Thanks for attending - This event will be back in San Francisco in April 2017

Innovative customer engagement is at the heart of every successful travel brand.  Join North America's No.1 forum for top social media and mobile professionals to share cutting edge strategies, ideas and real world case studies to drive forward innovation and win those all important digitally savvy customers.  

Confirmed speakers read as a who's who of the online travel industry.  From Starwood through to HotelTonight - Don't miss your opportunity to network with an unrivalled travel industry elite.

New for 2016, the event will form part of EyeforTravel's newly re-branded San Francisco Summit which incorporates EyeforTravel's Connected Traveler N. America, as well as EyeforTravel's Mobile & Innovation in Travel conference and EyeforTravel's Start-up Village.  One conference pass gives you access to all 4 events providing excellent value for money!


Key topics discussed at the 2016 event

  • The Great Mobile App Debate:  Mobile Apps vs. Mobile Web – Who’s won the war?

  • Drive Forward Your Content strategies in A Mobile First World 

  • The Tinderization of Apps - Create Useful and Functional Apps that Travelers Want to Use

  • Build a Social Media for Customer Care Strategy for Success

  • How to Implement Meaningful User Generated Content Strategies

  • Harness Social Media Data to Increase Customer Engagement & Loyalty

  • And much, much more!

Expert Speakers for 2016

View The Full Speaker Line-Up

Highlights of the 2016 event

  • A whole new afternoon focused on social media for customer care
  • New speakers - over 90% of the speaker line-up is new for 2016!
  • More mobile content - the event will be co-located with EyeforTravel's Mobile & Innovation in Travel conference 2016
  • More senior speakers - how is social media being proiritised from a strategic standpoint and integrated across travel businesses?
  • Enter the 2nd annual travel start-up village and bootcamp - get the advice and connections you need to successfully launch your business!

Group discounts are available upon request for 2+ people 
For more information on prices and registration click here or email

The 2 day conference is your one-stop yearly shop to prepare, align and benchmark your social and mobile efforts against the industry as a whole. Over 90% of past attendees would recommend attending the event! 

Hear what the attendees to the 2015 event have to say about the conference in this video excerpt:

Click here to watch the video


Follow the event discussions on Twitter using #SMTRAVEL16

Supporters and Attendees in 2015

  • Silvercar
  • mgm
  • expedia-inc
  • facebook
  • Palazzo
  • American-Airlines
  • Commune
  • Fairmont
  • wyndham

A proven track record...

Conferences promise a lot - we know. Below are a few takeaways from the last year's Summit highlighting the valuable insights the attendees took away …


senior attendees from the biggest names in travel


increase YoY in delegate numbers


of attendees would recommend the event to others

Register Now And Save $100

Still not convinced? Have a read of our written testimonials:

  • Avis Mexico

    "This is my 5th EyeforTravel conference, Every single time I come home with tons of ideas and insights from Travel Industry experts who face the same problems and obstacles we do, it's not retorical, it's a hands on, right on target event! No lalaland presentations, real people, real problems, creative ideas! Love it!"

    - Sal Lizarraga, Avis Mexico
  • Virtuoso

    "EFT is a great opportunity to stay current with trends, players and strategies in mobile and social. The networking is fantastic and the EFT staff are incredibly professional. Well Done!"

    - Mikiah Fender,
  • George Brown College

    "EFT is a great opportunity to stay current with trends, players and strategies in mobile and social. The networking is fantastic and the EFT staff are incredibly professional. Well Done!"

    - Paula Greaves, George Brown College
  • Tourism Victoria

    "The Eye for Travel Conference provided the opportunity to hear and network with leading travel and tourism brands and experts to benchmark innovation and digital strategic directions, and learn from innovative case studies in social and mobile"

    - Michael Hauser, Tourism Victoria
  • Milestone

    "Excellent event - fantastic quality of presentations, both in who presented, and in the content that was covered. Was also a great opportunity to network with people that really know how to drive innovations in the travel industry."

    - Mike Supple, Milestone Internet Marketing
  • Flight Centre Travel Group

    "I continue to recommend Social Media and Mobile Strategies for Travel to colleagues and peers based on the wealth of content and knowledge assembled."

    - Gregg Tilston, Flight Centre Travel Group
  • "EyeforTravel pulls together innovators in travel in an approachable environment. The collaboration and sharing of information is done in an inclusive environment to all attendees"

    - Ryan Walker - Morgans Hotel Group
  • Tnooz

    "I've been to many EFT events now and this one was by far the best in content, speakers and attendees"

    - James Craven – Tnooz

    "Good experience, was my first time in EyeforTravel hope to be next year and hearing more inspiring presentations on new thing in the industry"

    - Reynaldo Musso - LATAM
  • MGM Resorts International

    "Great place to absorb a ton of information across several travel vertices"

    - Randy Dearborn - MGM Resorts International
  • "I am happy I attended - it was my first time, I learned a lot - I would really recommend other parts of my org to attend in the future"

    - Michelle Young - Air Canada
  • Travel Oregon

    "Love the diversity if viewpoints at this conference. Too many travel marketing conferences in the US focus on domestic efforts. Nits nice to get a global perspective of what travel marketers are doing."

    - Mo Sherifdeen - Travel Oregon

The Venue

Hotel Nikko San Francisco

222 Mason Street
San Francisco, CA 94102

Get Directions

Social Customer Service

  • Conversocial

Social Content

  • Stackla

Start-Up Village

  • Amadeus


  • Apteligent
  • criteo
  • Fluent
  • Google Analytics Premium
  • LeanPlum
  • NewsCred
  • PressReader
  • Switchfly
  • Google Analytics Premium
  • Syzygy


  • Adadyn

Got a question? Get in touch below!

Gina Baillie

Gina Baillie