The Smart Travel Data Summit 2017 Draft Agenda

Keynotes Smart Travel Analytics Marketing Analytics

Day 1

9.00 Setting the scene and event notices

eyefortravel Leo Langford Conference Producer EyeforTravel

Keynotes
9.10 Panel: Awaken your Brand DNA with Data and Digital Innovation

With Google in Cars, Amazon in Supermarkets, and Dyson in robotics, brands are becoming increasingly muddied, combine data and digital innovation to leave your mark on our industry forever!

  • Don’t let your brand get watered down. Pursue a cross-departmental data and digital strategy to achieve the “Holy Grail” of brand recognition!
  • Find a new niche - the global giants are doing it and the tiny start-ups, what’s stopping you?
  • Unite Analytics, Digital and Sales teams to set free the innovation that sees your brand go down in history!

Accor Hotels Fabrice Otano Chief Data Officer Accor Hotels

NH Hotel Group Fernando Vives Chief Commercial Officer NH Hotel Group

EURail Brenda van Leeuwen CEO Eurail.com

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

10.00 Morning Networking Break
10.30 Panel: Get the Optimal Structure to be an Analytics-First Company

Converting data into profit is no easy task - sometimes the answer lies within

  • Create a policy of alignment and get rid of the data that slows you down
  • Different systems give you different truths, end fragmented data now for a clear, profit-making answer
  • Pin down the tools that put your whole organisation on the same page and drive you forward

IATA Andrei Grintchenko Head of Business Intelligence IATA

Gopilia Yann Raoul CEO Gopili

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

11.10 Connect the Data Dots to Build and Create Personalised Interactions Using Complete Customer Profile
  • Reimagine what a better customer experience would be - tracking data to understand shifting preferences
  • Use data to join the dots between both omnichannel and multichannel - what information can you gather to deliver a seamless experience?
  • Complete personalisation through user behaviour tracking (UBT)
  • Use UBT data to provide an outstanding customer experience

AltexSoft Oleksandr Medovoi President & CEO AltexSoft

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

11.35 Data Rich, Information Poor - End the Human Bottleneck to Drive Commercial Success!

What’s the point of real-time data when you can’t react in real-time speed? Discover how to break up the human bottleneck and make stronger data-led decisions

  • Humans are erratic, smarten up everyone from commercial directors to grassroots analysts to turn data into profit
  • Invest smartly in the humans and data automation for agile decision making that adds value to your brand
  • Unite great minds with great data to make quick, revenue-boosting decisions in real time

Europcar Ignazio Pisano Revenue & Capacity Director- France EuropCar

eDreams ODIGEO Shravan Kochhar Director, Revenue Protection & Strategic Insights eDreams ODIGEO

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

12.25 Networking Lunch
Smart Travel Analytics
Marketing Analytics
1.40 GDPR - The Regulation that will Shake-up your Data Strategy

The GDPR goes live in May 2018, reshaping the way everyone collects data, what is it and how can you tackle the legislation seamlessly?

  • Avoid Crippling Fines and Make the Regulation work in your favour
  • Discover how cloud migration and APIs will see you minimize all risk posed by the legislation
  • How will the regulation change your relationship with the customer forever?
  • The journey from compliance to unique value

Stena Amer MohammedHead of Digital InnovationStena Line

Der Touristik Alexander GärtnerHead of Digital AnalyticsDer Touristik

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

1.40 Drive Direct in a Mobile First World

Anyone who is mobile-first in travel now has the competitive advantage. But how do you inspire loyalty through the mobile device?

  • Create seamless personalisation between desktop and mobile
  • Learn the mobile trade secrets to get the customer onboarded, converted and make them loyal
  • How can the traditional brands keep up with the digital natives when users use multiple devices?

NH Hotel Group Stephan Keschelis VP E-Commerce and Digital Transformation NH Hotel Group

Choice Hotels Tess Mattisson Director, European Marketing Choice Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.20 Ad Hoc or Algorithm?

Face to face service goes a long way, but it must be grounded in data building blocks - couple the two to inspire greater loyalty

  • Fight both over-profiling on CRM and reading data to make your own conclusions for a healthier data strategy
  • Run the perfect human-data balance to grow your bottom line
  • Blend data and human rapport-building for an excellent customer experience
  • Learn how to apply better segmentation for higher profitability

Google Christel Schoger Analytics Consultant Google

Barbara Pezzi Independent Consultant Formerly Director of Search and Marketing Optimisation at Fairmont Raffles Hotels International

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

2.20 Programmatic Marketing - Automated Real-Time Bidding that Wins You the Customer

By 2019, programmatic marketing is forecasted to account for 50% of all advertising. Don’t let everyone else become more relevant and targeted while you rely on traditional ads.

  • Pay only for relevant impressions to get that strong ROI
  • Deliver a hyper-marketed message to the right person, at the right time
  • Slash your marketing spend wastage to zero!

Kempinski Samuel Heraud Corporate E-Commerce & Digital Strategy Director Kempinski Hotels

Club Med Aline DucretMarketing & Digital Director, EMEAClub Med

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.55 Afternoon Networking Break
3.30 Location Data - The Key Element in Mobile
  • Make the partnerships to monetise your travel audience with location data (Booking, Taxi aggregators, Viator)
  • Go deeper into the core user experience and see your conversions skyrocket
  • Drive more revenue and additional value for your user

Maps.me Alexander Bobko CMO Maps.me

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

3.30 Don’t let your Customers’ Travel Footage go to Waste
  • Everyone is a video operator today. Discover the key issues and factors related to content creation during a trip.
  • Gain a deeper understanding of modern challenges with smartphone/action camera footage - what strategies can you use for recruiting digital hunter-gatherers?
  • Human vs A.I. Who are you going to hire in 2018?

Videodone Eugene Mankov Co-founder and Marketing Director Videodone

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

3.50 Embrace New Data Metrics to Own the Entire Customer Journey

Data alone says very little, get the metrics right to truly be in touch with your customer and boost your revenues to new heights

  • Customer lifetime value - Google added this metric and now the entire market is going this way, learn why
  • Measure the customer journey across all touchpoints to stay truly dynamic
  • Discover how to use AI-assisted data metrics to optimise the customer journey

Hotelchamp Bas LemmensBusiness Development Global AccountsHotelchamp

Taipei Computer Association Speaker TBC Taipei Computer Association

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

3.50 Channel Attribution - Fight Last Click and see the Whole Picture

You wouldn’t buy a book and only read the last page - then why rely on last click? The average booking is a result of 30 touchpoints - expose which ones got you the revenue!

  • Understand the need for a holistic, data driven approach to measuring the effectiveness of your spending
  • Stop flushing marketing spend down the drain and tap into all websites and devices
  • Understand the right BI tools and digital techniques to track and attribute cross device and yield huge returns
  • Engagement metrics - how to measure and connect your ROI

HomeAway Maria Gomez Bada Manager - Analytics & Data Insights, Strategy - Global Marketing HomeAway

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

4.30 End of Day One
Download Brochure

Keynotes Revenue Management Data-Driven Partnerships and Product

Day 2

Keynotes
9.10 Machines vs. Humanity - What Next for Travel?

The scary fact is that companies with higher market capitalisation have lower numbers of employees. How does the travel industry deal with so much value being created by so few people?

  • Discover how to empower the people that hold the tech skills to keep employment high and your profits booming
  • With the driverless cars effect becoming infectious in travel, what skills are now crucial to stay in the game?
  • As the speed of computer learning grows exponentially, where does this leave human talent and are the very machines you use outdated?

roland berger Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

Trainline Jonathan Moore Chief Product Officer Trainline

Kiwi.com Martin RatolĂ­stka Chief Data & Automation Officer Kiwi.com

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

10.25 Morning Networking Break
10.55 A Deep Learning Voice Assistant for Hotel Search

Voice assistants and chatbots have recently received a great deal of attention from both industry and academia. Cutting edge advances in deep learning (namely LSTM) have enabled these developments.

In this talk, we will share how Expedia Affiliate Network is using a voice assistant built using deep learning to manage a hotel search conversation with consumers.

Accor Nuno Castro Director of Data Science Expedia

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

11.20 How To Be Smart With Spend Data

Today, Mastercard Spend Data enables travel leaders to make smarter decisions while minimizing guesswork. In the future, they will use it to transform the travel experience.

Mastercard Elodie Bousquel Advisors Director Mastercard

Mastercard Christian Hylander Advisor Vice President Mastercard

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

11.45 Customer First AI: Data Lessons from Booking.com

Booking.com Onno Zoeter Principal Data Scientist Booking.com

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

12.05 From BI to Data Science - Build a Robust Analytics Team from Within

In data science, talent is increasingly scarce, but the key is already in your hands! Discover how in the last 3-4 years Skyscanner has been on a journey to improve profitable usage of data across the board and build a golden talent pool.

  • Learn about the platforms, tools and analysis you need to improve everyone’s ability to use data
  • Explore not just how to hire smartly, but advance the skills of all existing staff, to turn analysts into data scientists and marketers into analysts
  • Hear the data successes to capitalise on and mistakes to avoid next time!

roland berger Mark Shilton Principal Data Scientist Skyscanner

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

12.30 Networking Lunch
Revenue Management
Data-Driven Partnerships and Product
1.50 Total Revenue Management - Master the Bigger Picture

Pure room rates are just the beginning, don’t let your ancillary revenues slip away into the ether. Learn how to stop burning money and go beyond RevPAR.

  • Have KPIs changed? Does the way you measure customer success need to adjust for 2017 and beyond?
  • Demand Forecasting - predict like Amazon does, forecast based on what’s happening on the web and know the right price at the right time
  • Have your finger on the revenue pulse throughout your customer’s entire booking cycle to squeeze every penny out of your services

Sixt Henrik Imhof MD Yield Management and Pricing Sixt

EasyHotel Jeanet ter HorstRegional Revenue and Booking Office ManagerDanZEP Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

1.50 Partner to Build the Next Big Platform

Giant platforms like Google, Microsoft and Apple have got all the skillsets and data they need, partner to equal their might

  • In-house will only get you so far, dive into the APIs and commercial partnerships to duplicate your data sets
  • Construct a platform that allows start-ups to connect and prosper
  • Make your data-strategy more partner centric retain loyal travellers and attract new ones

TTC Dan Christian Chief Digital Officer The Travel Corporation

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.30 RM Academy - Develop a Robust Talent Pipeline

Short-term strategy is killing your long-term success. Attract, train and maintain revenue managers to make your profits thrive

  • Invest in a long term, academic RM system - spend time, not money and watch your cash flows boom
  • Attract the talent that collects and uses data consistently and transparently to make profit-friendly decisions
  • Smash down all obstacles and align systems to get your RM skillsets recognised company-wide

Kew Green Hotels Anaël Peu Director of Revenue Management Kew Green Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.10 Personalised Product - Data is the Key

There is no industry standard to align the industry on personalisation, yet everyone is driving towards it - you’ve got the data, put it into action!

  • Make your content hyper-relevant throughout all digital and physical channels
  • Become an expert at data alignment for a truly personalised customer journey
  • Activate data sets for deeper personalisation and build the life - time value of your customer

Withlocals Matthijs Keij CEO Withlocals

Musement Nishank Gopalkrishnan Chief Business Officer Musement

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.50 Afternoon Networking Break
3.20 Visualisation that makes your Revenues Boom

Data does very little sat idle in a spreadsheet, walk away a visualisation pro to convert your revenue data directly into profit.

  • Use visualised platforms to make your data insight sellable to other arms of the organization, and give you the credit due.
  • Adventure into different graphical methods to see your data go further
  • From dashboards to stronger metrics, represent data and pricing in a way that generates pure profit

EasyHotel Ina HoppeData Analyst & Systems Development ManagerLeonardo Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

3.20 Data-Driven Mobile Product and Payments

With mobile rapidly becoming king, what’s your analytics strategy to create a mobile product that matters?

  • What does a successful mobile product launch take? And how do you inspire loyalty on a new platform
  • From automation to customer experience, understand how mobile payments can change the entire booking journey
  • Harness mobile payments to make the physical customer experience unique and generate instant loyalty

WeSwap Rob Stross CMO WeSwap

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

3.45 Pioneer Revenue Generation through Customer Flexibility

Explore a pay-per-use system which allows customers to choose the hotel check-in and check-out time in more than 2500 best hotels chains in Europe, Latin America and Middle East.

  • Discover a microstay app that caters perfectly for the millennial consumer and slashes wasted revenues
  • Learn about how BYHOURS provides a tool that allows you to decide the price and check-in times you want to sell for a streamlined RM strategy
  • Make your rooms more profitable and leave no rooms empty!

BYHOURS Guillermo Gaspart Founder & Chairman BYHOURS

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

Download Brochure

Day 1

9.00 Setting the scene and event notices

eyefortravel Leo Langford Conference Producer EyeforTravel

Keynotes
9.10 Panel: Awaken your Brand DNA with Data and Digital Innovation

With Google in Cars, Amazon in Supermarkets, and Dyson in robotics, brands are becoming increasingly muddied, combine data and digital innovation to leave your mark on our industry forever!

  • Don’t let your brand get watered down. Pursue a cross-departmental data and digital strategy to achieve the “Holy Grail” of brand recognition!
  • Find a new niche - the global giants are doing it and the tiny start-ups, what’s stopping you?
  • Unite Analytics, Digital and Sales teams to set free the innovation that sees your brand go down in history!

Accor Hotels Fabrice Otano Chief Data Officer Accor Hotels

NH Hotel Group Fernando Vives Chief Commercial Officer NH Hotel Group

EURail Brenda van Leeuwen CEO Eurail.com

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

10.00 Morning Networking Break
10.30 Panel: Get the Optimal Structure to be an Analytics-First Company

Converting data into profit is no easy task - sometimes the answer lies within

  • Create a policy of alignment and get rid of the data that slows you down
  • Different systems give you different truths, end fragmented data now for a clear, profit-making answer
  • Pin down the tools that put your whole organisation on the same page and drive you forward

IATA Andrei Grintchenko Head of Business Intelligence IATA

Gopilia Yann Raoul CEO Gopili

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

11.10 Connect the Data Dots to Build and Create Personalised Interactions Using Complete Customer Profile
  • Reimagine what a better customer experience would be - tracking data to understand shifting preferences
  • Use data to join the dots between both omnichannel and multichannel - what information can you gather to deliver a seamless experience?
  • Complete personalisation through user behaviour tracking (UBT)
  • Use UBT data to provide an outstanding customer experience

AltexSoft Oleksandr Medovoi President & CEO AltexSoft

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

11.35 Data Rich, Information Poor - End the Human Bottleneck to Drive Commercial Success!

What’s the point of real-time data when you can’t react in real-time speed? Discover how to break up the human bottleneck and make stronger data-led decisions

  • Humans are erratic, smarten up everyone from commercial directors to grassroots analysts to turn data into profit
  • Invest smartly in the humans and data automation for agile decision making that adds value to your brand
  • Unite great minds with great data to make quick, revenue-boosting decisions in real time

Europcar Ignazio Pisano Revenue & Capacity Director- France EuropCar

eDreams ODIGEO Shravan Kochhar Director, Revenue Protection & Strategic Insights eDreams ODIGEO

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

12.25 Networking Lunch
Smart Travel Analytics
Marketing Analytics
1.40 GDPR - The Regulation that will Shake-up your Data Strategy

The GDPR goes live in May 2018, reshaping the way everyone collects data, what is it and how can you tackle the legislation seamlessly?

  • Avoid Crippling Fines and Make the Regulation work in your favour
  • Discover how cloud migration and APIs will see you minimize all risk posed by the legislation
  • How will the regulation change your relationship with the customer forever?
  • The journey from compliance to unique value

Stena Amer MohammedHead of Digital InnovationStena Line

Der Touristik Alexander GärtnerHead of Digital AnalyticsDer Touristik

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

1.40 Drive Direct in a Mobile First World

Anyone who is mobile-first in travel now has the competitive advantage. But how do you inspire loyalty through the mobile device?

  • Create seamless personalisation between desktop and mobile
  • Learn the mobile trade secrets to get the customer onboarded, converted and make them loyal
  • How can the traditional brands keep up with the digital natives when users use multiple devices?

NH Hotel Group Stephan Keschelis VP E-Commerce and Digital Transformation NH Hotel Group

Choice Hotels Tess Mattisson Director, European Marketing Choice Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.20 Ad Hoc or Algorithm?

Face to face service goes a long way, but it must be grounded in data building blocks - couple the two to inspire greater loyalty

  • Fight both over-profiling on CRM and reading data to make your own conclusions for a healthier data strategy
  • Run the perfect human-data balance to grow your bottom line
  • Blend data and human rapport-building for an excellent customer experience
  • Learn how to apply better segmentation for higher profitability

Google Christel Schoger Analytics Consultant Google

Barbara Pezzi Independent Consultant Formerly Director of Search and Marketing Optimisation at Fairmont Raffles Hotels International

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

2.20 Programmatic Marketing - Automated Real-Time Bidding that Wins You the Customer

By 2019, programmatic marketing is forecasted to account for 50% of all advertising. Don’t let everyone else become more relevant and targeted while you rely on traditional ads.

  • Pay only for relevant impressions to get that strong ROI
  • Deliver a hyper-marketed message to the right person, at the right time
  • Slash your marketing spend wastage to zero!

Kempinski Samuel Heraud Corporate E-Commerce & Digital Strategy Director Kempinski Hotels

Club Med Aline DucretMarketing & Digital Director, EMEAClub Med

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.55 Afternoon Networking Break
3.30 Location Data - The Key Element in Mobile
  • Make the partnerships to monetise your travel audience with location data (Booking, Taxi aggregators, Viator)
  • Go deeper into the core user experience and see your conversions skyrocket
  • Drive more revenue and additional value for your user

Maps.me Alexander Bobko CMO Maps.me

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

3.30 Don’t let your Customers’ Travel Footage go to Waste
  • Everyone is a video operator today. Discover the key issues and factors related to content creation during a trip.
  • Gain a deeper understanding of modern challenges with smartphone/action camera footage - what strategies can you use for recruiting digital hunter-gatherers?
  • Human vs A.I. Who are you going to hire in 2018?

Videodone Eugene Mankov Co-founder and Marketing Director Videodone

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

3.50 Embrace New Data Metrics to Own the Entire Customer Journey

Data alone says very little, get the metrics right to truly be in touch with your customer and boost your revenues to new heights

  • Customer lifetime value - Google added this metric and now the entire market is going this way, learn why
  • Measure the customer journey across all touchpoints to stay truly dynamic
  • Discover how to use AI-assisted data metrics to optimise the customer journey

Hotelchamp Bas LemmensBusiness Development Global AccountsHotelchamp

Taipei Computer Association Speaker TBC Taipei Computer Association

Moderator: Ignacio Longarte Strategic Advisor on Digital Value Chain for listed Multinationals Ex-KPMG and Deloitte partner in Value Chain Management

3.50 Channel Attribution - Fight Last Click and see the Whole Picture

You wouldn’t buy a book and only read the last page - then why rely on last click? The average booking is a result of 30 touchpoints - expose which ones got you the revenue!

  • Understand the need for a holistic, data driven approach to measuring the effectiveness of your spending
  • Stop flushing marketing spend down the drain and tap into all websites and devices
  • Understand the right BI tools and digital techniques to track and attribute cross device and yield huge returns
  • Engagement metrics - how to measure and connect your ROI

HomeAway Maria Gomez Bada Manager - Analytics & Data Insights, Strategy - Global Marketing HomeAway

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

4.30 End of Day One
Download Brochure

Day 2

Keynotes
9.10 Machines vs. Humanity - What Next for Travel?

The scary fact is that companies with higher market capitalisation have lower numbers of employees. How does the travel industry deal with so much value being created by so few people?

  • Discover how to empower the people that hold the tech skills to keep employment high and your profits booming
  • With the driverless cars effect becoming infectious in travel, what skills are now crucial to stay in the game?
  • As the speed of computer learning grows exponentially, where does this leave human talent and are the very machines you use outdated?

roland berger Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

Trainline Jonathan Moore Chief Product Officer Trainline

Kiwi.com Martin RatolĂ­stka Chief Data & Automation Officer Kiwi.com

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

10.25 Morning Networking Break
10.55 A Deep Learning Voice Assistant for Hotel Search

Voice assistants and chatbots have recently received a great deal of attention from both industry and academia. Cutting edge advances in deep learning (namely LSTM) have enabled these developments.

In this talk, we will share how Expedia Affiliate Network is using a voice assistant built using deep learning to manage a hotel search conversation with consumers.

Accor Nuno Castro Director of Data Science Expedia

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

11.20 How To Be Smart With Spend Data

Today, Mastercard Spend Data enables travel leaders to make smarter decisions while minimizing guesswork. In the future, they will use it to transform the travel experience.

Mastercard Elodie Bousquel Advisors Director Mastercard

Mastercard Christian Hylander Advisor Vice President Mastercard

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

11.45 Customer First AI: Data Lessons from Booking.com

Booking.com Onno Zoeter Principal Data Scientist Booking.com

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

12.05 From BI to Data Science - Build a Robust Analytics Team from Within

In data science, talent is increasingly scarce, but the key is already in your hands! Discover how in the last 3-4 years Skyscanner has been on a journey to improve profitable usage of data across the board and build a golden talent pool.

  • Learn about the platforms, tools and analysis you need to improve everyone’s ability to use data
  • Explore not just how to hire smartly, but advance the skills of all existing staff, to turn analysts into data scientists and marketers into analysts
  • Hear the data successes to capitalise on and mistakes to avoid next time!

roland berger Mark Shilton Principal Data Scientist Skyscanner

roland berger Moderator: Joerg Esser Partner Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

12.30 Networking Lunch
Revenue Management
Data-Driven Partnerships and Product
1.50 Total Revenue Management - Master the Bigger Picture

Pure room rates are just the beginning, don’t let your ancillary revenues slip away into the ether. Learn how to stop burning money and go beyond RevPAR.

  • Have KPIs changed? Does the way you measure customer success need to adjust for 2017 and beyond?
  • Demand Forecasting - predict like Amazon does, forecast based on what’s happening on the web and know the right price at the right time
  • Have your finger on the revenue pulse throughout your customer’s entire booking cycle to squeeze every penny out of your services

Sixt Henrik Imhof MD Yield Management and Pricing Sixt

EasyHotel Jeanet ter HorstRegional Revenue and Booking Office ManagerDanZEP Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

1.50 Partner to Build the Next Big Platform

Giant platforms like Google, Microsoft and Apple have got all the skillsets and data they need, partner to equal their might

  • In-house will only get you so far, dive into the APIs and commercial partnerships to duplicate your data sets
  • Construct a platform that allows start-ups to connect and prosper
  • Make your data-strategy more partner centric retain loyal travellers and attract new ones

TTC Dan Christian Chief Digital Officer The Travel Corporation

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.30 RM Academy - Develop a Robust Talent Pipeline

Short-term strategy is killing your long-term success. Attract, train and maintain revenue managers to make your profits thrive

  • Invest in a long term, academic RM system - spend time, not money and watch your cash flows boom
  • Attract the talent that collects and uses data consistently and transparently to make profit-friendly decisions
  • Smash down all obstacles and align systems to get your RM skillsets recognised company-wide

Kew Green Hotels Anaël Peu Director of Revenue Management Kew Green Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.10 Personalised Product - Data is the Key

There is no industry standard to align the industry on personalisation, yet everyone is driving towards it - you’ve got the data, put it into action!

  • Make your content hyper-relevant throughout all digital and physical channels
  • Become an expert at data alignment for a truly personalised customer journey
  • Activate data sets for deeper personalisation and build the life - time value of your customer

Withlocals Matthijs Keij CEO Withlocals

Musement Nishank Gopalkrishnan Chief Business Officer Musement

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.50 Afternoon Networking Break
3.20 Visualisation that makes your Revenues Boom

Data does very little sat idle in a spreadsheet, walk away a visualisation pro to convert your revenue data directly into profit.

  • Use visualised platforms to make your data insight sellable to other arms of the organization, and give you the credit due.
  • Adventure into different graphical methods to see your data go further
  • From dashboards to stronger metrics, represent data and pricing in a way that generates pure profit

EasyHotel Ina HoppeData Analyst & Systems Development ManagerLeonardo Hotels

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

3.20 Data-Driven Mobile Product and Payments

With mobile rapidly becoming king, what’s your analytics strategy to create a mobile product that matters?

  • What does a successful mobile product launch take? And how do you inspire loyalty on a new platform
  • From automation to customer experience, understand how mobile payments can change the entire booking journey
  • Harness mobile payments to make the physical customer experience unique and generate instant loyalty

WeSwap Rob Stross CMO WeSwap

Genesys Digital Transformation Moderator: Paul Richer Senior Partner Genesys Digital Transformation

3.45 Pioneer Revenue Generation through Customer Flexibility

Explore a pay-per-use system which allows customers to choose the hotel check-in and check-out time in more than 2500 best hotels chains in Europe, Latin America and Middle East.

  • Discover a microstay app that caters perfectly for the millennial consumer and slashes wasted revenues
  • Learn about how BYHOURS provides a tool that allows you to decide the price and check-in times you want to sell for a streamlined RM strategy
  • Make your rooms more profitable and leave no rooms empty!

BYHOURS Guillermo Gaspart Founder & Chairman BYHOURS

Choice Hotels Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

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Sponsors & Exhibitors 2017

Platinum Sponsors

  • Altexsoft
  • Mastercard

Gold Sponsors

  • Exponea
  • SAP
  • SessionM

Silver Sponsors

  • Musement
  • Taipei Computer Association
  • Videodone

If you’re interested in participating in the conference, please get in touch:

Leo Langford

Leo Langford

Global Conference Producer
EyeforTravel
+1800 814 3459 x7158 (US)
+44 (0) 207 375 7158 (Global)
leo@eyefortravel.com

Tim Gunstone

Tim Gunstone

Managing Director
EyeforTravel
+1800 814 3459 x7557 (US)
+44 (0) 207 375755 (Global)
tim@eyefortravel.com

Nikhil Vijayan

Nikhil Vijayan

Marketing Manager
EyeForTravel
+1800 814 3459 x7165 (Global)
+44 (0) 207 375 7165 (Global)
nikhil@eyefortravel.com


Amber Geggus

Amber Geggus

Business Development
Executive
EyeForTravel
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

Shreya Ganapathy

Shreya Ganapathy

Business Development
and Content Lead
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com