9.30am - 10am From an unknown consumer to a loyal customer: where does mobile fit into the travel buying cycle?... Or is this changing all together?

• Presented by EyeforTravel Research

10am - 11am Mobile technology: Get it, rather than just do it

Introduction by The Sound of Data

Interactive sessions:

• Defining goals & expectations
• The constraints debate: addressing limitations the travel industry need to work around
• The golden rules of mobile discussion

Panellists:

• The Solutions: The Sound of Data, Netbiscuits, Ambisense, mobiExplore
• The Industry: Hilton, The Trainline, lastminute.com and others to be confirmed

11am - 11.45am Understand how mobile presence can grab the attention of the unknown consumer and bring your company into their buying cycle

Overview by EyeforTravel Research

• Specialist Speaker: Netbiscuits

• Building an understanding of the mobile internet
• The Ten Golden Rules for Big Success on Small Screens

11.45am - 12.15pm BREAK

12.15pm - 1pm Learn how you can communicate the right content, at the right time, in the right place to drive the decision making process in your favour

Overview by EyeforTravel Research

• Specialist Speaker: Ambiesense

Building an understanding of place, destination content and how to have your brand in the traveller´s pocket

Including interactive session on: building scenarios and solutions

1pm - 2pm Is mobile becoming the next travel sales platform?

Including interactive session on: identifying ROI potential

Overview by EyeforTravel Research

• Specialist Speaker: The Sound of Data

Building an understanding of monetising mobile for your business

2pm - 2.45pm How can you create added value for your customers through mobile strategies after they have purchased

Overview by EyeforTravel Research

• Specialist Speaker: Mantic point

Keeping constant dialogue with your customers

2.45pm - 3.15pm BREAK

3.15pm - 4pm How can mobile and Location Based Services be combined to serve travellers on-the-go in new ways?

Getting to the heart of current LBS technologies and practical implementation by the travel and tourism industry

• Specialist Speaker: Dr Stuart Strickland – Location Based Strategic Consultant

Interactive Session: Addressing challenging issues and misconceptions around mobile and LBS

4pm - 5pm Where next for Travel in Mobile and how can the industry develop consumer trust, confidence and use for new innovations?

Including interactive session: generating new ideas for mobile in travel distribution

Panellists:

• The Solutions: The Sound of Data, Netbiscuits, Ambisense, mobiExplore
• The Industry: Hilton, The Trainline, lastminute.com and others to be confirmed