Day 1 Day 2 Day 3

Keynotes Distribution & Partnerships  Marketing Technology
Data and Analytics  Revenue Management  Strategy  Workshops

Day 1 - 4th June

5.00pm Opening Evening Keynote - Setting the Scene!
Panel: The Ground Beneath Our Feet Is Shifting - How Should You React?

How are 5 very different but incredibly successful travel companies changing how travel is sold?

  • From giant media monopolies to crazy politics? What strategies do you need to regain margins and profits?  
  • How do create world beating loyalty?
  • Understand what your digital transformation has to deliver
  • Don’t become disintermediated - fight your corner for the travel pie

Rome2Rio (Founder of Viator) Rod Cuthbert ChairmanRome2Rio (Founder of Viator)

Airbnb Hadi Moussa
Head of EMEA Business Development 

Geraldine Calpin Former CMO of Hilton Onno Zoeter Principal Data Scientist

Eurail Brenda van Leeuwen CEO Eurail

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

6:00 Drinks Reception - Grab yourself a beer and meet some new faces
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Day 1 Day 2 Day 3

Day 2 - 5th June

9.00 Beginning of Start-up Awards Pitches
9.00 How the Big Boys and New Pretenders Can Grow

How is the world biggest travel group preparing for future growth? An executive fireside chat reveals .

  • How to not do a Monarch - Surviving Terrorism, Currency and Brexit
  • Change the traveller’s perception and build steel armour around your brand
  • Trigger the partnerships that will see you flourish in uncertain times

Booking Holdings Todd Henrich SVP Corporate Development Booking Holdings

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

9.20 How to Grow a Multimillion B2C Travel Brand in the Face of “Unaffordable” Online Monopolies?

Lost revenue is waiting for you to snatch it right back in an age of monopolies and uncertainty. If that seems impossible - here are the CEOs of Europe’s fastest growing travel brands of 2018 to prove you wrong!

  • A niche OTA that used the API model to get maximum ownership of its profit and data
  • Hear from a company that only pays for 7% of its traffic and only receives organic traffic from Google
  • Know the financial tides: discover when to work with and when to avoid the giants to preserve brand DNA, data control and huge revenues Zdenek Komenda  Chief Business Development

Holiday Pirates David Armstrong CEO Holiday Pirates

Hotelplanner Evita Canoo International Director of Product Development HotelPlanner France

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

10.10-10.35 Morning Networking Break
Technology Keynotes - Disruptions, Threats and Huge Opportunities
10.35 Panel: Blockchain Demystified - How will it change your business?

The next 12 months will be very telling about whether blockchain is a sink or swim in travel

  • How can it be applied in travel and what structures will it disrupt?
  • Cryptocurrency has its place in streamlining a multi-currency industry - learn how this could play out
  • Sabre, Lufthansa and TUI all trialling blockchain. How will the travel industry look in the future?
  • Private Vs public blockchain. What are the differences and which will have the biggest impact.

mcfly Ilya Khanykov CEO, Bartini, Inc., Advisor to

Brillembourg David D. BrillembourgCEO Brillembourg

Voy Simon Talling-SmithChief Commercial Officer Voy

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

11.30 Panel: Voice, AI, and Personalisation - Avoid Sloppy Investment and Join the Revolution

Voice, AI, and personalisation are in the position filled by mobile a few years back, and those who have invested wisely have already seen major rewards - discover how to seize these technologies now and take revenues and personalisation to the next level

  • Discover the use cases of machine learning delivering true value to your bottom line
  • Get the perfect balance of good people and good systems to inspire solid loyalty with your customer
  • Fuse machine learning and big data to achieve personal relevance and perfect timing the second your customer is looking!

Rail Europe Didier Pinson CIO Rail Europe

Avvio Frank Reeves Co-founder and CEO Avvio

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

12.15 - 1.45  Networking Lunch
Distribution & Partnerships
1.45 Reach the High Frequency Dreamer and Gain Untouched Profits

A large segment of your customers rarely travel but search frequently - personalisation, engaging content, and a mastery of timing will convert - learn how to execute this.

  • Utilise the data you already have to deliver the perfect message at the right time
  • Master content marketing that inspires absolute trust in your brand
  • Mirror your customer’s personality with a hyper-relevant search

icelolly Ross Matthews CMO

Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

1.45 What is the Next Big Thing to Capture a Loyal User?

We’re stuck with two dominant platforms - Facebook, Google, - is this endgame for digital marketing?

  • Social media, UGC and mind-blowing content - which way do you go?
  • Develop a mix between search and discovery to really engage with the user.
  • Drive hyper-relevance for a personalised and profit-building outcome

Hostelworld Marek Mossakowski Global Head of Brand Hostelworld Lisa Rose Director of Loyalty Experience

Moderator: Dwight Sholes Marketing and Organizational Development Consultant Sholes LLC

1.45 Digitalisation that Drives Profit - The Eurostar Story
  • Taking a holistic approach using data to provide a personalised and seamless marketing and digital experience
  • Developing a connected infrastructure to allow the customer to influence their own experience
  • Digitalising processes around the customer to provide full self-service support

Eurostar Nick Mercer Commercial Director Eurostar

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.05 Changing the Way Rail Travel is Sold

Amadeus Michael Stalter Head of Sales and Account Management NECSE and America Amadeus IT Group

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

2.25 Panel: Tours and Activities - The Next Big Frontier or an Industry Under Attack?

The entire industry is trying to integrate tours and activities into their product to make millions. Roll this out with the right tech and kick down the obstacles 

  • Roll out a golden USP to survive the likes of TUI and Siri 
  • Build a profit-boosting relationship between tours and traditional brands to reclaim lost commissions
  • Enter the new age of cross-selling with partners who will take your brand to the top!

Insight Guides René Frey CEO Insight Guides

company Tony Carne General Manager Urban Adventures

Withlocals Matthijs Keij CEO Withlocals

Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

2.25 Fill Every Bed and Every Seat in Every Season

Winning in this ‘Age Of The Customer’ demands new ways to tackle how we measure, manage & market for business growth.

  • Design a customer-led business
  • Drive growth using emotional intelligence
  • Take back control of online websites that hold your reputation and your inventory to ransom

Potter’s Resorts John Potter Software Entrepreneur & Owner Potter’s Resorts

Moderator: Dwight Sholes Marketing and Organizational Development Consultant Sholes LLC

2.25 Build a Chatbot or Voicebot to assist your Travellers and Provide ROI for your Company

Destygo Guillaume Laporte CEO & Co-Founder Destygo

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

3.00 - 3.30 Afternoon Coffee Break
3.30 Drive Direct through Mobile-led Distribution

To be first in distribution, you need a mobile-first strategy. Discover how to inspire loyalty through the mobile device.

  • Drive next level cross-device personalisation
  • Learn the mobile trade secrets to get your customer onboarded, converted and make them loyal
  • Create a mobile message so strong that you guarantee direct sales

, European Marketing Tess Mattisson Director, European Marketing Choice Hotels

Moderator: Lukas Neckermann MD Neckermann Strategic Advisors

3.30 Panel: Change the Customer’s Habits to Inspire Loyalty - Apps, Content and Customer Love

Customer habits are expensive to change, but are in a constant state of flux - learn how to change them and spend less

  • Discover the app approach that gives super-tailored content, experiences and leapfrogs google.
  • Keep the traveller fully engaged on your site from start to finish for unrivalled loyalty
  • Booking processes are stressful - make them a breeze for your customer and drive conversions through the roof!

Red Carnation Hotels Suzie Thompson Vice President of Marketing, Distribution and Revenue Red Carnation Hotels

Eatwith Jean-Michel Petit Co-founder Eatwith

HotelTonight Marie Hardel Country Manager France, Benelux and Middle East HotelTonight

Movable Ink Matt Potter RVP of Client Experience, EMEA Movable Ink

Moderator: Dwight Sholes Marketing and Organizational Development Consultant Sholes LLC

3.30 Pioneer the Futuristic Customer Journey - Video, Voice and Robots

VR, voice-enabled search, chatbots, video and AI presents a whole new frontier for the customer

  • The next industrial marketing revolution: How AI will power marketing strategies across all your digital channels
  • Discover how voice and VR-led marketing is trackable and measurable
  • Send your customer on a futuristic journey so they always come back!

Sentient Technologies Jonathan Epstein SVP InternationalSVP International Sentient Technologies

Air Mauritius Youvraj Seeam E-Sales and Product Manager Air Mauritius

GCH Hotels Daniel Wishnia Digital Marketing Consultant GCH Hotels

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

3.55 - 4.45 Panel: Future Mobility in Ground Transportation - Harness Multi-Modal Dynamics to Generate Growth!

With single-mode trips fading out, how do you partner to not lose your slice of the pie?

  • Become an expert in dynamic mixing to take your influence to the next level
  • Google Maps - both threat and opportunity - use it wisely
  • Develop agility in inventory management and move faster than the multi-modal current! Marc Hofman CEO

routeRANK Jochen Mundinger Founder and Chairman routeRANK

Rome2Rio (Founder of Viator) Rod Cuthbert ChairmanRome2Rio (Founder of Viator)

Splyt Haryati Afendy Head of Partnerships Splyt

Moderator: Lukas Neckermann MD Neckermann Strategic Advisors

4.05 - 4.45 The Best Way to Spend your Money

We are in a time of abundant ways to spend your money, spend wisely and track like a professional.

  • Metasearch? Publications? Internal processes? When to spend on what.
  • Understand the right BI tools and digital techniques to track and attribute cross device and yield huge returns
  • Engagement metrics - how to measure and connect your ROI

Viator Emilie Mouquot Director of SEM TripAdvisor Experiences

KAYAK Cassian Sillins Industry Head, Accommodations KAYAK

Moderator: Dwight Sholes Marketing and Organizational Development Consultant Sholes LLC

4.20 - 5.00 Panel: Asian Technologies that Shake the World

The Asian travel market is growing, not just in pure revenue but in innovation and its ability to try the impossible. Be the one to bring these trends West!  

  • Learn from the Asian-pioneered OTA marketplace model to truly expand your offering
  • Be ready for a mobile-first market and take advantage of the booming middle-class Chinese traveller.
  • Protect yourself from western disruption by investing in the East

Dragon Trail Interactive Roy Graff Managing Director Dragon Trail Interactive

Magnuson Worldwide Thomas Magnuson CEO and co-founder Magnuson Worldwide

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

4:45 Networking Drinks and Pub Crawl

We have selected some of the best local pubs nearby for you to unwind, network and discover this fascinating area. This is the perfect opportunity to meet new travel leaders and kick-start the deals you need to thrive!
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Day 1 Day 2 Day 3

Day 3 - 6th June

9.00 Panel: The Partnerships You Need to Succeed

NH Hotels Nicola Accurso VP Business Development NH Hotels

BMI Antony Price Director Marketing & Customer BMI

Moderator: Dwight SholesThe Travel Corporation Dan Christian Chief Digital Officer The Travel Corporation

Marketing and Organizational Development Consultant Sholes LLC

9.40 Fireside Chat: Spot the Future of Rail with Trainline
  • Why technology is the new frontier for global rail
  • How data is Trainline’s route to a global proposition grounded in serving local customers
  • Discover how artificial intelligence and big data is on the right track to localise global rail

Trainline Clare Gilmartin CEO Trainline

Moderator: Dwight Sholes Marketing and Organizational Development Consultant Sholes LLC

10.00 Start-up Finalist Pitches and Live Interactive Voting
10.25 Panel: Integrate Ancillary Revenues: Tours, Rail, Fintech and Payments

As Expedia rolls out value added tours options, there’s a goldmine of ancillary revenues that you are leaving untouched. Partner now to see the value of your travel sales skyrocket and make your product memorable!

  • Stop bleeding out revenues to the giants and break into the travel industry’s fastest growing ancillary revenue stream!
  • Play the game: partner but avoid muddying your brand DNA so you stand out as a hallmark in travel
  • Develop the architecture on the front and back end to integrate seamlessly, slash wastage and see returns fast!

Italiarail Mike Fuller CEO Italiarail

SilverRail Technologies Cameron Jones CCO SilverRail Technologies

The Travel Corporation Raj Dhawan Technology The Travel Corporation

Livn Mark Rizzuto CEO Livn

Moderator: Dwight Sholes
Marketing and Organizational Development Consultant Sholes LLC

11.05 Hackathon Winner Announced!
11.10 - 11.55 Morning Networking Break
Data and Analytics
Revenue Management
11.55 Panel: Fusing Data and AI for a Customer First Approach

Hear from one of the world’s largest metasearch engines on how to combine an unbeatable approach to AI with data.

  • How the right tech-analytics strategy gives you a customer driven reputation
  • What machine learning platforms lead to more control over your data?
  • Discover a golden strategy to personalise and convert! Onno Zoeter Principal Data Scientist

Expedia Partner Services Anselmo Rodrigues da Silver Director of Data Technology Expedia Partner Services

Optimove Roni Cohen Data Science Team Leader Optimove

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

11.55 The Migration to Dynamic Rates

As a revenue manager, you have the keys to direct bookings as much as a marketer. It’s all about that that dynamic pricing pitch - look no further...

  • Move away from static rates to drive direct, high value sales
  • Bring a culture of personalised pricing to RM to inspire loyalty
  • Go real-time to be ultra-relevant, dynamic and always ROI positive

Starwood Capital Group Joe Pettigrew Director of Revenue Maximisation, Europe Hotels Starwood Capital Group

ByHours Guillermo Gaspart Founder and Chairman ByHours

Moderator: Tim GunstoneManaging Director

11.55 How to Implement Personalization 


IBM Steven Pinchuk WW Lead Customer Intelligence & Revenue Management - Advanced Analytics Center of Competence IBM

Moderator: Markus Veikkolainen eCommerce, Distribution and Revenue Management Specialist Heleats

12.30 Overcome GDPR - A Law in Full Force

With the GDPR fully enforced by May 2018, implement it in your company like a data wizard to avoid crippling fines

  • Be compliant and continue a truly personalised data-relationship with your customer that drives revenue
  • How to maintain that the right processes are in place so you are 100% compliant
  • Develop skillsets in your data teams to make all individuals GDPR-ready

DataGRC Keith Dewey CISO/DPO/MD/Consultant DataGRC

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

12.30 Fight Inventory Devaluation and Track Down Alternative Revenue

With high competition and metasearch adding to discounted inventory, how will you maintain positive cash flows?

  • Pursue alternative revenue to get back that lost profit
  • Use smart pricing in an era of huge competition to drive direct
  • Get more agile on inventory management to move faster than the current and be the one to seize the deal!

Amaris Hospitality Stephanie Gosling Head of Revenue Amaris Hospitality

Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

12.30 Enhance Visibility across all Distribution Partners for All-around Growth

Distribution and PPC is no longer just a Google conversation, but a TripAdvisor and Trivago conversation. Achieve transparency between partners and understand what’s really delivering you value.

  • Know when to invest and when to pull back depending on the financial tides to see your enterprise grow
  • Maximise your exposure whilst slashing wasted spend
  • Become a master of your customer’s behaviours to know which partners sell and what partners fail

World Hotels Geoff Andrew CEO WorldHotels

Moderator: Markus Veikkolainen eCommerce, Distribution and Revenue Management Specialist Heleats

12.50 Master Visualisation to Turn Insight into Profit

Building a readable data warehouse is vital to deploy analytics correctly - understand how to construct this and make your insight readable and profitable

  • Implement robust visualisation to make your data sellable to your entire organisation
  • Benchmark the data tools that worked and those that didn’t to cut wasted spending
  • Pin down the graphical methods that turn data into the actions that create new profits

Barbara Pezzi Independent Consultant

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

12.50 Pricing and Yield Technology - When to Invest and When to Reject

With the constant drive for you to adapt to dynamic rates, know when to invest in the tech that boosts your bottom line!

  • Distinguish between revenue boosting technology and the hype
  • Know the place for AI in an unbeatable revenue management strategy
  • Integrate the digital investments that see your revenues boom

Sixt Henrik Imhof MD Yield Management Sixt

Moderator: Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced Analytics Center of Competence - IBM

12.50 Pride or Profit - New Revenue Drivers

Viceroy Hotel Group Sagar Desai Head of Acquisitions and Development, Americas Viceroy Hotel Group

Moderator: Markus Veikkolainen eCommerce, Distribution and Revenue Management Specialist Heleats

1.10 - 2.30 Networking Lunch

Afternoon Workshops - Hands on. Practical. Profit-Driven - Starting 2.30pm

Workshop 1 - Red Room
Workshop 2 - Blue Room
Workshop 3 - Travolution exclusive!
                     Yellow Room
2.30 Blockchain: Who Cares?

1). Firstly, what is it all about?

A - Definitions – decentralised ledger technologies and blockchain

B - Benefits & challenges

2). So what?

A - Business models so far

B - The impact on our industry

Roland Berger Joerg Esser Partner Roland Berger

Eye for Travel Pamela Whitby Editor EyeforTravel

2.30 Google Analytics + Google Adwords = The Perfect Combination

The essential workshop for anyone investing in PPC campaigns.

  • Take control of your campaigns and learn how to use Google Analytics to optimise your Google AdWords campaigns
  • Move away from vanity metrics, such as impressions, and focus on what matters, to minimise waste and increase ROI
  • Learn step-by-step instructions on which reports to focus on and how to unlock further insights

Barbara Pezzi Independent Consultant

2.30 Building travel customer journeys that convert

The end goal for travel and hospitality brands used to be securing the booking - but now, that's not enough. In this panel session optimisation experts Yieldify will explain why Conversion Rate Optimisation (CRO) is evolving to Customer Journey Optimisation (CJO) as travel brands compete to provide a better overall experience for visitors online. We'll be joined by leading brands in travel to hear about the challenges and opportunities understanding the customer journey presents. Attendees will learn how they can deliver journeys that improve discovery, boost conversions, and drive loyalty with visitors browsing, booking and beyond.

Romain Sestier Head of Data Yieldify

Icelolly Ross Matthews Chief Marketing Officer Icelolly

3.10 Workshop: Reaching the Chinese Traveller Online

Learn how to use B2C digital tools to attract and engage with Chinese outbound tourists, from mastering Chinese social media platforms to working together with Chinese online influencers. We will follow the consumer journey of a Chinese tourist online, from the inspiration phase through to research, booking and in-destination digital resources. The presentation will be followed by a Q&A session.

Dragon Trail Interactive Roy Graff Managing Director Dragon Trail Interactive

3.10 Ensure your Travel Customer Never Gets Lost Again

Learn how hotels, restaurants, experiential travel providers and tourist guides are using a new system to enhance travel experiences throughout the world.

  • Why is bad addressing costing the travel industry millions?
  • How can you solve this problem - at no cost!
  • what3words is breaking the pattern of inadequate addressing and poor navigation by changing the way we think about travel.
  • Numerous case studies will show you how it's already being done!

Workshop run by what3words, a multiple award-winning precise and universal addressing system.

Winner of the 2017 EyeforTravel Innovation Award in Travel

NPD Hotels Richard LewisCEONPD Hotels

3.10 Why it pays to get your payments right
  • No other sector is facing disruption in quite the same way as the payments industry thanks to the emergence of new forms of payment, tighter regulation, and evolving customer behaviour.
  • A travel industry that has had to get used to the banning of credit card charges is also facing tougher demands from suppliers and card issuers as they look to de-risk their businesses.
  • Meanwhile the cashless society comes every closer to reality but cyber security remains a growing threat. What does the future look like? What role will blockchain play? How must business adapt?

Jasper Ehrhardt Commercial Director Ixaris

3.20 Break
3.50 A responsible approach to the new age of holiday packaging
  • As travel firms in Europe face new and broader regulations governing the sale of packages designed for the digital age what does this mean for the players involved in this durable sector.
  • The session will discuss how the package appears to be gaining new prominence with the likes of Expedia and touting themselves as full service travel providers.
  • But as agents and operators look to differentiate themselves by offering flexibility and new product rages like tours and activities what are the challenges they face?

Alex Rogers Head of Global Strategic Partnerships Holiday Taxis

IATA Derek Moore Chairman IATA (TBC)

4.30 Using Artificial Intelligence to optimise your mobile offering
  • As customers continue to shift to mobile, how does a sector that wants to offer choice and breadth cope with the reduced real estate on handheld devices?
  • The trick is to do some of the curation and filtering customers traditionally do on desktop interfaces behind the scenes. How will AI and machine learning help travel firms get this right?
  • In this session web optimisation specialist Qubit will explain what lessons it has learned from the fashion retail sector and how these can be adapted to travel.

Qubit Daniel Bensley
Industry Lead, Travel

Book your Workshop Pass (Free for all B2C Travel Brands, £700 for B2B Brands)

If you’re interested in participating in the conference, please get in touch:

Amber Geggus

Amber Geggus

Head of Business
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)

Ana Salom-Boira

Ana Salom-Boira

Project Director
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)

Tim Gunstone

Tim Gunstone

Managing Director
+44 (0) 207 375 7557 (Global)
+1800 814 3459 x7557 (US)

Meredith Pistulka

Meredith Pistulka

Marketing Manager
+1800 814 3459 x7228 (US)
+44 (0) 207 375 7228 (Global)

2018 Sponsor & Exhibitors

Platinum Sponsors

  • Brillembourg
  • Livn
  • Optimove

Gold Sponsors

  • Amadeus
  • destygo
  • sentient
  • Splyt
  • VOY

Silver Sponsors

  • Avvio
  • Movable
  • Pulsar
  • Safenames
  • SAP


  • Dragon trail
  • hotel planner
  • Travolution
  • what3words

Supported by

  • BHA
  • HotelSpeak
  • Travel-Massive
You can call us on +44 (0) 207 375 7150 or email and we can set up the time to talk