DAY ONE - 26 NOVEMBER 2008

8.15- 9.15 Day One REGISTRATION

9.20 - 9.30 CHAIRMAN'S OPENING REMARKS

• Manoj Gursahani, Chairman, Travelmartindia

9.30 - 11.00 CEO ROUNDTABLE

HOW TO EXPLOIT RAPID CHANGE IN TRAVEL PURCHASING BEHAVIOUR IN INDIA

As researching and booking travel online continues to gain popularity in India, four CEOs from four very different travel companies will share their views on how to adapt your strategies to cater for a new generation of internet savvy travellers

• Who is buying travel online in India and what new business opportunities have arisen over the past year?
• Selling packages online is a potentially lucrative business. But will Indian travellers actually buy their holidays on the web?
• Customer service and fulfilment - will an offline presence always be necessary to sell travel successfully in India?
• How are social media sites changing the way your customers research and buy travel online?

• Himanshu Singh, MD, Travelocity India
• Urrshila Kerkar, CEO, Cox and Kings
• Gautam Chadha, CEO and Founder, Journeymart
• Sharat Dhall, MD India, Tripadvisor

11.00- 11.30 COFFEE

PRESENTATIONS AND PANEL

DIRECT VS INDIRECT DISTRIBUTION - GETTING THE BALANCE RIGHT

Reaching the right customers for the lowest cost is paramount for survival in the current climate. This session will debate the merits of direct vs indirect distribution and explore how to get the balance right for your travel company

• How should travel suppliers balance direct and indirect distribution? And where can savings be made by driving more business online?
• Low-cost carriers in India have embarked on GDS distribution - how do both sides stand to benefit from these deals, and will the higher costs lead to higher prices?
• How costly are the resources needed to implement and manage direct-connect relationships?
• As travel suppliers move to reserve the best rates for their own sites, is this having a positive impact on direct distribution?

• Rahul Pandit, VP Operations and People, Lemon Tree Hotel Company
• Jasdev Singh, Director Market Management - India, Expedia
• Nikhil Dhodapkar, MD, Abacus India
• Gaurav Chiripal, CEO, Quadlabs

1.00 - 2.15 Lunch

3.30 - 4.00 COFFEE

5.30 END OF DAY 1 COCKTAIL PARTY

DAY 2 - 27 NOVEMBER 2008

9.30 - 11.00 CEO ROUNDTABLE

OTA 2.0 - BUSINESS MODELS, GROWTH STRATEGIES, CONSOLIDATION, FUTURE PLANS

India´s leading OTAs have spent the last few years (and rounds of investment) on building brand and claiming market share. Now with impending 0% commission, who will rise prosperous from the imminent financial storm and what measures can be taken to overcome a potentially company destroying situation?

• India´s top OTAs have attracted over US$120 million in funding over the last three years. Where do they stand today and how are they valued in the overall marketplace?
• MakeMyTrip, Yatra and Cleartrip are all optimistic about achieving break-even in 2008-09. Can they do it?
• Comparing the growth curve of Indian and mature market OTAs - have Indian online travel companies been hampered for too long by the pricing strategy of airlines and their own dog-eat-dog game?
• Air accounts for 75% to 95% of the top-line of major OTAs. How can higher margin products like hotels and packages have a positive impact on profitability in the short and medium-term?
• Online goes offline - all the major OTAs are moving towards a hybrid model with greater offline presence. What is the business case behind this move and what will be the effect on the industry as a whole?
• 0% commission and increasing direct sales - will these factors force consolidation?

• Nikhil Rungta, Head of Marketing, Yatra
• Stuart Crighton, CEO, Cleartrip
• Deep Kalra, CEO, Makemytrip
• Ashwin Demera, CEO, Travelguru

11.00 - 11.30 COFFEE

11.30 - 1.00 HOW TO TARGET AND SELL EFFECTIVELY TO THE BUSINESS TRAVELLER IN INDIA

The corporate travel sector in India is growing fast, and is now worth US$3 billion. Developments in online distribution are starting to impact the corporate travel market to the same extent as they have influenced leisure travel sales. Indian travel management companies, suppliers and corporations are ready to embrace new technologies to offer more choice, flexibility and costs efficiencies to the business traveller. This session will examine the evolution of corporate travel distribution in India and how your business customer will buy their travel in the future

• Where do you need to invest today to sell to the corporate customer of tomorrow?
• How important is customer loyalty in the corporate travel marketplace? How can your distribution strategy enable you to maintain and grow brand value with your corporate travel clients?
• A survey commissioned by Amadeus revealed that 57% of the corporations surveyed recognise the benefits that online self booking tools (SBTs) could offer their corporation. How big are online SBTs likely to get?
• As airlines cut commissions, how will the current distribution model need to change to ensure a win-win-win scenario for suppliers, agents and travel buyers?
• Do GDSs continue to provide value to their agency and supplier clients? And can they evolve quickly enough to fight off the threat of alternative distribution technologies?

• Malvinder Riky, COO, HRG SITA
• Manoj Chacko, VP Business Travel Indian Subcontinent, American Express
• Ankur Bhatia, Executive Director, The Bird Group

1.00 - 2.00 LUNCH

2.00 - 2.30 KEYNOTE SPEECH

CHALLENENGES OF DELIVERING DYNAMIC CONTENT ONLINE - IMPACT ON YOR BRAND AND REVENUES

How can the market develop its faith in the consumer and ensure a secure and safe financial future. Just who is the key to the future of secure online payments?

• Understand why today´s online consumers care about travel site performance
• Find out how transaction speed impacts customer behaviour
• Learn why your web site performance can create or destroy brand loyalty and impact revenues directly
• Best practices in accelerating key travel transactions, online agent application, and call centre application

• Narasimha Rao, Country Manager - Sales, Akamai India

2.30 - 3.30 ONLINE PAYMENT STRATEGIES AND GATEWAYS

HOW TO COMBAT FRAUD AND CREATE CONFIDENCE IN E-COMMERCE

How can the market develop its faith in the consumer and ensure a secure and safe financial future. Just who is the key to the future of secure online payments?

• With consistent payment issues, how can the market prevent fraud?
• Discover the available strategies and learn who can help
• As fraud is such an important issue within the Indian market, is it time to develop a unique regional database?
• How have the other markets coped with the same issues?
• When can India look back at payment problems and finally draw a line through what is potentially the thorn in the side of travel e-commerce?

• Sanjay Aggarwal, General Manager (Operations), IRCTC
• Belson Coutinho, General Manager - eCommerce & Innovations, Jet Airways
• Sandeep Mander, Strategic Marketing Consultant, Cybersource

3.30 - 4.00 TEA BREAK

4.00 - 5.00 CLOSING SESSION

THE FUTURE OF INDIAN ONLINE TRAVEL- DETERMINE ALTERNATIVE DISTRIBUTION MODELS AND FOCUS ON WHERE AND WHAT TO INVEST IN

     -What are the next developments in e-commerce and how can they be maximised? Is new technology opening up new opportunities?

     -What impact is the rapid growth of e-commerce having on the GDSs in India ? What are the new alternatives to GDS distribution and how effective are        

      they?

     -Where are the growth areas in the online travel market? Which sectors are going to be making the most of this channel over the coming months?

     -More Indians have access to mobiles than have access to a computer - are you making the most of this opportunity and utilizing the advantages that lie with       mobile?

• Yogesh Rathi, CEO, eTours
• Narasimha Rao, Country Manager - Sales, Akamai India
• Gautam Lulla, COO, TravelTripper
• Haranath Lokanadham, CEO, Ticketvala

END OF CONFERENCE