeting and understanding of customer behaviour
  • Chop and change your offering to directly appeal to your customer - understand customer likes, dislikes and preferences - use data and knowledge to provide a personalized and unique experience
  • Nail your cross-device attribution strategy - follow your customer more accurately to create personalized interactions between the customer and your brand

Utrip.com Gilad Berenstein CEO Utrip.com

Riding the Third Wave – Alternative Accommodation Models and The Future Of the Hotel
  • The changing nature of alternative lodging and the rise of new players - what does the current consumer consumption model look like?
  • How are alternative accommodation options refining their customer experience and driving loyalty?
  • The future of the hotel - how can hotels change and adapt? What will the impact of the notion of the decentralized, fluid, alternative hotel world hold?

Vacasa Tim Goodwin Chief Technology Officer Vacasa

OneFineStay Reda Berrehili Chief Technology Officer OneFineStay

Trapped, Unusable Customer Data: Breakthroughs in Machine Learning Solve Marketing's Biggest Problem
  • Leverage the speed, scale, and intelligence of machine learning to build complete, unified customer profiles that travel brands can action on -- in just a few weeks
  • Amperity's plug and play technology - fuel your existing systems with unified customer data for enhanced personalization and customer experiences
  • Incorporate machine learning and drive significant increases in revenue and customer loyalty, as well as decreasing costs

Amperity (previously Microsoft lead) Stuart Greif Practice Lead - Travel & Hospitality Amperity (previously Microsoft lead)

Networking Lunch
Mobile, Emerging Trends & Technologies
Marketing: Content Marketing, Social Media, & Data Strategies
CASE STUDY: A Holistic Approach to Emerging Technologies and Your Digital Strategy - Enhance the Physical Experience with The Right Digital Technology
  • The intersection between technology, digital and physical – looking through the lenses and identifying the customer problem from the get-go
  • Digital disruption in the age of the connected traveller - branding and relevant communication throughout the digital consumer journey. Learn how to successfully cut through the noise
  • Be a digital detective; multi touch attribution, instead of last touch - gain a deeper understanding of your customer to provide an exceptional experience
  • Adopting the simple measures and processes to personalize and drive loyalty

Choice Hotels Bill Ramsey Senior Director – Mobile & Emerging Channels Choice Hotels

CASE STUDY: Brand Building in the Digital Age: The Role of Storytelling in Today’s Customer Journey
  • How can a focus on brand building in the fragmented marketing and media landscape lead to increased brand love, loyalty and, ultimately, sales and market share?
  • Explore the roles of purpose-led brands, advanced targeting and dynamic messaging
  • Successfully build a seamless customer journey in marketing today

Hilton Amy Martin Ziegenfuss VP - Global Marketing Hilton

Blockchain Demystified - How Will It Change Your Business? How Can It Be Applied in Travel and What Structures Will It Disrupt?
  • A brief background on blockchain and an explanation on how smart contracts work
  • Centralized vs. Decentralized - what are the differences?
  • Practical examples of blockchain in use and the opportunities in travel

Winding Tree Pedro Renaud Anderson Founder Winding Tree

CASE STUDY: Redefine and Rebuild Your Social Media and Digital Strategy Using Data, Personalization & Hyper-Segmentation
  • Successfully engage with your digitally distracted audience - effective and relevant messaging to the right person at the right place and right time
  • Own big data to personalize and engage with programmatic marketing and digital offers - provide a contextual experience for customers across all devices
  • The role of predictive analytics in your marketing strategy - create a relationship with your customers and develop brand loyalty

Melia Hotels International Marco Fanton Global Director of Marketing Melia Hotels International

The Progression of Voice in Travel: Shaking Up Distribution and Marketing Models
Leverage artificial intelligence to power your digital marketing and social media strategies
  • Practical applications to leverage AI - how can AI be incorporated into your marketing and social media strategies?
  • AI as a tool to predict behaviours and buying patterns - pursue disruptive insights to ensure personalized interaction
  • Developing the relevant content for your audience and drive customer engagement

Sentient Technologies Gurmeet Lamba COO Sentient Technologies

Afternoon coffee break
Planning Ahead in An Uncertain Landscape: The Global Lodging Industry & Its Economic Drivers
  • Understanding lodging industry performance and its strength versus the previous peak
  • Reviewing key economic activity that is driving increased demand for lodging
  • Looking into the future; trends and data to watch

IHG Isaac Collazo VP - Performance Strategy & Planning IHG

CASE STUDY: Supercharge your engagement strategy: Bring your story to life by utilizing digital tools and delivering relevant content
  • The shift of advertising to mobile and video in the current environment
  • What is the role of these tools in engaging with customers?
  • Strategies to better leverage Facebook
Leveraging Data Driven Insights and Technology: Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products
  • Understanding consumer buying trends and the growth in different markets – defining the value of a guest at any given moment
  • The behavioural sciences associated with travel shopping: What tools and platforms are customers using, and what are the factors encouraging people to book?
  • How are hoteliers using data and analytics to make decisions and market effectively?
  • Being truly consumer-driven - the role of AI in aggregating data and enabling personalization

Booking.com Steven Consiglio Corporate Innovation, Product Management, E-Commerce & Sales Booking.com

Davidson Hotels & Resorts Ron Stevenson Director E-Commerce Davidson Hotels & Resorts

Carlson Wagonlit Travel Carlos Sanchez Senior Manager - Big Data Analytics Carlson Wagonlit Travel

CASE STUDY: Incorporating Virtual Content and Mobile Video into Cathay Pacific Airways’ Marketing Strategy
  • The use of VR in your current marketing & advertising strategy
  • How can you enhance and navigate the in-flight experience?
  • The use of technology to engage the customer and heighten the customer experience

Cathay Pacific Airways Robecta Ma VP - Marketing Cathay Pacific Airways

Innovation in Distribution and Communicating Value to Customers - How Do You Deliver Information and Services Available in A Seamless Way?
  • Communicating the richness of the product and getting buy-in from your customers

Air Canada Keith Wallis Director – Global Product Distribution Air Canada

CASE STUDY: An Air Canada Vacations Case Study: Keep Your Customers Clicking by Delivering Smarter, Personalized, More Dynamic Content
  • Harness the power of your influencer engagement strategy
  • Leverage UGC to provide a unique and useful experience
  • What role can dynamic content play in the smart targeting of customers and effective customer service?

Air Canada Vacations Valerie Windsor Manager - Social Media & Content Marketing Air Canada Vacations

End of Day 1 and Networking Drinks in the Exhibition Hall!
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Day 1 Day 2

Keynotes Mobile, Emerging Trends & Technologies Marketing: Data & Content Marketing Strategies

Day 2

Keynotes
The Customer at The Heart of Your Strategy: The Role of Industry Partnerships to Ensure You Provide the Complete Customer Experience
  • What is the impact of a changing device and data landscape on product and partnerships?
  • Data dating - How do you sift through the painful flings and find beneficial committed data partners?
  • How can organizations manage strategic partnerships and successfully develop new ones?
  • What is the role of the agency model in the current climate and what kind of partnerships does that involve? What is the role of the agent in providing this complete customer experience?

Mozio Emre Mangir CCO Mozio

CIE Tours Susan Black CCO CIE Tours

Avoya Travel Jeff Lavender Chairman Avoya Travel

Beyond Western Waters: Tap into The China Pot of Gold
  • An update on macro trends on potential travelers from China – what does the TAM (total addressable market and spending power) picture look like?
  • What are the top destinations now, and in 5 years? Ascertain growth by region.
  • The spending mix for Chinese travelers as a % of total by category - How can you tailor your service offerings?
  • Key players who own the customer channels in China – i.e. Ctrip, Alibaba, Priceline. How are they positioned and what are the partnership opportunities available?

James Lee Managing Director Mizuho Securities

Morning coffee break
The winner of EyeforTravel’s 2017 Start Up Awards: Where to next?
  • Eran will deliver a brief presentation on Splitty’s journey the past year, some of the opportunities and milestones Splitty have reached since the awards in 2017, as well as the importance of innovation in travel.

Splitty Eran Shust CEO Splitty Travel

Start-Up Awards 2018 - Finalist Presentations & Live Poll
Networking Lunch
Mobile, Emerging Trends & Technologies
Marketing: Data & Content Marketing Strategies
The Power of Mobile to Drive Interaction - Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your Customer
  • Driving a mobile-first mindset and ensure cross device marketing
  • A frictionless mobile experience which remove barriers and increases conversion - how can you ensure a seamless process, personalized engagement and most importantly an ecosystem which enables this?
  • User experience is key: putting the customer first when it comes to user experience design and process decisions
  • Multi-screen opportunities to optimise your revenue streams and drive loyalty

Marriott Brooks Martin Senior Director Mobile & Digital Guest Experience Marriott

Utilize Data to Curate a Seamless Travel Experience to Drive the Customer Journey - Pre, During and Post Trip
  • Create a narrative for your traveller and utilise customer data to inform decisions
  • Ensure your content is relevant and personalized - utilising behaviour patterns to identify preferences, not just at the segment level
  • Offering ancillary products at various touchpoints

Booking.com Angel Llull Mancas Senior Director - North America Booking.com

Lola Krista Pappas Vice President Lola

Emerging Markets: The Power of Platforms and Capitalizing on The Growing Asian Markets
CASE STUDY: Stitch Together All Your Channels and Utilize Your Company Data to Build a Successful Content Marketing Program
  • Using audience insights to develop targeted campaigns and drive engagement
  • Deliver personal and authentic content to excite and engage travellers
  • Embracing cross channel integration

Contiki Senior representative Contiki

Afternoon coffee break
The age of the chatbot in service delivery and search capabilities
  • The role of chatbots to service the customer
  • Create personalized interaction between the consumer and a brand
  • Measuring the success of your bot through engagement levels, sentiment analysis, response rates, bot mentions and click through rates

Carlson Wagonlit Travel Utpal Kaul Head of Product - New Product Carlson Wagonlit Travel

The Far from Perfect Travel Journey: Successfully Pioneer the Use of Data and Technology to Improve the Customer Experience and Drive Loyalty
  • Adopt a digital-first approach to your data capture strategy and ascertain a richer picture of each of your customers
  • Measure customer behaviours across multiple devices – build an accurate reflection of consumer activity, media consumption, path-to-purchase and more

Marriott Christine Kettmer Senior Director - Customer Experience & Innovation Marriott

Accor Siobhan Mitchell Director - Loyalty Marketing, Marketing & Sales Accor

CASE STUDY: The Use of Chatbots And Machine Learning in Travel - Get to Grips with Your Customer Data and Transform Your Marketing Strategy Using Valuable Customer Insights
  • Capitalize on emerging technologies to utilize the vast amounts of customer data - how can you quickly query your data to personalize?
  • The integration of chatbots into your existing strategy - for attracting customers, a separate marketing channel, traffic channel, and a sales channel
  • Adopting efficiencies to enhance marketing efforts - how can you use machine learning as a vehicle for prospecting?

CruiseBe.com Maryna Shumaieva Co-Founder & CTO CruiseBe.com

Stop Drowning in Data: Successfully Segment Your Customer Base to Power Up Your Product and Drive Your Revenues
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Got a question? Get in touch below!

Amber Geggus

Amber Geggus

Head of Business
Development
EyeForTravel
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

Renu Kannu

Renu Kannu

Project Director
EyeForTravel
+1800 814 3459 x7197 (US)
+44 (0) 207 375 7197 (Global)
renu@eyefortravel.com

Shreya Ganapathy

Shreya Ganapathy

Head of Sales
and Partnerships
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com

2018 Sponsors

Platinum Sponsors

  • Amperity
  • Zeta
  • utrip

Gold Sponsor

  • Sentient

Start Up Sponsor

  • hotel-planner