As we begin to entertain the idea of an economic recovery on the horizon of 2010, it becomes critical to reconsider the conservative strategies that have dictated much of the past 12 months. Those who emerge over the coming year with the most clearly integrated sales, marketing, distribution and revenue management strategy, will surely experience the strongest market position. The playing field has changed though, as the influence of social channels and consumer power has meant that typical strategies have a powerful friend / foe to contend with. The impacts of this new phenomenon are still largely unknown, but 2010 will be the year where brands are defined by their presence in online communities.

Unsurprisingly, the focus of this year’s summit is positioning for success in an economic recovery. As travellers return to the region with fuller wallets, ensuring that your brand is well positioned with an excellent value proposition for your target market is essential.

The goal of TDS Asia 2010 is to facilitate the crucial discussions of a changing industry. Learn from the leaders, and position yourself for a prosperous 2010.