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EyeforTravel launch The School of Mobile
The travel industry has told EyeforTravel that with a better understanding of mobile markets, technology and best practice, they're ready to invest. In response to the industry, EyeforTravel has launched The School of Mobile.
The School of Mobile is a two-phased project, aiming to educate travel suppliers and intermediaries about the integration of "Mobile" into their strategies.
Phase One includes a series of three reports.
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Part 1, Mobile Technology in Travel Report: The Introduction has recently been published and is currently available to travel companies compliments of EyeforTravel. The report includes many invaluable statistics about mobile markets and also analyses what the travel industry currently thinks of Mobile. |
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Part 2, Mobile Technology in Travel Report: The Detail will be available at the end of April 2009. The report will include loads of fascinating case studies from the travel industry's most innovative companies and excellent insight into the technology, the solutions available and where the products and services to support Mobile strategies can be sourced. |
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Part 3, Mobile Technology in Travel Report: The Update will be available free of charge to Mobile in Travel Zone attendees and available to purchase for non-attendees at the end of May 2009. This report will include the important consumer insight around Mobile and travel consumers and an update on Mobile in Travel. |
Phase Two includes practical and interactive seminars in the Mobile in Travel Zone @ Travel Distribution Summit Europe 2009, London, 19th May 2009 (9am to 5pm).
Travel companies will have the opportunity to learn what a mobile strategy could mean to them, listen to experts in the field of mobile technology and be involved with panel debates around relevant topics to the travel industry.
These seminars will take place in the Mobile in Travel Zone located within the Travel Distribution Summit Europe 2009 exhibition area and there is free entry for all travel companies.
EyeforTravel Research will also be presenting their latest mobile research at intervals throughout the day in the Mobile in Travel Zone. Included in this, there'll be loads of new and invaluable statistics, trends and industry insight revealed.
For the remainder of the day we look to tackle the key technological issues and opportunities in a more practical style. The speakers will aim to help travel companies take practical steps forward and generate ideas about the opportunities available to them. And, there will be exhibition stands there and meeting places to learn about products and services in more depth.
Register for your complimentary pass for the Mobile in Travel Zone here