Marketing & Social Media

We are currently recruiting the speakers for the Conference agendas. If you want to speak call Tim Gunstone on +44 207 3757557.

To see the high quality of our events check out last years speakers here.

Day 1 - 17 April

11.30- 12.30 Marketing and Social Media Keynote: What and Who to Watch In Social Media

Social media is really impacting your web traffic. How must you change your strategy for 2012?

  • What will we be seeing in 2012 from Facebook, Twitter, Foursquare, Google +, YouTube & more
  • With the introduction of "Facebook verbs", like "I want," and 'Like' - how can we target and deliver more value to the customer without being invasive?
  • Does advertising on social media channels like Facebook work? Results, stats and is it right for you?
  • Getting to know Klout - what is it for, and how can you use it as a travel marketing tool?
  • How can you prove to your "anti-social media" CEO that this channel is selling your product?
  • Laurie Kirschner, Head of Travel Category, LinkedIn
  • Jeroen Voor’t Hekke, Lecturer ICT & Social Media, Stenden University
  • Omid Ashtari, European Director Business Development, Foursquare
  • Travis Katz, CEO, Gogobot

Networking Break

14.00- 15.30 Measuring Social Media ROI - Yes, It is possible!

  • Learn how to identify which followers/fans are most valuable to your brand
  • Take away a step by step guide to adding meaning to your measurements
  • Take a holistic approach to include measuring online, offline, on-site behaviour combined with social media channels to fully understand the social consumer eco-system.
  • This session is worth your attendance to the event alone!
  • Barbara Pezzi, Director Analytics & Search Optimisation, Fairmont Raffles Hotels
  • Shashank Nigam, CEO, Simpliflying
  • Anthony Rawlins, CEO, Digital Visitor

Networking Break

16.00- 17.30 Beyond Google: How to Use Other Channels to Market Your Product

As Google moves further into the travel space, the one question that every marketer should be asking is - what other channels should I be looking at to reduce my reliance on Google?

  • Learn how to incorporate other key search engines into your marketing strategy
  • Use local market leader review sites to build you brand ethos to engage the most profitable, convertible and loyal customers
  • Figure out a strategy that combines Google SEO and keyword search along with a number of other key channels
  • Dave Mackay, Head of European Brand Advertising, Yelp
  • Martin Verdon-Roe, Senior Director Sales EMEA, TripAdvisor
  • Richard Dennys, Chief Marketing Officer, Qype
  • Stephan Hourcq, Sales Director, EasyVoyage

End Of Conference Track

Day 2 - 18 April

11.30- 12.30 Getting Personal: The Ins and Outs of Website Personalisation

  • Get the right mix of consumer, expert and brand content on your site
  • Make it multi-lingual: get your blogs, websites and SEO strategies exposed on a global level
  • Find out how to integrate social media, mobile and email to fit in with your website goals
  • Avoid shopping cart abandonment: Ensure that your consumer has an easy path through to the booking point, even on mobile
  • Martin Lumbye, Partner, Momondo
  • Dan O'Sullivan, VP International Sales, Translations.com

Networking Break

14.00- 15.15 Getting to Grips with Social Media: How to Manage It In-House?

  • Who should manage your social media accounts within your organization?
  • Discover how to link your in-house databases with social media databases
  • Learn how to manage multiple accounts across an international company
  • Find out how to recruit "the social media person" for your organisation. What are you looking for, and why? Should you outsource to an agency or keep it in house?
  • Time and resources: discover how social media fits into your company and what percentage of human and monetary resources should be allocated to it
  • Diego Sartori, Social Media Strategist, CitizenM Hotels
  • Gregg Tilston, Global Social Media Leader, Flight Centre
  • Charles Yap, Director, Global Brand Communications, IHG

15.15- 16.00 Don't be a Supercreep! Learn How to Personally Target Your Customer Without Startling Them

The scenario: a consumer checks out your product on your website. Then they check their Hotmail - your product on the right hand side tantalising them back. So they leave and go to Google to find a million ads promoting the product. The problem: the consumer knows what you are up to and they don't like it.

  • What is the legal standpoint on internet privacy issues and cookie capture?
  • Get less creepy, get more targeted: hone in your efforts to ensure customer satisfaction
  • Debate how much more personalised, invasive and perverse this style of marketing will become, and learn how you should react to changes
  • Lynn Clark, VP Marketing, Traterra (Part of Mark Travel)
  • Alex Kremer, COO, Flextrip

16.00- 16.30 Disney Case Study: How To Make Your Advertising Campaigns Virally Viable

  • How do you get your marketing campaign from the drawing board to 1.5 million hits on YouTube?
  • Once that's done, break it down: How do you unearth the stats and figures to prove that going viral can mean $$$
  • Learn how to create a campaign based around your brand ethic and discover why brand authenticity is vital for viral marketing
  • Celebrity endorsement for video, social media and other marketing campaigns- how to do it, what are the pros and cons, and what are the results?
  • Ginger Taggart, Executive Director Marketing UK, Disney Destinations International

End Of Conference Track