Event overview

The Japanese travel industry is currently facing significant challenges. With continued globalization, market deregulation, low economic growth and a business culture steeped in tradition, many experts feel a leaner and more efficient approach to sales and marketing in needed across the industry.

The global trend in online travel is now hitting Japan in a big way. The internet is re-defining the way your customers research and book travel, and creating a whole host of critical business issues, challenges and hurdles to overcome.

This brand conference for Japan will bring together a selection of top travel specialists and experienced professionals to share and present their knowledge and views. They will offer valuable tips for improving margins in today’s challenging market conditions.

This is an opportunity for you to explore best practices to help you distribute your travel product in Japan and gain the contacts you need to succeed!

Attend this event to hear about:

Future of travel distribution in Japan: What impact is e-commerce having on traditional distribution landscape? What is the overall distribution structure in this complex market? Are new channels emerging?

Japan in the global marketplace: What distribution trends are dominating the global travel market place? What proportion of online travel is sold online? Which marketing channels are most effective?

Hotel Distribution and Marketing Strategies: Learn about latest trends in the hotel industry. Hear how hotel growth in Japan compares with other major markets and what are the main opportunities and challenges for this industry

Airline Distribution and Marketing Strategies: What will be the impact of the Atlantic open sky policy and Asia Gateways? How do airlines foresee demand for travel between Japan and the rest of Asia?

How to target travelers in Japan? Find out how the Japanese are using the internet to research and buy travel. Hear also how you can sell travel online and predictions on how Japanese customers will purchase travel in the future

CRM, Branding and Loyalty Strategies: What criteria should you use when implementing a CRM strategy?

Technology spotlight: Impact of Web 2.0 on Travel in Japan, opportunities of mobile travel marketing and distribution, credit card usage