EyeforTravel Europe Summit 2017 Agenda

Keynotes Distribution and Partnerships in a Digital Era Marketing & Personalisation Technology Tactics  Data and Revenue Management Strategies

Day One

Keynote Sessions
8:50 Setting the scene and event notices

eyefortravel Tim Gunstone Managing Director Eyefortravel

eyefortravel Leo Langford Conference Director Eyefortravel

9:00 Conference Opener: The State of Travel with Priceline CEO Glenn Fogel

With total gross bookings of $68 billion in 2016, Priceline Group is the biggest player in online travel. Hear what its CEO, Glenn Fogel, has to say about the state of the industry, how it’s changing and where the opportunities for growth are.

Priceline Group Glenn D. Fogel CEO Priceline Group

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

9:20 A Digital Experience That Enhances Your Physical Travel Product

What can your digital product do for your business? Top decision makers from some of the world’s biggest travel brands discuss:

  • What they want their digital products to do for their customers
  • How to create a digital experience so good it inspires not just direct bookings, but lifelong loyalty
  • Can your digital product provide consistently high revenues as far as the eye can see?

Deutsche Lufthansa Roland Schütz EVP and Head of Information Management & CIO Group Airlines Deutsche Lufthansa

Gatwick Airport Guy Stephenson CCO Gatwick Airport

Voyages-SNCF.com Arnaud Masson Chief Operating Officer Voyages-SNCF.com

HotelTonight Tony Grimminck CFO HotelTonight

CarTrawler Bobby Healy CTO CarTrawler

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

10.25 Morning Coffee Break
10.50 Debate: Who Is Best Placed to Own the Customer?

Travel is fractured through thousands of suppliers and millions of information sources. In this complex landscape who (and with what strategy) is best set to thrive?

  • Learn how to drive add-on revenues
  • How can you engage with the right partners and own the whole trip?
  • Discover cost-effective channels and new niche market frontiers

Simon Breakwell COO Trove (Founder and President of Expedia International)

Bokun Hjalti Baldursson CEO Bokun

starwood Ali Marreli Head of Strategic Initiatives Group Starwood Hotels Group
(Served as Chief of Staff in the Legacy Starwood Group)

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

11.30 Smartphones are the New Travel Agent

Exploring the new mobile landscape of the travel sector and how to take advantage of the opportunities presented by apps.

Priceline Paul Barnes Northern Europe and Middle East Territory Director. App Annie

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

12.00 Bridge Technology with the Human Touch to Inspire Direct Bookings

How do you build a digital brand with a human touch? The CEO and MD of Momondo, a pioneer of online travel in the UK, discusses how they expanded into new markets.

  • Break into new, untapped markets that can only be accessed through tech with a human touch
  • Personalisation: the tech-human innovations that make your customers feel special
  • Get inspired by Momondo’s ground-breaking DNA video and discover how it inspired customers to book direct

Momondo Group Hugo Burge CEO Momondo Group

Momondo Group Pia Vemmelund Managing Directormomondo

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

12.30 Networking Lunch
Distribution and Partnerships in a Digital Era
Marketing & Personalisation
Technology Tactics
1.45 Driving Direct Distribution: Should It Be Your Number One Focus?
  • Explore the strategies driving direct sales and the technologies that can make your brand more visible to travellers
  • How can you know who your most important distribution partners are and how can you maximize the value your distribution partners give your brand?

Citizen M Hotels Lennert De Jong CCO Citizen M Hotels

Fornova Arnout Groen VP Business Development and Hospitality Fornova

BeMyGuest Clement Wong CEO BeMyGuest

CIE Tours Moderator:
Susan Black
CCO CIE Tours

1.45 Implement Meaningful Content Marketing and Storytelling Strategies
  • The evolving role of social media in customer service: utilise UGC to build an unstoppable brand
  • What are the secrets to successful online reputation management?
  • Learn how influencers can alter the market

Melia Hotels Susanna Mander Global Head of Brand Marketing (Melià Hotels & Resorts - Innside by melià)

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation


2.05 Drive Revenue with Bespoke Experiences
  • Turn digital disruption into opportunity with customer insight and design thinking
  • Learn case examples of digital transformation creating market value

Ixonos Mikko Sjöblom Principal Consultant Ixonos

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

1.45 Using Conversational Commerce and AI to Engage, Sell and Drive Loyalty
  • Search is changing to fit the mobile age, driven by advances in AI. Don’t miss out on the next wave of disruption.
  • From chat bots to automation, discover how AI is going to provide a viable channel for travel suppliers to sell on
  • See how conversational commerce will unlock new revenue streams and inspire customers to make purchases they never knew they wanted

Edwardian Hotels Michael Mrini Director of Information Technology Edwardian Hotels

Travelaer Mike Slone Chief Experience Officer Travelaer

Icelandair Digital Labs Guðmundur Guðnason Director Icelandair Digital Labs

eyefortravel Moderator:
Tim Gunstone
Managing Director EyeforTravel

2.20 The Price of Distribution and Loyalty - an Exploration into How Loyalty Is Changing in Travel
  • Marketing isn’t cheap, keeping customers loyal is hard - why you need to bother when partners are so good at selling your travel product
  • How partners can work with suppliers to grow sales and take your brand to the moon
  • Who owns the customer when you sell through a partner? - your worries answered

Hotelplanner Tim Hentschel CMO Hotelplanner

Trivago Jose Murta Global Head of Hospitality Trivago

Secret EscapesAlex Saint Co-founder & CEO Secret Escapes

Expedia Affiliate NetworkAriane Gorin Senior Vice President and General Manager Expedia Affiliate Network

CIE Tours Moderator:
Susan Black
CCO CIE Tours

2.20 KLM Delivers on the Promise of Personalisation at Scale with Data Management
  • How an actionable single customer view can move airlines from big data to the right data
  • How you can move towards creating customer journeys across every channel and touchpoint in real-time
  • The first transferable steps towards customer-centricity at scale, using advanced data management technology

KLM Kevin Duijndam Cross-channel Marketing Manager KLM

Relay42 Tomas Salfischberger CEO and Co-founder Relay42

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

2.25 Data-Driven Product Development Case Studies
  • How do you make sure your next product will be a hit even before you launch?
  • Harness qualitative data to drive product development
  • Learn how to create ultra-personalised content with API partners
  • Get the highest returns on your investments by knowing the right time to update and renew over building something from scratch

Hostelworld Breffni Horgan Head of Product and Design Hostelworld

Hoteltonight Amir Segall VP International Hoteltonight

eyefortravel Moderator:
Tim Gunstone
Managing Director EyeforTravel

2.55 Panel Discussion: The Business Models Causing Earthquakes in Distribution
  • Going global: Discover how Secret Escapes grew their base from 4 million customers in one country to 35 million across the world in five years
  • The art of flash sales: How absolute urgency, demand for spontaneous trips and private member models can help you thrive

Secret EscapesSebastien FallertManaging Director UKSecret Escapes

Kiwi.com Zdenek Komenda Chief Business Development Officer Kiwi.com

Expedia Matthew Shutt Director of Global Accounts The Expedia Group

CIE Tours Moderator:
Susan Black
CCO CIE Tours

2.45 Case Study: Create Localised and Personalised Content Marketing That Drives Loyalty
  • Take personalised content to the next level and make your customer feel loved
  • Be part of an unbeatable marketing partnership. How do you set them up, who with and how can you make them last?
  • Take advantage of the free tools that will bring your marketing strategy to new, profitable heights 

Carlson Rezidor Hotel Group Rémy Merckx VP Marketing Carlson Rezidor Hotel Group

  Barbara Pezzi Independent Consultant Formerly Director of Search and Marketing Optimisation at Fairmont Raffles Hotels International

Turkish Airlines Melih Torlak Online Marketing Supervisor Turkish Airlines

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

3.00 API Technology - How Are API Partnerships Going to Change Our Businesses Forever?
  • Everyone is fighting to give the customer choice. See how APIs can open up our industry and allow you to compete at every level of the travel ecosystem
  • Discover to make entirely new profitable products through merging new sources of inventory from a huge number of potential partners

SilverRail Technologies Cameron Jones CCO SilverRail Technologies

IATA Philippe Forrest Area Manager UK & Ireland IATA

eyefortravel Moderator:
Tim Gunstone
Managing Director EyeforTravel

3.35 Afternoon Coffee Break - Refresh, Network and Re-energise
Distribution and Partnerships in a Digital Era
Marketing & Personalisation
Technology Tactics
3.55 The New Distribution Landscape for Tours and Activities
  • How partnering will give hotels a bigger part of the tours and activities pie.
  • Convenience is the new loyalty: how hotels can keep their guests happy with the right destination services at the right time.
  • A partnership case study that will connect Tours & Activities to Hotels globally.

Bokun Hjalti Baldursson CEO Bokun

GTA Martin Jones, SVP Global Sourcing and Commercial Management GTA

CIE Tours Moderator:
Susan Black
CCO CIE Tours

3.55 Mobile Engagement and Marketing in a Multichannel World
  • As traffic shifts to mobile it is becoming a battleground you can’t afford to lose, whether it is mobile web, apps, or messenger commerce. Find out how to capture the customer no matter where their first touchpoint is.
  • Gain insight on progressive web apps and how they will revolutionise mobile engagement
  • Discover how to levy data to take your marketing strategy to the top and message across multiple channels and devices

GCH Hotel Group Daniel Wishnia Digital Marketing Consultant GCH Hotel Group

Amadeus IT Group Ghassan Teffaha Global Head of Sales and Business Development - Mobile Amadeus IT Group

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

4.15 New Revenue Opportunities in a Data- and Digital-Driven World
  • Discover how to push data partnerships that drive revenue AND customer loyalty through the latest personalization tools and techniques
  • Get access to new revenue opportunities driven by improved customer insight

Hertz International John Whitley Senior Director Ancillary Sales - International Hertz International

CIE Tours Moderator:
Susan Black
CCO CIE Tours

Loco2 Jamie Andrews CEO Loco2

4.25 How to Create a Localisation Strategy that Sells your Product
  • Getting your localisation strategy right across skill sets and departments - from advertising to UGC to payments
  • Master the complexities and solutions you need to provide a seamless, localised and personalised product
  • Make your products and payments personal - from the initial advertisement to hitting the book button

Viator, a Tripadvisor Company Emilie Mouquot Head of European Marketing and Localisation Viator, a Tripadvisor Company

Travelzoo Joel Bravo MD UK Travelzoo

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

3.55 Why Metasearch Continues to Redefine the Distribution Landscape
  • Explore where metasearch sits in the seamless customer experience
  • Ground transportation is the new frontier, see how top brands are showing travellers every route from A to B imaginable
  • Utilise meta and direct side-by-side for the highest revenues possible

Mozio David Litwak CEO Mozio

CheckMyBus Marc Hofmann CEO CheckMyBus

Gopili Yann Raoul CEO Gopili

Trivago Daniel Holl Head of Global Hotel Sales Trivago

eyefortravel Moderator:
Tim Gunstone
Managing Director EyeforTravel

4.55 How Brands Join Forces to Win
  • Understand the power of integration to better compete in a dynamic industry and drive profitability, alongside the risks and threats
  • What is the importance of partnering and how broad can you go?

Blacklane Sascha Meskendahl CRO Blacklane

Finnair Tero Valkiala Head of Digital Finnair

CIE Tours Moderator:
Susan Black
CCO CIE Tours

5.00 Loyalty in the Customer Journey - Four Loyalty Case Studies from Four Top Experts
  • Learn how to weave loyalty into your digital product
  • Master deep segmentation and personalisation for customer engagement

Airbaltic Jouni Oksanen SVP eCommerce, Sales and Marketing Airbaltic

BMI Airlines Jochen Schnadt CCO BMI Airlines

HomeAway Amelie Malfoy Senior Marketing Director HomeAway

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

4.35 Focus on Asia
  • Home to the world’s fastest growing markets, both in GDP travel spending, what are Asia’s leading brands doing and what does this exploding market mean for Europe?
  • As a mobile-first market, how can you appeal to Asian consumers?
  • Is Tencent’s WeChat the shape of the future and what European brands learn?

Cleartrip Prasanna Vee Head of Products for Hotels Cleartrip

Carlson Wagonlit Travel Régis Pezous Director, Product Incubation Carlson Wagonlit Travel

Dragon Trail Roy Graff Managing Director, EMEA Dragon Trail Interactive

BeMyGuest Clement Wong CEO BeMyGuest

eyefortravel Moderator:
Tim Gunstone
Managing Director EyeforTravel

5.30 Day 1 Wrap Up - Going Direct, Human-Tech Engagement and Conversational Commerce

Momondo Group Pia Vemmelund Managing Directormomondo

eyefortravel Tim Gunstone Managing Director EyeforTravel

Citizen M Hotels Lennert De Jong CCO Citizen M Hotels

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

5.45 Day One Drinks Reception
7.30 The Jack the Ripper Pub Crawl

This is an informal jaunt round 5 of the area’s best pubs. Our office is just 5 minutes from the venue so our team has put in the hard hours of research to choose 5 of the most eclectic establishments around. Shoreditch is close by and is a fascinating and vibrant part of London. Be prepared for city bars and Jack’s old local. We have also made sure you pass by some of the best eateries in the area. The last bar is a late opening establishment perfect to really seal the deal!

We will also be hosting a speakers’ thank you supper as part of the pub crawl, just make sure you are at the last bar by 11pm as we will be awarding prizes!

EyeforTravel events are perfect for high-level insight and getting business done, this gives you the chance to kick-start the deals you need to thrive!

Register Now

Keynotes Distribution and Partnerships in a Digital Era Marketing & Personalisation Technology Tactics  Data and Revenue Management Strategies

Day Two

Keynote Sessions
9.00 Why Provide Service for Every Step of the Trip?

One of travel’s most innovative entrepreneurs discusses his next steps. The rise of multi-modal metasearch crossing the entire journey.

  • Discover the trends that inspired this model and why was it so successful?
  • Can meta service the whole trip?

Rome2rio Rod Cuthbert CEO Rome2rio (Founder & Former Chairman & CEO, Viator)

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

9.20 Panel: Creating the Connected Traveller Experience for an Unbeatable Product

See how top brands are thinking about the complete customer journey and what they are doing to service the customer at every stage of their journey.

  • How to develop a digital and data shift to become more agile and truly embrace digital service like a pro
  • Create a culture of learning and testing in your organisation to get your product absolutely right
  • What is the role of intermediaries in connecting with the customer?
  • What’s stopping better information sharing between standard travel industry players?

NH Hotels Group Fernando Vives CCO NH Hotels Group

Airbaltic Jouni Oksanen SVP eCommerce, Sales and Marketing Airbaltic

Rentalcars.com Vicki Nakata Chief Business Development Officer Rentalcars.com

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

10.05 Start-up Awards Pitches and Results

Brand New Matter Brian Harniman MD Brand New Matter

Hotelplanner Tim Hentschel CEO Hotelplanner

10.20 Morning Coffee Break
10.50 Commercial Partnerships that Thrive in a Digital and Data Driven World

Great marketing, good tech and solid distribution partnerships have always been at the core of our industry. Four influential experts look at the partnerships you need in a digital age and how they will evolve.

CIE Tours Susan Black CCO CIE Tours

Red Carnation Hotels Suzie Thompson Vice President of Marketing, Distribution & Revenue Red Carnation Hotels

Lastminute.com Alessandra di Lorenzo CCO - Partnerships and Advertising Lastminute.com

Lastminute.com Richard Harris Chief Executive Officer Intent Media, Inc

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

11.35 How to Accelerate Your Mobile Experience
  • Discover how to increase your on-boarding rates
  • How to create a simple, secure, on-the-go check-in experience
  • Learn how to act as one 

Jumio Reinhard Hochriesers Product Manager Jumio

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

11.55 Leveraging Technology and Data to Create an Unforgettable Customer Experience

The COO and Chief Customer Officer of Europe’s home-grown OTA talks about the technology and strategy.

  • Explore how to build a seamless customer experience based on world-class technology
  • Offer a robust customer experience and always stay ahead of their needs to guarantee true customer loyalty
  • Your customers now demand unparalleled flexibility and choice, use the crucial tools to build loyalty with increasingly savvy consumers

eDreams ODIGEO Gerrit Goedkoop COO and Chief Customer Officer eDreams ODIGEO

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

12.15 Networking Lunch
Distribution and Partnerships in a Digital Era
Data and Revenue Management Strategies
1.45 Which Way Now? Google, Partnerships or Going Direct?
  • What’s the next fantastic product Google is creating for travel in 2017 and what is their end game now Google Trips has been released?
  • Uncover the tech, tools and partnerships you should trial to push for direct
  • Capitalise on profits and reduce dependence on other brands to take ownership of the customer

Brand New Matter Brian Harniman Co-founder and Partners Brand New Matter

Rome2rio Rod Cuthbert CEO Rome2rio (Founder & Former Chairman & CEO, Viator)

CIE Tours Moderator:
Susan Black
CCO CIE Tours

1.45 Case Studies: How Has Data Changed Revenue Management and Can it Keep Up with Innovation?
  • Demand vs. Yield Revenue Management - what works best?
  • AI and machine learning for personalization - can this be applied to pricing?
  • Pin down how human labour is being challenged by AI and how the two can coexist with for the highest revenues possible

Wyndham Hotel Group Deniz Dorbek Director of Revenue Management EMEA Wyndham Hotel Group

Leonardo - Fattal Hotels Group Shay Raz VP RM and BD Leonardo - Fattal Hotels Group

Citizen M Hotels Moderator:
Lennert De Jong
CCO Citizen M Hotels

2.25 Partnerships: Enhance Physical Trips with Digital Tools
  • Explore the tech and commercial strategy behind forming partnerships that differentiate your product and drive profit
  • WhatsApp, FB messenger, email or web? What is the best platform to create a community and keep your customer happy both on and after their trip?

Eurail.com Brenda van Leeuwen CEO Eurail.com

GetYourGuide Tao Tao Co-Founder and COO GetYourGuide

VizEat Pierrine Griffiths Chief Marketing Officer VizEat

Amadeus IT Group Antoine de Kerviler Head of Amadeus Rail and Ground Travel Amadeus IT Group

CIE Tours Moderator:
Susan Black
CCO CIE Tours

2.25 Making the Smart Investment in RM Technology
  • How do you invest in RM to get the greatest ROI?
  • Discuss how to balance people power against system power and how to split workload for maximum gain
  • Get all of your departments and systems on the same page - learn how to make sales, marketing, ecommerce and RM teams sing from the same sheet
  • Utilise your RM and analytics systems to their full profitable potential

IHG Phillip Gardner VP Revenue Management IHG

AccorHotels Jonathon Liu VP Pricing and Revenue Management AccorHotels

Citizen M Hotels Moderator:
Lennert De Jong
CCO Citizen M Hotels

3.10 Afternoon Coffee Break
Distribution and Partnerships in a Digital Era
Data and Revenue Management Strategies
3.40 Case Study: Create Customer Experiences to Drive Direct Bookings
  • How to use customer experience as a tool to drive direct bookings and maximum revenues
  • What tools, investment and mind-set do you need to stop the commoditisation of travel through experience
  • What makes the customer come straight to you?

DER Dirk Tietz CTO DER

Oasis Parker Stanberry Founder & CEO Oasis

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

3.40 Total Revenue Management - Beyond RevPAR

Revenue Management used to be based on purely room rates, but now with increased ancillary offerings, RM needs to adjust how customer spend is measured

  • Have KPIs changed? Does the way you measure customer success need to adjust for 2017 and beyond?
  • Learn the importance of ancillary partnerships to both consumer spending and customer experience
  • Explore the techniques being used to measure the total revenue generated by consumers throughout their booking cycle

Sixt Dr Henrik Imhof Head of Yield Management and Pricing Sixt

NH HotelsJosé Ignacio Sánchez ButragueñoVice President, Revenue Management NH Hotels

Citizen M Hotels Moderator:
Lennert De Jong
CCO Citizen M Hotels

4.20 The Evolution of C2C and the Ramifications for Distribution
  • The biggest winner in the C2C market is apartment rentals. How big can this market get, how sophisticated can it become and how is it a game-changer for travel?
  • Adapt to survive: will the way hotels operate need to fundamentally change?
  • Outside of property rentals, how is, and how will, C2C revolutionise the rest of travel?

Bla Bla Car Thibaut Harang Business Development Strategist Bla Bla Car

Trustedhousesitters Andy Peck CEO Trustedhousesitters

genesys Moderator:
Paul Richer
Senior Partner Genesys Digital Transformation

Keynote Sessions
4.50 Machine Vs. Man: Is the Data Future in Tech or People?

In a recent poll, 67% of the EyeforTravel community identified data as the future key differentiator, but is the future about data and tech or the individuals that make up the industry themselves?

  • Discover how to empower the people that hold the data and have the keys to a rich and profitable analytics future
  • Learn how to make commercial and data teams fall in love and profit from the actionable data that results from this
  • A deep dive into the way analysis of customer data is changing and how you can best sell travel

Carlson Wagonlit Travel Carlos Sánchez Sr. Manager Big Data Analytics, Product Innovation Carlson Wagonlit Travel

Roland Berger Joerg Esser Consultant Roland Berger

Skyscanner Mark Shilton Principal Data Scientist Skyscanner

Travelaer Moderator:
Mike Slone
Chief Experience Officer Travelaer

Register Now

 

Keynotes Distribution and Partnerships in a Digital Era Marketing & Personalisation Technology Tactics  Data and Revenue Management Strategies

If you’re interested in participating in the conference, please get in touch:

Leo Langford

Leo Langford

Global Conference Producer
EyeforTravel
+1800 814 3459 x7158 (US)
+44 (0) 207 375 7158 (Global)
leo@eyefortravel.com

Tim Gunstone

Tim Gunstone

Managing Director
EyeforTravel
+44 (0) 207 375 7557 (Global)
+1800 814 3459 x7557 (US)
tim@eyefortravel.com

Sinead Rodgers

Sinead Rodgers

Head of Sales &
Business Development
EyeForTravel
+44 (0) 207 375 7228 (Global)
+1800 814 3459 x7228 (US)
sinead@eyefortravel.com

2017 Sponsor & Exhibitors

Sponsors

  • Amadeus
  • App Annie
  • bokun
  • cartrawler
  • Couchbase
  • Fornova
  • GTA
  • HotelPlanner.com
  • ixonos
  • Jumio
  • intent media
  • Fornova
  • travelaer

Exhibitors

  • CodeGen
  • hotel-tech-platform-windsurfer
  • Omniscien
  • Waynaut
  • Worldline

Supported by

  • BHA
  • Presswire
  • EPS
  • Hotel
  • HotelMarketing
  • HotelSpeak
  • tnooz
  • Travel-Massive
  • TTI