Agenda

Day 1 Day 2

Day 1 Keynotes Day 1 Marketing Track Day 1 Commercial Track Day 1 Innovation Track

Day 2 Keynotes Day 2 Marketing Track Day 2 Commercial Track Day 2 Innovation Track

Thursday 18th October

7:30-9:00 REGISTRATION, EXHIBITION & WELCOME COFFEE
9:00-9:10 Opening Address

EyeforTravel Renu Kannu Project Director & North America Lead EyeforTravel

Keynotes Day 1
9:10-9:15 Chairperson Opening Address

McKinsey & Company Del Ross Senior Advisor McKinsey & Company

9:15-9:40 The Next Wave is Already Here: Understand what the Real Threats and Opportunities are for Your Business
  • How has the evolution of technology and business models impacted how travel brands price, sell and distribute your travel product?
  • How will the collision of distribution, marketing and digital play-out?
  • What areas do you need to invest in and what partnerships do you need to create to thrive?

Wyndham Hotels & Resorts Barry Goldstein Executive Vice President & Chief Marketing Officer Wyndham Hotels & Resorts

9:40-10:20 Is Chasing the Life Time Value Metric a Game Changer for Travel?
  • How can digital drive growth for travel suppliers and how is it a different digital strategy for travel intermediaries?
  • Google is amazing as it captures the travel customer when they show intent. Can travel suppliers work together to sell more travel products when the customer is ready to buy?
  • Can suppliers ever provide a digital product so it good it drives loyalty?
  • The relationship between customer experience and loyalty - what is the role of personalized experiences and CX in attracting and retaining customers?

Mozio Emre Mangir Chief Commercial Officer Mozio

Bond Brand Loyalty Morana Bakula VP Customer Experience Bond Brand Loyalty

10:20-10:50 EXHIBITION & NETWORKING COFFEE BREAK
10:50-11:20 Consolidating with The Right Partners and Business Models That Will Win in The Future
  • Major investors in travel tell us how they bet on the future and find the companies that will succeed
  • What are the metrics investors use to measure the success of an investment?
  • Timing is everything. How do you assess long and short-term investment opportunities?

Highgate Ventures Kurien Jacob Principal Highgate Ventures

Plug and Play Tech Center Amir Amidi Managing Partner Plug and Play Tech Center

11:20-12:00 Deliver a Superior Customer Experience and Delight Your Customers at Every Turn
  • Tap into the mobile innovation gold mine - people now want access to information on the go, at any time and any place. How can you use this data to communicate and engage?
  • Create a digital travel product led by design-thinking to enhance the user experience and drive loyalty - give your customers the experience they demand
  • Develop a holistic understanding of your customer to wow them at every interaction - from awareness to purchase to consumption, to interaction with your brand

Caesars Corporation Josh Margolis VP - Customer Journey & Digital Products Caesars Corporation

Jet Blue Technology Ventures Christina Heggie Principal Jet Blue Technology Ventures

Hopper Scott Brodows VP - Hotel Supply Hopper

12:00-1:30 EXHIBITION & NETWORKING LUNCH BREAK
Join us for special lunchtime roundtables to maximize your networking at the summit!
The Four Ways AI is Re-imagining the Future of Travel

Mindtree Sponsored by: Mindtree

Strategies For Resolving Language Barriers Within The Travel Industry

Pocketalk Sponsored by: Pocket Talk

Optimizing Your Target Using Data Insights To Refine Who You Are Marketing To

Claritas Sponsored by: Claritas

4 Ways Blockchain Is Reimagining Travel

step Sponsored by: Step

Improving Customer Experience Through Automation

Teleperformance Hosted by: Teleperformance

Data Driven Business - Avoid the Hype!

Multiplica US Sponsored by: Multiplica

Marketing:
Latest digital marketing strategies that sell Travel
Commercial:
New business models you need to succeed in Travel
Innovation:
Tech and innovation trends impacting our industry

Sholes LLC Moderator for the track: Dwight Sholes Principal Sholes LLC

Moderator for the track: John Peters President Mind Mashery

Roland Berger Moderator for the track: Joerg Esser Partner Roland Berger

1:30-2:15 Personalization in Your Marketing Strategy - Driving a 360 Degree View of Your Customer to Engage with Relevance and Drive Ancillary Revenue
  • Perfect your multi-channel engagement strategy and omnichannel approach - how can you continue to deliver on the guest experience on all fronts?
  • What is the role of personalization, particularly given the consolidation in the industry?
  • The blending of marketing + sales + CX on your overall strategy - using data more effectively to better personalize and drive loyalty in your business

Wyndham Hotels & Resorts Eliot HamlischVP - Worldwide Loyalty & Partnerships Wyndham Hotels & Resorts

Wyndham Hotels & Resorts Rana Ghosh Head of E-Commerce & Ancillary Revenue Spirit Airlines

MyFlightSearchAbhishek MagoVP - Product & SEM MyFlightSearch

1:30-2:10 Navigate and Sift Your Way Through the Crowded Field of Distribution
  • Reducing the cost of acquisition - why channel and customer diversification is key for your strategy
  • OTA dominance vs driving direct - what role does metasearch play in this?
  • How can hoteliers and other travel suppliers recover power over their inventory - whilst still working with third party suppliersLooking ahead - what will the impact of voice search be on distribution?

Wyndham Hotels & Resorts Inderpreet Banga Senior Director, E-Distribution & Wholesale Strategy Wyndham Hotels & Resorts

VTrips Steve Milo CEO VTrips

1:30-2:10 Take Your Brand to The Next Level by Reimagining the Customer Journey
  • Can you deliver a Seamless Customer Experience - From Pre- Trip to Post Trip
  • The rise of UX and design led innovation - how can you develop a product that focuses on your customers’ needs?
  • What kinds of technology/innovation are brands looking at to give them a competitive edge?

Choice Hotels Bill Ramsey Senior Director - Mobile & Emerging Channels Choice Hotels

Tesla Vasily Starostenko Product Manager - Customer Acquisition Tesla

Teleperformance William Hoppe VP - Business Development (Travel & Logistics Practice Leader)Teleperformance

2:10-2:40 The Intersection of the World of Loyalty and Your Digital Strategy
  • The evolving loyalty landscape and the potential of digital in nurturing the life-time value of the customer
  • How does Rose, The Cosmopolitan's sassy chatbot, leverage messaging to connect with loyal customers?
  • How is The Cosmopolitan connecting with its most loyal customers through Rose, its sassy SMS, Ai chatbot, Rose?
  • What is the role of data analysis and hyper-segmentation - and how can you put this insight to use and nurture your loyal customers?

Cosmopolitan Las Vegas Mamie Peers(Recent VP - Digital Marketing Cosmopolitan Las Vegas)

Custora Jordan Elkind Head of Product Management Custora

2:10-2:55 Catapult Your Profits Through Industry Partnerships
  • How to get your product in front of the traveller when they want to buy - without using Google
  • Building global partnerships with innovative technology - hear first-hand how Magnuson have succeeded doing this
  • Pairing customer insight with your partnership strategy

Magnuson Hotels Thomas Magnuson CEO Magnuson Hotels

HotelsCombined.com Blake O’Rafferty Head of Partnerships - Americas HotelsCombined.com

Kiwi.com Zdenek Komenda Chief Business Development Officer Kiwi.com

Booking.com Julie Jackson Partner Marketing Manager Booking.com

2:10-2:50 The Future of CX When It Comes to Technology - How Does This Impact the Overall Travel Experience?
  • How can travel brands balance human authenticity with tech processes, without completely losing one or the other?
  • The use of tech drive loyalty - hear from leading brands on how they have achieved this

Expedia Brandon Ehrhardt Director - Strategic Initiatives Expedia

Jeenie Kirsten Brecht Baker CEO Jeenie

Booking.com Steven Consiglio Product Performance Manager Booking.com

2:40-3:10 Behavioural Marketing and Maximizing Customer Insight to Redefine Your Engagement Strategy
  • Finding the algorithm to reach your customer
  • How do you use data to maximize your engagement and ensure successful retargeting?
  • What role does programmatic advertising play in retargeting?

Melia Hotels International Marco Fanton Circle by Melia - Marketing Director Melia Hotels International

Ultimate Data Mark Todd VP - New Business Development Travel & Hospitality Ultimate Data (a division of Wiland)

2:55-3:15 Kimpton: Localizing a Boutique Approach for Global Scale
  • What’s the right balance of big brand and boutique?
  • Learn what the modern boutique guest is looking for 
  • How can you deliver “consistent inconsistency” across the globe and maintain brand affinity?

Kimpton Hotels & Restaurants Connor Smith VP - Brand Kimpton Hotels & Restaurants

2:50-3:15 Virtual Reality: Incorporating Virtual Content and Mobile Video into Your Marketing Strategy
  • A Cathay Pacific Case Study: The use of technology to engage the customer and heighten the customer experience
  • The use of VR in your current marketing & advertising strategy
  • How can you enhance and navigate the in-flight experience?

Cathay Pacific Airways Robecta Ma VP - Marketing Cathay Pacific Airways

Mindtree Adnan Saulat AVP & Head of Consulting - Travel Business Mindtree

3:10-3:40 Artificial Intelligence in Travel - Going Beyond the Hype
  • What Are the Real, Practical Implications for Travel and Travel Marketing?
  • Who in travel has AI nailed?
  • Where is it being used to its greatest effect and what are some of the common challenges when integrating AI with existing systems?

Carlson Wagonlit Travel Utpal Kaul Head of Innovation & Incubation Strategy Carlson Wagonlit Travel

Sitel Group Gordon White General Manager - Americas Sitel Group

3:15-3:45 Unlock the Asia Potential and Drive Growth in Your Business - Leveraging APAC and B2C Partnerships
  • How can travel brands expand their reach and navigate the Chinese digital landscape, and on Chinese platforms?
  • B2C Partnerships - hear from MGM Resorts and how they have strategized in this area

Hylink USA Humphrey Ho Managing Partner Hylink USA

MGM Resorts Stephanie Cloud Director of Travel Industry Sales MGM Resorts

3:15-3:45 How Can Travel Incorporate Blockchain Technology
  • Will Blockchain Reduce Costs of Distribution and How will intermediaries maintain their USP?
  • Will open blockchains work?
  • With the status quo against it what are the odds of blockchain working?

Winding Tree Pedro Renaud Anderson Founder Winding Tree

Step David D. Brillembourg Founder & CEO Step

3:45-4:15 EXHIBITION & NETWORKING COFFEE BREAK
Afternoon Keynote Debates

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

4:15-4.40 What is the Formula to Survive and Thrive as a Travel Brand in a World of Media Monopolies and All- Powerful Platforms?
  • Whilst some say Google, Amazon and Facebook have crushed innovation, we are seeing B2C travel brands grow from zero to billion-dollar TO without investing in these platforms and are crucially controlling their marketing and destiny. How?

TravelPirates David Armstrong CEO TravelPirates

Hotelplanner Bruce Rosenberg COOHotelplanner

4:40-5:30 Technology and Data Set to Disrupt the Way You Sell Travel - Hear from Travel Brands First-Hand Where They Are Investing and What Works
  • The Next Era of Mobile Messaging for Travel - Join a Google expert to learn about the future of messaging and how major travel brands are already using this technology to reach their customers
  • Learn how technology such as AI, Machine Learning etc enables guest insights - What Does It Actually Mean for Your Brand?
  • Using data to join the dots between both omnichannel and multichannel - how do you effectively measure the impact of each marketing dollar you spend, online and offline?
  • What data is required to understand each traveler’s interests, locations, travel history to deliver personalized messaging and make intelligent predictions of their future trips?

Google Todd Parker Global Head Business Development - Carrier Messaging Google

CruiseBe.com Marina Shumaieva Chief Technology Officer & Co-Founder CruiseBe

Conversant Kurt Hawks SVP - Cross Device and Digital Conversant

5.30 -7pm End of Day 1 & Networking Drinks in the Exhibition Hall!
Limited Places Available - Register Now!

Friday 19th October

7:30-9:00 REGISTRATION, EXHIBITION & WELCOME COFFEE
Keynotes Day 2

McKinsey & Company Chairperson: Del Ross Senior Advisor McKinsey & Company

9:15-9:35 GDPR - The Regulation Set to Overhaul your Data & Marketing Strategy

Classic Hotels & Resorts Esteban Velez VP - Information Technology & Cyber Security Classic Hotels & Resorts

9:35-10:10 The Power of Open API Partnerships - How Can You Place Your Travel Product in Front of the Right Customer at the Right Time, when They are Ready to Buy
  • Whatkinds of marketing and distribution partnerships do you need to succeed?
  • Howare the business models evolving, and how do these partnerships aid inenhancing the customer journey?
  • Findinginnovative ways to diversify your revenue portfolio

CIE Tours Susan Black Chief Commercial Officer CIE Tours

Hotwire Clay Newton Director of UX Research & Content Hotwire

apaleo Philip von Ditfurth Founder apaleo

10:10-10:30 EFT Start Up Awards 2018 Finalist Presentations & Live Poll
10:30-11:00 EXHIBITION & NETWORKING COFFEE BREAK
11:00-11:25 How AI-Powered Personalization is Shaping the Future of Conversion Rate Optimization for the Travel Industry
  • Howto use the latest AI technology to drive your personalization strategy andimprove your customer experience
  • CelebrityCruises Case Study: AI-Powered Personalization tool increases conversion ratesand allows for on-going website optimization
  • Thefuture of CRO, AI, and personalization and why you should be thinking aboutadvanced cross-device tracking

Multiplica US Danielle Schwolow Senior Growth Strategist Multiplica US

Celebrity Cruises Neena Vicente Director - Ecommerce Celebrity Cruises

Celebrity Cruises Raul Parquet Senior Manager - Guest Commerce Celebrity Cruises

11:25-12:00 The Changing Face of P2P Travel
  • The Changing Competition in Supply -What Is the Future of The P2P travel and how will it impact AlternativeAccommodation and transport Models
  • How real is the threat of P2P andwill it destroy traditional industry business models?
  • How are P2P players aligning theirservice offering to deliver an end-to-end customer experience which delightsand drives loyalty?

RedAwning Heather Richer Chief Marketing Officer RedAwning (ex-Kimpton Hotels)

Vacasa Tim Goodwin Chief Technology Officer Vacasa

HomeExchange Emmanuel Arnaud CEO HomeExchange

12:00-1:15 EXHIBITION & NETWORKING LUNCH BREAK
Join us for special lunchtime roundtables to maximize your networking at the summit!
The Four Ways AI is Re-imagining the Future of Travel

Mindtree Sponsored by: Mindtree

Strategies For Resolving Language Barriers Within The Travel Industry

Pocketalk Sponsored by: Pocket Talk

Optimizing Your Target Using Data Insights To Refine Who You Are Marketing To

Claritas Sponsored by: Claritas

4 Ways Blockchain Is Reimagining Travel

Step Sponsored by: Step

Leveraging Analytics to Understand the Customers Better

Teleperformance Hosted by: Teleperformance

Data Driven Business - Avoid the Hype!

Multiplica US Sponsored by: Multiplica

Afternoon Track Sessions
Marketing:
Social media and Content Strategies
Commercial:
Revenue management and payment strategies focus
Innovation:
Data strategy focus

Moderator for the track: John Peters President Mind Mashery

Fifth Revenue & RevROC Moderator for the track: Vlatka Barcan Founder & CEO at Fifth Revenue Area Director of Revenue Strategy at RevROC

Roland Berger Moderator for the track: Joerg Esser Partner Roland Berger

1:15-1:45 Say Goodbye to Last Click and Hello to Full Funnel Marketing in Travel
  • Pinterest possess information ofvarious levels of travel users across the digital landscape - What up-sell orcross-sell opportunities are available for marketers to their consumer?
  • How can travel brands capitalize onpinners who are actively looking for recommendations for their trip?
  • Full funnel: How can marketers usePinterest to inspire consumers across every aspect of the travel journey?

Pinterest Nicolette Harper Vertical Strategy Lead for Tech, Travel, & Telco Pinterest

Pinterest Sakshi Chadha Partnerships Pinterest

1:15-1:45 Moving Away from The Silo-Ed Approach to Total RM - Finding Innovative Ways to Diversify Your Revenue Portfolio
  • WillYield Management be the way forward?
  • Predicting,upselling and cross selling to drive ancillary revenues- the concept of ‘totalhotel profit optimization appeal’

Accor Hotels Adam Hayashi VP - Revenue Management & Business Intelligence Accor Hotels

Avvio Rich Tuckwell-Skuda President - North America Avvio

1:15-1:35 Working Around Fragmented Booking Patterns - Data Analysis to Build A Single View of Your Customer
  • Theunification, alignment, and integration of existing data sets - successfullyanalyze and prioritize your data to form a comprehensive strategy
  • Are we able to connect all thesystems, share data and be more proactive when marketing to customers?
  • How can you put this insight tobuild a single view of your customer?

Margaritaville Claudia Infante Director of Revenue Strategy Margaritaville

1:45-2:15 The Use of Social Content to Drive Real Results
  • Connecting with travellers wheretheir journeys happen - from inspiration to on-trip and beyond
  • The role of influencer marketing andintegrating an influencer marketing plan
  • How are travel brands transformingtheir relationships with customers through video, social engagement and more?

Air Canada Vacations Valerie Windsor Manager - Social Media & Content Marketing Air Canada Vacations

Condadovanderbilt Dominique Myatt Social Media Manager Condadovanderbilt

1:45-2:10 Customer-Centric RM in The Digital Age - Can You Truly Personalize Pricing?
  • Integratingdata analytics with RM to understand consumer behaviour and support decisionmaking
  • Developshort and long-term pricing strategies - the shift from static to dynamicpricing.

Hudson Hotels Darren Skomorowsky Director of Revenue Management Hudson Hotels

1:45-2:15 Slice and Dice Your Data - Bring your data to life in a personalized way
  • Personalizationthrough data science and the journey mapping process
  • Successfullycapitalize on the trip planning process by integrating your data and connectingthe dots - use this to market more effectively to customers

Amazon Eduardo Erazo Data Scientist Amazon

American Airlines Stephanie Montgomery Senior Manager - Customer Insights & Analysis American Airlines

2:15-2:45 EXHIBITION & NETWORKING COFFEE BREAK
CLOSING KEYNOTE PANEL
2:45-3:30 Redefining Mobile in Travel and Commerce - And the Continued Focus on Mobile as an Interface for Engagement
  • Mobilehas fundamentally disrupted the travel sector - How can we capitalize on thisdata for deeper personalization?
  • The mobility of content and further integration - how does this enable a holistic end to end travel experience?
  • Social media marketing and yourinfluencer strategy - will this be a game changer in digital marketing?
  • Lead, follow, or get left behind.How the mobile wallet and conversational messaging channels like FacebookMessenger, Apple Business Chat, Twitter, RCS, and Whatsapp for Business areredefining the 'new normal' customer experience

Xenia Hospitality Advisors Moderator: Gregoire Poirier President Xenia Hospitality Advisors

Twitter Erin Gilmore Head of Travel & Mobile App Partnerships Twitter

Lufthansa Systems Michael Childers Chief Consultant, Content & Media Strategy Lufthansa Systems

Twitter Tim Miller President IMImobile North America

3:30 END OF CONFERENCE - THANK YOU FOR COMING!
Limited Places Available - Register Now!

Register Now - Limited Places Available!

Don't Miss Out!

If you’re interested in participating in the conference, please get in touch:

Renu Kannu

Renu Kannu

Project Director
EyeForTravel
+44 747 118 7217 (Global)
renu@eyefortravel.com

Ana Salom-Boira

Ana Salom-Boira

Global Conference Producer
EyeforTravel
+44 (0) 207 375 7150 (Global)
ana@eyefortravel.com

Meredith Pistulka

Meredith Pistulka

Head of Marketing
EyeforTravel
+44 (0) 207 375 7228 (Global)
meredith@eyefortravel.com

Amber Geggus

Amber Geggus

Head of Sales
and Sponsorship
EyeForTravel
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

2018 Sponsors & Exhibitors

Platinum Sponsors

  • Bond Brand Loyalty
  • Conversant
  • Multiplica
  • Sitel Group

Gold Sponsors

  • Custora
  • Hylink Travel
  • IMI
  • jeenie
  • mindtree
  • SAP
  • Teleperformance
  • Ultimate Data

Silver Sponsors

  • Avvio
  • claritas
  • HotelPlanner
  • LUXOFT
  • Marchex
  • Nagarro
  • NTT DATA
  • Partnerize
  • Pocketalk
  • Step
  • TMG
  • TrapDoor
  • Traveltek