EyeforTravel North America 2018 - V1 of Agenda Released!

Please note the below is a working agenda, and will be finalized in the next few weeks. We still have room on the agenda for B2B companies to create new topic ideas to ensure you maximize your thought leadership content at the summit. Please get in touch with amber@eyefortravel.com to discuss how you can join the agenda in 2018!

Day 1 Day 2

Day 1 Keynotes Day 1 Marketing Track Day 1 Commercial Track Day 1 Innovation Track

Day 2 Keynotes Day 2 Marketing Track Day 2 Commercial Track Day 2 Innovation Track

Thursday 18th October

9:00 - 11:00 - Keynotes Day 1

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

The Next Wave is Already Here: Understand what the Real Threats and Opportunities are for Your Business
  • How has the evolution of technology and business models impacted how you price, sell and distribute your travel product?
  • How will the collision of distribution, marketing and digital play-out?
  • What areas do you need to invest in and what partnerships do you need to create to thrive?

Wyndham Hotel Group Barry Goldstein Executive Vice President & Chief Marketing Officer Wyndham Hotel Group

More speakers to be confirmed check back soon!

Managing your Market Share and Consolidating with the Right Partners
  • Discuss how the companies that sell more travel than any other are looking to maintain market share and expand now that consolidation is close to complete?
  • Is the recognition of Booking.com a simple name change or a signifier of evolving corporate strategy?
  • What new technologies keep the world’s biggest distributors of travel up at night?

More speakers to be confirmed check back soon!

Is Chasing the Life Time Value Metric a Game Changer for Travel?

How can travel suppliers (passenger transport and accommodation providers) balance the 3 equally vital metrics of  life time customer value, long term brand value, and today’s sales figures?

  • How can digital drive growth for travel suppliers and how is it a different digital strategy for travel intermediaries?
  • Can non- competing travel suppliers share insights to succeed? Google is amazing as it captures the travel customer when they show intent. Can travel suppliers work together to sell more travel products when the customer is ready to buy?
  • Can suppliers ever provide a digital product so it good it drives loyalty?

Travel Corporation Dan Christian Chief Digital Officer Travel Corporation

Mozio Emre Mangir Chief Commercial Officer Mozio

More speakers to be confirmed check back soon!

Deliver a Superior Customer Experience and Delight Your Customers at Every Turn
  • Tap into the mobile innovation gold mine - people now want access to information on the go, at any time and any place. How can you use this data to communicate and engage?
  • Create a digital travel product led by design-thinking to enhance the user experience and drive loyalty - give your customers the experience they demand.
  • Develop a holistic understanding of your customer to wow them at every interaction - from awareness to purchase to consumption, to interaction with your brand.

Caesars Corporation Michael Marino SVP & Chief Experience Officer Caesars Corporation

Jet Blue Technology Ventures Christina Heggie Principal Jet Blue Technology Ventures

Hopper Scott Brodows VP - Hotel Supply Hopper

11:00 - 11:30 Networking and Coffee Break
11:30 - 12:30 - Morning Track Sessions
Latest digital marketing strategies that sell Travel
New business models you need to succeed in Travel
Tech and innovation trends impacting our industry
Personalization in Your Marketing Strategy - Driving a 360 Degree View of Your Customer to Engage with Relevance and Drive Ancillary Revenue
  • Perfect your multi-channel engagement strategy and omnichannel approach
  • What is the role of personalization, particularly given the consolidation in the industry?
  • The blending of marketing + sales + CX on your overall strategy

Marriott Sean Brevick VP - Marketing and Digital Services Marriott

Melia Hotels International Marco Fanton Circle by Melia - Marketing Director Melia Hotels International

More speakers to be confirmed check back soon!

Navigate and Sift Your Way Through the Crowded Field of Distribution
  • Reducing the cost of acquisition - why channel and customer diversification is key for your strategy
  • OTA dominance vs driving direct - what role does metasearch play in this?
  • How can hoteliers and other travel suppliers recover power over their inventory - whilst still working with third party suppliers
  • Looking ahead - what will the impact of voice search be on distribution?

Wyndham Hotel Group Inderpreet Banga Senior Director, E-Distribution & Wholesale Strategy Wyndham Hotel Group

More speakers to be confirmed check back soon!

Take Your Brand to The Next Level by Reimagining the Customer Journey
  • Can you deliver a Seamless Customer Experience - From Pre- Trip to Post Trip
  • The rise of UX and design led innovation - how can you develop a product that focuses on your customers’ needs?
  • What kinds of technology/innovation are brands looking at to give them a competitive edge?

Choice Hotels Bill Ramsey Senior Director - Mobile & Emerging Channels Choice Hotels

Marriott International Melanie Shintaku Director - Experience Design Marriott International

More speakers to be confirmed check back soon!

The Intersection of the World of Loyalty and Your Digital Strategy
  • The evolving loyalty landscape and the potential of digital in nurturing the life-time value of the customer
  • Are loyalty KPIs a concept of the past, or are they here to stay?
  • What is the role of data analysis and hyper-segmentation - and how can you put this insight to use and nurture your loyal customers?

Cosmopolitan Las Vegas Mamie Peers VP - Digital Marketing Cosmopolitan Las Vegas

Wyndham Hotel Group Eliot Hamlisch VP - Worldwide Loyalty & Partnerships Wyndham Hotel Group

Accor Hotels Siobhan Mitchell Director - Loyalty Marketing Accor Hotels

Catapult Your Profits Through Industry Partnerships
  • How to get your product in front of the traveller when they want to buy - without using Google
  • Building global partnerships with innovative technology - hear first-hand how Magnuson have succeeded doing this
  • Pairing customer insight with your partnership strategy

Magnuson Hotels Thomas Magnuson CEO Magnuson Hotels

HotelsCombined.com Blake O’Rafferty Head of Partnerships - Americas HotelsCombined.com

Building the Augmented Reality Ecosystem and Bringing it to Life
  • How can brands capitalize on AR and their app strategy?
  • Bringing AR to the masses and enabling cross platform use

Google Michael Almeraris AR/VR Head of Developer Partnerships Google

12:30 - 1:30 Lunch
1:30 - 3:00 - Afternoon Track Sessions
Behavioural Marketing and Maximizing Customer Insight to Redefine Your Engagement Strategy
  • Finding the algorithm to reach your customer
  • How do you use data to maximize your engagement and ensure successful retargeting?
  • What role does programmatic advertising play in retargeting?

More speakers to be confirmed check back soon!

How Are Customers Being intermediated By Retail and Media Companies
  • What new technologies will enforce this and how do you maintain your brand value?
  • Current case examples to consider

More speakers to be confirmed check back soon!

The Future of CX When It Comes to Technology - How Does This Impact the Overall Travel Experience?
  • Balancing human authenticity with tech processes, without completely losing one or the other
  • How can the use of tech drive loyalty?

Booking.com Alejandra Martinez Product Performance Manager Booking.com

Expedia Brandon Ehrhardt Director – Strategic Initiatives Expedia

Carlson Wagonlit Travel Utpal Kaul Head of Innovation & Incubation Strategy Carlson Wagonlit Travel

More speakers to be confirmed check back soon!

Artificial Intelligence in Travel - Going Beyond the Hype
  • What Are the Real, Practical Implications for Travel and Travel Marketing?
  • Who in travel has AI nailed?
  • Where is it being used to its greatest effect and what are some of the common challenges when integrating AI with existing systems?

More speakers to be confirmed check back soon!

Unlock the Asia Potential and Drive Growth in Your Business
  • Hear first-hand how companies like Skyscanner and MGM Resorts are working with companies like WeChat and Ctrip

Skyscanner Gil Harel Head of Partnerships Hotels & Content Skyscanner

MGM Resorts Stephanie Cloud Director of Travel Industry Sales MGM Resorts

More speakers to be confirmed check back soon!

How Can Travel Incorporate Blockchain Technology
  • Will Blockchain Reduce Costs of Distribution and How will intermediaries maintain their USP?
  • Will open blockchains work?
  • With the status quo against it what are the odds of blockchain working?

Winding Tree Pedro Renaud Anderson Founder Winding Tree

3:00 - 3:30 Networking and Coffee Break
3:30 - 4:30 Afternoon Keynote Debates

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

What is the Formula to Survive and Thrive as a Travel Brand in a World of Media Monopolies and All- Powerful Platforms?
  • Whilst some say Google, Amazon and Facebook have crushed innovation, we are seeing B2C travel brands grow from zero to billion-dollar TO without investing in these platforms and are crucially controlling their marketing and destiny. How?

Kiwi.com Oliver Dlouhy CEO Kiwi.com

David Armstrong CEO TravelPirates

More speakers to be confirmed check back soon!

AI, VR, Big Data -Technology Set to Disrupt the Way You Sell Travel
  • Learn How Technology Enables Guest Insights, AI, Machine Learning, AR, blockchain? What Does It Actually Mean for Your Brand?

United Airlines Ravi Simhambhatla VP - Commercial Technology & Corporate Systems United Airlines

CruiseBe.com Maryna Shumaieva Chief Technology Officer & Co-Founder CruiseBe.com

More speakers to be confirmed check back soon!

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Friday 19th October

9:00 - 11:00 Keynotes Day 2

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

GDPR - The Regulation Set to Overhaul your Data & Marketing Strategy

Classic Hotels & Resorts Esteban Velez VP - Information Technology & Cyber Security Classic Hotels & Resorts

More speakers to be confirmed check back soon!

Open API Partnerships Could Allow You to Sell Anything Your Travel Customer Wants And Allow You to Put Your Travel Product in Front of The Customer When They Want To Buy… All Without Investing All Your Profits Into Google.
  • What kinds of distribution partnerships do you need to succeed?
  • How are the business models evolving, and how do you spot the good ones?
  • Find innovative ways to diversify your revenue portfolio

Hotwire Clay Newton Director of UX Research & Content HotwireHotwire

The Changing Face of P2P Travel
  • The Changing Competition In Supply - What Is The Future Of The P2P travel and how will it impact Alternative Accommodation and transport Models
  • How real is the threat of P2P and will it destroy traditional industry business models?

RedAwning Heather Richer Chief Marketing Officer RedAwning (ex-Kimpton Hotels)

Vacasa Tim Goodwin Chief Technology Officer Vacasa

GuesttoGuest Emmanuel Arnaud CEO GuesttoGuest & HomeExchange

More speakers to be confirmed check back soon!

11:00 - 11:30 Networking and Coffee Break
11:30 - 12:30 Sessions
Social media and Content Strategies
Revenue management and payment strategies focus
Data strategy focus
Experience Driven Travel and Your Content Marketing Strategy
  • How do you communicate the value of experiential travel to your customers?
  • The role of content marketing as a big measure for digital and UGC - how can you incorporate this into your existing strategy?
  • Stand out from the competition - How effective is customization and what kind of experience can you combine with the stay?

Palace Resorts Kathy Halpern VP - Marketing Palace Resorts

More speakers to be confirmed check back soon!

Moving Away from The Silo-Ed Approach To Total RM - Finding Innovative Ways To Diversify Your Revenue Portfolio
  • Will Yield Management be the way forward?
  • Predicting, upselling and cross selling to drive ancillary revenues- the concept of ‘total hotel profit optimization appeal’

Accor Hotels Adam Hayashi VP - Revenue Management & Business Intelligence Accor Hotels

More speakers to be confirmed check back soon!

Working Around Fragmented Booking Patterns - Data Analysis To Build A Single View Of Your Customer
  • The unification, alignment, and integration of existing data sets - successfully analyze and prioritize your data to form a comprehensive strategy
  • Are we able to connect all the systems, share data and be more proactive when marketing to customers?
  • How can you put this insight to build a single view of your customer?

Claudia Infante Director of Revenue Strategy Margaritaville

More speakers to be confirmed check back soon!

12:30 - 1:30 Lunch
1:30 - 3:30 Afternoon Sessions
The Use of Social Content to Drive Real Results
  • Connecting with travellers where their journeys happen - from inspiration to on-trip and beyond.
  • How are travel brands transforming their relationships with customers through video, AR and more?

Air Canada Vacations Valerie Windsor Manager - Social Media & Content Marketing Air Canada Vacations

More speakers to be confirmed check back soon!

Customer-Centric RM in The Digital Age - Can You Truly Personalize Pricing?
  • Integrating data analytics with RM to understand consumer behaviour and support decision making
  • Develop short and long-term pricing strategies - the shift from static to dynamic pricing.

Allegiant Air Drew Wells VP - Revenue Management Allegiant Air

More speakers to be confirmed check back soon!

Slice and Dice Your Data - Bring your data to life in a personalized way
  • Personalization through data science and the journey mapping process
  • Successfully capitalize on the trip planning process by integrating your data and connecting the dots - use this to market more effectively to customers

Amazon Eduardo Erazo Data Scientist Amazon

The Continued Focus on Mobile as An Interface for Engagement
  • Mobile has fundamentally disrupted the travel sector - How can we capitalize on this data for deeper personalization?
  • What should your App strategy be in 2019
  • Social media marketing and your influencer strategy - will this be a game changer in digital marketing?

More speakers to be confirmed check back soon!

Dynamic Tools To Get Around Pricing And Revenue Management
  • What Is The Role Of Machine Learning In Discrete pricing, Merchandising and Personalization?
  • What are the legal issues of machine pricing?

NH Hotels Jose Ignacio Sanchez Butragueno VP - Revenue Strategy NH Hotels

More speakers to be confirmed check back soon!

Future Proofing your Payment Strategy
  • From taking payments over Wechat to working out ancillary commissions - payments is going to be at the core of your success
  • How do you ensure that payment technology works for you and your business?
  • What suppliers do you need to partner with to reduce the costs of sales?

More speakers to be confirmed check back soon!

How and where to Invest in Customer Intelligence
  • Build your AI strategy To Better Understand Behaviour Patterns
  • What works and what wastes money
  • How can you compete against the world’s biggest spenders on data analysis?

More speakers to be confirmed check back soon!

15:30 - 16:30 Closing Keynotes

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

Customer insight - How can you use data to know what your customer wants and when they want to buy

Customer insight comes from the analysis of your customer data but:

  • What skills do you need to cultivate in your organisation to make the most of data?
  • What corporate structures and data architecture do you need?
  • What is the value of this insight to you and your partners, and is there going to be an adverse reaction and more privacy legislation?

Conversant Nancy Hall SVP Travel Solutions Conversant

More speakers to be confirmed check back soon!

What are the commercial partnerships you should be looking for within the travel Industry?
  • 4 industry legends suggest the 6 partnerships you should be leaving this event with

More speakers to be confirmed check back soon!

17:00 Close of EyeforTravel’s 20th Annual North America 2018 Summit - thank you for coming!
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If you’re interested in participating in the conference, please get in touch:

Renu Kannu

Renu Kannu

Project Director
+1800 814 3459 x7197 (US)
+44 (0) 207 375 7197 (Global)

Tim Gunstone

Tim Gunstone

Managing Director
+1800 814 3459 x7557 (US)
+44 (0) 207 375 7557 (Global)

Meredith Pistulka

Meredith Pistulka

Marketing Manager
+1800 814 3459 x7228 (US)
+44 (0) 207 375 7228 (Global)

Amber Geggus

Amber Geggus

Head of Sales
and Sponsorship
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)

Shreya Ganapathy

Shreya Ganapathy

Business Development
and Content Lead
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)

2017 Sponsors & Exhibitors

Platinum Sponsors

  • altexsoft
  • Conversant
  • lola tech
  • NIIT
  • Revenue Analytics & Accenture

Gold Sponsors

  • Affirm
  • Amadeus
  • bokun
  • EPAM
  • iPinYou
  • Mindtree
  • Miles
  • pixlee
  • Room Key
  • SAP
  • WorldPay

Silver Sponsors

  • Infobip
  • Jebbit
  • lionbridge
  • sentient
  • StackAdapt
  • TIBC
  • zaplox
  • Zeta

Start-Up Sponsors

  • HotelPlanner
  • Travelport

Media Partners

  • Presswire
  • GlobalHotelNetwork
  • Hospitality Trendz