2017 Agenda

Keynotes Data Savvy Business Savvy

 Day 1 - Internal data Analytics Strategies that give you Holistic Customer Insight

Keynotes: Real Communication + One Standard Data Language = True Customer Insight

Develop Analytics Strategies that will give you a 360-Degree view of your Customer

Data scientists, marketing leaders and revenue managers all need a more comprehensive understanding in what makes them money – the customer. In this session, explore how to achieve the highest level of customer intimacy possible to gain smarter analytics, better targeting and higher revenues.

  • Discover how to truly understand ‘Customer DNA’ and gain a deep view of your customer
  • Overcome local, regional and global disparities to discover how to share customer insight throughout your organization
  • Develop a strategy of ‘Master Data Management’ and leverage data to make the customer experience seamless across your entire portfolio

Fabrice Otaño, Chief Data Officer, Accor Hotels 

Pj Abhishek, Senior Vice President Revenue Management and Consumer Analytics, RCI/Wyndham Worldwide 

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Make the Data Savvy communicate like Churchill, Jobs and Elon Musk - Soft Skills that turn Analytics into Actionable Data and Strategy

Mathematical models are not currently actionable for entire organizations. Learn how to master the emotional communication between departments needed to avoid un-utilized insight and get real results.

  • Break down departmental silos to create a dialogue between data scientists, revenue managers, marketing teams and sales departments
  • Learn how to teach soft skills within analytics departments and make your insights sellable to the rest of the organization
  • Discover how to make data insight desirable to your organization no matter how complex your data mix gets

Kelly McGuire, Vice President, Advanced Analytics, Wyndham Worldwide

Vinny Licht, CIO, Tauck

John Cappelli, VP of Treasury & Revenue Management, Tauck

Jon Franco, Senior Manager of Reporting and Analytics, Tauck

Sue Verrochi, Business Analytics Manager, Tauck

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Drive Data Standardization for Complex Organizations 

To make analytics really work your organization needs to be reading off the same page. Most organizations need complete, company-wide data standardization. This session will help you understand how to make this a reality.

  • Learn how to move towards standardized data platforms and metrics for robust and integrated infrastructure.
  • Explore the visualization tools necessary to eradicate all causes of friction including shared dashboards, metrics, terminology and layouts
  • Move towards the integration of channel management, property management and central reservation systems to give you more accurate and actionable data.

Jayesh Patel, Vice President Customer Insights and Analytics, Hertz 

Jim Sprigg, Director, Database Marketing and Analytics, InterContinental Hotels Group

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue ManagementAdvanced Analytics Center of Competence - IBM

 

 

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Data Savvy Track - Give your Organization Data Driven Insight that makes your Travel Business Thrive

Harness New Talent and Improve Existing Analytics Skillsets

People join our industry because they love travel, people and life, but they don’t necessarily have the skillsets to take advantage of the proliferation of data. How can the industry hire, train and retain the best analysts for the job? This unique session will look into how to recognize talent and put it to good use.

  • Attract the most data-savvy analysts in the market to use data to its absolute maximum potential
  • Learn how to train and retain analytics teams to discover the best methods of awakening talent in your human capital
  • A robotic future - what lies ahead for machine learning in travel and is it a threat to the job of the human analyst?

Kamlesh Barvalia, Business Intelligence and Analytics Leader, General Electric 

Emmanuel Carrier, Data Science Consultant, Delta Airlines 

Dewayne Washington, BI & Analytics Manager, Dallas/Fort Worth International Airport 

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Champion Visualization to Read and Act upon your Data Insight

Better visualization is essential to stronger relations between departments and seeing your data make a real difference. Explore the best approaches to visual data representation to make this a reality.

  • Use visualized platforms as an essential communication tool for making your data insight sellable to other arms of the organization
  • Adventure into different graphical methods of representing your insight so your data goes as far as possible
  • Understand how the need for visualization trickles into all parts of the organization, forming the ultimate bridge for actionable data insight between all departments.

Alex Endert, Assistant Professor, Visual Analytics and Data Visualization, Georgia Tech Visualization Lab 

Daniel Capizzi, Manager, Data Visualization, Choice Hotels 

Preeti Modgil, Director, Data Science and Analytics, Wyndham Worldwide 

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Empower the Analyst through Decentralization

The modern analyst is arguably not listened to enough and needs more autonomy. Develop a grassroots empowerment of the analyst and embed analytics into every business unit to avoid underutilizing your data bank!

  • Changing Reputations: rebrand data analytics teams from centralized, ivory tower structures to approachable and united groups
  • Look out for anomalies in the data. Overcome basing decisions on long-established data norms to expose the vital insight you could be missing
  • Develop symbiotic, yet autonomous relationships between analytics teams to enhance the data scientist’s decision-making and guarantee data is profitably used

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Business Savvy Track – Use Actionable Analytics to Drive Marketing, Pricing and Product

Tackle the Attribution Question and Pinpoint the best Metrics for Marketing Success

Stop inefficient marketing spend dead in its tracks! It is crucial to understand if your marketing expenditure has been fruitful and expose those that have been a waste - don’t let your marketing dollars disappear into a black hole!

  • Dive into the latest and most successful methods of incremental revenue measurement to gauge the true success of your marketing spend
  • There’s no school like the old school - discuss why the customer survey is still king as a metric and which measures will complement it
  • Discover the merit in conducting comparisons across brands or even with competitors – take advantage of transparency!

Olga Nielsen, Director, Marketing and Distribution Analytics, Choice Hotels

Michael Overly, Senior Data Scientist, Southwest Airlines 

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting 

Smash down Revenue Management Silos with the Power of Education

The Revenue Manager has a plethora of responsibilities which spill over into multiple departments. Learn how to deconstruct the silos that limit the recognition of your work.

  • Examine the value of in-house education programs including company-wide training sessions and virtual summits to foster a company-wide RM language.
  • Create a culture of revenue management throughout the entire business and learn how to raise awareness of RM as a discipline in its own right
  • Learn how to highlight the changing face of RM to the rest of your organization to grant you the company-wide recognition you deserve

Robert Goad, Director of Revenue Management, La Quinta Inns and Suites 

Jeffrey Roy, Vice President of Revenue Management, Collette

Cynthia Paynter, Director, Revenue Management, Talent & Education, FRHI, by Accor

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting

Don’t Forget the Bottom Line! Fulfill the Quest for True Cost

The face of RM metrics is changing. We know total RevPAR is crucial, but how can we go a step further and calculate total Net RevPAR?

  • How much are you really making? Discover how to individualize cost calculations and take channels and segments seriously when determining Net RevPAR
  • Discuss the best data visualization tools for net calculations to render this information transparent and easily digestible
  • Carpe Diem! Launch your daily sales strategy and fortify it with pricing-by-day metrics to turn every day into an opportunity

Josh Henegar, Corporate Revenue Director, 1859 Historic Hotels

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting

 

Day 1Day 2

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Day 2 - Outward Facing Data Analytics that will make your Company Thrive During Uncertain Times

Keynotes: Data Partnerships and Tech Innovation that will Change Travel Business Forever and Protect you in Uncertain Times

Bring Data-led Clarity to Turbulent Times

In the wake of political upheaval, economic anxieties and the global threat of terrorism, insight is worth its weight in gold. Data is the key to bringing clarity to the chaos.

  • Explore safer security infrastructures to Business Intelligence (BI) and analytics applications to protect your data warehouses during uncertain times
  • Explore how to leverage data to mitigate the fallout associated with uncertainty so your profits remain protected
  • Learn how to use data to develop trust in your brand at the time when it matters most and improve customer relationships

Heather Richer, Vice President Revenue Management and Distribution, Kimpton Hotels and Restaurants 

Donald O'Grady, VP Technology, Kimpton Hotels and Restaurants 

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Strategic Partnerships, APIs and Putting a Value on Insight Sharing - What Next for Travel Analytics?

Travel fosters one of the most direct and intimate customer relationships, it pays a fortune for insight, yet it lags behind counterpart industries. How can the travel industry change this?

  • Learn how to make your brand more partner-centric, sharing-friendly and pursue cooperative methods to stimulate all-around growth
  • Discover how to overcome too much ownership over your data and expand your knowledge of the customer to a potentially infinite level
  • Recognize your data competition! The ultra-tech savvy are pioneering the sharing economy; discuss the value of ‘coopetition’ in driving future growth

Emre Mangir, President, Co-Founder and Head of Partnerships, Mozio 

Martin Stolfa, Vice President Commercial Services Analytics, Hilton Worldwide

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

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Data Savvy Track – From Spreadsheets to Insight to Data led Product Development

Too much Data, not Enough Insight!

Having large stores of data is nothing new but what approaches can you take to use insight effectively and track real results?

  • The roadmap for utilizing data: Determine whether or not you are asking the right questions to define strong objectives in your data
  • Examine the need for solid data benchmarking to make genuine and useful conclusions
  • Discover how to approach data holistically to guarantee better decision making

Angelo Sasso, Senior Director, Marketing Analytics and Customer Insights, Leading Hotels of the World 

Dominik Gomez Muschenborn, Regional Director of Revenue Management, Denihan Hospitality Group

Brandon Meyers, CRO, Adara  

Jerry Joyce, SVP - New Business Development, Wiland

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Merge the Future with the Past to propel your Travel Product forward

Don’t live in the past, intent data is the future! Discover how to deploy dynamic, real-time analytics and learn the crucial value of in-market customers to your bottom line.

  • ‘Smart Data Marketing’ - Discover the need to combine intent data with historical, CRM data for the most robust, effective use of your marketing spend
  • Pursue dynamic content personalization to its fullest potential and hyper-relevant targeting to meet those high conversion rates
  • Master real-time tactics to capitalize on intent data stores and awaken your website’s inner salesperson

Max Starkov, President and CEO, HeBS Digital

Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Data Controlled Product Development

A detailed and holistic set of data on customer insight is paramount for dynamic product success.

  • Harness ‘Digital Listening’ techniques, using feedback in the open source through reviews, blogs and social media to tailor products to your customers every need
  • Identify how to generate personas based on historical data and enhance your products accordingly to make every experience unique
  • Grasp how uncontrollable geopolitical and macroeconomic trends shape physical product and utilize historical data to drive better creation
  • Use the mobile revolution in your product to put control directly in your end user’s hands and treat it as a completely new incoming data channel

Matt Albiniak, Director of Product, Vacasa 
Moderator: Steven Pinchuk, WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence - IBM

Business Savvy Track – Use Actionable Analytics to Drive Marketing, Pricing and Product

How to maintain High Revenues and Profitability when Supply outstrips Demand

With a strong dollar and the rise of the sharing economy, supply is outstripping demand, especially in tier one American cities. What strategies can revenue managers implement to fight increasing vacancies and drive revenues up?

  • Explore the need to innovate with marketing departments to fill the demand void
  • Too many spatial generalizations! Develop forecasting methodologies that recognize regional supply and demand disparities across North America
  • Space Matters: explore overflow approaches and alternative ownership strategies to capitalize on unexpected demand shocks in a less risky fashion

Scot Hornick, Member, Board of Advisors, Professional Pricing Society

Colleen Heslin, Regional Director of Revenue Management, InterContinental Hotels Group

Angela Wu, Director of Revenue Management, W Hotels

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting

Fight the User-Engagement Crisis with Robust Omni-Channel Marketing

With the customer visiting your website multiple times before booking, yet becoming increasingly device-agnostic, learn how to use data to be visible at all points of the customer journey.

  • Explore how to position yourself in front of your customer to win them over on the right device at the right time
  • Explore how to deploy data to develop a mastery of the handover process and seamless promotions to maximize multi-channel sales
  • Remain competitive with your omni-channel engagement effort in light of limited technology and marketing spends

Jim Sprigg, Director, Database Marketing and Analytics, InterContinental Hotels Group

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting

Use Analytics to Transform and Differentiate Physical Product

The sharing economy sells the high-demand experiences at unprecedentedly low prices. How can you utilize data to differentiate your product and remain competitive against this disruptive force?

  • Discover how to go beyond dynamic pricing and utilize data to gain insight into how to differentiate your product
  • Don’t let families run away! Use data to know when you should be more family-package friendly and compete healthily for those high yield bookings
  • What is your home-sharing strategy? Learn to revise certain aspects of your product to respond to changing customer expectations

Moderator: Tom Bacon, Principal, Revenue Optimization; Tom Bacon Consulting

Closing Keynote: Future Thinking - A Profitable Data Future

  • An overview of the need for the data-savvy and the business-experts to collaborate to make every piece of data profitable
  • After overcoming internal barriers, face uncertain external trade winds with confidence and apply data-led solutions to outmatch your competitors and take your travel product to the moon

Fabrice Otaño, Chief Data Officer, Accor Hotels 

 

Keynotes Data Savvy Business Savvy

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If you’re interested in participating in the conference, please get in touch with me directly.

Leo Langford

Leo Langford

Global Conference Producer
EyeforTravel
+1800 814 3459 x7158 (US)
+44 (0) 207 375 7158 (Global)
Email: leo@eyefortravel.com

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