Speakers

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  • Fernando Vives, Director de Desarrollo de Negocio, Xotels Ltd - Revenue Management consultancy Info
  • Patrick Torrent, Subdirector General, Cataluna Turisme Info (tbc)
  • Carrie Ann Davidson, Director of Market Management Spain and Portugal, Expedia / Hotels.com Info
  • Henrique Henriques, Revenue and e-Commerce Manager, Hoteis Real Info
  • Matt Jerwood, Director of Business Development, WAYN Where Are You Now? LTD Info
  • Javier González-Soria y Moreno de la Santa, Travel, Industry Leader ES, PT, AD, Google Info
  • Chris Loughlin, Managing Director, Travelzoo (Europe) Ltd Info
  • Isabelle Gorgue, Directora, i-turismo.es Info
  • Leonel Azuela, CEO, Quaxar.com (panellist) Info
  • Martha Quijano, Responsable de e-marketing, Globalred Info
  • Alex Cruz, Director General, Clickair
  • Ignacio Tamarit Managing Director, Octopustravel South Europe Info
  • Mark Nueschen Director Comercial y Marketing, Hotetur Hotels & Resorts Info
  • Luis Miguel Romero, Revenue Manager, H10 Hotels Info
  • Iñigo GarcÍa–Aranda Goya, Director de Marketing Amadeus España
  • Luis Del Olmo, Executive Vicepresident Marketing, Solmeliá Hotels & Resorts Info
  • Maribel Rodriguez Gamero, Directora Marketing y Comercial, Travelodge
  • Raúl Jiménez, Socio Fundador y Director General, minumbe.com Info
  • Roald Schoenmakers, Director General, Traffic4u España (panellist) Info
  • Throsten Purku, Director of Marketing Analytics - Europe, Africa & Middle East, Hyatt International
  • Sergio Allard, Director Comercial, Spanair
  • Juan Carlos Iglesias, Director General de Ventas , Vueling, tbc Info
  • Marc Galbis, CRM Director, Sol Meliá Hotels & Resorts Info
  • Chris Fradin, Director of Marketing, EMEA, Preferred Hotel Group Info
  • Albert Barra, CEO, HotelJuice / proDestinos
  • Fernando Sánchez-Crespo, DG Adjunto Comercial y Marketing, HUSA
  • Beatrice Tarka, CEO, Mobissimo (tbc)
  • Elena Valcarce, Directora Comercial, Segittur Info
  • Santiago Huertas, Ventas Online, Back Office Manager, Iberostar Info
  • Leonardo Llorente, Director eCommerce, Barceló Viajes Info
  • Jason Patchay Victor Naicker, Research Manager, EyeforTravel
Javier Barrera, Vice President of New Business, Grupo Posadas
Javier Barrera, an economist from the Independent Technology Institute of Mexico (ITAM), is the Chief Executive of New Business for Grupo Posadas.
During his 19 years at Grupo Posadas, Barrera has led some of the company's most influential businesses. He directed the launch and administration of the Fiesta Americana Vacation Club in 1998--a successful business unit that marked the company's entrance into the vacation property market. He has also led Posadas' strategic planning and marketing efforts for more than eight years and managed the company's product development. In addition, Barrera helped to pioneer--and has continued to manage--the Fiesta Rewards loyalty program.
Barrera has a broad range of experience in developing and implementing strategic planning initiatives. In 2007, he developed several innovative business concepts that he now oversees.
The list includes:
• Altiuspar: Hotel management software systems
• Ampersand: Loyalty programs administration
• Konexo: Contact management and data center
• GloboGo: Online travel agency (OTA)
• Conectum: Shared services center for digital administration
Barrera has been a member of the Grupo Posadas Executive Committee and Administrative Council since 1993. He has an MBA from Tulane University and was awarded the Banamex National Prize in Economics, in 1986.
Fernando Vives
Xotels
Revenue Management & Distribution

En Mayo de 2006, Fernando Vives fue nombrado Vice Presidente de Desarrollo de Negocio de Xotels, Ltd. Consultoría Internacional especializada en Revenue Management y Distribución. Anteriormente, Fernando ocupó el cargo de Director de Revenue Management para el Centro y Sur de España de Sol Meliá Hotels and Resorts.

Durante más de 10 años Fernando ha estado vinculado al área de Revenue Management, habiendo ejercicio responsabilidades al respecto en el Hotel Hesperia Madrid, donde fue miembro del equipo de apertura, y en el Hotel Ritz de Madrid.

Paralelamente, fue miembro desde 2003 hasta 2006 del International Advisory Board de The Leading Hotels of the World.

Fernando es diplomado en Turismo, Master en Dirección Hotelera por la UPM y dispone de un diploma en Revenue Management por Cornell University.
Carrie Ann Davidson is the Director of Market Management for Spain and Portugal for Expedia PSG. She joined Expedia in November 2004, and since then has led the development of the Spain and Portugal product for the company with a team of 26 people in 08 locations throughout Iberia. Before joining Expedia, Carrie held various successful positions with Gta including Regional Manager for Spain and Portugal based in Madrid and also Vice President for North America opening both the New York and Los Angeles offices and building their American hotel and destination services portfolio from zero. She received a Bachelor Degree in Economics and Modern Languages from the University of Coventry
Patrick Torrent Queralt es licenciado en Derecho por la UNED y en Psicología Industrial y de las Organizaciones por la Universidad de Barcelona.

Del 1985 al 1989 trabajó en proyectos de organización en el sector bancario.

Del 1990 al 2001 fue responsable de Organización de RACC- Viajes.

De diciembre de 2001 a 2004 fue Gerente de ADD Viajes Corporativos (Grupo farmacéutico Llácer).

Actualmente es Subdirector General de Turisme de Catalunya.
Javier González-Soria y Moreno de la Santa
Travel, Industry Leader ES, PT, AD Google

Travel Industry Leader of Google Spain & Portugal. He has been in charge of the creation of this Vertical, which has become the most important for the company and is in permanent growth, playing a key role in the business development strategy of Google in Spain. (May 2006 till now)
He has developed his tourism professional career in the Group MUNDICOLOR (www.mundicolor.es ), the international Tour Operator nº 1 in Spain and one of the leading 500 spanish companies, where he has been Development and Control Director, Chief Commercial Officer and Business Development Director and Vice-Managing Director (November 1992 until February 2006)
Permanent Collaborator of ONDA CERO travel channel, both in the radio program GENTE VIAJERA and in Genteviajera.es (www.ondacero.es ) since 1998
Christopher Loughlin
Executive Vice President, Europe

Chris Loughlin joined Travelzoo in November 2001 and is currently the Executive Vice President, Europe. Chris began his career with Marks and Spencer PLC. He holds a BSc(Hons) in Technology Management from Staffordshire University and an MBA from Columbia University Graduate School of Business in New York City.
Isabelle Gorgue
Directora

Isabelle Gorgue is a hospitality, revenue management and electronic distribution expert with a passion for the development of the internet channel. An MBA graduate with many years experience in growing online business for hotels, she has collected wide and varied expertise from both Expedia Europe and within the role as a Director of Distribution at Hoteles Hesperia.
Isabelle is now the Director of the online travel consultancy i-turismo, providing services to travel companies that include search marketing, web analytics, revenue management and website project management.
Marta Quijano García, Responsable de e-marketing, Globalred
Responsable de e-marketing de la agencia interactiva Global Red (agencia especializada en negocio online para empresas relacionadascon el turismo). Empezo su carrera profesional en proyectos de outsourcing para BSCH, Banesto y Sol Melia para más tarde especializarse en el emergente mundo del marketing online y, dentro de este, en las empresas del sector turístico.

Ha trabajado con todo tipo de clientes del sector turístico: con cadenas hoteleras, asociaciones hoteleras, agencias online, etc

Tiene amplia experiencia en el estudio, desarrollo e integración de proyectos y campañas SEO, SEM, Affiliate Marketing, SMO (Social Media Optimization), SMM (Social Media Marketing) y Gestion de Reputación online.

Actualmente, su gran ambición en que todos los negocios turísticos online se integren plenamente con el Turismo 2.0.
Ignacio Tamarit
Managing Director
Octopustravel Spain
Octopustravel Italy
Ebookers Spain

Ignacio Tamarit is Managing Director of Octopustravel Spain & Italy since 2006 and Ebookers in Spain since 2002 with full responsibilities over the Tour Operator Dimensiones, sold to a vertical chain in Spain in 2005.

With more than 15 years in the Travel Industry, Ignacio Tamarit has also developed responsibilities in other Management positions in companies such as, Travel Network Solution Azor and Viajar.com. Previous to these, he worked for more than 8 years in Delta Air Lines with various positions in Madrid and Duty work in Israel, Germany and Costa Rica.

Ignacio Tamarit has a university degree and a Executive Master in Business Administration in Instituto de Empresa, Madrid.
Mark Nueschen
Director de Marketing
Hotetur Hotels & Resorts - Bluebay Hotels & Resorts

Born in Germany in 1969, grown up in Barcelona (Spain).
Studied Business & Administration in Barcelona / Chicago and Law in Barcelona.
Always involved in sales and marketing!
Started the career in TEKA (Kitchen) were I reached the position of Intl. Product Manager
First steps in the Travel and Tourism industry in the TUI Group in the corporate development department
Year 2000 started my first period in Marsans Group in Mallorca as managing director of the Trapsa
2002 marketing manager of Acorn International Hotels (LTG Group).
In 2004 back to Marsans Group as Marketing & E-Business Manager of Hotetur Hotels.
In 2007 Hotetur relaunching the Brand BlueBay Resorts worldwide
Luis del Olmo ocupó varios puestos ejecutivos dentro de la industria hotelera y del turismo durante los últimos veinte años. Comenzó su carrera trabajando en la primera Agencia de Viajes y Tour operadora de Bruselas, Generalcar, como Director de Congresos e Incentivos.

En 1977, se unió a Holiday Inn en Bélgica, ocupando el cargo de Director de marketing y Ventas para el Centro de convenciones en Liege. Continuó su promoción interna hasta ser nombrado Director de Ventas para Europa, Oriente Medio y África

En 1989, Luis trabajó para Disneyland París, lideró varios proyectos de marketing y ventas correspondientes a la etapa de preapertura y planificación hasta su apertura en 1992.

Se incorporó a Sol Meliá en Noviembre de 1993, como Director General de Marketing y Ventas.
Henrique Henriques
E-commerce Manager
Hotéis Real — Lisboa

Working in the hotel industry since 1992 and has been head of online sales for the Hotéis Real chain since 2004.
Coordinator of new business and new projects online, such as the corporate site www.realhotelsgroup.com.
In the area of Revenue Management, he is coordinating the implementation of an integrated RMS, SMP, CRS, CRM solution applied to the Chain.
He is currently studying for a degree in Human Resources and Strategic Organisation, at the Institute of Languages and Administration - ISLA - in Lisbon.
Raúl Jiménez es Socio Fundador y Director General de minube.com; español, 30 aõos; trabaja desde el año 2000 en Internet, donde ha adquirido una dilatada experiencia en este sector tan joven e innovador. Empezó su carrera profesional en el sector en AdLINK Internet Media, en el departamento de marketing y de soportes. Más tarde, participó en el lanzamiento de Espotting en Espaõa como Responsable de Marketing y Afiliados. Raúl Jiménez es Licenciado en Gestión Comercial y Marketing por ESIC (Escuela Superior de Gestión Comercial y Marketing).
Posteriormente, Raúl comenzó su carrera como emprendedor y fundó la empresa PRS–Marketing S.L., con la que, en los últimos años, ha desarrollado dos proyectos que han pasado a ser parte activa de la denominada web 2.0 hispana: Shoomo.com y minube.com.
Leonel Azuela
Founder and Managing Director of Quaxar

Leonel Azuela founded Quaxar in 2000, driving the company's strategy to become a premier provider of E-Loyalty & Digital Marketing solutions. The company's headquarters were established in Miami, with additional offices in Mexico City, Buenos Aires and Coatzacoalcos Mexico.
Leonel is the prime mover in the creation of the Quaxar e-loyalty platform and lead generation broker. These platforms have been implemented both in the U.S. and across Latin America, with over 75 implementations to date.
The platforms have been adopted by companies in a variety of sectors, including hotels, restaurants, tire distributors, and Fortune 500 companies. They are a proven method to successfully manage loyalty and customer relationship management, increasing sales through a practical and simple interface. Quaxar expects to have this platform operating in more than 10,000 businesses by the end of 2010.
Leonel has also configured numerous web-based sales incentive programs and CRM operating systems, He has participated in the creation of a variety of portals and intranets, and implemented diverse multimedia and online marketing strategies.
Leonel has a Masters degree in Business Administration from Harvard Business School and a Masters in Public Administration from Harvard's John F. Kennedy School of Government.
Roald Schoenmakers, General Manager de Traffic4u España, ha sido director general de Galileo España de 2000-2003 y country sales manager de Lufthansa AirPlus de 1998–2000. De 2004–2007 ha sido consultor independiente de ventas y online marketing para empresas como don Quijote Idiomas, GowithCEA.com y Nido Viajes de Idiomas. Experto de marketing en buscadores y el mundo de distribución de viajes y viajes online, Roald habla 6 idiomas con fluidez, entre otros el Inglés y el Español. ( http://www.linkedin.com/in/roaldschoenmakers )
Juan Carlos Iglesias era anteriormente Director Comercial de Portugalia en España, y liderará en Vueling el área de agencias y empresas
Barcelona, 3 de septiembre de 2007.- Vueling, la aerolínea de nueva generación, ha nombrado a Juan Carlos Iglesias como Director General de Ventas. Con una fuerte experiencia en la distribución a través del canal de agencias de viajes y tour operadores, Iglesias se encargará de reforzar la relación entre Vueling y el canal en todos los puntos donde la compañía opera. Juan Carlos Iglesias se incorporó al equipo directivo de Vueling el pasado 27 de agosto.
Iglesias posee un Executive MBA en Dirección de Empresas Turísticas por el Instituto de Empresa, y desde 1995 ha desarrollado su actividad profesional en PGA-Portugália Airlines donde, tras haber ocupado diversos cargos de responsabilidad, en la actualidad desempeñaba la Dirección Comercial así como la figura de Adjunto a la Dirección General.
LUIS MIGUEL ROMERO
H10 HOTELS
Con 15 años de experiencia en el sector turístico y hotelero, inició su carrera profesional en las agencias de viaje y ha pasado por diferentes puestos de responsabilidad en el sector hotelero, en empresas como NH Hoteles, Derby Hotels, City Hotels, Catalonia.
Desde 2005 es el responsable de e-commerce y revenue management de H10 Hotels, realizando el análisis y la previsión de ventas, coordinando el desarrollo de nuevas aplicaciones de la plataforma profesional para el B2C y B2B, desarrollando nuevas oportunidades con mercados y colaboradores, colaborando con el departamento de marketing para implementar estrategias de reconocimiento de marca, posicionamiento, Travel 2.0 y Social Media.
Luis Miguel es Diplomado en Turismo por parte del INSETUR (E.U.T. Mediterrani) desde 1995
Marc Galbis is CRM Strategy Director for Sol Meliá Hotels & Resorts. He was appointed as CRM Strategy Director to support one of key areas of the new strategic plan, developing a CRM capacity that will allow SolMelia to become a Customer Centric Organisation. Prior to this appointment, he was the responsible for Business Intelligence and Yield Management areas, and was heavily involved in the improvement and upgrading of the Sol Meliá CRS and PMS systems. Marc was also an active member of the solmelia.com management team as well as responsible for Search Engine Marketing (SEM) & Search Engine Optimization (SEO).

Prior to Sol Melia, Marc was a senior consultant of Business Intelligence, Data Warehouse and Data Mining in the Banking and Telecommunications sectors, working with both Accenture and PriceWaterhouseCoopers. He is a B.Sc. in Computer Science, Masters Degree from the Instituto de Empresa (IE), Lecturer and Phd candidate at the Balearic Islands University (UIB).
Santiago Huertas - Ventas Online, Back Office Manager, Iberostar
En 2002 entra a formar parte del equipo de Sol Meliá Hotels & Resorts, donde ha trabajado en establecimientos de las Marcas Tryp, Sol y Meliá ocupando diferentes posiciones y jefaturas. Durante los últimos 3 años ha desempeñado funciones corporativas como Revenue Manager de Zona coordiando 23 hoteles de las marcas Tryp, Meliá Boutique y Meli&aacut en el Norte de España y Portugal. Desde Diciembre de 2007 hasta Septiembre 2008 trabaja en la implantación de procesos de Revenue Management en Hoteles y Resorts vacacionales así como apoyando a los Hoteles urbanos en la implantación de nuevos procesos de marca Meliá en España.

En Octubre de 2008 se une al equipo de Ventas On - Line Europa de Iberostar Hotels & Resorts, como Back Office Manager, con el objetivo de optimizar los procesos de distribución electrónica, control financiero e implantación de procesos de On - Line Revenue Management B2C & B2B.

Miembro honorífico de la asociación internacional Hospitality Financial and Technology Professionals en 2007. Es profesor del claustro de profesores de la Escuela Superior de Negocios y Nuevas Tecnologías ESDEN y responsable de la implantación de procesos académicos de Revenue Management en la Universitat de les Illes Baleas.

Maestro Especialista por la Escuela Universitaria de Hotelería y Turismo - Universidad de las Islas Baleares (1998), curso un Postgrado en la Universidad de Deusto - San Sebastián (2002) y realizó un Master “Programa de Dirección General” en EADA - Escuela de Alta Dirección Administración de Empresa en Barcelona (2007).
Matt joined WAYN in June 2007, and has responsibility for strategic new business, brand partnerships and new platform growth, plus supporting the joint-CEOs in growing the business further in new innovative channels and product development. Matt has launched a plethora of new services and partnerships on WAYN including; branded travel insurance, global SIM card, prepaid MasterCard, speaking mobile language translator, ‘WAYN Mobile’, carbon off-setting, mobile advertising and most recently a whitelabelling proposition.

Matt, previously spent five years at lastminute.com as Head of Global Multi-Channel Business & Product Development; worked at Dennis Publishing (titles including Maxim, Evo, Viz, Auto Express and Men´s Fitness) as Head of Mobile; and worked on a consulting basis for BlackTomato.co.uk as Innovation and New Media Consultant.

In Matt´s time at Dennis they launched ten of their print titles on mobile, commenced an ambitious mobile advertising strategy, launched two web-and-WAP ‘user generated content’ services, and explored both WAP and downloadable applications on and off portal. At lastminute.com Matt oversaw launches of location based services, travel TV, m-postcards, SMS booking confirmation and flight alerts, location relevant high street kiosks, multiple mobile operator launches, as well as end-to-end booking services behind the red button on Sky Digital TV.
Chris Fradin
Director, Marketing - Europe, Middle East & Africa
Preferred Hotel Group

Chris joined Preferred Hotel Group in 2006 and was tasked with driving the organisation´s marketing programmes across EMEA and championing the PHG brand standards and marketing orientation with new employees and new hotels.

As a highly experienced and CIM qualified marketing professional, with ten years of solid business experience, Chris spent the early part of his career with publishing brands such as The Financial Times and Euromoney Institutional Investor, before a move to BT where, as Product Manager on The Phone Book, he oversaw a number of critical projects. These included moving production of the directory in-house; the implementation of new advertising products and approaches, which significantly increased revenue; and the launch of colour advertising within The Phone Book.

Chris is using his excellent track record in project, proposition and marketing plan delivery to help PHG push forward with their ambitious plans for growth in the EMEA region.
Elena Valcarce
directora comercial de SEGITUR

Elena Valcarce ocupa actualmente la dirección comercial de la Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, S.A (SEGITTUR), donde, entre otras funciones se encarga de gestionar el apoyo de la Administración Turística a la comercialización online de las empresas turísticas españolas.
Valcarce, nacida en León en 1972 y diplomada en Empresa y Actividades Turísticas, tiene una amplia experiencia en el sector turístico, especialmente en el ámbito de los alojamientos.
Entre los cargos que ha ocupado destaca la dirección comercial de marketing de la cadena Rafael Hoteles (1999-2005), y la dirección comercial y de marketing del Hotel Gran Meliá Fénix de Madrid (2005-2006). Asimismo, ha sido miembro de la Junta Rectora del Patronato de Turismo de Madrid.
SEGITUR, fue constituida en octubre de 2002, con el objetivo de impulsar el uso de las nuevas tecnologías en el sector turístico, y entre otros proyectos destaca la gestión del portal oficial de turismo de España, www.spain.info.
Leonardo Llorente
Director eCommerce, Barceló Viajes

Involucrado en la industria de la distribución de viajes desde hace casi 10 años, Leonardo Llorente, tras su etapa el lanzamiento de Canal Satélite Digital en la Dirección de Marketing de Sogecable, comienza a trabajar en el Grupo Barceló en 1999 como Director de Nuevos Proyectos de Barceló Viajes, teniendo desde entonces gran vinculación con el desarrollo e implantación de proyectos Online, tanto internos como en relación con importantes agencias online como Rumbo.
Hasta 2006 desempeña distintas funciones dentro de Barceló primero como Director de Nuevas Tecnologías y después como Subdirector de Marketing.
Desde Enero 2006 es Director de E-Commerce de Barceló Viajes y responsable de la estrategia y comercialización de los canales online de la compañía, definiendo y coordinando nuevos desarrollos para B2C y B2B, ampliando los canales de marketing y venta online, y buscando oportunidades con colaboradores y nuevos agentes presentes en la cadena de decisión de compra.
Leonardo es Licenciado en Dirección y Administración de Empresas por la Universidad de Deusto y Master en Dirección de Marketing por ESIC.
  • Bernhard A Krupka, Director, Daemon Quest Info
Bernhard A. Krupka studied travel and tourism business administration in Germany, and received his MBA from IESE, in Barcelona. He started his career at Arthur D. Little, the strategic management consultancy, in Berlin, Brussels and London, and was a founding member of the TTH Travel, Tourism and Hospitality Practice, leading the development of corporate strategy, with a special focus on electronic distribution. Already in 1994, he co-authored an article on the impact of the new technologies on the travel industry. Since then, the impact of new technologies and the development of corporate strategies to respond to the changes have been a constant in his professional career, with projects, studies and presentations literally all over the world.

After having been a consultant for many years, he occupied management positions at e-travel of Amadeus in Madrid, TUI España in Palma de Mallorca and clickair, Iberia Group, in Barcelona.

He is now the head of the global tourism and hospitality practice at Daemon Quest in Barcelona, and counts the leading travel and hospitality brands amongst his clients, in Spain as well as in Europe. Now the business challenge has moved towards a clear focus on the client relationship, using technology as an enabler and a key driver in corporate strategy.