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Mobile Stragies for Travel
How to use mobile technology to sell more of your travel product
Research, case studies and networking
Our research shows that 2009 is the year the travel industry is investing in mobile technology to make it a viable and profitable CRM, marketing, booking and transaction platform.
Our survey of over 800 top travel marketing decision makers shows that 30% of the online travel industry (travel suppliers and intermediaries) will be investing in "mobile" for the first time in 2009. It's also worth noting that nearly three quarters of these companies we spoke to believe that mobile will become an increasingly important element of their digital strategies due to 2 big changes in the industry:.
- Money is being made from mobile initiatives taken by some notable Travel companies
- Recession busting growth in smart phone penetration and their use as more than just phones
In response, we are launching The School of Mobile, a two-phased project, aiming to educate and inform the travel industry about the integration of "mobile" into their strategies.
Attend this event to understand:
- :The Mobile market - Mobile technology, penetration and data usage around the world, insight into the mobile internet user
- How ready the travel industry is to embrace Mobile? Analysis of the first in-depth survey conducted with over 800 of EyeforTravel's clients: Who's investing? Who's tested the market? Where are the opportunities, challenges and priorities for 2009 and beyond?
- Where to invest in Mobile technologies - Preparing for the Mobile platform
- How to develop mobile strategies - Analysis and insight into opportunities from mobile technology innovations
- How to plan for the future of mobile travel - Operational management for mobile strategy integration
The event will give you: Action, investment and bench marking
Hear from peers already using mobile to sell
- Benchmark your progress against the best
- Understand how to apply the mobile channel across the travel buying cycle to increase sales, retention and profits
- Asses tech and app suppliers, buy the right solutions with confidence and ensure you have the best chance of making a return on your investment.
To be involved call me on
+44 207 3757557 or drop me an email on tim@eyefortravel.com
Tim Gunstone
Managing Director
Eyefortravel
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Speakers
- Don Birch, Former CEO, Abacus
- Frances Kiradjian Publisher, TravelMole North America
- Tim Gunstone, Managing Director, EyeforTravel
- Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation
- Gareth Morgan, Director of Product Management, Intercontinental Hotels Group
- Bill Bernahl, VP eCommerce, Hyatt
- Scott Hintz, co-founder and VP of Business Development, Tripit
- Ken Bostock, Managing Director, Airport Strategy & Continuous Improvement, United Airlines, Inc.
- Tom O'Neil, Account Executive, Google
- Krista Pappas, Head of Business Development, Bing Travel
- Michael Dalesandro, CEO, Where I've Been LLC
- Chris Lopinto, President & Founder, ExpertFlyer
- Adam Healey, CEO, hotelicopter
- Paul Wiley, Director of Product Marketing for GetThere, Travelocity Business
- Josh Steinitz, CEO, NileGuide
- Glenn Fogel, EVP Corporate Development, Priceline.com
- Fraser Campbell, CEO, Wcities
- Koen Bavinck, Sales Manager, Sound of Data
- April Bridgeman, Senior Vice President, BCD Travel
- John Styers, President, Moblico
- Natasa Christodoulidou, Assistant Professor of Marketing, California State University
- Paula Twidale, EVP, Collette Vacations
- Doug Miller, VP Global Media Solutions, Expedia
- Jan Wood, Senior Industry Consultant, Teradata Corporation
- Sharon McAuliffe, Senior Director of eCommerce, Aston Hotels & Resorts
- Max Starkov, Chief eBusiness Strategist, Hospitality eBusiness Strategies
- Jim Shilale, Vice President of Business Development, 2ergo
- Ran Farmer, Managing Director US, Netbiscuits
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