Brought to you by: Avani Cimcon Technologies

Every generation brings new ways of doing things and a new approach to life. As we move past the current generation that has explored the world the question comes as to how we attract the next generation of travellers. Technology has changed the landscape of what this generation expects to be able to do before, during and after their travels. Competing for this recreation / discretionary spending money requires a new thinking and approach.

Join us as we discuss and showcase the technologies that can align you with the needs of this traveller and help you compete effectively in tomorrow's world.

Brought to you by: Euromonitor International

Marked shifts in demographics and fast–changing consumer demands mean that some consumer segments are still untapped, and can offer more growth opportunities than others in Asia’s outbound travel boom.

China's one–child policy has resulted in a generation of cosseted children and twenty–somethings, making this group a potentially dynamic market. In Japan it's baby boomers and 35–44 year–old females predicted to emerge in the spotlight as a lucrative segment. This group offers particularly high revenue opportunities for outbound business and luxury travel. Similarly, India’s under 35's make up a staggering 65% of the total population, presenting a huge and untapped source market.

Euromonitor In ... click for more »

Brought to you by: Synxis

Today, the reservation distribution landscape is becoming more and more complicated, particularly in Asia. Hoteliers must adapt to this new reality in order to take advantage of every opportunity to maximize revenue and reduce costs through all booking channels including the GDS, the hotel/brand website, traditional voice services and the emergence of online travel agencies.

In this session we will help you navigate through this new landscape and show you how some of our customers have taken control of their distribution.

Brought to you by: EyeforTravel Research

Planning distribution strategies across different travel markets is a serious challenge. If you’re interested in selling your product to Indian or Chinese travel consumers you need to understand where they’re buying, why and how this might change.

This session will give you access to some of EyeforTravel’s new research from the APAC region and you’ll leave with some fascinating statistics and strategic insight into these potentially lucrative markets.

Brought to you by: Multimap

In this session we’ll describe the Travel Management Lifecycle, and identify the stages where we can further help and enrich your customers’ user experience. We will illustrate how current capabilities of the Web can deliver against this goal.

This will be illustrated through examples from FlightCentre and Lastminute.com. Delivering an intuitive customer experience that’s also pleasing to use is not simple, and so we’ll also talk about the process used to get there.

Presented by: Chris Stanley & Ben Nolan of Multimap Australasia

Brought to you by: Forumline Consulting

In this marketing orientated workshop, delegates will have the opportunity to develop a better understanding of how and when to best apply new media processes of digital marketing in their overall marketing strategy. The overview will focus on the importance of the database in email marketing as well as Search Engine Optimization. Case Studies will illustrate the methodologies available to improve customer interaction – and how they can be effectively integrated into driving website traffic and ROI.

Participants need only have basic knowledge of marketing and the Internet to benefit from this in–depth, high–level workshop designed to transform seasoned senior–level mainstream marketers and communicators int ... click for more »

Brought to you by: TMS Asia Pacific

The war for talent is real! Staff retention is the single greatest threat facing small to medium sized businesses today.

The tourism industry is facing what potentially represents its worst staffing crisis in recent times, and further shortages can be expected over the next 12 months as competition for talent intensifies.

Asia’s workforce is rapidly changing, the population is ageing and within the next five years there will be less people entering the workforce than leaving.

60 per cent of staff are now leaving companies within less than three years. Now more than ever, companies need to implement HR policies that are designed to both attract and retain talent ... click for more »

Brought to you by: Abacus

Online travel distribution is a little like the old saying about advertising – 50% of the advertising spend is wasted – the trick is to know which 50%.

Spotting future trends is vital for future–proofing an online business, and the leading online agencies are those who have successfully anticipated the directions of new technologies and trends in the online travel sphere. This workshop examines learnings from the Asian region’s most successful online travel agencies, with tips on mapping and capitalising on online trends, and explore the key success factors for online agencies to develop long–term winning web–based businesses.

by Brett Henry, VP Agency Marketing, Abacus

Brought to you by: Indo.com

Throughout 2007, indo.com was tasked to conduct an e–marketing campaign for the Indonesian Official Tourism Portal: www.my–indonesia.info, to promote the image of Indonesia as a tourism destination.

Indo.com conducted a diagnostic of the site, massively improving its search engine friendliness, physical infrastructure as well as implementing additional features and offering multi–lingual supports. Online promotion is targeted towards key tourism markets of Indonesia, displaying text and banners, including using pay–per–click. Positions in search engines are greatly improved for vastly more relevant keywords, including many for top and/or first page positions, increasing the number of visitors by a factor of five.

Brought to you by: Allotz.com

After several years of intense growth with new reseller channels appearing almost daily, the internet has proved itself to be the perfect medium for accommodation providers to distribute their inventory. As with any fledgling industry, internet distribution although lucrative and extremely cost effective has presented the accommodation provider with a new set of problems; “Where to list availabilities and how to manage distributed rates and inventory effectively”.

Allotz.com is the new breed in internet distribution technology and the first company to completely solve the problem of effective inventory distribution and yield management online in a single, set and forget solution. Allotz.com is proud to showcase a new ... click for more »

Brought to you by: JDA Software

Pricing is more transparent than it’s ever been before, with powerful price–grabbing tools available both to your customers and to your competitors. In this environment it’s clear that the most successful companies will be the ones who understand the price at which their inventory will make the greatest profit.

The evolution from traditional RM to pricing is one that we’ve seen in several industries over the last few years – it has led us to our vision for Price Sensitive Revenue Management, the next generation solution for RM.

Brought to you by: TRAVELfusion
Discuss how OTA's, corporates and e–commerce services can gain a competitive edge by adding LCC (low cost carriers) content to their applications.

Also,l assess whether the hugely popular travel search services are making money; how they interact with travel suppliers and how travel 2.0 is already taking advantage of the new advertising and affiliate marketing opportunities in travel.

Brought to you by: Akamai Technologies

Leave this workshop with a greater understanding of:

– Why today’s online consumers care about travel site performance

– How transaction speed impacts customer behavior

– Why web site performance can create or destroy brand loyalty

– How to overcome challenges facing dynamic sites

– Questions you should be asking about your own site performance

– An overview of available solutions

by Richard Harshman, Asia Pacific Sales Manager, Akamai Technologies

Brought to you by: Wizie.com

The travel industry is changing and technology is the driving force behind most of the changes. Learn how new technologies can help with pricing, marketing, online distribution, quality control, automation to help increase sales and reduce operational costs.

Also learn how new channels of distribution and revenue generation are helping others increase their bottom–line. Discuss how the new technologies are helping reshape the future of travel industry.

Brought to you by: Water and Stone

A how–to workshop focused on de–mystifying the often murky and nebulous world of search engine marketing. The focus is on explaining the underlying concepts and principles and will look at various tools and techniques you can employ.

Whether you are a diehard do–it–yourselfer or simply want to be able to better manage your SEO team, do away with the smoke and mirrors and reveal how it is done and how it can work for you.

Hosted by technologist and travel professional Ric Shreves

Brought to you by: eMarketingEye

Increase your website’s visibility through natural search, focusing on the importance and benefits of search engine optimization.

Critical steps of search engine optimization process such as the SEO audit, keyword research, title/meta tagging, content optimization, SEO friendly website design techniques, and link building campaigns will be discussed along with case studies of successful SEO campaigns from the hotel and travel industry.

Brought to you by: eBeyonds

Management of Digital assets is fast becoming a basic utility where required level of sophistication becoming more and more complex. Re–purposing content, whether it can be images, text or any other complex media such as photo tours eBooks and EDMs etc. is the key. An intuitive and user friendly interface for on–the–fly assembly, modification and customization is within your reach.

Leverage your revenue potential with Rich Media, today!

Brought to you by: TMS Asia Pacific

With Generation Y, career planning is not just about vertical growth; it’s more about developing a range of marketable skills that the employee can take with them.

Gen Y’ers need constant learning and challenges – it’s been said that as soon as you notice that a Gen Y’er is at the 90 per cent level of learning in their role then it is time to offer them new challenges and learning.

If you wait until they are 100 per cent competent they will soon get bored and leave and this decision can sometimes be made in a day.

How many organisations can cope with that level of change?

This session will give you an understanding and overview into just what motivates and inspire Generation Y. Meet the ... click for more »

Brought to you by: b2bgaming

How can you use e–gaming as entertainment in order to increase revenue, customer loyalty, brand awareness and web site traffic?

The travel industry is known for their continuous search for ancillary revenues and new distribution channels for their services. E–gaming can make your business serious entertainment.

Mr. Anders Wiklund, Head of Business to Business, Paf b2bgaming

Brought to you by: IdeaS

With Revenue Management now being recognized as one of the key drivers of an organizations success, it is even more important to continuously improve and fine tune an organizations approach to optimizing revenue.

During this workshop you will learn about the fundamental building blocks which need to be in place, the journey successful companies take, and what it takes to achieve a true revenue breakthrough – and in turn excellence in revenue optimization.

As the leader in Revenue Optimization and working with many of the largest Hotel Groups Worldwide, IDeaS has seen true “revenue breakthroughs” achieved by companies which successfully align their systems, processes and people across the entire organization to suppo ... click for more »

Brought to you by: QuadLabs

In the age where customer is king, customer service is everything. Travel companies spend a lot of time and attention on direct customers but their biggest consumers are often neglected. B2B channels have traditionally remained weak and often the agents are not given the tools to perform better.

In this workshop we focus on the “Empowering the Agent” with cutting edge technology solutions so that you can deliver best prices to his desk, fast. We will also focus on how agent productivity can be increased by giving him value–adds like a rich management interface and whitelabel websites to power their online sales.

The workshop aims to show how focusing on the agents growth can be the correct growth strategy for aspi ... click for more »

Brought to you by: Translations.com

Today’s travel companies are increasingly looking to market their products around the world with the most detailed and compelling content possible. As a result, companies are increasingly facing challenges to create and manage that content in multiple languages/markets.

Translations.com’s workshop will seek to address those challenges by focusing on the best practices in the management of multilingual content for the Travel & Tourism industry. Topics covered include:

• Accurately representing your brand in different languages/markets.

• How to integrate globalization into your existing content workflow.

• Technologies available to minimize cost and effort.

• How to create conte ... click for more »

Brought to you by: GlobalCollect

Does offering many payment choices increase your sales potential?

Define your online payment strategy: credit cards versus alternative payment methods.

Case study – Draw your own conclusions from the successful example of KLM Royal Dutch Airlines

Brought to you by: Abacus

In a congested and fragmented travel landscape; the region’s smartest travel agencies are moving into specialised high–value areas but also working harder to ‘own the customer’ in the overall travel supply chain.

Attracting and retaining customers is a sustained discipline requiring travel agents to become more effective marketers developing long–term, value–based relationships backed by a new generation of systems to capture traveler’s needs, interests and preferences. CRM is about changing the mindset of the whole organisation to capture and mine the data to maintain a dialogue with customers, that results in steadily increasing returns.

Join us for this dynamic session to explore the prizes and pitfalls of the C ... click for more »

Brought to you by: Hannes Bos, Director of Revenue Management Standards, Millennium & Copthorne Hotels

Learn how to incorporate and analyze ALL revenue streams (Room Revenue Management / Function Spaces Revenue Management / F&B Revenue Management / Ancillary Revenues) into one commercial strategy. Understand the relation between REVPAR / GOPPAR, REVPASH (Per Available Seat Hour), REVPASM / GOPPASM (Per Available Square Meter).

The latest online distribution trends and developments will be discussed and explained, using numerous real examples and best practices. Determine if you have a well diversified Online Distribution presence, penetrating fair share across all online channels and all your source markets. Learn how to manage your Total Revenue M ... click for more »