Conference agenda - 23rd May 2007

09:00 Session 1

How are Britain's leading travel retailers selling through affiliates

• How much could you sell through this channel 10%- 50% or more
• What is the west way to find and manage profitable affiliates
• Does affiliate marketing really mean you only Pay for clicks that sell your product
• How can you minimise click duplication and the related costs
• What is the best way to mange your affiliates - direct - network -agency
• What are the dangers of affiliate marketing?

• Alan Potts, MD, Leisure Direction Ltd
• Marcel Ellis, Online Marketing Manager, Hoseasons Holidays Ltd.
• Victoria McQuillan, Affiltae Marketing manager, Mytravel
• David Ranby, Internet Marketing Manager, Superbreak Mini Holidays

11:00 Session 2

What network will sell more of your product?

• What do you need to know before you sign with a network?
• Which network hosts the most travel affiliates
• What are the costs involved with managing through a network
• What should be the role of media agencies

• Mathew Downs, Affiliate Window
• Maz Darvish, CEO, AffiliateFuture

13:00 Session 3

Meet 5 very different but top performing affiliates that drive travel buyers to your booking page

• Discover what affiliates want from merchants - what are the issues your top traffic producers face everyday
• How do affiliates feel they can sell more of your product
• With every merchant quoting the old 80/20 rule What types of affiliate - original text - PPC experts - UGC - will sell your product?

• James Avery, MD, Flightmapping.com
• Chris Brown, MD, Holiday Watchdog (expert questioner)
• Michael Edwards, MD, Traffic Junction
• Jonathan Gluckman, Executive Head Campaign Management, Clicks2Customers

14:30 Session 4

Learn from the travel suppliers

With more to risk to their brand travel suppliers (airlines, hotels and others) have been slower to utilise this form of traffic generation. This session sees 4 travel suppliers that have jumped right in!

• Why should travel suppliers drive traffic via affiliates
• What are the risks and costs of partnering with affiliates
• How do you judge new affiliates
• What can you do to ensure you manage affiliates and other channels for maximum profit
• What can you do to motivate your affiliates to sell

• Ushma Agrawal, e-Commerce Marketing Manager, Marriott International
• David Stratton, Online Sales Manager, Holiday Extras
• Peter Potthast, MD, Nonstop Consulting (agency for airlines)
• Hedwig Wassing, CEO, Euro Relais
• Andrew Girdwood, Head of Search, Bigmouthmedia

16:00 Conference ends

Affiliates Forum Meeting

The Affiliates Forum will then hold a meeting for their members (potentially hundreds of affiliates)

Only members of the forum may attend though you will be able to meet them in the networking drinks party at the end of the day.