A two-day agenda designed to tackle your top concerns around data and technology

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Day One

Keynote Plenary Sessions

    • Keynote Plenary Sessions
  • Day 1
    • Keynote Plenary Sessions
The Holy Grail: Achieve Hyper Personalization to Drive Hyper Profits

2019 is the year for hyper-personalization.  Customer expectations have changed, systems have caught up with ambitions and now relevancy is key.  Whether you’re a die-hard data geek, a marketer or a revenue manager you need to embrace this change or face losing out to your competitors. 

  • Make the age-old vision of 1-on-1 with the customer a reality for your company
  • Balance best data practices and robotics with the right human strategy to be truly predictive and transform into the travel company of the future
  • Seize the opportunity created by apps, white label products and do-it-yourself tools to create a personalization user experience and drive loyalty
  • Achieve the right level of granularity to execute highly relevant content and win direct bookings
  • Sink or Swim: Align analytics with marketing, sales and revenue to ensure you get hyper-personalization right first time

Jeremy TerBush, SVP Analytics, Wyndham Destinations

  • Day 1
    • Keynote Plenary Sessions
Banish Data Fragmentation to Predict, Profit and Win Market Share

Is it really a surprise that your customer isn’t loyal? Data on booking patterns, supply and demand and who your customer have become dangerously fragmented. Hear use-cases on how to unify your data and take advantage of predictive analytics. 

  • Standardize your tools, mandate one repository to connect the dots to provide a best in class offering
  • Bad data access is allowing your competitors to overtake you. Make access easy and every data-driven decision profitable
  • Burn the data silos down! Go beyond your own data source and understand other departments’ data for the bigger picture that gives you customer loyalty

Jess Petitt, SVP Analytics, Hilton

Michael Childers, Chief Consultant, Content and Media Strategy, Lufthansa Systems Americas, Inc., Airline Passenger Experience Association

  • Day 1
Networking Coffee Break
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  • Day 1
    • Keynote Plenary Sessions
Execute Customer-Centric Machine Learning and AI for Predictive Profit

The travel market is saturated with an immense number of players. Machine learning and AI must be predictive at the golden moment to win you the booking and see your retention rates boom.

  • Make ML and data work hand-in-hand to predict faster than your competition and guarantee customer loyalty
  • Use ML capabilities for the perfect offering, price and a frictionless customer experience
  • Invest in chatbots with a human touch to hook in customers, generate loyalty, cut costs and grow

Shuo Wang, Principal Data Scientist, Carlson Wagonlit Travel

Erik Browning, Vice President of Global Revenue Management Operations and Sales/RM Technology, Wyndham Hotels and Resorts

Christian Selchau-Hansen, CEO, Formation AI

Moderator: Gregoire Poirier, President, Xenia Hospitality Advisors

  • Day 1
    • Keynote Plenary Sessions
Integrate RM with Marketing and eCommerce: Leverage Consumer Data to Fine Tune Pricing

To optimise profits, RM must be embraced by sales, marketing, technology, and go all the way to the top of the corporate ladder. Banish the silos and align your revenue strategy with your marketing buddies.

  • Ensure your eCommerce team supports your decisions, share data effectively and become part of the marketing decision-making process
  • Hit your KPIs and increase your ADR with help from marketing
  • Deploy the right technology and tools to aligning strategies and products across RM and Marketing
  • With every hotel building loyalty programs and working on retention, explore the role of RM to drive loyalty and profit

Chris K Anderson, Director Cornell’s Center of Hospitality Research and Professor, Cornell School of Hotel Administration

Utpal Kaul, Head of Innovation & Incubation Strategy, Carlson Wagonlit

  • Day 1
Networking Lunch Break
Don’t miss out – Register today and get $200 off

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Track 1: Analytics, AI and Pricing

    • Track 1: Analytics, AI and Pricing
  • Day 1
    • Track 1: Analytics, AI and Pricing
Dynamic and Personalized Pricing – Conquer New Levels of Granularity

The shift to real-time pricing on an individual level is full of peril, here’s the use cases that show you can overcome the roadblocks and supercharge sales.

  • Grasp the machine learning requirements for a dynamic approach that increases your revenue
  • The reactive approach vs. long term goals – get the pricing balance right so you don’t leave money on the table
  • Feeling the fuel crunch? Go individual with prices to get the losses back

Josh Henegar, Corp. Revenue Director, 1859 Historic Hotels

  • Day 1
    • Track 1: Analytics, AI and Pricing
Master AI & Machine Learning for Internal Company Success

There’s no doubt about it. The travel company that wins will have fully grasped AI and ML – and not in the future – but right now! In this session, you’ll identify where the ROI is coming from in your use of AI and ML

  • Benchmark with the best of the industry to know where you’re ahead and where you lag in AI and ML practices
  • Use AI like a boss to explain trends to management and really understand performance levels
  • Deliver better data collection for machines to continue to learn, and your profits to skyrocket

Tim Goodwin, CTO, Vacasa

Rachel Soh, Global Product Partnerships, Google AI

  • Day 1
Networking Coffee Break
  • Day 1
    • Track 1: Analytics, AI and Pricing
Pick the Right RM Channels to Optimize Profits

Revenue is not just total transaction value, it’s about the real profit you have at the end of the business. 

  • Go beyond segments based on Corporate/Leisure/Group and keep an eye on the cost of customer acquisition via each channel
  • Balance 3rd party bookings with direct bookings and pin down when to close/open channels
  • Understand which type of rooms increase your ADR and secure the most profitable occupancy
  • Get to grips with the changing distribution landscape, the number of OTAs and B2B rates to B2C platforms - maintain rate parity, drive direct bookings and optimize net REVPAR
  • Day 1
    • Track 1: Analytics, AI and Pricing
The Analytics Purge – Achieve Killer Methodologies and Repositories that Convert

In today’s world, a high data volume is nothing new.  But, having effective access to that data is worth its weight in gold. Get past quality over quantity and see your profitability boom

 

  • SQL vs No SQL? Nail down the repository that makes you big bucks
  • Data hygiene – lessons in clean methodologies that show obvious profits
  • Know when to look beyond the data and turn that eureka moment into direct bookings

Pj Abhishek, Senior Vice President, Data, Analytics, & Revenue Management, Wyndham Destinations

Track 2: Digital Marketing

    • Track 2: Digital Marketing
  • Day 1
    • Track 2: Digital Marketing
Know your Customer in a Multi-Channel World

A huge array of opportunities slip through your fingers when trying to capture the multi-channel customer – learn from the brightest and best in travel that are still growing

  • Grasp state-of-the-art practices in data cleaning and glean golden customer insights across all channels on all devices to fuel direct sales
  • In a world of millions of resell channels own the customer
  • Attribution methodology – know what your SEO spend and Google Analytics is actually doing for you

Abhishek Mago, VP, Product & SEM, MyFlightSearch

Henry Kim, Senior Director, Digital Audience Strategy, Caesars Entertainment

Moderator: Natasa Christodoulidou, Director, The Hospitality Technology Research Institute

  • Day 1
    • Track 2: Digital Marketing
The Power of Leveraging Customer Feedback Data for Loyalty

Highest impact feedback data is at our fingertips: What are our customers telling us every day and how do we harness that data to capture the loyal customer?

  • Hear about WestJet’s Juliet chatbot to grasp customer pain points and how you can upsell in the user journey
  • Harness rich customer data and speech analytics to suggest a next best customer action that makes profit
  • Validate through user and A/B testing so every decision is qualified and delivers growth

Natalie Farand, Head of Performance & Analytics, WestJet

  • Day 1
Networking Coffee Break
  • Day 1
    • Track 2: Digital Marketing
Drive Voice-Enabled Personalization

Google recently announced 30-40% of their searches were voice activated, but is voice narrowing down search to a lucky few, or enhancing it? Understand the true business case for voice and how it can turn you a profit.

 

  • Use voice to recognize repeat customers and offer customized information to guests
  • Hear the case for in-room voice and a truly personal CX that inspires loyalty
  • Know the privacy roadblocks with voice that stand in your way and get ahead of your competitors

Brandon Ehrhardt, Head of Platform - Loyalty, Expedia

Marina Shumaieva, CTO and Co-Founder, CruiseBe

  • Day 1
    • Track 2: Digital Marketing
Digital case-study: How the Rich and Famous can make your Brand Fly

In the digital marketing game, the warmth and personality that sells can trickle away from your brand. Claw this back with real influencers who are invested in you and your customers

  • Break up the traditional and harness celebrities to breathe life into your brand
  • Bring your social media strategy to the next level with real personalities that convert
  • Introduce stars to your digital marketing game to win the booking

Stevi Wara, Senior Vice President, Creative Services and Brand Management, Diamond Resorts

Day Two

Keynote Plenary Sessions

    • Keynote Plenary Sessions
  • Day 2
    • Keynote Plenary Sessions
Downturns, Disruptions and the G Word – Play them Right and Drive Huge

Fears rise with a 9-year period of economic growth and Google in flights, tours and search – learn from the best in how to price, digitize and use data to thrive in these times

  • Keep your friends close and your enemies closer – how to make Google and TripAdvisor work for your bottom line in terms of UGC and analytics
  • Wield blockchain technology to level the playing field, flourish during hard times and break the OTA monopoly
  • Lessons from the past: in the next downturn, avoid a race to the bottom in pricing and grow above the rest

Isaac Collazo, VP Performance and Strategy Planning, IHG

Erik Aiple, VP - US Partnership Development, Collette Vacations

  • Day 2
    • Keynote Plenary Sessions
Tap into Customer Lifestyle Data and Couple with AI to Turn New Profits

With a fragmented booking landscape, “owning” the customer is defined by how well you can serve them. The more you know them, the more you own them. Deploy a variety of data-fuelled tools, AI and ML to rev up lifetime loyalty now.

 

  • Master social media, e-marketing and integrate online and traditional communication to effectively profile customers and create lifetime value
  • Wield your diverse cache of data to be less sales oriented, and more lifestyle oriented to drive real growth
  • Leverage technology to personalize the guest experience: when loyalty programs lose their luster create differentiation in service and dominate market share
  • Use AI for superb customer profiling, capitalize on past purchase rewards and ensure a constant stream of lifestyle date to win loyalty

Wolf Paunic, President, Trafalgar Tours

Nicole Lundin, Head of Loyalty and Social Engagement, Viceroy Hotel Group

  • Day 2
Networking Coffee Break
Don’t miss out – Register today and get $200 off

Secure your place to this ground-breaking event

  • Day 2
    • Keynote Plenary Sessions
Right Product, Right Message, Right Time: Excel at Total RM and Master Ancillary Sales

It’s been hailed as the next incarnation of RM for years, but implementation has slowed.  In this session you’ll go beyond the guestroom and understand the challenges and opportunities of a truly holistic approach to RM. 

  • MICE, F&B, spa, ancillary sales...where do you start? Be operationally realistic and drive a revenue boom in all segments
  • Build the right infrastructure to optimize ancillary revenues from both direct sales and external channels
  • Identify the best data for total RM and scale it to make your business thrive

Nicole Young, Corporate Director of Revenue Management, Rosewood Hotel Group

  • Day 2
    • Keynote Plenary Sessions
Reconcile Legacy Systems with your Digital and Data Ambitions to Make Better Decisions

Ray Kroc of McDonald’s once declared, ‘we are in the real estate business, not the hamburger business.’ Should travel suppliers realign to be first and foremost in the technology business to thrive?

  • Fragmented systems reduce efficiency and impact revenue - Ensure all your systems (PMS, RMS, guest messaging etc.) are flexible and ready to integrate before you optimize
  • Hear from the airlines and hotels investing in new data repositories and platforms to predict in real-time and deliver huge results
  • Compensate for legacy systems: embrace APIs and Open Source Software, unlock new data and go the extra mile to know your customer
  • Open up to tech partnerships and blockchain-based solutions that transition your brand into the future

Philippe Garnier, VP in Third Party Distribution, IHG

  • Day 2
Networking Lunch Break
Don’t miss out – Register today and get $200 off

Secure your place to this ground-breaking event

Track 1: Analytics, AI and Pricing

    • Track 1: Analytics, AI and Pricing
  • Day 2
    • Track 1: Analytics, AI and Pricing
Your Analytics Talent Pool - Acquire and Keep the Best in Class

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Richard Branson

 

  • Source professionals with 2+ programming languages that will make you major profits
  • Don’t let your brightest leave and bounce around between Facebook and Amazon, discover how to retain and save millions
  • Synergize data and business folks to couple skillsets and make informed business decisions
  • Day 2
    • Track 1: Analytics, AI and Pricing
Tackle the Complexities of Attribution Modelling to better Serve your Customers and your Business

Knowing where your inventory is sold is crucial for decision-making. But it’s not easy – especially for 3rd party channels. In this session you’ll learn how to stay on top where your inventory is being sold, so you can free up your time to focus on longer term strategies.

 

  • Capture interactions across multiple touchpoints and devices, over extended periods, to get a clearer view of where your product is being sold
  • Better understand your online conversions, shift spend to channels which deliver more, make better decisions and transform your business
  • Combine data, cookies and third-party tracking to enhance the potential to profile customers and increase the accuracy of data-driven attribution
  • Move away from a last-click model and take a more sophisticated approach which considers factors such as assisted conversions and impressions

Nicolette Harper, Vertical Strategy Lead, Travel, Technology & Telecommunications, Pinterest

  • Day 2
Networking Coffee Break
  • Day 2
    • Track 1: Analytics, AI and Pricing
Workshop Session: Hospitality Forecasting that Drives Market Share

A lot of variables lead to that Eureka moment in forecasting. Discover the factors you’re missing out on to know when your customer wants to book and optimize the sale

  • Factor in changing demographics and economics in your plan to master the bigger picture
  • Understand long term lodging trends better than your competitors
  • Enable the highest accuracy in forecasting and increase your market share

Sam Makani, Vice President, Portfolio Strategy & Reporting, Solid Rock Asset Management

  • Day 2
    • Track 1: Analytics, AI and Pricing
Master Cloud Adoption and Win the Race to Own the Customer

The cloud may be your last chance to own the customer and whether you’ve already migrated or not, the OTAs are mastering it. The race is not decided yet, but you can’t waste a minute

 

  • Empower functionality and achieve real-time personalized actions with the cloud to be super predictive
  • Antiquated tech robs you of loyalty - spend wisely on the right cloud, SaaS and API integrations to own the loyal customer
  • Don’t be beholden to one single cloud provider. Make your own rules and drive your own hyper-personalized results

Track 2: Digital Product

    • Track 2: Digital Product
  • Day 2
    • Track 2: Digital Product
UI Equals Loyalty – Dominate in Mobile to Win the Race

2018 has seen record levels of conversions and traffic through mobile, don’t stand by while your competitors make their highest ever profits from the mobile wave

 

  • The medium matters! From SMS to push notifications, pin down the best medium for customer segments to drive direct sales
  • Master app wizardry and mobile UC to sidestep the intermediaries that suck your revenues dry
  • Replace low performing loyalty programs with mobile innovation to empower your brand recognition and market share

Judith Musa, Digital Products Director, Copa Airlines

Julie Hansen, CEO, Babbel

Todd Parker, Head of Business Development – Carrier Messaging, Google

Scott Brodows, VP – Hotel Supply, Hopper

Moderator: Natasa Christodoulidou, Director, The Hospitality Technology Research Institute

  • Day 2
    • Track 2: Digital Product
Exploit VR and AR to Give your Customer the Confidence to Convert

Expensive technologies like AR and VR are being adopted industry-wide – discover how it’s delivered and where it increases sales

  • Decipher the true value of AR and VR - Entertainment factor or lucrative revenue generator?
  • Explore the advantages OTAs have to utilize these tools and drive better adoption – and find how it will impact your profits
  • Discover how concierge and tours/activities are using AR and VR to drive ancillary revenues and boost your bottom line in low peaks
  • Day 2
Networking Coffee Break
  • Day 2
    • Track 2: Digital Product
How NDC will Liberate your Data and Create Opportunities for Personalization
  • Differentiation, merchandising, personalization, dynamic pricing – will IATA deliver on its promises?
  • Revamp your distribution channels for NDC and jump on the dynamic pricing bandwagon
  • You know your customer best. Maximize the full potential of NDC through more control over your pricing and boost revenues
  • Day 2
    • Track 2: Digital Product
AI-fueled Mobile Product that Drives Direct Sales

There is a perfect itinerary for every single customer and more mobile mediums than ever to offer it. Big up your products at every touch point and use your mobile arsenal to fuel ancillary profit, market share and direct sales.

  • Action keyless entry, advance check-in and real-time responses to customer issues across multiple mobile channels for a product that wins you loyalty
  • Deliver millions of homepage variations for an ultra-personalized mobile experience that secures customer trust and direct bookings
  • Master preference-learning algorithms on mobile to surprise and delight your customer and extract more profit than ever from the customer journey.
Leo Langford

Leo Langford
Event Director
EyeforTravel

+44 (0) 207 375 7158 (Global)
+1800 814 3459 x7158 (US)
leo@eyefortravel.com

Meredith Pistulka

Meredith Pistulka
Head of Marketing
EyeForTravel

+44 (0) 207 375 7228 (Global)
+1800 814 3459 x7228 (US)
meredith@eyefortravel.com

Ellie Brolly

Ellie Brolly
Sales and Partnerships Manager
EyeForTravel

+44 (0) 207 375 7224 (Global)
ellie@eyefortravel.com

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