9.30am Chairman´s Introduction

• Paul Berney, Managing Director Europe, Mobile Marketing Association

9.45am Presentations and Panel

The mobile situation - then, now and in the future...

• Examine current mobile usage - see why mobile now demands your attention and hear from the network operators about their plans to raise revenues of up to £ 1bn by increasing mobile advertising and internet usage
• 90% of your consumers want to use mobile - how is mobile technology developing to allow for richer, more engaging and user friendly access to your brand?
• Hear how mobile social networking, mobile search and mobile advertising is developing so you are ready to react and profit from this growth
• How will 4G influence the mobile internet: WiMax and 3GPP - how are these new technologies going to unshackle consumers from their desks and create a constantly connect, mobile world?

• Richard Saggers, Head of Mobile Advertising, Vodafone Group Services Limited
• Gerry Samuels, Founder and Executive Director, Mobile Travel Technologies
• Matt Jerwood, Director of Business Development, WAYN
• Christian Hernandez Gallardo, Strategic Partnerships, Google
• Dave Hughes, Director, BT Wireless Broadband

11.30am Coffee Break

12.00pm Presentations and Panel

Evolve to the mobile world - address your constantly connected consumer

• Understand the differences between web and mobile to ensure your first step is the right step - learn from the companies reaping rich rewards in the mobile space
• Understand the huge opportunities location based services will offer and develop strategies to exploit this last-second customer base
• Forget the saturated online search market and cash in on targeted mobile key words - your customers are looking for your brand with mobile search, isn't it time they found you?
• How can you use mobile advertising to your advantage - hear exciting statistics that show the mobile revolution is here to stay
• Engage your customers in a mobile dialogue and offer them the flexibility to access your site at their convenience
• Hear how to optimise your online content for mobile browsing - with 1 in 2 UK travel companies looking to launch a mobile site, don't give your customers an excuse to go anywhere else

• Pablo Alvarez, Group Innovation Manager, lastminute.com
• Dan Rosen, Head of Mobile, AKQA
• Steve Page, CEO, Mobile Commerce
• Todd Shingler, CEO, MobileAware

1.30pm Lunch Break

3.00pm Research Presentation

Consumers, mobile and the travel buying cycle. Where and how can mobile be monetised in travel?

• Amy Scarth, Head of Research, EyeforTravel Research

3.30pm Presentations and Panel

Give customers the service they demand and engage customers with the mobile convenience they crave

• Develop a strategy to expose the value of mobile to your customers - wrap your customers in multi-channel service and cement your mobile strategy for the future
• Airlines have the potential to save $600m using mobile - by giving customers service in the palm of their hand you will not only save you money but add value to your brand
• Don't neglect your customers' desire for convenience. 100% of corporate travel managers think mobile will be useful to them - learn what they want and how to deliver it
• In the highly competitive travel landscape look into the services that will make you stand out form the crowd - enhance your customer service and ensure their loyalty
• How are customers and companies in different regions using mobile - learn from mobile leaders across the world

• Chris Carmichael, Innovation and Planning, British Airways
• Matthew Cashmore, Digital Innovation, Lonely Planet
• Geoffrey Breeze, VP EMEA Brand Marketing and Services, Sabre
• Jean-Noel Lau Keng, Head of Product Management, Amadeus
• Matthieu Heslouin, CEO, Actimos

5.30pm Cocktail Reception