2017 Agenda

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Keynotes Start-Up Awards Marketing & Analytics - Content & Social Media Distribution Revenue Management and Pricing

DAY 1 - THURSDAY, 19TH OCTOBER

7.00am-8.30am REGISTRATION, EXHIBITION & WELCOME COFFEE
8.30am-8.45am OPENING ADDRESS - EYEFORTRAVEL

EyeforTravel Renu Kannu Global Events Director EyeforTravel

Mckinsey & Company Chairperson Introduction: Del Ross Senior Advisor Mckinsey & Company

CONFERENCE KEYNOTES
START-UP AWARDS
8.45am-9.25am PREPARE FOR THE NEXT WAVE OF DISRUPTION: WHAT WILL THE INDUSTRY AND YOUR BUSINESS LOOK LIKE IN 10 YEARS’ TIME?
  • How will the sharing economy, the power of Google and the drive to increase the life time customer value change the way you run your business?
  • Ride the digital tide - where should you invest, and how can you measure the effectiveness of your digital strategy?
  • What partnerships will you need to survive and what tech options are best suited for your goals?

Lola Paul English CEO Lola

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

IHG Bill Keen VP of Mobile Solutions & Digital Guest Experience IHG

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.30am-9.45am OPENING FROM MATT ZITO & JUDGES INTRODUCTIONS
9.25am-9.45am FIRESIDE CHAT: THE STATE OF TRAVEL WITH THE PRICELINE GROUP

Priceline Group Todd Henrich SVP - Corporate Development Priceline Group

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.45am-10.20am HOW IS THE MACROECONOMIC LANDSCAPE IMPACTING THE TRAVEL INDUSTRY?
  • How is the political and economic landscape going to change your business?
  • What are the key trends and future predictions in travel?
  • Industry statistics that will impact your business - how can you shape your product offering to align with the constantly evolving environment?

Kurien Jacob Principal Highgate Ventures

Viceroy Hotel Group Sagar Desai Head of Acquisitions & Development Viceroy Hotel Group

Jet Blue Technology Ventures Raj Singh Managing Director Jet Blue Technology Ventures

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.45am-10.00am AreaOwl PITCH

AreaOwl


10.00am-10.15am Bizly PITCH

Bizly


10.15am-10.30am Compl.ai PITCH

Compl.ai

10.20am-10.45am MORNING NETWORKING COFFEE BREAK
10:45am-11.25am BUILDING BRAND LOYALTY IN AN ERA OF ABUNDANT CHOICE
  • Increase loyalty in an authentic way and deliver a superior guest experience
  • Explore the holy grail for travel brands - personalise your customer’s experience
  • How can data-driven insight be used to cultivate customer loyalty?
  • Nurture the lifetime value of your customer

Wyndham Worldwide Noah Brodsky Senior VP - Worldwide Loyalty and Engagement Wyndham Worldwide

Preferred Hotels and Resorts Michelle Woodley Executive Vice President Preferred Hotels & Resorts

Caesars Corporation Michael Marino Senior VP - Loyalty & Digital Caesars Corporation

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

10.45am-11.00am Buster PITCH

Buster


11.00am-11.15am Dazzle PITCH

Dazzle

11.25am-11.50am PERSONALIZATION FOR ENHANCED ANCILLARY REVENUE AND CUSTOMER EXPERIENCE - FROM DATA TO CONTEXTUAL PERSONALIZATION AND BEYOND
  • How can you set up a framework to benchmarks the organization’s maturity level in delivering personalization?
  • How do you create a technology landscape that enables better and faster delivery of personalization?
  • What are the elements of the ecosystem that ensure success for personalization initiatives?

NIIT Ranjith Kutty Associate Vice President and Head, Travel and Retail Solutions - North America NIIT Technologies Ltd

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

11.15am-11.30am ExplrVR PITCH

ExplrVR


11.30am-11.45pm FrontApp PITCH

FrontApp


11.45pm-12.00pm Live Locl PITCH

Live Locl

11:50am-12.20pm CREATING A COMPLETE CUSTOMER EXPERIENCE THROUGH SMART PARTNERSHIPS
  • What is the impact of digital and data on product and partnerships?
  • The role of industry partnerships in the current climate
  • Manage strategic partnerships and successfully develop new ones

Blacklane Dr Sascha Meskendahl CRO Blacklane

Brand New Matter Brian Harniman Managing Director Brand New Matter

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

12.00pm-12.15pm Yappes PITCH

Yappes


12.15pm-12.30pm Stay Billety PITCH

Stay Billety

12:20pm-12.50pm FIRESIDE PRESENTATION & Q&A - DELVING INTO RISE OF THE NON-TRADITIONAL ACCOMMODATION MODEL
  • The state of the vacation rental market
  • Deconstruction of the hotel and the concept of ‘Hotel 2.0’

Parker Stanberry Co-founder & CEO Oasis

Vacasa Cliff Johnson Co-Founder & Chief Development Officer Vacasa

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

12.30pm-12.50pm Open Q & A Session and Feedback with Judges & Start-Ups
12.50PM-2.10PM NETWORKING LUNCH BREAK
MARKETING AND ANALYTICS - CONTENT AND SOCIAL MEDIA
DISTRIBUTION

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

CIE Tours Moderator: Susan Black CCO CIE Tours

2:10pm -2.40pm Your Brand as a Single, Cohesive Entity: Perfecting Your Omnichannel Marketing Strategy
  • Develop a holistic approach to meet the demands of empowered customers
  • Successfully cater to the multichannel focused customer amidst a fragmented customer journey - repurpose, adapt and republish existing content across multiple channels and media
  • What is the impact on customer loyalty and the potential for cross selling opportunities?

Skyscanner Kathy Halpern VP - Global Marketing Palace Resorts

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

2.10-2.40pm Navigating the Complex Distribution Landscape: The Changing Face of Third Party Distribution and Its Ramifications
  • Exploring brand strategy and direct connect - enhancing partner relationships in distribution models

Palace Resorts Mark Crossey Commercial Director - Americas Skyscanner

Carlson Wagonlit Travel Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

CIE Tours Moderator: Susan Black CCO CIE Tours

2.40pm-3.10pm Maximise Your Influence and Capitalise on The Travel Planning Touchpoints
  • Identify the moments that shape the customer journey - from inspiration to booking
  • Leveraging data to track your customer’s brand habits and personalise before pitching your product
  • What are the strategies you can employ to push your customer down the purchase funnel?

Pixlee Andrew Higgins Director of Marketing Pixlee

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

2.40pm-3.10pm Drive Direct Bookings in A Hyper-Competitive Environment - Tackle the Challenge Of Winning That Direct Booking To Minimise Commission Pay-Outs And Maximise Profit
  • What are the strategies and initiatives that drive direct sales and enhance brand visibility?
  • Maximise the value of your distribution partners - how do OTA’s fit into the picture?
  • Linking the price of directs sales with loyalty

RoomKey Steve Sickel CEO RoomKey

CIE Tours Moderator: Susan Black CCO CIE Tours

3:10pm-3.50pm Mastering Social Media and Dynamic Content as Tools to Enhance the Customer Experience and Drive Loyalty
  • Aligning your content and marketing strategy to engage the digital traveller - what is the role of social media in the remarketing and prospecting of customers?
  • The use of mobile technologies, UX, and content partnerships to provide in-trip experiences for customers.
  • Content marketing to increase brand awareness -  how can you turn your customers into brand ambassadors for your product?

Club Med Alicia Javelon Head of Content & Product Strategy Club Med

Contiki Rita Kelly VP - Marketing and Communications Contiki

Hostelworld John O'Donnell Chief Technology Officer Hostelworld

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

3.10pm-3.50pm Tours and Activities: A New Force in Distribution
  • Opportunities and challenges within the tours & activities space
  • A desire for curated and personalised customer experience across all key touchpoints
  • What are the benefits of partnering with hotels and airlines?
  • A Bókun Hotel Affiliate program case study - How can you monetize your relationship with the customer and start selling tours & activities?

KKday Prasanna Veeraswamy Chief Product Officer KKday

Bokun Hjalti Baldursson CEO Bokun

CIE Tours Moderator: Susan Black CCO CIE Tours

3.50pm-4.15PM NETWORKING COFFEE BREAK
MARKETING AND ANALYTICS - CONTENT AND SOCIAL MEDIA
REVENUE MANAGEMENT AND PRICING

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

4.15pm-4.40pm Content That Travels - The Latest Trends, Insights and Best Practices in Content Marketing
  • Create and curate content that drives audiences, engagement and direct bookings
  • What are the types of content travelers are interested in? Exploring how contact impacts search results and rankings
  • The latest trends in rich media and immersive technologies including AR/VR, and live streaming

Miles Scott Bacon VP - Business Development Miles Hospitality

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

4.15pm-4.45pm One Team, One Revenue Dream: Keeping Up with The Evolving Landscape of RM to Maximise Total Profits
  • The changing landscape of RM - Beyond RevPAR towards increased ancillary offerings and total RM
  • Move from a silo-ed approach to one where all the departments work together - from sales, marketing, and e-commerce
  • Investment in RM technology to maximise your ROI - the impact on KPIs and exploring new ways of measuring success
  • The changing landscape of RM - Beyond RevPAR

1859 Historic Hotels Josh Henegar Corporate Revenue Director 1859 Historic Hotels

Copa Airlines Chris Amenechi VP Revenue Management Copa Airlines

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

4:40pm-5.10pm Case Study: Destination Storytelling Through Experiential Marketing

Las Vegas Convention Visitors Authority Nicholas Mattera Senior Director - Digital Engagement Las Vegas Convention Visitors Authority

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

4:45pm-5.15pm Approach Pricing from a Customer-First Perspective
  • Understanding and segmenting demand in more detail - developing short and long-term pricing strategies
  • Customer-Centric RM in the Digital Age - Personalisation and micro-targeting in revenue management
  • The integration of data analytics with RM to understand consumer behaviour and support decision making
  • Balance human labour and technology to more effectively develop pricing strategies

Hilton Jeff Borman VP Revenue Management - Franchise Hilton

fifthrevenue Vlatka Barcan CEO & Founder Fifth Revenue Inc

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

5:10pm-5.30pm Delivering an Omnichannel Customer Experience in The Travel Industry: The Payments Challenge
  • How are payments the most complex aspect of delivering a smooth omnichannel journey?
  • What are the additional factors which make payments more challenging in the travel industry?
  • How can you design a payments strategy that balances flexibility with control to enable greater customer engagement and loyalty?

EPAM Johnny Wyld Director - Business Consultancy EPAM

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

5.15pm-5.35pm Payments Reimagined: Making Seamless Travel Happen
  • How can OTAs, airlines, and hotels ensure a seamless payment journey, even beyond the point of booking?
  • Exploring the booking journey, payment processing and learn to increase revenue streams with ancillary services

Worldpay Justo Benetti Business Development Manager Worldpay

Worldpay Fredo Pen Business Development Director Worldpay

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

5.30PM-730PM NETWORKING DRINKS RECEPTION - SPONSORED BY Lola tech
Download Brochure

Keynotes Marketing & Analytics - Data and Personalization  Partnerships and Technology

DAY 2 - FRIDAY 20TH OCTOBER

CONFERENCE KEYNOTES
8.30am-9:00am REGISTRATION, EXHIBITION & WELCOME COFFEE
9.00am-9.30am POISED FOR DIGITAL TRANSFORMATION: HOW WILL AI REVOLUTIONIZE TRAVEL?
  • Shift the paradigm -identify pieces of workflow that can be automated in an end to end customer service journey
  • The difference between tuning AI for travel planning vs the customer service domain
  • Leverage customer data to improve customer touch points and overall operations
  • How can AI change the strategies travel brands deploy to acquire and retain customers?

HotelTonight Sam MacDonnell Chief Technology Officer HotelTonight

HotelTonight Stuart Greif Senior Executive - Travel/Hospitality, OSR & Transportation Industry Solutions Microsoft

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.30am-10.00am CONNECTING THE DATA DOTS TO BUILD AND CREATE PERSONALIZED INTERACTIONS USING COMPLETE CUSTOMER PROFILE
  • Reimagine what a better customer experience would be - tracking data to understand shifting preferences
  • Using data to join the dots between both omnichannel and multichannel - what information can you gather to deliver a seamless experience?
  • Complete personalization through user behavior tracking (UBT)
  • Using UBT data to provide outstanding customer experience

altexsoft Oleksandr Medovoi President & CEO AltexSoft

ibm Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

10.00am-10.20am START UP FINALISTS PITCHES - A LIVE AUDIENCE POLL WILL DETERMINE THE WINNER!
10.20am-10.50am MORNING NETWORKING COFFEE BREAK
10.50am-11.10am A MOBILE-FIRST MINDSET: FROM SEARCH AND INSPIRATION TO TRAFFIC AND TRANSACTIONS
  • According to Google, smartphones have become a go-to resource for nearly every travel need - how can brands capitalise on this to better engage with customers?
  • Develop a mobile friendly strategy - from the ‘I want-to-go moments’ to ‘I’m ready to book’
  • Keys to building app preference and boost engagement-  how can you maximise the design elements, and what are the features that will enable this?

Jeena James Global Head for Travel & Local, Apps - Business Development Google Play

ibm Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

11.10am-11.35am REVENUE MANAGEMENT IS DEAD. LONG LIVE REVENUE MANAGEMENT

You need to dramatically rethink hospitality revenue management strategies in order to move into the next wave of total revenue optimization. As an industry, hospitality Revenue Management has made spotty progress - no matter how hard you have been working. However, if you don’t pursue Total Revenue Optimization with urgency, your competitors will get there first and they will eat your lunch!

Revenue Analytics Paul Murray Head of Hospitality Revenue Analytics

ibm Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

11.35am-12.05pm CASE STUDY: ENHANCING THE HOTEL GUEST AND EXPERIENCE – HOW CAN MOBILE TECHNOLOGY AND AI ENABLE INTERACTION AND IMPROVE THE CUSTOMER EXPERIENCE
  • The use of mobile and AI technology as a tool to empower the employee and customer
  • Increase employee and customer engagement with AI
  • AI powered conversational commerce

Edwardian Hotels Michael Mrini Director of Information Technology Edwardian Hotels

12.05pm-1.20pm NETWORKING LUNCH BREAK
MARKETING & ANALYTICS - DATA & PERSONALIZATION
PARTNERSHIPS AND TECHNOLOGY
1.20pm-2.00pm The Road to Complete Personalization
  • Effective and relevant messaging to the right person at the right place and right time - bridge the personalization gap
  • Personalise at scale - coordinated efforts in content creation, distribution, data collection, analysis
  • The battle for bookings - own big data and interpret it to successfully deliver a more personalised, contextual experience for customers across all devices

Marriott Sean Brevick VP - Marketing and Digital Services, Americas Marriott International

Mindtree Srini Kasthoori Associate Vice President - Travel Mindtree

Sentient Gurmeet Lamba COO & General Manager Sentient

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

1.20pm-2.00pm The Collision of Digital and Physical Worlds - Creating a Seamless Customer Experience Through Emerging Technologies and Mobile
  • Ensure a simple and seamless search, inspiration and booking experience - connecting the traveller's mobile dots: The journey from web to apps to bots to Alexa
  • Adding value with AI to improve the customer experience
  • Multi-screen opportunities to optimise revenue
  • Balance the human and tech elements to enhance your travel product

Marriott International Brooks Martin Senior Director Mobile and Digital Guest Experience Marriott International

Hotelplanner Tim Hentschel CEO Hotelplanner

Amadeus IT Group Ian Van Hove Regional Manager for Mobile in Europe & North America Amadeus IT Group

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

2.00pm-2.30pm Data as The New Game Play in Travel - Capture Customer Data and Add Value to Your Bottom Line
  • Having access to an unprecedented amount of travel data - how are brands applying and learning from it?
  • Drive smarter consumer acquisition and reputation management techniques through pre, during and post trip insights
  • Use and capture passenger data to increase the value of ad impressions and use the data as currency

Lufthansa Systems America Michael Childers Chief Consultant - Content and Media Strategy Lufthansa Systems America

Expedia Mark Rowland Global Product Director Expedia

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

2.00pm-2.30pm Allegiant Air Case Study: The Secrets to Creating a Highly Profitable Airline
  • Trusted Partnerships: learn how Allegiant Air used collaboration to become the most profitable airline in the world
  • Tech Strategy: practical steps on how and when to make technology investment decisions to become a leader in your field
  • Incremental Improvements: see how making small regular gains can improve conversion and increase performance

Lola TechLuke McNeice Founder & Chief Software Architect Lola Tech

Allegiant AirScott Allard Executive Vice President & Chief Information Officer Allegiant Air

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

2.30pm-3.00pm Effectively Connect Travel Brands with Chinese Travelers
  • What strategies should travel brands adopt in connecting Chinese travellers?
  • Ride the big data wave - How can an adtech platform be used as an effective tool for travel brands to be successful in the Chinese market?
  • The complete solution for launching compelling, multi-channel retargeting and prospecting campaigns
  • Successfully understanding your audience at specific phases of booking through organizing customer data

iPinYou Sara Ye President of International Markets iPinYou

Xiamen Air Xinkai (Kelvin) Liao Marketing Manager Xiamen Air

Student Universe Rebecca Heidgerd Director of Marketing Student Universe

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

2.30pm-3.00pm Tackling the New Era of Data Analytics - Strategic Partnerships, APIs And Insight Sharing
  • Learn from a European OTA that formed hundreds of API partnerships in 2 years to drive record growth
  • Be partner friendly-  What do you need to do to make your company attractive and easy to partner with?
  • Data dating - How do you sift through the painful flings and find beneficial committed data partners?

Expedia Brandon Ehrhardt Strategic Initiatives Manager, Global Partner Group Expedia

Kiwi Zdenek Komenda Chief BD Officer Kiwi.com

Turkish Airlines Ozgur Karagoz Head of Middleware Services Solutions Turkish Airlines

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.00pm-3.05pm GRAB A QUICK COFFEE!

Carlson Wagonlit Travel Moderator for the afternoon: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.10pm-3.35pm LEVERAGING DIGITAL DISRUPTION IN THE AGE OF THE CONNECTED TRAVELER

SAP Digital Interconnect Robert Heuser Director of Strategic Accounts SAP Digital Interconnect

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.35pm-4.00pm HARNESSING THE POWER OF PLATFORMS TO INCREASE ENGAGEMENT AND WIN THE BOOKING
  • The shift from a channel centric approach to a customer centric one
  • How can you successfully convert traffic into bookings?
  • Attracting guests across all channels

Booking.com Ben Bates Commercial Excellence Manager Booking.com

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

4.00pm-4.30pm GROUND TRANSPORTATION AND MOBILITY CHANGING THE LANDSCAPE OF TRAVEL
  • Mobility as one of the key innovation drivers in travel for years to come
  • Working with taxis and hotels - creating cars and drivers as ancillary services
  • The business for scheduled services (bus, train) is barely digitalized and thus running below potential - autonomous buses in combination with digitalization might change the complete landscape of mobility
  • Flexible networks enabling intercity connections and connections to rural areas or tourist attractions with high speed trains or flights - enhancing the overall customer experience

CheckMyBus Marc Hofmann CEO CheckMyBus

Gopili Yann Raoul CEO Gopili

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

4.30pm CLOSE OF CONFERENCE AND COFFEE BREAK
Download Brochure

DAY 1 - THURSDAY, 19TH OCTOBER

7.00am-8.30am REGISTRATION, EXHIBITION & WELCOME COFFEE
8.30am-8.45am OPENING ADDRESS - EYEFORTRAVEL

EyeforTravel Renu Kannu Global Events Director EyeforTravel

Mckinsey & Company Chairperson Introduction: Del Ross Senior Advisor Mckinsey & Company

CONFERENCE KEYNOTES
START-UP AWARDS
8.45am-9.25am PREPARE FOR THE NEXT WAVE OF DISRUPTION: WHAT WILL THE INDUSTRY AND YOUR BUSINESS LOOK LIKE IN 10 YEARS’ TIME?
  • How will the sharing economy, the power of Google and the drive to increase the life time customer value change the way you run your business?
  • Ride the digital tide - where should you invest, and how can you measure the effectiveness of your digital strategy?
  • What partnerships will you need to survive and what tech options are best suited for your goals?

Lola Paul English CEO Lola

The Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

IHG Bill Keen VP of Mobile Solutions & Digital Guest Experience IHG

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.30am-9.45am OPENING FROM MATT ZITO & JUDGES INTRODUCTIONS
9.25am-9.45am FIRESIDE CHAT: THE STATE OF TRAVEL WITH THE PRICELINE GROUP

Priceline Group Todd Henrich SVP - Corporate Development Priceline Group

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.45am-10.20am HOW IS THE MACROECONOMIC LANDSCAPE IMPACTING THE TRAVEL INDUSTRY?
  • How is the political and economic landscape going to change your business?
  • What are the key trends and future predictions in travel?
  • Industry statistics that will impact your business - how can you shape your product offering to align with the constantly evolving environment?

Kurien Jacob Principal Highgate Ventures

Viceroy Hotel Group Sagar Desai Head of Acquisitions & Development Viceroy Hotel Group

Jet Blue Technology Ventures Raj Singh Managing Director Jet Blue Technology Ventures

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.45am-10.00am AreaOwl PITCH

AreaOwl


10.00am-10.15am Bizly PITCH

Bizly


10.15am-10.30am Compl.ai PITCH

Compl.ai

10.20am-10.45am MORNING NETWORKING COFFEE BREAK
10:45am-11.25am BUILDING BRAND LOYALTY IN AN ERA OF ABUNDANT CHOICE
  • Increase loyalty in an authentic way and deliver a superior guest experience
  • Explore the holy grail for travel brands - personalise your customer’s experience
  • How can data-driven insight be used to cultivate customer loyalty?
  • Nurture the lifetime value of your customer

Wyndham Worldwide Noah Brodsky Senior VP - Worldwide Loyalty and Engagement Wyndham Worldwide

Preferred Hotels and Resorts Michelle Woodley Executive Vice President Preferred Hotels & Resorts

Caesars Corporation Michael Marino Senior VP - Loyalty & Digital Caesars Corporation

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

10.45am-11.00am Buster PITCH

Buster


11.00am-11.15am Dazzle PITCH

Dazzle

11.25am-11.50am PERSONALIZATION FOR ENHANCED ANCILLARY REVENUE AND CUSTOMER EXPERIENCE - FROM DATA TO CONTEXTUAL PERSONALIZATION AND BEYOND
  • How can you set up a framework to benchmarks the organization’s maturity level in delivering personalization?
  • How do you create a technology landscape that enables better and faster delivery of personalization?
  • What are the elements of the ecosystem that ensure success for personalization initiatives?

NIIT Ranjith Kutty Associate Vice President and Head, Travel and Retail Solutions - North America NIIT Technologies Ltd

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

11.15am-11.30am ExplrVR PITCH

ExplrVR


11.30am-11.45pm FrontApp PITCH

FrontApp


11.45pm-12.00pm Live Locl PITCH

Live Locl

11:50am-12.20pm CREATING A COMPLETE CUSTOMER EXPERIENCE THROUGH SMART PARTNERSHIPS
  • What is the impact of digital and data on product and partnerships?
  • The role of industry partnerships in the current climate
  • Manage strategic partnerships and successfully develop new ones

Blacklane Dr Sascha Meskendahl CRO Blacklane

Brand New Matter Brian Harniman Managing Director Brand New Matter

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

12.00pm-12.15pm Yappes PITCH

Yappes


12.15pm-12.30pm Stay Billety PITCH

Stay Billety

12:20pm-12.50pm FIRESIDE PRESENTATION & Q&A - DELVING INTO RISE OF THE NON-TRADITIONAL ACCOMMODATION MODEL
  • The state of the vacation rental market
  • Deconstruction of the hotel and the concept of ‘Hotel 2.0’

Parker Stanberry Co-founder & CEO Oasis

Vacasa Cliff Johnson Co-Founder & Chief Development Officer Vacasa

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

12.30pm-12.50pm Open Q & A Session and Feedback with Judges & Start-Ups
12.50PM-2.10PM NETWORKING LUNCH BREAK
MARKETING AND ANALYTICS - CONTENT AND SOCIAL MEDIA
DISTRIBUTION

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

CIE Tours Moderator: Susan Black CCO CIE Tours

2:10pm -2.40pm Your Brand as a Single, Cohesive Entity: Perfecting Your Omnichannel Marketing Strategy
  • Develop a holistic approach to meet the demands of empowered customers
  • Successfully cater to the multichannel focused customer amidst a fragmented customer journey - repurpose, adapt and republish existing content across multiple channels and media
  • What is the impact on customer loyalty and the potential for cross selling opportunities?

Skyscanner Kathy Halpern VP - Global Marketing Palace Resorts

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

2.10-2.40pm Navigating the Complex Distribution Landscape: The Changing Face of Third Party Distribution and Its Ramifications
  • Exploring brand strategy and direct connect - enhancing partner relationships in distribution models

Palace Resorts Mark Crossey Commercial Director - Americas Skyscanner

Carlson Wagonlit Travel Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

CIE Tours Moderator: Susan Black CCO CIE Tours

2.40pm-3.10pm Maximise Your Influence and Capitalise on The Travel Planning Touchpoints
  • Identify the moments that shape the customer journey - from inspiration to booking
  • Leveraging data to track your customer’s brand habits and personalise before pitching your product
  • What are the strategies you can employ to push your customer down the purchase funnel?

Pixlee Andrew Higgins Director of Marketing Pixlee

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

2.40pm-3.10pm Drive Direct Bookings in A Hyper-Competitive Environment - Tackle the Challenge Of Winning That Direct Booking To Minimise Commission Pay-Outs And Maximise Profit
  • What are the strategies and initiatives that drive direct sales and enhance brand visibility?
  • Maximise the value of your distribution partners - how do OTA’s fit into the picture?
  • Linking the price of directs sales with loyalty

RoomKey Steve Sickel CEO RoomKey

CIE Tours Moderator: Susan Black CCO CIE Tours

3:10pm-3.50pm Mastering Social Media and Dynamic Content as Tools to Enhance the Customer Experience and Drive Loyalty
  • Aligning your content and marketing strategy to engage the digital traveller - what is the role of social media in the remarketing and prospecting of customers?
  • The use of mobile technologies, UX, and content partnerships to provide in-trip experiences for customers.
  • Content marketing to increase brand awareness -  how can you turn your customers into brand ambassadors for your product?

Club Med Alicia Javelon Head of Content & Product Strategy Club Med

Contiki Rita Kelly VP - Marketing and Communications Contiki

Hostelworld John O'Donnell Chief Technology Officer Hostelworld

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

3.10pm-3.50pm Tours and Activities: A New Force in Distribution
  • Opportunities and challenges within the tours & activities space
  • A desire for curated and personalised customer experience across all key touchpoints
  • What are the benefits of partnering with hotels and airlines?
  • A Bókun Hotel Affiliate program case study - How can you monetize your relationship with the customer and start selling tours & activities?

KKday Prasanna Veeraswamy Chief Product Officer KKday

Bokun Hjalti Baldursson CEO Bokun

CIE Tours Moderator: Susan Black CCO CIE Tours

3.50pm-4.15PM NETWORKING COFFEE BREAK
MARKETING AND ANALYTICS - CONTENT AND SOCIAL MEDIA
REVENUE MANAGEMENT AND PRICING

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

4.15pm-4.40pm Content That Travels - The Latest Trends, Insights and Best Practices in Content Marketing
  • Create and curate content that drives audiences, engagement and direct bookings
  • What are the types of content travelers are interested in? Exploring how contact impacts search results and rankings
  • The latest trends in rich media and immersive technologies including AR/VR, and live streaming

Miles Scott Bacon VP - Business Development Miles Hospitality

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

4.15pm-4.45pm One Team, One Revenue Dream: Keeping Up with The Evolving Landscape of RM to Maximise Total Profits
  • The changing landscape of RM - Beyond RevPAR towards increased ancillary offerings and total RM
  • Move from a silo-ed approach to one where all the departments work together - from sales, marketing, and e-commerce
  • Investment in RM technology to maximise your ROI - the impact on KPIs and exploring new ways of measuring success
  • The changing landscape of RM - Beyond RevPAR

1859 Historic Hotels Josh Henegar Corporate Revenue Director 1859 Historic Hotels

Copa Airlines Chris Amenechi VP Revenue Management Copa Airlines

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

4:40pm-5.10pm Case Study: Destination Storytelling Through Experiential Marketing

Las Vegas Convention Visitors Authority Nicholas Mattera Senior Director - Digital Engagement Las Vegas Convention Visitors Authority

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

4:45pm-5.15pm Approach Pricing from a Customer-First Perspective
  • Understanding and segmenting demand in more detail - developing short and long-term pricing strategies
  • Customer-Centric RM in the Digital Age - Personalisation and micro-targeting in revenue management
  • The integration of data analytics with RM to understand consumer behaviour and support decision making
  • Balance human labour and technology to more effectively develop pricing strategies

Hilton Jeff Borman VP Revenue Management - Franchise Hilton

fifthrevenue Vlatka Barcan CEO & Founder Fifth Revenue Inc

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

5:10pm-5.30pm Delivering an Omnichannel Customer Experience in The Travel Industry: The Payments Challenge
  • How are payments the most complex aspect of delivering a smooth omnichannel journey?
  • What are the additional factors which make payments more challenging in the travel industry?
  • How can you design a payments strategy that balances flexibility with control to enable greater customer engagement and loyalty?

EPAM Johnny Wyld Director - Business Consultancy EPAM

Moderator: Dwight Sholes Marketing & Organizational Development Consultant Sholes LLC

5.15pm-5.35pm Payments Reimagined: Making Seamless Travel Happen
  • How can OTAs, airlines, and hotels ensure a seamless payment journey, even beyond the point of booking?
  • Exploring the booking journey, payment processing and learn to increase revenue streams with ancillary services

Worldpay Justo Benetti Business Development Manager Worldpay

Worldpay Fredo Pen Business Development Director Worldpay

Moderator: Tom Bacon Principal - Revenue Optimization Tom Bacon Consulting

5.30PM-730PM NETWORKING DRINKS RECEPTION - SPONSORED BY Lola tech
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DAY 2 - FRIDAY 20TH OCTOBER

CONFERENCE KEYNOTES
8.30am-9:00am REGISTRATION, EXHIBITION & WELCOME COFFEE
9.00am-9.30am POISED FOR DIGITAL TRANSFORMATION: HOW WILL AI REVOLUTIONIZE TRAVEL?
  • Shift the paradigm -identify pieces of workflow that can be automated in an end to end customer service journey
  • The difference between tuning AI for travel planning vs the customer service domain
  • Leverage customer data to improve customer touch points and overall operations
  • How can AI change the strategies travel brands deploy to acquire and retain customers?

HotelTonight Sam MacDonnell Chief Technology Officer HotelTonight

HotelTonight Stuart Greif Senior Executive - Travel/Hospitality, OSR & Transportation Industry Solutions Microsoft

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

9.30am-10.00am CONNECTING THE DATA DOTS TO BUILD AND CREATE PERSONALIZED INTERACTIONS USING COMPLETE CUSTOMER PROFILE
  • Reimagine what a better customer experience would be - tracking data to understand shifting preferences
  • Using data to join the dots between both omnichannel and multichannel - what information can you gather to deliver a seamless experience?
  • Complete personalization through user behavior tracking (UBT)
  • Using UBT data to provide outstanding customer experience

altexsoft Oleksandr Medovoi President & CEO AltexSoft

ibm Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

Mckinsey & Company Moderator: Del Ross Senior Advisor Mckinsey & Company

10.00am-10.20am START UP FINALISTS PITCHES - A LIVE AUDIENCE POLL WILL DETERMINE THE WINNER!
10.20am-10.50am MORNING NETWORKING COFFEE BREAK
10.50am-11.10am A MOBILE-FIRST MINDSET: FROM SEARCH AND INSPIRATION TO TRAFFIC AND TRANSACTIONS
  • According to Google, smartphones have become a go-to resource for nearly every travel need - how can brands capitalise on this to better engage with customers?
  • Develop a mobile friendly strategy - from the ‘I want-to-go moments’ to ‘I’m ready to book’
  • Keys to building app preference and boost engagement-  how can you maximise the design elements, and what are the features that will enable this?

Jeena James Global Head for Travel & Local, Apps - Business Development Google Play

ibm Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

11.10am-11.35am REVENUE MANAGEMENT IS DEAD. LONG LIVE REVENUE MANAGEMENT

You need to dramatically rethink hospitality revenue management strategies in order to move into the next wave of total revenue optimization. As an industry, hospitality Revenue Management has made spotty progress - no matter how hard you have been working. However, if you don’t pursue Total Revenue Optimization with urgency, your competitors will get there first and they will eat your lunch!

Revenue Analytics Paul Murray Head of Hospitality Revenue Analytics

ibm Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

11.35am-12.05pm CASE STUDY: ENHANCING THE HOTEL GUEST AND EXPERIENCE – HOW CAN MOBILE TECHNOLOGY AND AI ENABLE INTERACTION AND IMPROVE THE CUSTOMER EXPERIENCE
  • The use of mobile and AI technology as a tool to empower the employee and customer
  • Increase employee and customer engagement with AI
  • AI powered conversational commerce

Edwardian Hotels Michael Mrini Director of Information Technology Edwardian Hotels

12.05pm-1.20pm NETWORKING LUNCH BREAK
MARKETING & ANALYTICS - DATA & PERSONALIZATION
PARTNERSHIPS AND TECHNOLOGY
1.20pm-2.00pm The Road to Complete Personalization
  • Effective and relevant messaging to the right person at the right place and right time - bridge the personalization gap
  • Personalise at scale - coordinated efforts in content creation, distribution, data collection, analysis
  • The battle for bookings - own big data and interpret it to successfully deliver a more personalised, contextual experience for customers across all devices

Marriott Sean Brevick VP - Marketing and Digital Services, Americas Marriott International

Mindtree Srini Kasthoori Associate Vice President - Travel Mindtree

Sentient Gurmeet Lamba COO & General Manager Sentient

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

1.20pm-2.00pm The Collision of Digital and Physical Worlds - Creating a Seamless Customer Experience Through Emerging Technologies and Mobile
  • Ensure a simple and seamless search, inspiration and booking experience - connecting the traveller's mobile dots: The journey from web to apps to bots to Alexa
  • Adding value with AI to improve the customer experience
  • Multi-screen opportunities to optimise revenue
  • Balance the human and tech elements to enhance your travel product

Marriott International Brooks Martin Senior Director Mobile and Digital Guest Experience Marriott International

Hotelplanner Tim Hentschel CEO Hotelplanner

Amadeus IT Group Ian Van Hove Regional Manager for Mobile in Europe & North America Amadeus IT Group

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

2.00pm-2.30pm Data as The New Game Play in Travel - Capture Customer Data and Add Value to Your Bottom Line
  • Having access to an unprecedented amount of travel data - how are brands applying and learning from it?
  • Drive smarter consumer acquisition and reputation management techniques through pre, during and post trip insights
  • Use and capture passenger data to increase the value of ad impressions and use the data as currency

Lufthansa Systems America Michael Childers Chief Consultant - Content and Media Strategy Lufthansa Systems America

Expedia Mark Rowland Global Product Director Expedia

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

2.00pm-2.30pm Allegiant Air Case Study: The Secrets to Creating a Highly Profitable Airline
  • Trusted Partnerships: learn how Allegiant Air used collaboration to become the most profitable airline in the world
  • Tech Strategy: practical steps on how and when to make technology investment decisions to become a leader in your field
  • Incremental Improvements: see how making small regular gains can improve conversion and increase performance

Lola TechLuke McNeice Founder & Chief Software Architect Lola Tech

Allegiant AirScott Allard Executive Vice President & Chief Information Officer Allegiant Air

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

2.30pm-3.00pm Effectively Connect Travel Brands with Chinese Travelers
  • What strategies should travel brands adopt in connecting Chinese travellers?
  • Ride the big data wave - How can an adtech platform be used as an effective tool for travel brands to be successful in the Chinese market?
  • The complete solution for launching compelling, multi-channel retargeting and prospecting campaigns
  • Successfully understanding your audience at specific phases of booking through organizing customer data

iPinYou Sara Ye President of International Markets iPinYou

Xiamen Air Xinkai (Kelvin) Liao Marketing Manager Xiamen Air

Student Universe Rebecca Heidgerd Director of Marketing Student Universe

IBM Moderator: Steve Pinchuk WW Lead Customer Intelligence & Revenue Management, Advanced Analytics Center of Competence IBM

2.30pm-3.00pm Tackling the New Era of Data Analytics - Strategic Partnerships, APIs And Insight Sharing
  • Learn from a European OTA that formed hundreds of API partnerships in 2 years to drive record growth
  • Be partner friendly-  What do you need to do to make your company attractive and easy to partner with?
  • Data dating - How do you sift through the painful flings and find beneficial committed data partners?

Expedia Brandon Ehrhardt Strategic Initiatives Manager, Global Partner Group Expedia

Kiwi Zdenek Komenda Chief BD Officer Kiwi.com

Turkish Airlines Ozgur Karagoz Head of Middleware Services Solutions Turkish Airlines

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.00pm-3.05pm GRAB A QUICK COFFEE!

Carlson Wagonlit Travel Moderator for the afternoon: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.10pm-3.35pm LEVERAGING DIGITAL DISRUPTION IN THE AGE OF THE CONNECTED TRAVELER

SAP Digital Interconnect Robert Heuser Director of Strategic Accounts SAP Digital Interconnect

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

3.35pm-4.00pm HARNESSING THE POWER OF PLATFORMS TO INCREASE ENGAGEMENT AND WIN THE BOOKING
  • The shift from a channel centric approach to a customer centric one
  • How can you successfully convert traffic into bookings?
  • Attracting guests across all channels

Booking.com Ben Bates Commercial Excellence Manager Booking.com

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

4.00pm-4.30pm GROUND TRANSPORTATION AND MOBILITY CHANGING THE LANDSCAPE OF TRAVEL
  • Mobility as one of the key innovation drivers in travel for years to come
  • Working with taxis and hotels - creating cars and drivers as ancillary services
  • The business for scheduled services (bus, train) is barely digitalized and thus running below potential - autonomous buses in combination with digitalization might change the complete landscape of mobility
  • Flexible networks enabling intercity connections and connections to rural areas or tourist attractions with high speed trains or flights - enhancing the overall customer experience

CheckMyBus Marc Hofmann CEO CheckMyBus

Gopili Yann Raoul CEO Gopili

Carlson Wagonlit Travel Moderator: Utpal Kaul Head - New Product Incubation Carlson Wagonlit Travel

4.30pm CLOSE OF CONFERENCE AND COFFEE BREAK
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If you’re interested in participating in the conference, please get in touch:

Renu Kannu

Renu Kannu

Project Director
EyeForTravel
+1800 814 3459 x7197 (US)
+44 (0) 207 375 7197 (Global)
renu@eyefortravel.com

Tim Gunstone

Tim Gunstone

Managing Director
EyeforTravel
+1800 814 3459 x7557 (US)
+44 (0) 207 375 7557 (Global)
tim@eyefortravel.com

Nikhil Vijayan

Nikhil Vijayan

Marketing Manager
EyeforTravel
+1800 814 3459 x7165 (US)
+44 (0) 207 375 7165 (Global)
nikhil@eyefortravel.com


Amber Geggus

Amber Geggus

Business Development
Executive
EyeForTravel
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

Shreya Ganapathy

Shreya Ganapathy

Business Development
and Content Lead
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com

2017 Sponsors & Exhibitors

Platinum Sponsors

  • altexsoft
  • Conversant
  • lola tech
  • NIIT
  • Revenue Analytics & Accenture

Gold Sponsors

  • Affirm
  • Amadeus
  • bokun
  • EPAM
  • iPinYou
  • Mindtree
  • Miles
  • pixlee
  • Room Key
  • SAP
  • WorldPay

Silver Sponsors

  • Infobip
  • Jebbit
  • lionbridge
  • sentient
  • StackAdapt
  • TIBC
  • zaplox
  • Zeta

Start-Up Sponsors

  • HotelPlanner
  • Travelport

Media Partners

  • Presswire
  • GlobalHotelNetwork
  • Hospitality Trendz