Workshops

These workshops are part of our conference, but any one can join in for free. We simply require the names of 2 friends or colleagues who you think may like to attend this event with a 10% discount.

If you do not register to this event, but still would like to attend to either workshop for free, please fill in the form below:

16:00 - 16:40 Workshop:

Loyalty: From a general concept to a revenue generation engine

Objective: Attendants will learn and understand how a loyalty program could turn the customer relationship into a revenue generation strategy.

Modules:

  • Understand the main components of a Loyalty program.
  • Where is the Value (ROI)?
  • Show me the money!-Implementation of a Loyalty program.

Through a very interactive introduction we will define and explain the basic components of a Loyalty program, participants will contribute by defining mandatory and optional components. The audience will also participate in a ROI exercise where we will share a framework for the tourism industry. Participants will work in groups for a practical ROI exercise. We will also simulate as a group the creation of a loyalty program, choosing the right components, communication method as well as identify the expected value of the program. This workshop will be of great value to you, regardless of your implementation stage for a loyalty program in your company.

  • Leonel Azuela, Managing Director, QUAXAR

16:40 - 17:20Workshop:

Web Analytics for Online Tourism

The objective of this workshop is to review the wide opportunities that Web Analytics offers us to measure and optimize tourisms Websites.

As well as covering many subjects, we will show the most relevant reporting for online tourism, and we will learn how to create effective dashboards that show the necessary information to manage and optimize our online business.

We will also cover the latest techniques to optimize conversion ratios, as for instance A/B Testing and Multivariate Testing with objective to optimize content and usability; we will go through bid management tools that allows any business to automatically optimize their search marketing campaigns

And last but not the least, we will show useful tools to measure customer's satisfaction, using online questionnaires and user generated content aggregators.

  • Pere Rovira Director, WebAnalytics.es

Attend the workshops for free

Simply provide the names of 2 friends or colleagues who you think may like to attend this event with a 10% discount.

Your details:

Your first name
Your last name
Your email address
Your telephone number
Please indicated which workshop you wish to attend:
Loyalty: From a general concept to a revenue generation engine
Web Analytics for Online Tourism

1st Friends' details:

1st Friends' first name
1st Friends' last name
1st Friends' email address
Your telephone number

2nd Friends' details:

2nd Friends' first name
2nd Friends' last name
2nd Friends' email address
Your telephone number