Develop a digital, CX-centred commercial strategy that boosts profits, enhances customer loyalty and maximizes sales

KEYNOTES: Setting the scene for the future of travel

    • KEYNOTES: Setting the scene for the future of travel
  • Day 1
    • KEYNOTES: Setting the scene for the future of travel
Thrive in turbulent times: adapt to unpredictability in politics, markets, legislation and regulation
    • Safeguard your company, its workers and your profit margins against Brexit, travel bans and global politics and implement a fool-proof protection strategy that shields you from uncertainty
    • Adhere to legal obligations by receiving practical advice about the latest regulations affecting the industry in relation to packaged travel, alternative accommodation, data privacy and customer protection
    • Understand how over-tourism affects your customer experience and negatively impacts sales and find solutions that are sustainable and efficient
  • Day 1
    • KEYNOTES: Setting the scene for the future of travel
Exploit the latest consumer trends to sell more travel
  • Secure a kick-ass CX by capitalising on data to understand and anticipate local consumer trends and position your offering accordingly
  • Appeal to individual customer groups, from millennials to business travellers, understand their habits and offer a product that directly responds to their needs
  • Play into your customers’ desire for immersive and experiential travel with a holistic CX, which utilises Artificial Intelligence, Virtual Reality and Chatbots
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Complete speaker line-up · Programme for all sessions · Audience breakdown

Networking Coffee break
  • Day 1
    • KEYNOTES: Setting the scene for the future of travel
Discover the power of Artificial Intelligence to enhance your offering
  • Boost sales and develop a superior CX with AI-powered technologies that collect data and build a profile of your individual customers and hyper-personalise your service
  • Keep your CX consistent throughout the customer journey by investing in AI-facilitated chatbots that improve your online interactions and ensure questions are swiftly answered
  • Be brand efficient, stress-free and truly international: Invest in AI robots that will improve your long-term profit margins and make check-in less burdensome
Networking Lunch break

Digital Customer Acquisition

    • Digital Customer Acquisition
  • Day 1
    • Digital Customer Acquisition
Drive crowds to your brand website
  • Watch direct bookings soar by developing an SEO strategy and dynamic working relationship with Google that gets your brand to the top of search results and drives customers to your website
  • Gain back control of your customer data by hyper-personalising your marketing campaigns, improving your relations with OTAs and the tech giants, and injecting this knowledge across your business
  • Deploy the latest content formats to provide customers with an unforgettable online customer experience with 3D Images and Virtual Reality and produce content that epitomizes your brand message and boosts bookings
  • Day 1
    • Digital Customer Acquisition
Transform your social media strategy into the sales channel you’ve been craving
  • Inspire sales and grow your online presence by creating a social networking community for customers to share their experiences and travel content
  • Hand your PR over to your customers and advertise directly to millennials by making your product ‘instagrammable’
  • Day 1
    • Digital Customer Acquisition
Understand your attribution with a better third-party distribution strategy
  • Protect your inventory by getting your third-party distribution strategy under control, navigate complex contracts and create dynamic working relations with industry stakeholders
  • Tackle the attribution problem and understand which distribution platform has the best return on investment; find out what devices your customers are using and build your distribution strategy accordingly
  • Avoid getting undercut by wholesalers with robust parity guidelines and get to grips with when, where and at what price your product is being sold

Revolutionise your CX

    • Revolutionise your CX
  • Day 1
    • Revolutionise your CX
‘Life as a local’: Give customers the experience they crave
  • Give customers a more authentic travel experience by partnering with destination marketing organisations and local agents who can give you insider knowledge that only a native would know
  • Reap profits and raise your customer experience to new heights by embracing modern room and stay-period technologies and complimenting them with an outstanding in-house customer service
  • Gain the loyalty of millennial customers and achieve brand recognition by personalising your brand’s local messages, emulating the local experience provided by the alternative accommodation giants and affording unforgettable experiences
  • Day 1
    • Revolutionise your CX
Drive digital change across the company
  • Expedite change and enhance your CX by embracing a cross-departmental, company-wide innovation strategy that maintains your brand message throughout your locations and empowers franchisees
  • Keep your offering up-to-date with a more dynamic business structure that embraces individuality while maintaining the core brand image across franchises
  • Day 1
    • Revolutionise your CX
Become a one-stop shop with an innovative partnership strategy
  • Secure loyalty by embracing dynamic packaging solutions and offering customers everything they need at once
  • Increase your value proposition and keep customers engaged with a partnership strategy designed to offer customers everything they need
Download your detailed event brochure

Complete speaker line-up · Programme for all sessions · Audience breakdown

Revenue-Boosting Strategies

    • Revenue-Boosting Strategies
  • Day 2
    • Revenue-Boosting Strategies
Mitigate customer acquisition costs
  • Make more cost-effective marketing decisions by focusing your time and budget on the channels that bring you the highest return
  • Boost conversions by producing a robust content-testing strategy designed to catch your customers’ attention and encourage them to book
  • Grow revenue organically with a referrals programme that engages your existing customers and entices their friends to buy your product
  • Day 2
    • Revenue-Boosting Strategies
Get more Chinese customers
  • Find out from leading experts how to access Chinese consumers: form partnerships with local agents, understand local market trends and hear from the brains behind China’s biggest distribution platforms
  • Navigate the complex, local social media arena, understand how each platform can serve to boost local sales and predict Chinese consumer trends
  • Adapt your product to the mobile interface, renovate your eCommerce and payment methods and deliver a seamless digital customer experience to your Chinese customers
  • Hear from European brands that have succeeded in securing a solid Chinese customer base and ensure you hit the ground running

Drive Loyalty with Data

    • Drive Loyalty with Data
  • Day 2
    • Drive Loyalty with Data
Know your customer better with data & analytics
  • Gain a stronger understanding of your customers’ needs with a partnership strategy that gives you direct access to their most important data
  • Drive loyalty by drawing on your data to understand, retain and predict your customers’ preferences and needs
  • Retain customers by equipping staff with knowledge of your most loyal customers’ needs so that they can customise the service accordingly
  • Day 2
    • Drive Loyalty with Data
Automation: the key to improving your CX and cutting costs
  • Engage customers and personalise your service by automating repetitive administrative tasks and making customer-facing employees responsible for your CX
  • Secure loyalty by developing an automated, dynamic pricing model based around availability, demand and individual customer behaviour
  • Develop a fully personalisable service by investing in a mobile platform that allows customers to modify their experience to their wants and needs
Download your detailed event brochure

Complete speaker line-up · Programme for all sessions · Audience breakdown

Networking Coffee break
  • Day 2
    • Keynote
Create a distinguished brand in the face of an ever-merging market
  • Use your CX offering to differentiate your brand in the face of industry consolidation
  • Drive innovation by partnering with start-ups offering the latest travel-tech solutions across AI, voice technology and more
  • Weed out fake reviews and transform your brand’s online reputation by sourcing top travel influencers and creating your own verified-purchase review page
  • Broaden your company’s reach and boost your ancillary revenue with a cross-market M&A strategy that provides your customers with the services and activities they need during their travels
Networking Lunch break
  • Day 2
    • Keynote
Digitalise your total offering as the last bastions of travel move online
  • Cut costs by offering tours and activities, MICE and airport services to customers directly on your brand website and ensure a holistic online customer experience
  • Get advice on how to partner with local tour operators and corporate meeting coordinators around the globe; speak in a language that resonates and get their products online without reworking your entire business plan
  • Establish partnerships with local tour operators, corporate meeting coordinators and airports so you can amplify your product and offer your customer everything they need during their trip
  • Use the latest technologies and connectivity to integrate tours and activities into your product offering without losing out to more technologically efficient competitors


Download your detailed event brochure

Complete speaker line-up · Programme for all sessions · Audience breakdown

Want to be involved or just have a question? Get in touch below
Ana Salom-Boira

Ana Salom-Boira
Project Coordinator
EyeforTravel

+44 (0) 207 375 7150 (Global)
ana@eyefortravel.com

Meredith Pistulka

Meredith Pistulka
Head of Marketing
EyeforTravel

+44 (0) 207 375 7228 (Global)
meredith@eyefortravel.com

Amber Geggus

Amber Geggus
Head of Business Development
EyeForTravel

+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com


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