An EyeforTravel Event |
Part of Travel Distribution Summit Europe 2009 |
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Hotel Technology Forum19-20 May 2009, Business Design Centre, London |
Evaluate the Best Distribution and Reservation and Distribution Technology for your Hotel"26% of all UK hotel rooms are now booked online and we predict this rate will continue to increase at 15% per year till 2011." So if you distribute hotel rooms and you don't have an effective online distribution and registration strategy you are effectively selling to a smaller customer base. At the heart of successful online distribution both direct and through partners is your booking engine. But with so many on the market choosing the right technology for your needs is no easy matter. It needs to drive down the cost of taking a booking, it should integrate with your own brand website, allow you to sell through multiple channels and work with your PMS and revenue management systems. But it also needs to suit the customers that buy from you and gove them the functionality and ease of use they expect. "According to our data there has been a six fold increase in online hotel sales in the last 5 years and online revenues reached EUR 9.5 billion in 2007. Essentially if you don't have growing online sales figures you are marketing to a smaller customer base every year." Major hotel brands can and do spend a fortune on their online marketing, distribution and reservation strategies and systems. This conference has been researched and put together to level the playing field by enabling the smaller chains and independent hotels to really get to grip with the issues. Attend and learn from the experts, hotel decision makers who have driven sales and cut distribution costs through the right application of technology. At the same time understand what you really need from your system and meet the solutions providers that can help you grow. Many independent and small chain hotels still lag way behind. Their products maybe great, but that's just not enough anymore. Without a coherent reservation and distribution technology strategy they will continue to lose out to their more web savvy competitors. Our specially selected speakers will help you identify your own needs, assess what solutions are on offer and take steps towards developing a workable strategy for your hotel business. What's more, if you are the owner or employee of a hotel, then we are subsidising your place by £725! Reserve your place before Christmas and you can attend the event for just £50! So what are you waiting for? Click here to reserve your place now! |