2016 Agenda

08.00 - 09.30 Registration and refreshments

Chaired by: Apo Demirtas, Founder & CEO, Intelligent Hospitality

Keynotes Marketing Revenue Management

Day One

Opening Keynotes: Using Analytics to Deliver True Personalization

09.30 - 10.45 Respond to a Rapidly Changing Travel Population: Place Personalization at the Heart of Your Marketing & Revenue Management Strategies to Outperform Your Competitors

  • The travel consumer now expects to be treated like an individual but many travel brands are struggling to fully grasp this opportunity: Find out what it will take for the travel industry to deliver true personalization
  • Data is key! Understand the importance of sharing data throughout your organization and with other brands to deliver a truly personalized experience
  • Innovate how you collect and analyze customer insights to gain a true understanding of your customer and what makes them book

Jonathan Wardman, VP CRM, Hilton Worldwide
Cory Chambers, VP & CRO, Hospitality Ventures Management Group

10.45 - 11.15 Networking Coffee Break

11.15 - 12.20 Real-time Data v Big Data: Effectively Utilize the Most Valuable Data at Your Disposal to Get Closer to Your Customer and Drive Higher Revenues

  • Dynamic personalization: Discover how to use user demographics and past guest behaviour in to customize website promotions and content in real time
  • Learn how to maximize revenue and increase conversions by targeting key customer segments (transient business, leisure travellers, meeting and group planners, etc.) based on their previous buying behaviour, geo and demographic data with highly relevant offers
  • Explore how to engage potential guests with one-to-one marketing and pricing, de-commoditize your hotel inventory and sell on value as opposed to sell on price
  • Hear how the data you have impacts the bottom line and deepens insight into ‘What customers really want’  
  • Use data management, reporting, dashboarding & analytics across the organization to guide tactical and strategic decision making

Max Starkov, CEO, HeBS
Menka Uttamchandani, VP Business intelligence, Denihan Hospitality

12.20 - 12.30 Live Interactive A/B Testing Quiz - have your mobiles at the ready!

Andy Chen, GM Enterprise Solutions, VWO

12.30 - 2.00 Networking Lunch

Analytics to Market Travel More Effectively and Prove the ROI on Your Bottom Line

2.00 - 3.00 Structuring the Unstructured: Use Analytics to Improve Your Product Offering and Customer Experience

  • Pre-empt rather than react: Analyze data from social media, reviews and surveys to understand what drives customers to book and increase your conversion rate
  • Hear how to drill down into text data to find the true meaning behind your customer's comments and respond to provide an improved experience
  • Harness analytics to gain a true understanding of your product, your customer and what drives them to book in order to differentiate your brand from your competitors

Todd Julie, CRM & Trade Marketing Director, Club Med
Scott Breon, Chief Revenue Officer, Vacasa

3.00 - 3.30 Networking Coffee Break

3.30 - 4.30 Attribution Modelling: Prove the Impact of Your Campaigns and Get the Most Out of Every Marketing Dollar Spent

  • Explore the latest methods available to accurately attribute your marketing spend in a mobile first, cross-device world
  • Beyond last-click attribution: Gain a complete picture of customer and what leads them to book to better understand where to invest your budget
  • Video analytics: Learn how to track the impact of one of your most valuable marketing tools 

Dan Christian, Global VP Digital, The Travel Corporation
Brian Owens, CEO, PointAcross

4.30 - 5.00  Segmentation Analytics: Gain a Holistic Understanding of the Traits and Attributes that Define Your Customers for an Improved Consumer Focused Strategy

  • Use segmentation to personalize your marketing strategies and increase booking conversions
  • Discover which segments have the greatest demand and profit potential and figure out how to price or market to them more efficiently
  • Identify which new data and analytic trends can help improve segmentation efforts

Jim Lungu, Manager, Big Data Analysis & Visualization, Carlson Wagonlit Travel

5.00 - 7.00 Networking drinks reception 

Keynotes Marketing Revenue Management


Day Two

Opening Keynotes: Analytics to Drive Growth & Loyalty

09.00 - 10.15 Data Strategy: Re-Wire your Organization to Capitalize on the Growth of Data & Analytics

  • Discover how to implement a cohesive strategy which encourages data sharing to achieve combined goals
  • Centralized v decentralized analytics departments: Which structure works best?
  • Break down the silos: Hear how travel brands are bridging the gap between marketing & RM

Chaired by: Russell Pierce, Managing Director, Customer Data & Analytics, Delta Airlines
Jeremy TerBush, VP Analytics, Wyndham Exchange & Rentals
Ben Locke, Director Analytics, TripAdvisor
Bill Beckler, Co-Founder, Alltherooms.com

10.15 - 10.45 Networking Coffee Break

10.45 - 12.00 Loyalty: Effectively Harness Analytics to Understand Who Your Loyal Customers Are and What Keeps Them Loyal

  • Customer loyalty starts with customer understanding: Learn how to use analytics to pinpoint who your loyal customers are and what keeps them loyal to your brand
  • Cross-brand loyalty: Hear how travel companies track loyalty across their portfolio of brands and create a cohesive loyalty strategy
  • Explore how to effectively target loyal customers in your marketing campaigns
  • Hear how to use analytics to forge more loyal, profitable relationships with your most valuable customers

Isabelle Birem, SVP Loyalty, Accor Hotels
Jim Sprigg, Director - Database Marketing & Analytics, IHG
Alex Cosmas, Chief Scientist, Booz Allen Hamilton

12.00 - 12.30 Transform Your Brand by Providing a Data Driven Seamless Consumer-Centric Travel Experience

  • Gain an insight into the lifecycle of the traveller and the role your brand should play to add value at each stage of their journey
  • Understand which key components you need to track and target in order to enhance the customer experience
  • Explore how to use data to understand customer behaviour and target them with the right message at the right time
  • On-trip travel engagement and ancillary revenues: Use data to personalize your upselling strategy for increased customer satisfaction and sales
  • Use analytics to understand the drivers of customer dissatisfaction

Leslie Colbert, Managing Director - Customer Experience, United Airlines
Kathy Adoga, Managing Director - Contact Centers, United Airlines

12.30 - 2.00 Networking Lunch

The Role of Analytics in Revenue Management & Profit Optimization

2.00 - 2.30 Ancillary Revenue Strategies to Boost Your Bottom Line: Capitalize on Data and Mobile Dominance to Personalize Offers and Drive Higher Revenues

  • Develop a cohesive ancillary revenue strategy which drives higher incomes for your brand whilst giving your customer a first class travel experience
  • Understand how to partner with providers of on-trip travel products to increase your ancillary product offering
  • Learn how to leverage the latest technology to offer attractive ancillary services
  • Gain an insight into how personalization is key to the future of ancillary revenue generation and use analytics to wow the customer with relevant add-on services

Brian Casebolt, VP Merchandising & Ancillary Revenues, Hertz
Ryan Foley, Director, North America, Merchandising & Ancillary Revenues, Hertz

2.30 - 4.00 Innovate Your Approach to Total RM and Learn How to Turn Every Guest Touch Point into an Opportunity

  • Bring strategy, marketing, distribution, pricing and ancillary revenue together to understand the true value of your customers
  • Discover the lengths revenue managers now have to go to in order to push beyond 67% occupancy
  • Rational pricing v rate increases: With margins growing tighter gain an insight into strategies which serve to keep your organization true to its brand and customers whilst still turning a profit

Chris Amenechi, VP RM, Porter Airlines
Alise Deeb, SVP RM, La Quinta Inns & Suites
Josh Henegar, Corporate Revenue Director, 1859 Historic Hotels
Panellist: Sameer Mehra, CRO, Hersha Hospitality Management


Keynotes Marketing Revenue Management


Booz Allen Hamilton