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The 8th annual

Social Media & Mobile Strategies for Travel 2015

March 23-24 | San Francisco

Drive Revenue through Intelligently Engaging the Always Connected Traveler with Innovative Social Media & Mobile Strategies

EyeforTravel's Social Media & Mobile Strategies for Travel is the leading strategic and networking forum for senior Online Travel, Tourism and Hospitality executives working in the areas of social media and mobile.

Now in it's 8th successful year, the summit brings together leading global hotels, casinos, airlines, OTAs, cruises, destinations and more from North America and beyond for 2 days of best-practice strategies, cutting-edge trends and vigorous debate - as well as powerful networking with an unrivalled industry elite.

Confirmed 2015 speakers include: Facebook, KLM, American Airlines, Commune Hotels, Hotels.com and many more coming soon! Stay tuned for updates

What topics will be addressed at the 2015 conference?

  • The Death of the Desktop?  Actively prepare your brand for the future of online travel
  • Create a seamless travel experience and intelligently target your customers cross-device 
  • Take Personalization to the next level – Understand the importance of context in communications to boost sales and win loyal customers
  • Adapt your Content marketing strategies to thrive in the new multiscreen, socially connected reality
  • Still looking for social media ROI?  Analyze what data really counts
  • Social media (& Mobile) for Customer service:  How to keep customers loyal and win new ones 
  • Learn how to navigate the new ‘pay-to-play’ social media landscape
  • What’s working in social media right now?  Get essential industry updates to ensure you make the right social media decisions for your brand
  • Transform your travel business – learn how to integrate social into the fabric of your company
  • Reduce friction and create the ultimate mobile user experience from search to checkout to post-trip
  • And much, much more!

Download NowClick to be the first to download the complete agenda

New for 2015!

  • More interactive sessions with focussed discussion groups
  • More mobile content - the event will be co-located with EyeforTravel's Mobile & Innovation in Travel conference 2015
  • More senior speakers - how is social media being proiritised from a strategic standpoint and integrated across travel businesses?
  • Enter the new travel start-up village - make the connections you need to launch your business! 
  • Don't miss out - over 90% of past attendees would recommend attending the event!

Group discounts are available upon request - don't miss your chance to register at the lowest rate! For more information on prices and registration click here or email gina@eyefortravel.com

The 2015 speaker line-up is currently being researched and will be announced late October 2014.

Confirmed 2015 speakers include:-

  • Allen Darnell, CTO, Silvercar
  • Rachael Marret, SVP, Customer Engagement, Carlson Rezidor Hotel Group
  • Kathleen Reidenbach Senior Vice President, Marketing, Kimpton Hotels
  • Clayton Ruebensaal, VP Global Marketing, The Ritz-Carlton Hotel Company
  • Todd Nemoir, VP Digital & Mobile Technology, Marriott International
  • Doug Carillo, VP Sales & Marketing, Virgin Hotels
  • Lee McCabe, Head of Travel, Facebook
  • Yara Paoli, Head of Social Media and User Satisfaction, Skyscanner
  • Keith Salwoski, Executive Director of Public Relations, The Venetian | The Palazzo
  • Daniel Craig, Sr. Director, Mobile & Social, Hotels.com – an Expedia Inc Brand
  • Annette Hernandez, Manager, Social Customer Experience, American Airlines
  • Karlijn Vogel-Meijer, Social Media Director, KLM
  • Fiona Boyce, Director of Social Media & Brand Content, Commune Hotels
  • Leslie Guettler, Manager, Social Media, LA Tourism & Convention Board
  • Mac Joseph, Senior Manager, Social Media Marketing, Mandarin Oriental Hotel Group
  • Manoj Jasra, Digital Director, Mobile & e-Commerce Strategy, WestJet
  • Barbara Pezzi, Director of Analytics & Search Optimization, Fairmont Raffles HI (tbc)
  • Marco Fanton, Director Social Media, Melia International
  • Mo Sherifdeen, Director of Global Integrated Marketing & Publishing, Travel Oregon
  • Dr.Natasa Christodoulidou Ph.D, Associate Professor & Director of the Hospitality Technology Research Institute, California State University
  • Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection
  • Jonathan Isernhagen Director, Analytics & Insights, Wyndham Hotel Group
  • Katherine Rudolph Bose, Director, Mobile Partnerships, TripAdvisor
  • Ivan Kozlov, VP Mobile Product, JetRadar
  • Shashank Nigam, CEO, SimpliFlying
  • Shaun Aukland, Head of Travel Mobile & Social Initiatives, Google
  • Any many more!

Download NowClick to download the complete speaker line up

The Social Media and Mobile Strategies for Travel conference is your one-stop yearly shop to prepare, align and benchmark your social and mobile efforts against the industry as a whole. If you aren't yet persuaded, see what the attendees to the 2014 event have to say about the conference in this video excerpt:

Click here to view the video

Follow the event on Twitter using #smtravel (general social media in travel tweets) and #smtravel13 (event specific)!

Still not convinced? Have a read of our written testimonials:

This is my 5th EyeforTravel conference, Every single time I come home with tons of ideas and insights from Travel Industry experts who face the same problems and obstacles we do, it's not retorical, it's a hands on, right on target event! No lalaland presentations, real people, real problems, creative ideas! Love it!

Sal Lizarraga, Avis Mexico

EFT is a great opportunity to stay current with trends, players and strategies in mobile and social. The networking is fantastic and the EFT staff are incredibly professional. Well Done!

Mikiah Fender, Virtuoso.com

This conference was an excellent way to find out how social media and mobile strategies are being utilized in a variety of hospitality sectors e.g airlines, DMOs, hotels both large and small. The caliber of speakers was top-notch and they shared their best practices in meaningful detail and some were even open enough to discuss their failures as well.

Paula Greaves, George Brown College

The Eye for Travel Conference provided the opportunity to hear and network with leading travel and tourism brands and experts to benchmark innovation and digital strategic directions, and learn from innovative case studies in social and mobile

Michael Hauser, Tourism Victoria

Excellent event - fantastic quality of presentations, both in who presented, and in the content that was covered. Was also a great opportunity to network with people that really know how to drive innovations in the travel industry.

Mike Supple, Milestone Internet Marketing

I continue to recommend Social Media and Mobile Strategies for Travel to colleagues and peers based on the wealth of content and knowledge assembled.

Gregg Tilston, Flight Centre Travel Group

The event was a valuable opportunity to hear from the leaders in a field that is fast-changing and increasingly important for the travel industry.

Brett Perkins, Rosewood Hotels & Resorts

It was my first Eye for Travel conference and I thought it was tremendously helpful - it was great to hear from industry leaders on what is working and to get a peek into the future from those on the forefront of mobile in the travel industry.

Piper Stevens, Loews Hotels

The event provided great insights into how each segment is attacking the mobile and social challenges. It's helpful to see the evolving mindsets and understand the industry challenges.

Amy McCarty, EGS Inc

A great opportunity to gather business intelligence, learn more about the future ahead and exchanges opinions with others facing the same questions ahead as myself.

Maarja Edman, Visit V�sternorrland

EyeForTravel's Social & Mobile Strategies for Travel had a high concentration of new and actionable information per unit time.

Jonathan Isernhagen, Travelocity

This conference is content-rich; the speakers as well as attendees share great ideas and tips. I'm going home with a list of items to implement right away.

Babs Harrison, Enchantment Group

It is exciting to see the changes in the travel industry through the eyes of the creators, influencers, and industry leaders.

Teresa Rodriguez, Huffington Post

This is my first EyeforTravel conference and I was very impressed with the lineup of speakers, organization of breaks and networking opportunities, hotel accommodations, and quality of content. I'd definitely be interested in attending again!

Jasmin Vias, Cvent

Download NowClick to download the complete agenda and speaker line up

Gina Baillie
Gina Baillie
GM, EyeforTravel
E: gina@eyefortravel.com
T: US Toll Free: 1 800 814 3459 ext. 7197
T: UK +44 (0)207 375 7197