Agenda Overview

DAY 1 – 17TH JUNE

9:00 - 10:30 OPENING KEYNOTE SESSION
The big guns - essential strategic advice from the powerhouses of travel: paving the way for a new era of growth
10:30 -11:00 COFFEE BREAK
11:00 - 12:30 KEYNOTE PRESENTATIONS AND DEBATE
The pioneers – inspiration and innovation from the brightest minds in travel
12.30 - 2.00 LUNCH BREAK
REVENUE & CHANNEL MANAGEMENT	ANCILLARY REVENUE STRATEGIES	MARKETING & SOCIAL MEDIA	ONLINE PAYMENTS & FRAUD
Best Practice Distribution and Channel Management: Sell more for the highest price at the lowest cost	Ancillary Revenue Essentials – formulating the right ancillary strategy for your travel business	Social Media: Customer Engagement and Brand Recognition ----------------------- Social Media: Discover The Latest Trends for Measurement and Response	Balancing how the online travel customer wants to pay, with running a profitable travel business -------------------- How should travel management companies take payments?
3:30 - 4:00 COFFEE BREAK
Next Generation Revenue and Distribution Technologies – what does the future look like and how should you prepare?	Ancillary Revenue 2.0 – promoting non-core product offerings across multiple customer touchpoints	Globalisation in Marketing: How to make your overall marketing program globally viable	Case study – Lessons learnt from the Globespan/ e-Clear administration
			How the legislators could react to current payment strategies used by travel companies such as Ryanair
5:30 END OF CONFERENCE DAY 1

DAY 2 – 18TH JUNE

		9:00 - 10:30	9:00 - 10:30
		MARKETING & SOCIAL MEDIA	MOBILE STRATEGIES
		Maximising your visability online ------------------------- Online vs Offline advertising: minimising risk and maximising marketing spend	Case studies - travel industry initiatives in mobile that are making money
10:30 - 11:00 COFFEE BREAK
11:00 - 12:30 KEYNOTE DEBATE
Customer tech and trends - How will your customer interact with you through and beyond 2010
12:30 - 1:45 LUNCH BREAK
REVENUE & CHANNEL MANAGEMENT	ANCILLARY REVENUE STRATEGIES	MARKETING & SOCIAL MEDIA	MOBILE STRATEGIES
Total revenue management in practice - Linking top line RM/pricing strategies to bottom-line profits	Up-selling and cross-selling – understanding their relative effects on revenue generation, customer satisfaction and brand integrity	Real-time web and geo-location: what does this mean for destination marketing?	Predict the mobile time line – invest in the right goals at the right time
Pricing Strategies – dynamic pricing, discounts, promotions and parity	Tailor-made offers – selling the right ancillary products to the right customers, in the right place at the right time	Reputation Management: Use Travel Reviews to Boost Sales and CRM	How to build the perfect travel app
4:30 END OF CONFERENCE