9.30am Chairman´s Introduction

• Ralph Du Plessis, Director, Red Mud Media

9.45am Presentations and Panel

What online content and web technologies enhance the customer experience and keep them coming back for more?

• What is a customer looking for in a travel website and what content will make you their one stop travel shop? How do you become a top ranked, talked about and successful website?
• Your customer is bored of your traditional online content - without the next generation of media, content and functionality you risk losing the customer base you've fought so hard for
• Online video, Geo, UGC, Ajax, XML, RSS... The definitive guide on how to use these tools to increase traffic, engagement and - most importantly - sales!
• Industry best practice - hear what worked, what didn't and ensure that you have all the information to develop a website strategy that will foster loyalty and sell your product
• Inspiration, research, planning, booking - learn how to own your customer through each and every step of their booking cycle!

• Tom Hall, Digital Marketing Manager, Lonely Planet
• Elliott Pritchard, New Media Manager, P&O Cruises
• Cathay Bartrop, Managing Director, travelguru.tv
• Donna Airoldi, Editorial Director, TravelMuse
• Severine Philardeau, Senior Manager of Brand Distribution, TripAdvisor

11.30am Coffee Break

12.00pm Presentations and Panel

Advanced search strategies and web analytics

• Give web analytics the priority it deserves - don't just collect information, learn how to use it to improve on each and every part of your site
• Place the customer at the centre of your web strategy with analysis, feedback and testing that will ensure them an unhindered web browsing experience
• Structure a spiral of improvement where data analysis constantly sharpens your competitive edge and highlights the future customer booking trends
• Leverage rich media to increase your search ranking - ensure that your engaging rich media is given the highest visibility that will pull the maximum traffic to your site
• How will bidding on competitive keywords affect you - does it present clear and significant danger to your online brand?
• Make search engine optimisation a priority without forgetting that your site is designed for users, not the search algorithms

• Sven-Eric Nilsson, E-commerce Manager, SAS
• Justin Reid, Web Production & Online Marketing Manager, VisitBritain

12.45pm Lunch Break

1.45pm Presentations and Panel

Create the ideal user experience and remove the barriers to booking

• Understand how to upgrade to a rich media environment without cannibalising the usability that customers crave most of all
• Increase customer stickiness whilst prioritising sales - ensure that each navigation step through your site increases the chance of a conversion
• Remove the barriers that are hindering your conversions - what innovative technologies will ease the customer through the booking process and capture that vital sale?
• Look at how integrating ancillary revenue products into your booking progress in the right way can enhance your product proposition and increase the yield you take from every customer

• Tom Marchant, Co-founder and Director, Blacktomato
• Daniel Sumner, Developer and Platform Evangelism, Microsoft
• David Paice, Marketing Manager UK & I, Cathay Pacific
• David Smith, Chief Operating Officer, HostelBookers
• Daniel Kerzner, Regional Director of Marketing, Starwood Hotels & Resorts

3.30pm Coffee Break

4.00pm Presentations and Panel

Strategies to source and integrate compelling content and sticky functionality to optimise traffic and keep customers on your site

• What is the best method to source content for your site to please customers, search engines and your ROI?
• Ensure the consistent quality of your third party content - with the ability to draw together content from numerous sources how are you going to ensure that it is always relevant, correct and of a required standard?
• Mashups and service orientated architecture - how can you combine readily available services and content to create new and highly valuable Web 2.0 applications?
• Destination marketing for the long tail - learn how to capture lucrative long tail traffic by offering them the information they crave
• Understand the importance of unique content and examine how your customers can be the best producers of it - pleasing them and the search engines!

• Sandra Leonhard, Director of Web Strategy & Business Development, TUI
• Ray Mason, Managing Director, Travel.co.uk
• Francois Banon, VP Communication Europe, Disneyland Resort Paris, Walt Disney Parks & Resorts
• Michael Rhodes, eCommerce Manager, Leger Holidays
• Richard Levin, Head of Software Delivery, easyJet (panel)

5.30pm Conference Closes