Podcasts
Hear
Lee McCabe, Director Market Management for Expedia discuss these points:
- In your opinion, have indirect channels experienced some what of a renaissance in favor recently, brought about by the economic difficulties?
- Are social media channels as important to an OTA as they are becoming for travel suppliers?
- Do third party suppliers hold the balance of power over suppliers presently? Why / why not?
- In the past 12 months, what online marketing channels have you found surprisingly fruitful for Expedia?
- In your view, where is the next hotspot for online travel sales likely to be?
Hear
Ryan Flanagan, Associate Director eCommerce for Marriott Hotels discuss these points:
- In your opinion, has the attractiveness of OTAs as a distribution channel increased for travel suppliers recently, due to their large marketing budgets?
- What new difficulties have arisen for hoteliers, with the new bargain hunting mindset of the consumer?
- Should more emphasis be placed on online channels during times of economic difficulty?
- In your opinion, what are some emerging indirect channels that will shape future travel marketing?
- What percentage of sales through online channels do you estimate will be the hotel sector standard in a) 2 years b) 5 years?




