Upgrade your Online Marketing Toolkit to Optimize Sales in a Web 2.0 Environment

This well-established event consistently attracts 200 of the top marketing executives in the travel industry. This year the agenda will re-visit some of the fundamentals of online marketing, such as email and search whilst also examining new topics such as website optimization and affiliate marketing. Senior speakers from hotels, airlines and cruise will be discussing these issues in the context of web 2.0 and an unstable economic outlook. They will demonstrate how to track your marketing efforts, old and new, and fine-tune your strategy to increase ROI.

Attend this event to:

  • Search Engine Marketing:Have you really mastered all areas of search, social search, local search etc.? How do you improve the quality of your leads?
  • Website Optimization:Once customers reach your site, how do you convince them to convert?
  • Email Marketing:How can you effectively track email marketing and improve conversion whilst response rates are falling?
  • Rich-Media Content:How can you appeal to customer segments using rich-media content in across a variety of channels?
  • Mobile Marketing:How can you link your CRM goals, UGC strategy and website functionality to mobile marketing?
  • Affiliate Marketing:What is the key to affiliate marketing success in the travel industry?
  • Strategic Linking: How can you use incoming links to improving search engine rankings and drive quality traffic?
  • Display Advertising:How can you effectively use display adverts in social media and email marketing?
  • CRM:How do you managing online relationships, target your customers based on behavior and personalize your communications?

Don't just take our word for it, see what last year's delegates had to say:

"I am really glad I attended this event - the caliber of speakers was amazing and I am returning to work inspired with new ideas for my company"
Rachel Salberg, Auto Club of Southern California
"This event was an excellent opportunity to exchange ideas with high-level attendees in the travel industry"
Eric Rhodes, Schmap
"This event was both educational and entertaining. The networking was fantastic and produced several meaningful discussions with prospective partners"
John Pope, TripHub
"The conference seemed to be very put together and I think fruitful for the attendees. I would love to participate in the next conference"
Philip Charles-Pierre, Starwood Hotels and Resorts Worldwide
"Once again a great event!!"
Ken Leeder, CEO, RealTravel