eyefortravel
Contact us  |  Cookie policy
The 3rd annual Online Marketing, Social Media & Mobile in Travel Asia 2015 3-4 February 2015 | The Langham Hotel Kowloon, Hong Kong

Agenda

Check out 2015's expert speaker line-up below! We'd be delighted for you to join us - register to attend here 

Day 1 Day 2

 

Monday 2nd Feb: 7.30-10.00pm Pre-Conference Networking Drinks and Travel Massive Meet-Up, Hosted by Travel Massive

The Langham Hotel, 8 Peking Road, Tsim Sha Tsui, Hong Kong
Please RSVP to Ben Kornfield if you intend on attending: ben.kornfield@gmail.com

Travel Massive

 

Chairman of Day 1: Amira Morgan, General Manager, Asia, Mr & Mrs Smith

Day One

9.00 - 10.30am Keynote & Panel Discussion: Consumer and Behavioural Trends of the Changing Online Travel Consumer in APAC

As tablets and smartphones accounted for most of the growth in online travel in the first half of 2014, we explore the regional differences of the online travel consumer across APAC and how mobile and social media will impact how your product is sold.

  • Gain a deeper understanding in to how your consumer engages with your brand
  • Discover the different regional consumer trends which will get your consumer to your digital front door
  • Explore how travel brands are changing in the online travel landscape and how this has affected consumer behaviour

Peter Greenberger, Director- Sales, Emerging Markets, Twitter
Simon Fiquet, Industry Head, Travel APAC, Google
Oliver Hua, Managing Director, APAC, Booking.com
Ross Veitch, CEO & Co-Founder, Wego.com

10.30 - 11.00am Coffee & Networking Break

11.00 - 11.20am How the Millennial Traveler in APAC Will Shape the Travel Industry During the Next 5-10 Years

Over the next decade, Millennial Travellers (born between 1980 and 1996) will enter thier peak earning and spending years, creating a tremendous opportunity for the travel industry. With approximately 60% of the world's Millennials residing in Asia, this makes the opportunity even more important for travel brands in the APAC region.

  • Learn exactly how the Millennial is shaping the travel industry during the next 5-10 years
  • Discover how brands can optimize product and distribution for Millennials’ shopping behavior
  • Explore APAC specific data on how travel brands can craft end-to-end travel experiences that match Millennials’ preferences

Abhiram Chowdhry, VP and MD, Hotels.com

11.20 - 11.40pm The Content Session: Native Advertising works but Content is Key

86% of travel consumers view 10+ images per website visit. As media consumption is 30% higher on mobile than on desktop, this means that the content must be available on mobile.

  • Hear the top trends in content marketing which convert ‘lookers' in to ‘bookers'
  • Overcome the challenge of balancing organic vs branded vs promotional vs user-generated content
  • Case studies on Native Advertising: explore analysis of consumer interaction and debate the fine line between engaging & intrusive
  • Visual & Video:  the popularity of video is still growing: when and where should you be using video and how

Kei Shibata, President & CEO, Venture Republic

11.40 - 1.00pm China Focus: Marketing inbound vs. outbound travel and how travel brands can establish their footprints in China

Part 1: China's outbound vs inbound travel market

  • The price-sensitive Chinese travelers vs. the experience-centric western travelers
  • China outbound market: Chinese consumers have quickly moved from offline to online, increased P2P sharing in China (increasing popularity of local version of Uber and AirBnB)
  • China inbound market: Whilst majority of the attention nowadays are focused on the Chinese outbound market, China inbound traveling is an unique untapped market

Part 2: How travel brands can establish their footprint in China

  • The Chinese outbound market is extremely local. Foreign brands would need to learn how to work with the locals. This means adapting to the taste of Chinese consumers and utilizing marketing channels such as WeChat, Renren, Weibo
  • The Chinese inbound market is extremely local too. To bring foreign visitors into China, travel companies use the same marketing strategy and channels that they do best at: Facebook, Twitter, Google+, etc. Service delivery by local partners creates marketing and operational complexities that may be difficult to navigate

James Tan, Chief Operating Officer, Jetbay
Catherine Gilvarry, Head of Marketing Asia, Hostelworld

Joining the panel: 

Steven Pang, MD China, Skyscanner
Patrick Xiang, Business Development Manager, Dragon Trail Interactive

Click HereRegister to attend

1.00 - 2.30pm Lunch and Networking Break

2.30 - 3.30pm Usability & Cross-Platform Seamlessness

Online marketers in APAC have a more complex role than in any other region across the globe. We consider not only what content, but for which audience, in which region, and through which of the many different channels?

  • Seamlessness: Don't lose your customer: Learn how to provide a seamless cross-platform experience for the always connected traveller
  • Conversions: Gain an insight into how even the slightest adjustments to your website can increase conversions
  • Content across each platform: Understand the end to end customer experience and the role content plays throughout each step. What content is needed at each stage? What content drives conversions? What content makes people share their travel plans?
  • Regional: Explore regional content differences: consumer trends in cross-platform researching and usability and how the behaviour of your multi-device consumer is changing in the different regions in APAC
  • Measuring: Tried and Tested: Hear the most effective and cost-efficient way to measure and track your customer across each of the platforms
  • Case-study Rakuten Travel:  Achieve a seamless user-experience through Cross-Platform marketing

Debby Soo, Vice President, KAYAK
Yoshiyuki Takano, CMO, Rakuten Travel, Inc.
Shiraz Kabir, Commercial Director South East Asia, Sociomantic

3.30 - 3.50pm Use Social Media to Create Excellent Customer Experiences and Loyalty that will Differentiate your Brand from the Competition 

  • Explore examples of how to create excellent customer experiences that leads to genuine loyalty in the age of social media
  • Discover specific tactics for social customer engagement and how to measure their ROI
  • Learn the importance of building a more genuine & sustainable loyalty program to create ultimate success

Andy Chang, Director of Digital Marketing, Asia Pacific, Hyatt Hotels

3.50 - 4.20pm Coffee and Networking Break

4.20 - 5.20pm Search and the Changing ‘Search-Landscape': How this is affecting your bottom line

Consider how you manage your ‘Search' strategy and the different requirements across region to region in APAC

  • Hear why is meta-search gaining so much investment and how can travel brands make the most of this in their online marketing strategies 
  • How is flights meta search different in APAC versus EMEA - what are the challenges in setting up this model?
  • Are Asian OTA and airlines ready to work in a transparent sales channel?
  • Learn what mix should meta search play in total traffic to OTA and Airlines

Andrew Wong, Regional Director, TripAdvisor Flights

  • Hear why is meta-search gaining so much investment and how can travel brands make the most of this in their online marketing strategies
  • Learn how to adapt your SEO strategy as keyword search faces increasing pressure with the introduction of Google Hummingbird
  • Should travel marketers invest more $$$ in Bing or does Google + hold the key to top search ranking?
  • Hear how top brand have made mobile a core feature of their search strategy
  • Will audience based optimization revolutionize the paid search industry?
  • Innovators discuss creating and curating content that will up your search performance

Antony Yiu, Head of Search & Performance Asia Pacific, MEC Global

Joining the panel discussion: Max Kraynov CEO at Aviasales/JetRadar 

5.20pm Day 1 Conference Concludes

5.20 - 7pm Networking Drinks and Canapes in the Exhibition 

Click HereRegister to attend

Download the Full Event E-Brochure

Receive more details straight to your inbox, including deadlines to book your discounted tickets.

Day 1 Day 2 Back To Top

Chairman of Day 2: Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services

Day Two

9.00 - 10.30am Keynote & Panel Discussion: Mobile First! Discover what is fuelling the explosion of Mobile Marketing in Asia

Mobile in APAC is still on the top of most travel brands' agendas.  Explore the landscape to benchmark your strategy and align it with the current trends, which will secure your profitable customer.

  • Players: Explore the changes mobile-centric travel brands are making. and how this will affect the rest of the travel landscape
  • Consumer behaviour: Hear the changes in consumer behaviour in APAC which is encouraging travel brands to reassess their mobile strategy
  • Mobile conversions: Understand how the mobile payment landscape will evolve and how new technology has turned mobile into a key conversion tool
  • Last minute bookings: Master the last minute segment with intelligent app design
  • Regions: Explore the differences in Mobile Usage &statistics in Hong Kong, Singapore, Indonesia, Thailand, China, India and Australia
  • Budget: What % of your budget should be given to mobile?

Moritz Mayrhofer, Head of Product, BeMyGuest - Tours & Activities
Steven Pang, MD China, Skyscanner
Ryo Umezawa, President & CEO, Hailo Japan

10.30 - 11am Coffee and Networking Break

11.00 - 11.30am Mobile and Social Media are Fuelling The Success of Disruptive Business Models: Discover How Other Travel Brands can Profit from this Trend

Disruptive business models including P2P are winning with travel consumers, as they present personalization, flexibility and authenticity. AirBnb for instance sees mobile driving 26% of its traffic as it provides an easy online buying experience.

  • Does mobile hold the secret to social ROI?
  • Consider the implications of Mobile design which will incorporate these important trends of simplicity, seamlessness, personalization (data collection), ease of use & payment platform
  • The big question: How can each player (hotels, airlines, OTAs etc) leverage the success of disruptive business models

Tomas Laboutka, Co-Founder & CEO, HotelQuickly
Hugo Gersanois, CRO, appiris

11.30 - 12.00pm A-Z on Apps - Who Should be Investing in Apps, Why & How?

As China's connected device market continues to grow at a breathtaking pace, so does app usage. Research suggests that 25% of people in APAC only use an app once, and 80% of people use an app under 10 times. Mobile Marketing Statistics (2014) however says that (in April 2013 Update) App usage (80% of time) dominates browsers in mobile usage

  • Who should be investing in an App vs mobile site? Explore the value of apps to different travel business models across the travel landscape
  • Explore consumer behaviour and how can you encourage consumers to actively use your app
  • Effectively advertise and promote your app so that it is download and used repeatedly
  • Case Study: Qunar latest smart app

Kevin Ng, Head of Engineering, Expedia 

12.00 - 12.30pm Explore the Most Effective Strategies in Measuring, Tracking & Analytics

“Looking at companies outside of travel may provide the most innovative examples of models to copy” suggested Nathan Clapton, VP of mobile partnerships, TripAdvisor.

  • Learn how to effectively manage and measure your current data and what you have already collected from your customer
  • Understand your data to intelligently place your marketing budget
  • Reviews:How can you use the data you collect from reviews to influence your customer?
  • Social data: Explore the legal implications of using social media platforms to better understand your consumers and take advantage of what they publicly share (eg. Selling a honeymoon holiday to someone who has just got engaged)
  • Hear the most effective ways of aligning big data and analytics with your content, to use it for cross-selling and upselling
  • Collecting data effectively not just on tablets/laptops/mobiles but other data transmitting tools - NFC, beacons etc, and how they can interact with the customer when they are most likely to make a purchasing decision

Raphael Cohen, Co-Founder & CSO, HotelQuickly
Tejveer Singh Bedi, Group Director Revenue, Park Hotel Group

Click HereRegister to attend

12.30 - 2.00pm Lunch and networking Break

2.00 - 2.30pm Personalisation: The Next Chapter in Digital Advertising: Performance is Everything 

In just a few years, travel marketers have realized the benefits of real-time performance display advertising. Learn how this powerful technology is also about to revolutionize other key marketing channels like mobile, email and video, and how to prepare to capitalize on these opportunities to drive incremental conversions.

  • What is the value of performance advertising compared to traditional advertising
  • Which technology can help you reach desktop, mobile, social and native ads at once with no extra effort
  • What is the share of mobile bookings in each travel sector and how is this evolving
  • What solutions exist today to manage cross-device campaigns

Daniele Beccari, Worldwide Head of Travel Product, Criteo
Widhadh Waheed, Director of eBusiness, Shangri-La International 

2.30 - 4.00pm Closing Keynote: Lessons Learned and Future Predictions of Online Marketing, Social Media and Mobile in Travel

  • How will brands use digital marketing in the future to convey what the experience of your travel brand will be like
  • Does mobile hold the secret to social ROI?
  • The future of consumer technology: biometrics, wearables and augmented reality
  • Summary and round up of the 2 day conference

Ryo Umezawa, President & CEO, Hailo Japan
Philip Schaetz, SVP Sales & Marketing at Dorsett Hospitality International
Lisa Leung, Digital Marketing Executive, Cathay Pacific Airways

4.00pm Day 2 Conference Concludes

 

Download the Full Event E-Brochure

Receive more details straight to your inbox, including deadlines to book your discounted tickets.

Day 1 Day 2 Back To Top