Social Media & Mobile in Travel Report

Essential travel industry case studies, statistics and analysis of the current social media and mobile landscape.

Contents Page

TABLE OF CONTENTS
TABLE OF FIGURES
REFERENCES
EXECUTIVE SUMMARY
1. INTRODUCTION
  • 1.1 Overview: How consumers are researching, planning and booking their travel (online)
  • 1.2 Travel marketing: The traditional paradigm (Price, Product, Place and Promotion) vs. the new social paradigm (Content, Community, Conversation, Collaboration and Connections)
  • 1.3 Why social media and mobile are key for travel brands
2. SOCIAL MEDIA
  • 2.1 Be where your customers are. How are travel consumers interacting with travel brands?
  • 2.2 Case study: LinkedIn
  • 2.3 Which social media platforms are travel customers interacting on?
  • 2.4 Planning your social media strategy - time, resources, KPIs
  • 2.5 Deciding where to spend your time and resources - where and when in the consumer life cycle to use social media
  • 2.6 Metrics & ROI - How do you measure social media? What are you measuring?
  • 2.7 Case study: Fairmont Hotels & Resorts
  • 2.8 The future of social media. Where is social media going? How can you prepare your business to take advantage of future opportunities?
  • 2.9 Case study: InterContinental Hotels Group
  • 2.10 Case study: Lufthansa
3. MOBILE
  • 3.1 How are travel consumers interacting with travel brands via mobile? What are the opportunities?
  • 3.2 Case study: TripIt
  • 3.3 How location-based sites are pushing targeted mobile promotions and the Groupon example
  • 3.4 Mobile industry analysis - consumer stats and update for - platforms - Android, iPhone, BlackBerry, tablet and Smartphone - key tech developments e.g. HTML5
  • 3.5 Case study: TripAdvisor
  • 3.6 On-trip non-core sales: How damaging will mobile be on the ancillary business model? Is there a solution?
  • 3.7 Where should you focus your valuable time and resources? (including app vs. website debate)
  • 3.8 Case study: Gowalla
  • 3.9 Measuring ROI in the mobile space
  • 3.10 Future: where is mobile strategy heading?
  • 3.11 How social media and mobile converge
4. PRIVACY AND REGULATIONS IN THE US AND EUROPE
  • Implications for the travel industry
5. CONCLUSIONS
6. ACKNOWLEDGMENTS